UJ DEPARTMENT OF GRAPHIC DESIGN | HONOURS LOOKBOOK

2014#01ISSUE

https://www.behance.net/ujgraphicdesign

EDITION #

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Welcome to the UJ Department of Graphic

Design’s Honours Lookbook 2014. The work,

processes and experiments presented are

just a tiny sample of what we’ve been up to

this year. We hope it gives you an idea of

the programme’s themes, and the spirit of

energy and innovation that drive them.

If you would like to look to see more work,

learn about our awards, or look about one of

the projects in more detail, please check out

our UJ Behance Team Page at:

https://www.behance.net/ujgraphicdesign

or contact:

rcook@uj.ac.za

PREFACE

| No 32014

FORWARD //04

THE GRADUATES //05

AT WORK //08

THE PRACTICAL PROGRAMME //10

LOOKBOOK //13

Cover image by Stephanie Rous

CONTENTS

No 4 | 2014

In January 2011 fifty brave students

registered for the very first BA degree to

be offered by the Faculty of Art, Design

and Architecture (FADA) at the University

of Johannesburg. I taught this group

Design Studies and remember them as

enthusiastic, bright and eager to learn about

design history, theory and criticism. In 2014

nine even more courageous students from

this group was selected and completed the

first Honours degree to be offered at FADA

specialising in Communication Design.

The publication you hold in your hands

is a record of this first group of Honours

students’ work and as you will see they

have created designs of an exceptionally

high standard. The work is challenging and

creative and shows how communication

design can be used for the benefit of society.

The quality of the work also affirms the

dedication, passion and expertise of the

team of lecturers who guided them on their

Honours journey in 2014.

So join us in celebrating the work of these

fearless students. They have paved the way

for others and it is going to be a hard act to

follow!

Professor Deirdre Pretorius

D Litt et Phil (Historical Studies)

Head of Department of Graphic Design,

Faculty of Art, Design and Architecture

(FADA) University of Johannesburg

FORWARD

| No 52014

KEGA SETHUSHA

Research Title: Heritage,

rhetorically speaking: A

study of the street name

changes in the Tshwane

CBD

NDUMISO BUTHELEZI

Research Title: MIA

STEPHANIE ROUS

Research Title:

National identity

constructed in South

African airline branding.

THE GRADUATES

No 6 | 2014

NAROSHNEE GOVENDER

Research Title:

The art of persuasion:

Discovering the various

modes of rhetoric used

by the DESIS network to

promote design for social

change.

YOLANDA JACOBS

Research Title: Challenging

the stereotypical

conceptions of gender in

South Africa: Undercover

with Ninja and Yo-Landi

Vi$$er.

KHETHIWE MAKHUBO

Research Title: A social

semiotic examination

of how the texual and

visual language of illegal

outdoor adverts of herbal

medicine and spiritual

healing services found at

the Wanderes taxi rank, in

Johannesburg’s central

business district (CBD),

communicate notions of

masculinity.

THE GRADUATES

| No 72014

CHEVAUN TOWELL

Research Title:

How are representations of

masculinity in terms of the

male body constructed on

the covers of South African

Men’s Health magazine?

JACQUI PROENCA

Research Title:

Me, my selfie and I: An

investigation into whether

the selfies shared on social

media are meaningful

forms of self-expression

and the communication of

personal identity.

YUNISHA NAIKER

Research Title:

The Imagined Roman

Empire: The construction

of a South African national

identity at Emperors

Palace.

THE GRADUATES

No 8 | 2014AT WORK

| No 92014 AT WORK

No 10 | 2014THE PRACTICAL PROGRAMME

DESIGN THINKING

DESIGN FOR PARTICIPATION

Based on the OpenIdeo platform, and

utilising the framework of the Design Indaba

Your Street Competition, students were

asked to identify and solve a community

issue within their own neighbourhoods.

Due to the open-ended nature of the user-

centered question, solutions could fall

within/across a number of Communication

Design areas, with outcomes including a

rain to drinking water filtration system, a

firewood transporter, a pop-up bus stop and

and an exposed wiring safety awareness

campaign for the Johannesburg CBD.

In 2013 the City of Johannesburg adopted

Food Resilience Strategy as one of its key

priorities in its integrated development

plan. The programme seeks to generate

employment and sustainable livelihoods

as a key part of food security. Within this

framework, students were tasked with

working alongside various members of the

Soweto Farmers Forum to solve community

based problems; for instance recruitment

of members to the Forum, branding,

marketing, nutritional education on produce,

guides to improve farming practice, and

budgeting.

| No 112014 THE PRACTICAL PROGRAMME

CRAFTING (ISTD)

SELF-REFLEXIVITY

Students were tasked with answering

an International Society of Typographic

Design’s 2014 Student Assessment brief.

The ISTD views typography as part of a

holistic communication design paradigm –

deliberately breaking the perceived tradition

of the typo/graphic designer as a narrow

provider of visual skills. Themes included

PROTEST!, an Art School Manifesto, and

Paper Messengers.

Students were asked to self-reflexively

situate themselves within the wider context

of the field of Communication Design and

the ‘industry’. Utilising various concepting

techniques, they then had to ask the

questions, “who am I as a communication

designer” and “what does my audience

need to understand about me”. Students

then devloped a positioning statemtent,

and an innovative, convincing method to

communicate this to san identified target

market. This project took various forms

including a portfolio of work, a website, the

launch of a clothing brand and so on.

No 12 | 2014THE PRACTICAL PROGRAMME

RESEARCH-LED PRACTICE

Students were tasked with utilising a

research-led appraoch to practice based on

their Honours research essays. Based on

this, students designed their own objectives,

target market and brief. Results included

a photo-essay on masculinity, a satyrical

critique the concept of the Utopia, and

primary research map of explring opinions

around road name changes in Pretoria.

| No 132014 LOOKBOOK

No 14 | 2014DESIGN THINKING | YUNISHA NAIKER & NAROSHNEE GOVENDER

| No 152014 DESIGN THINKING | YUNISHA NAIKER & NAROSHNEE GOVENDER

No 16 | 2014DESIGN THINKING | CHEVAUN TOWELL

| No 172014 DESIGN THINKING | YOLANDA JACOBS

No 18 | 2014DESIGN FOR PARTICPATION | JACQUI PROENCA

| No 192014 DESIGN FOR PARTICPATION | JACQUI PROENCA

No 20 | 2014DESIGN FOR PARTICPATION | NAROSHNEE GOVENDER

| No 212014 DESIGN FOR PARTICPATION | NAROSHNEE GOVENDER

No 22 | 2014CRAFTING (ISTD) | CHEVAUN TOWELL

| No 232014 CRAFTING (ISTD) | KEGA SETHUSHA

No 24 | 2014CRAFTING (ISTD) | YUNISHA NAIKER

| No 252014 CRAFTING (ISTD) | YUNISHA NAIKER

No 26 | 2014CRAFTING (ISTD) | YUNISHA NAIKER

| No 272014 CRAFTING (ISTD) | YUNISHA NAIKER

No 28 | 2014

| No 292014

No 30 | 2014CRAFTING (ISTD) | NDUMISO BUTHELEZI

| No 312014 CRAFTING (ISTD) | STEPHANIE ROUS

No 32 | 2014CRAFTING (ISTD) | STEPHANIE ROUS

| No 332014 CRAFTING (ISTD) | STEPHANIE ROUS

No 34 | 2014SELF-REFLEXIVITY | CHEVAUN TOWELL

| No 352014 SELF-REFLEXIVITY | CHEVAUN TOWELL

No 36 | 2014SELF-REFLEXIVITY | YOLANDA JACOBS

| No 372014 SELF-REFLEXIVITY | YOLANDA JACOBS

No 38 | 2014SELF-REFLEXIVITY | JACQUI PROENCA

| No 392014 SELF-REFLEXIVITY | JACQUI PROENCA

No 40 | 2014SELF-REFLEXIVITY | KEGA SETHUSHA

| No 412014 RESEARCH-LED PRACTICE | CHEVAUN TOWELL

No 42 | 2014

| No 432014

No 44 | 2014SELF-REFLEXIVITY | KHETHIWE MAKHUBO