U.G.L.Y.: 2011Official U.G.L.Y. Guide

National Multiple Sclerosis SocietyIssue 1 • September 2011

Introducing the New and Improved

U.G.L.Y. Bar Challenge

2011 Sponsors

Page 6

Learn About Online

Fundraising Tools

MonthlyTurn-Ins

Free Advertisingand other

Great Incentives

Visit us at:uglyMSevents.com

Understanding, Generous, Loveable, You can be a great way to support a great cause, attract new customers, and round up the old.

The U.G.L.Y Bar Challenge is an annual campaign that challenges bars across 26 Counties in Western Pennsyslvania to compete against each other to raise the most money for the National MS Society. Each establishment hosts their own events and promotions—the more creative the better!

This year sure looks U.G.L.Y.!! We are encouraging all bars to participate and host an event the benefit the National MS Society throughout the year. There are many event ideas that you can choose from to ensure a great time for you and your bar guests. If you get a lot of neighboring bars to participate you could even make it a pub crawl.

This is the season to prove that your bar is the most understanding, generous, and loveable! The U.G.L.Y. Bar Challenge was established as a fun collaborative way for bars, restaurants, and pubs in the community to get involved in a cause.

New for 2011-2012 Campaign:

• Monthly Turn-ins • Bigger, Better Prizes • Raffle & Incentives, including Event Tickets • Merchandise • County Awards and Recognition

Win trips, prizes and FREE advertising while helping Create a World Free of MS!

WELCOME TO THE 2011

2011 Top Fundraiser in Blair Hotel Belmar, $ 750.00

VFW Post #7689, $ 375.00Concordia Society, $ 150.00

2011 Top Fundraiser in Cambria Kiel’s Home Hotel, $ 250.00V.F.W. Post #4315 $ 200.00Irish Castle & Pub, $ 167.00

Clover Hill Vol. Fire Co., $ 150.00

2011 Top Fundraiser in ClearfieldThe Sunshine, $ 500.00

2011 Top Fundraiser in Fayette Darby’s Pub & Restaurant,

$ 27,500.00Belmont Inn, $ 13,046.00

Uniontown Fire Department and The Uniontown Moose, $ 7,150.00

Smitty’s, $ 6,600.00American Legion Post #301,

$ 1,000.00

2011 Top Fundraiser in Indiana Strike Zone Lounge, $ 3,445.00

Paisanos, $ 170.00

2011 Top Fundraiser in SomersetSlovak Educational Club, $ 4,200.00

Mama T’s Tavern, LLC, $ 2,900.00Rockwood American Legion Post

#279, $ 1,543.25Crow’s Nest Eatery and Waterin’

Hole, $ 1,312.00The Alley, $ 1,000.00

2011 Top Fundraiser in Washington

Bradford’s Lounge, $ 5,401.35California Hill Gun Club, $ 1,054.00

Trio’s Lounge, $ 826.00French Club, $ 625.00

American Legion Post #377, $ 411.00

2011 Top Fundraiser in Westmoreland

Roadman-White American Legion #941, $ 5,337.19

Citizens Association of Pricedale, Russian Club, $ 5,284.00

Saint Joseph Polish Club, $ 3,165.00New Kensington Eagles 533,

$ 1,173.20Hempfield Hunt Club, $ 700.00

2010 Top Fundraiser in AlleghenyInn the Ruff, $ 21,963.00

Outdoor Life Lodge, $ 7,810.00Blinky’s Noble Grill & Bar,

$ 5,711.00Huntz’s Tavern, $ 5,616.00

Stumpf’s Bar & Grill, $ 4,707.00

2010 Top Fundraiser in Beaver Fat Daddy’s, $ 2,500.00

Fraternal Order of Eagles #1365, $ 1,071.00

Stumpy’s Sports Tavern & Grill, $ 730.00

Talerico’s Bar & Grill, $ 115.00Bronze Eagle, $ 100.00

2010 Top Fundraiser in Butler Alan’s Roadhouse, $ 1,719.80

Fishers Bar & Restaurant, $ 310.00The Beacon, $ 500.00

2010 Top Fundraiser in CrawfordMeadville Moose Lodge 2505,

$ 2,201.22Conneautville’s Valley Inn,

$ 2,200.00Sugar Lake Hotel, $ 1,300.00

Jillie’s Hartstown Tavern, $ 905.00Nate’s, $ 670.00

2010 Top Fundraiser in Erie Lager Cafe, $ 3,590.0021 Hampton, $ 577.00

The Brewerie at Union Station, $ 565.00

St. Mary’s Club, $ 500.00Pittsburgh Inn, $ 142.00

2010 Top Fundraiser in Lawerence Tuscany Square, $ 151.50

2010 Top Fundraiser in MercerAdams Hotel, $ 1,275.00

Who’s Been U.G.L.Y.?Previous Participating Establishments

WE ARE PEOPLE WHO WANT TO DO SOMETHING ABOUT MS NOWAbout MSMultiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and over 2.1 million worldwide.

About the National MS SocietyMS stops people from moving. The National MS Society exists to make sure it doesn’t. The Society addresses the challenges of each person affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, collaborating with MS organizations around the world, and providing programs and services designed to help people with MS and their families move their lives forward. In 2010 alone, through its national office and 50-state network of chapters, the Society devoted over $159 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested nearly $37 million to support 325 research projects around the world. The Society is dedicated to achieving a world free of MS. Join the movement at nationalMSsociety.org .

Early and ongoing treatment with an FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care pro-fessional and contacting the National MS Society at nationalMSsociety.org or 1-800-FIGHT-MS (344-4867).

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Eric,Youth Hockey CoachDiagnosed 2004

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Western Pennsylvania Chapter1501 Reedsdale Street, Suite 105

Pittsburgh, PA 15233Tele: (412) 261-6347Fax: (412) 232-1461

Keystone Branch Office

506 Third Avenue

Duncansville, PA 16635

Tele: (814) 696-1017

Fax: (814) 696-1069

Erie Branch Office

2115 West 8th Street

Erie, PA 16505

Tele: (814) 464-2900

Fax: (814) 464-2904

HEALTH & WELLNESS SERVICES • Support & Collaboration with MS Centers • Contracted Care Mangers • Exercise & Fitness Courses • Aquatics & Yoga Classes

FAMILY PROGRAMS • Respite for Caregivers • Home Care & Home Maker Services • Social & Recreational Outings • Self-Help Groups • Peer Counselors • Pets are Wonderful Support, PAWS

INFORMATION & REFERRAL • Knowledge is Power Series • Lending Library • Workshops and Teleconferences • Online Telecasts • Free Publications

FINANCIAL ASSISTANCE • Grants for Durable Medical Equipment, Home & Car Modifications, Utilities, Rent, Transportation, Air Conditioners, Cooling Vests, Aids to Daily Living and Relocation & Safety Assistance for Victims of Domestic Violence

Our Chapter is committed to providing quality programs and services to an estimated 7,500 Pennsylvanians affected by MS in western PA. This number continues to grow every year, and in the past three years alone has grown almost 10%. We will use the funds generated by your Fundraising efforts to expand programs and services and offer them to the growing number of people affected by MS in our chapter area. Not only do we serve 26 counties in Western Pennsylvania, we also raise money to fund cutting edge research into the cause and cure of multiple sclerosis.

Serving Counties of: Allegheny, Armstrong, Beaver, Bedford, Blair, Butler, Cambria, Cameron, Clarion, Clearfield, Crawford, Elk, Erie, Fayette, Forest, Greene, Indiana, Jefferson, Lawrence, McKean, Mercer, Somerset, Venango, Warren, Washington and Westmoreland.

WHERE DOES THE MONEY GO?LOCAL ANd REGIONAL BENEFITS:

Every hour of every day, another person receives the life changing diagnosis of MS. MS is a chronic disease of the central nervous system with no known cause or cure. Symptoms may include numbness, fatigue, paralysis or loss of vision. For more than 50 years, the Western Pennsylvania Chapter of the National MS Society has been at the forefront of providing help and hope through programs and services for people with MS, their friends and loved ones, including:

Local MS Champion Harry Zourelias Spirit AwardThe Harry Zourelias Spirit Award will be awarded annually to the bar or restaurant owner who displays all of the characteristics that Harry had embodied throughout his life and also throughout the time he had spent fundraising for the U.G.L.Y. Bartender Contest.

Harry was a truly unique and inspiring man, who devoted time year round to his family and especially his wife, Lisa. Over the past 10 years Harry, Lisa and Inn the Ruff have raised over $100,000 and have taken home the top fundraising honors for Allegheny County for 4 years running.

We here at the National MS Society want to honor the memory of Harry by choosing a participant each year that carries on his tradition in their fundraising efforts and helps to make the world free of MS. We here at the Western Pennsylvania Chapter, would like to thank Harry for the memories and would like to thank Lisa and the Zourelias family for their continued contributions to the National MS Society.

“Harry Zourelias was one of those kind of guys you just don’t meet anymore….always had a smile or a balloon animal for you that he just made….in fact, he’d wear those balloon animals around his head all the time for our MS UGLY Kick-off parties…he and his beautiful wife Lisa were a perfect fit and man, did they raise money for MS!!! Inn the Ruff, champions for how many years running now?? Harry and Lisa were so committed to the cause of someday finding a cure for MS, and year round too, not just during the fall UGLY campaign!”

Sean McDowell, 102.5 WDVE

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Again this year Pittsburgh’s top rock station is proud to support the UGLY Bar Challenge! Weekly event announcements will be a part of the registration package for your bar or restaurant. Get your establishment’s MS event in a week ahead and have it announced during the afternoon drive time with Sean McDowell.*

This year the Pittsburgh City Paper has partnered with the National MS Society to bring your business free advertising, online and in the weekly (hard copy) edition of the Pittsburgh City Paper. Provide us an MS event listing and be featured in the Pittsburgh City Paper and online.*

BarSmart.com is a providing UGLY Participants with its own event page and UGLY Bar Challenge participants their own bar review page. Contact the MS Society and we will help you create a BarSmart page and promote your event on our UGLY BarSmart Website.*

We are proud to announce that the Pittsburgh Brewing Company is a sponsor of the U.G.L.Y. Bar Challenge this year! Formally, Iron City Brewing, Pittsburgh Brewing Company will be our main beer sponsor providing you the U.G.L.Y. participant with industry support and promotional items as well.*

This one of kind app for the IPHONE and soon the Android powered phones. Cocktail Compass will provide the participating establishment with a interactive application to direct patrons to the best happy hours in town, just by registering for the UGLY Bar Challenge. We are encouraging all establishments to create a bar review, we can help you get it started.*

Pittsburgh’s very own fine Vodka, high end imported product from Europe, partnered this year with the National MS Society and will be supporting UGLY events throughout the area with promotions and product tastings. Clique Vodka will be providing establishments with promotional opportunities throughout the campaign.*

*Please Contact: Susan Cook, 412-261-6347 or susan.cook@nmss.org for further details about promotional items and opportunities.

2011-2012 U.G.L.Y. Sponsors & Marketing Partners

T he 2011-2012 U.G . L .Y Bar Challenge par tners and sponsors are here to pro -vide you, our U GLY par ticipant s , with promotional oppor tunities , fre e adver tis -ing, fre e applications and produc t s to he lp in your fundraising event s through -out the U GLY Bar Challenge C ampaign.

Take a minute to se e what they provide for your business by registering and he lping s top to MS today!!!!!

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STEPS TO BECOMING AN U.G.L.Y. FUN-RAISER1. Recruit your U.G.L.Y. team. Gather fellow employees, servers other bartenders, patrons and friends to help with your fund-raising campaign. The more people involved, the more money you raise!

2. Plan your campaign. Use the ideas and forms enclosed to plan your bar’s special events for the contest. Careful planning is the key to success.

3. Display your promotional pieces. Hang your poster in a visible location. This keeps your MS funds separate from other money. Also, start covering the walls with signature cards.

4. Have FUN raising funds for Multiple Sclerosis. That’s what this contest is all about! Use the items we have provided and use special events to add to your total. Remember to plan ahead and publicize your events.

5. Send in the money you have raised. ONCE A MONTH mail your Report Card with the self-addressed envelope.

6. Use our Sponsors! Post your establishment on barsmart.com or download the Cocktail Compass application from I Tunes to your IPHONE or IPAD or PC. For directions or links visit uglyMSevents.com

For more information & resources, please go to:

uglyMSevents.com or call 412.261.6347

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GOAL SETTING: WHO HAS THE MOST U.G.L.Y. SPIRIT?Establishing a goal is an easy way to maintain motivation as well as give you and your team of staff a benchmark for success. We encouragebar managers or captains to set goals for them-selves and their staff, while keeping these tips in mind.

∫ GOAL S SHO U LD BE RE ALIS T IC , B U T SIGNIFIC AN T If it requires hard work to attain, it will be a source of more pride for your team.

∫ DON ’ T ARB I T R ARILY SE T A GOAL WI T HO U T INPU T FROM T HE T E A M Having them believe in the goal from the word “go” will make your job as leader that much easier.

∫ DON ’ T FORGE T TO SE T BOT H PER SONAL & T E A M FU NDR AISING GOAL S Lead by example. Share your fundraising goal with your team.

∫ DON ’ T KEEP YO U R GOAL A SECRE T Use e-mail, webpages, and even internal company newsletters to communicate goals — and how close your team is to attaining them.

*If you would like more suggestions and guidelines for goal setting, or would like to request goal setting worksheets, please contact Susan at 412.261.6347 or at susan.cook@nmss.org.

Every bar fundraises differently! Maybe signature cards and beads are your thing or holding an event once or twice a month helps you raise money.

Chris diagnosed in 1993 pictured with his Family

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INCENTIVES AND DEADLINES!New and Improved: MONTLY TURN-INS so mark your calendars!

(All totals are cumulative, unless otherwise noted)September 19th: Register early and turn in $250 for your free promotional prize pack* (t-shirts, cups, etc.)

October 3rd: Turn in $500 and be entered in a drawing for a $200 Gift Card from Wine and Spirits (State Store)

October 17th: *Bonus Incentive: Turn in at least $250 to have your Halloween/Fall MS Event featured in the City Paper

October 24th: *Bonus Incentive: Turn in at least $500 dollars by Oct. 24th and be entered to win a opportunity to raise as much as $1,000 for your establishment by selling raffle tickets at the Novemeber 21st Pittsburgh Penguins vs. New York Islanders game.

November 7th: Turn in $1000 and receive a 2011 Steelers Autographed Football (facsimile) Be the “Leader of the Pack” and be entered to win a $100 Gift Card from Wines and Spirits Store

december 5th: Turn in $5000 or more and be entered to win a “Weekend with the Pittsburgh Penguins”-two tickets to a Pens home game as well is a nights stay at the Marriot City Center, along with a Pens Prize Pack to sport during the game!!!! *Bonus Incentive: Turn in at least $500 and be entered to win an authentic Steelers or Pens item.

January 1th - February 20th: Turn in $1,000 between January 1st and February 20th

to be entered to win a $500 Gift Card to USAIR.

March 2nd: Turn in $1500-$2000 and be entered to win flying lessons from the Greater Latrobe Airport. *Bonus Incentive: Have $500 turned in by March 2nd, plan a St. Patty’s Day party to benefit the National MS Society and be featured in the Pittsburgh City Paper and other regional papers.

April 2nd: FINAL TURN IN: See Prizes and Prestige!!!

*Promtional Fundraising Packs can be order by calling 412.261.6347 or email susan.cook@nmss.org. There will be a charge for these items.

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PRIZES AND PRESTIGE¶WHO WILL TAKE HOME THE U.G.L.Y. CHAMPION CUP???

¶We will honor the ‘Top Three’ in each county with a U.G.L.Y. Bar Challenge Plaque*

¶Rookie Bar of the Year – Top fundraising new establishment!

¶Most Improved of the Year – Establishment with highest increase from their previous year’s total!

¶Harry Zourilias Spirit Award. $250: % 2 U.G.L.Y. Bar Challenge T-Shirts % 2 free admission to the awards party (May)

$501: %4 U.G.L.Y. Bar Challenge T-Shirts %4 free admission to the awards party

$1,000: % 6 U.G.L.Y. Bar Challenge T-Shirts % 2 U.G.L.Y. Bar Challenge Pullover % 6 free admissions to the awards party

$2,500: % 8 U.G.L.Y. Bar Challenge T-Shirts %4 U.G.L.Y. Bar Challenge Pullover % 8 free admissions to the awards party

$5,000: % 8 U.G.L.Y. Bar Challenge T-Shirts %4 U.G.L.Y. Bar Challenge Pullover % $150 gift certificate to PA Wine & Spirit Store or Giant Eagle % 10 free admissions to the awards party

$10,000: % 8 U.G.L.Y. Bar Challenge T-Shirts %4 U.G.L.Y. Bar Challenge Pullover % $300 gift certificate to PA Wine & Spirit Store or Giant Eagle % 12 free admissions to the awards party

$20,000: % 10 U.G.L.Y. Bar Challenge T-Shirts % 6 U.G.L.Y. Bar Challenge Pullover % $500 gift certificate to PA Wine & Spirit Store or Giant Eagle % 20 free admissions to the awards party

$30,000: % 20 U.G.L.Y. Bar Challenge T-Shirts % 8 U.G.L.Y. Bar Challenge Pullover % $500 gift certificate to PA Wine & Spirit Store or Giant Eagle % 20 free VIP admissions to the awards party % Carribean Cruise for two (airfare not included)

*Min. of $250 required to be eligible for a plaque.

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WDVE Sean McDowell pictured with Western PA Staff and Volunteers during a Radio Broadcast about Advocacy.

FUnDraiSinG iDEa nOtEpaDListed below are some ideas from others, but you should feel free to add your own.

∫ OFFER TO DO SOME T HING U N US UAL (i.e., Shave your head, sing karaoke in a costume of the team’s choice, etc.) if your team reaches or exceeds its fundraising goal.

∫ SE T U P A DR AWING FOR T HE T E A M With each $50 raised netting you another chance to win a prize (For friends: A special home-cooked meal for the winner and their family; For employees: A day off.)

∫ RESERVED PARKING SPOT S A reserved parking spot for a month for the memeber that sell the most signature cards or raffle off a spot to your patrons.

∫ SIGNAT U R C ARD SALES If you work somewhere with lots of foot traffic, ask about Signatur Card sales — an easy way to quickly raise money for your team.

∫ SILEN T AU C T ION Hold your own silent auction — with food and entertainment.

∫ GAR AGE SALE Clean out the attic and basement with a garage sale — donate the proceeds.

∫ DONAT IONS Donate a percentage of one evening’s income to your team.

∫ FU NDR AISE T HRO U G H FACEBOOK Fundraise through the boundless fundraising tool available on your page.

∫ B E S U RE TO A SK E VERYONE YO U KNOW!

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2011 prOMOtiOnaL itEMSBelow is a check list of items we can supply for your establishment. Please feel free to complete this form, along with the Event Form and return to the National MS Society, Western Pennsyl-vania Chapter, 1501 Reedsdale Street, Suite 105, Pittsburgh, PA 15233 or call us at (412) 261-6347. Please contact our office if you require any additional supplies or assistance.

Establishment _______________________________________________

Address ____________________________________________________

Please include total number of each requested.

City of Champions Items:_____ City of Champion Signature Cards_____ City of Champion Posters_____ Football Signature Cards_____ Hockey Signature Cards_____ Hockey Posters_____ Black and Gold Bead Sets_____ Assorted Football & Hockey Buttons_____ Baseball Signature Cards_____ Baseball Posters

if you have extra supplies that don’t seem to be mov-ing in your bar, please let us know or send them back to us so we can use them in another location! What doesn’t ‘move’ in one neighborhood might fly out the door in another! (Due to limited supply, these items may be subject to substitutions)

Halloween Items:_____ Halloween Signature Cards_____ Halloween Posters_____ Halloween Braclets

General Items:_____ Orange Silicon MS Bracelets_____ “Kiss Me I’m UGLY” Buttons_____ Glow Sticks_____ Keychains_____ Mission-based Signature Cards_____ Mission-based Posters (write in your event info)_____ Table Tents_____ Blank Event Posters_____ Fundraising Beer-ometer Goal Posters_____ Fundraising Letter Template_____ Verification Letters (to use if requesting a donation from another business)

EVEnt FOrM1. Identify your market. Describe the kind of patrons who come to your establishment.

2. Choose an event. Plan events that would appeal to this group.

3. Contact Susan at susan.cook@nmss.org for our U.G.L.Y. Promtional Kit!

3. Do a little research to determine the best date for the promotion. Make sure your event will not compete with another major happening or holiday - e.g. your neighboring bar is having a similar promotion on the same night or everyone is going out of town for a three- day weekend.

4. Inform your employees and customers about the event as far in advance as possible. The more advance notice, the better.

5. Assign one person to be in charge of the event. This individual can then delegate responsibilities and make sure that everything has been done.

6. Promote the event. Contact the U.G.L.Y. Headquarters at 412-261-6347 with info for free radio and newsletter announcements. Hang signs in visible areas of your establishment and spread the word any way you can.

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FUnDraiSinG tHat WOrKSBelow are Fundraising Ideas that have worked for other establishments.

∫ TAILGATE PARTIES

∫ BOAT RACE OR RUNNING OF THE DUCKS

∫ PARKING SPACE AUCTION

∫ MS LONELY HEARTS PAJAMA PARTY

∫ JELLY BEAN GUESS ∫ BUY A BUTTON OFF MY BODY

FoR MoRE INFoRMATIoN oN FUNdRAISING oR To SEE LoCAL U.G.L.Y. EVENTS VISIT UGLYMSEVENTS.CoM

∫ DART/POOL TOURNAMENTS ∫ QUARTER DROP

∫ DJ REQUEST NIGHT

∫ BALLOON BURST ∫ LOCAL BUSINESS AUCTION ∫ CORN-HOLE TOURNAMENTS

FUNDRAISING IN THE SPOT LIGHT:the national MS Society will help you market, prepare and promote your fundraising event! traditional fundraising supplies are also available.

promotional Kits: We will provide you with what you need to make your event a success!! in-• cluding: Signature Cards, Beads and more!

the national MS Society will give you a promotions kit to get you started that will include • cups, fundraising ideas, event forms and posters. t-shirts, beads, and koozies will only be pro-vided to bars that are organizing a promotional event. Bars must raise enough money to offset the cost of any cups and t-shirts requested.

NOTES: ___________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

NON-PROFITORGANIZATION

U.S. POSTAGEPAID

Pittsburgh, PAPermit # 3047

Western Pennsylvania Chapter

1501 Reedsdale StreetSuite 105Pittsburgh, PA 15233

1 800 344 4867uglyMSevents.com

MONTHLY TURN-INS,MARK YOUR CALENdAR!

September 19th October 3rd

October 17th November 7thDecember 5th January 1st -

February 20th March 2ndApril 2nd

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MarchS M T W T F S 1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

Check out U.G.L.Y. Challenge events and info!

AprilS M T W T F S1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31