Ufone is now offering this unique service

8/7/2019 Ufone is now offering this unique service

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Ufone is now offering this unique service, which allows its customers to operate twoUfone numbers on one SIM. This feature can be handy for those having two numbers at atime, maybe one for personal use and another for business usage.

With this service you will get a virtual number on your original number. Meaning two

numbers on one SIM. With Double Number you can switch off your business number while keeping your other number open for family and friends or simply operate twobusinesses with one SIM.

How to use this service:Subscribing to this service is simple. There are multiple ways to subscribe to this service:

Send SUB to 660Dial *66# from your Ufone number

Once you subscribe to the service the system will randomly select an idle number from

Double Number inventory. An SMS will be sent to your number:

Your Double Number is 033XXXXXXXX. Charges Rs.30 + Tax / Month. Please dial66 followed by any number and make calls from your Double Number.

Example: if your assigned Double Number is 03335100011 and you want to make a callto 03331234567 you will dial 6603331234567. The receiver will receive the number from 03335100011.

Similarly to send an SMS to 03331234567 you will write the SMS and send it with theprefix 66 i.e.

Type message: How are you? and send it to 6603331234567.

The receiver will receive the SMS from 03335100011.

Both users can talk to each other whereas billing will be done to primary number on per minute basis.If 03331234567 want to make call or SMS to 03335100011, user will simply dial03335100011 and the call/SMS will be routed to 03335100012 (the primary number).

Additional features of the service are as follows which can be accessed through IVR

660: Users can switch off/on their Double Number any time or for specific time period. Bar a Caller You will not receive calls from selected number on your Double

Number. Bar All Callers All incoming calls on Double Number will be blocked Unblock All Callers All incoming calls on Double Number will be allowed Unblock a Caller You will start receiving calls from number that you blocked.


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Charges:

Subscription Charges: Rs.30+Tax/Mon (Re.1+Tax/Day from next month) Call Charges (On-Net/ Off-Net): Rs. 1.30+Tax per Minute SMS Charges (On-Net/ Off-Net): Rs.0.50+tax/SMS

660 IVR Charges: Re. 1+Tax/Minute

Terms and Conditions:

Service will be available for both pre-paid and post-pay users. Users can get a Double number through an SMS/IVR & USSD. Only one Double number can be mapped against one primary number. Double Number will be provided to Ufone customers from an inventory, which is

specifically reserved for this service. Billing will be done on Primary number only. Service is not designed for

Incoming/Outgoing international roamers.

International calls & SMS from double number will not be allowed. Double Number will be assigned against the primary number. AssignedMSISDNs will not be available for anyone else.

Since Double number will be attached with active primary number hencecustomers record will also be available in Cares. Customers NIC or PassportNumber is not required for the activation. Customer does not need to visit anyUfone service centre or franchise to obtain the DN.

Balance transfer is not possible through Double number, as it will only be usedfor CLI purpose.

Users cant avail SMS and voice buckets on Double Number. Users having SMS buckets will be charged Rs.0.50/SMS for each sms they will

send to Double Number. Users cannot port-out their Double number. Double number will automatically become idle after 6 months once the primary

number port-out. If user has voice & SMS bucket & makes call or send SMS from DN then will be

charged as per DN charges. Other VAS services cannot be used through DN.


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22.2 HUMAN RESOURCE ANALYSIS

Currently there are over 1500 permanent employees working in Ufone nationwide. On the entry levelthe HR Department is mostly taking MBA graduates. According to Ufone their belief is that "Their

people are their greatest asset. The HR team takes great pride in acknowledging the contribution of each employee. Ufone focuses a lot on HR Developmen nt and for that the HR team ensures:

Staff of Ufone consists of world class Professionals and Ufone ensures that the right systems are inplace to encourage people to develop to their full potential

Collaborative and mutually supportive work environment iscreated that encourages people to grow

Team of professionals is built which delivers expertise by

participating in business decisionsPerformance Management and Reward Systems are developedwhich underlies the Business strategy of Ufone

A clearly defined Recruitment & Selection policy is defined

The need for Training & Development of employees is assessed

Compensation & Benefit plan is developed which ensures thatemployees are motivated

Ufone is basically equal employment opportunity organization. Almost 70% of its employees are male

and 30% are female. The job description of each and every employee is predefined. Performanceappraisal is done on annual basis. Average age of Ufone employee is 32 years. This shows that theyprefer young and energetic people for their middle and lower level management. High profile wellexperienced persons are considered for top level management. Average Salary is 12000 for a Ufoneemployee.


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throughinternet.Ufonewebsite(www.ufone.com )2.3.4PLACEMENT

Ufone added 4.0 million subscribers in 2007-08 as compared to its addition of 6.5 million in previous

year. Ufone has added the highest number of cell sites in 2007-08 and that addition was 1,827 new

cell sites during 2007-08. With addition of these, Ufone total cell sites have reached to 3,471. Ufone is

the network operator

which Operates with a network of more than 365 franchises and 25 company-owned customer service

centers along with a distribution network of 150,000 outlets nationwide.

Ufone is covering over 5442 key destinations. Ufone is the ultimate means to stay connected wherever

business takes consumers allowing seamless roaming through the network providing the best

nationwide coverage.

Ufone, being one of the leading cellular service providers has recently launched its service in many

new cities. Keeping up with its pace it is rapidly expanding its network.


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SWOT ANALYSIS FOR UFONEINTRODUCTION

Ufone GSM is a Pakistani GSM cellular service provider. It is one of the six

GSM mobile companies in Pakistan and it is a subsidiary of Pakistan

Telecommunication Company Limited. It has a subscriber base of 20 million

as of June 2009.

The company commenced its operation under the brand name of Ufone from

Islamabad in January 29 2001. During the years, Ufone continued on the

path to success; the company has network coverage in more than 5885

locations and across all major highways of the country.

STRENGTHS1. NETWORK COVERAGEUfone has a network coverage in more that 5885 locations and acrossall major highways of the country.2. INTERNATIONAL ROAMINGUfone currently caters for International Roaming to more than 230 liveoperators in more than 130 countries.

Ufone has introduced International Roaming facility for prepaid

subscriber in various countries around the globe with the lowest call

rates, featuring no security charges and activation charges.

3. GPRS ROAMINGGPRS roaming facility is available with more than 115 live operatorsacross 85 countries.4. LICENSE FOR AZAD JAMMU KASHMIR AND NORTHERN AREASThe company has also been awarded a new license for providingcellular services in Azad Jammu and Kashmir and Northern Areas.5. QUALITY COVERAGEUfone provides its subscriber with quality coverage and clear connectivity.6. VALUE ADDED SERVICESUfone is a host of value added services and data connectivity with thebest network in Pakistan.

7. LOWEST PRICESUfone offers the most reasonable prices for its users.8. REPRESENTATIVE OF PTCLUfone acts as a representative of PTCL as it is its subsidiary9. PIONEERS OF MMS AND GPRSUfone was the first to launch GPRS services and Multimedia MessagingService (MMS) and prepaid roaming in Pakistan.The network also allows Ufone subscriber to have high speed wirelessdata service.


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10.SECOND LARGEST MARKET SHARE

Ufone is the second largest cellular operator in Pakistan with

subscriber base of around 6.5 million and a market share of nearly

25%.

Ufones Prepay brand is now considered to be one of the most favoritebrands by the youth marketThey have the latest technology as compared to any other mobile company. As government is backing them they can get as many fund as required by them tointroduce the new technology. Pakistan's second GSM network Established customer base including lower middle class. Less rate than competitors.


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Jazz

STRENGTHS

The company excels in marketing, sales and customer

services.

It has the advantage of having a huge and loyal customer

base.

WEAKNESSES

Network problem is the biggest weakness for Mobilink for whichit faces major criticism or complaints.

The company is also vulnerable with post paid debts.

ZongStrengths of ZONG mobile

Zong is the first company who introducedmobileWith the brand name of ZONG. Zong isbenchmark leader in this SBU.

It is available at very cheap price. Anyonecan get it paying Rs 1900 with Rs 1900balance.


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Large number of people appreciates and gets the mobileimmediately.Weakness

Mobile is totally made by china and peoples perception aboutchinamobile is not good. So its resale value is low.

Zong mobile is only made for zong network. Other networkscannotoperatein this mobile

Zong is depending on ZTE.(Zheng TelecommunicationElectronics) ZTEis the vender of zong. Zong purchase mobile from ZTEWarid

Strengths of Warid Superior product quality for customers Better customer relationship than competitors Extra features and services Commited and efficient staff Strong financial base Products innovations ongoing Good reputation among customers Good packages according to the target market Management is rational and understanding thesituation Low price as compared to quality provided

Weaknesses of Warid Less time in market as compared to major competitors Less coverage as compared to majer competitors Less experienced employees than competitors Seth organiation Not able to capitalize on start

Healthy animosity in adjustable exchange with the accomplishment of Telenor and Warid Telecom in 2005 & CM Pak in end 2007.

Mkt sub base continues to abound at CAGR of 1.9% bulletin aback Dec07 while Warid is outgrowing the mkt at 2.38% CAGR.

Warid has been adapted itself through beat online writing and accessionits adjustment coverage.

Weaknesses

High levels of taxation and accurate fees on operators, if unchecked,could impede mkt growth.


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Fixed-line casework still bald in several of Pakistan's added apprenticedareas.

Warid has apprenticed advantage in the rural areas.

Telenor

Strengths

Exponential growth. Skilled Human Resource at low-cost. Access to Infrastructure - optical network and satellite links. Favorable policies (to some extent) and regulator. Strong international brand names.

Weaknesses

Quality of Service. Low revenue per user (ARPU). Customer retention. No clear strategic direction. Poor organizational structure. No research and development programs. Employee skill inconsistency. Very low employee morale.

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Ufone is now offering this unique service