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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Confidential 1
2014 Data Center - UCS Compute Update
UCS Computing Data Center - Unified Computing: en plattform for
kostnadsbesparelser og automasjon i datasenteret.
Jens Olsen – [email protected] PSS DCV – Business Automation
April, 2014
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Cisco’s Ultimate DC Value Offering
IT as a Service in Real Time – ahead of business needs
@ lower TCO
Private Cloud – Intercloud – Public Cloud
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Cisco Confidential 3
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Data Center Economics
Source: Gartner—Cisco IT, “Data Center Cost Portfolio”
29%
22% 12%
11%
10%
7%
7% 2%
People Software Energy / Facilities
Servers Networking Storage
Disaster Recovery Overhead
Overall Spend Distribution
$0
$50
$100
$150
$200
$250
$300
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Power & Cooling ExpenseMgmt. & Administration—Virtual Servers Mgmt. & Administration—Standalone Servers
Server-related Spend (CAPEX+OPEX) WW Spending on Servers, Power & Cooling, Mgmt. / Administration
Source: IDC, “New Economic Model for the Datacenter”; IDC, 2011
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
TCO and Provisioning Times Agility, Cost Benefits, Productivity
$4000
$3000
$2000
$1000
0
2
4
6
8
Co
mp
ute
TC
O
($/Q
tr/O
S
ins
tan
ce
)
De
liv
ery
Tim
e
(we
ek
s)
(100% physical)
6-8 weeks
(50% virtualized)
2-3 weeks
(75% virtualized)
3 – 5 days
(80% virtualized)
15 minutes
Virtualization Unified Computing Cloud
TCO
Down
37% TCO
Down
27% TCO
Down
27%
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks
Sources:
Results That Changed the Server Market
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
World of Solutions
Unified Fabric Unified Computing
Unified Management
UCS Blade and
Rack Form
Factors Nexus
6K
UCS management
UCS director - converged stacks
Intelligent Automation - cloud
services
Cisco Unified
Data Center
Integrated
Stacks
Enterprise
Apps VDI Initial Focus
Security Products – ASA,
VSG, CSR, ISE
Expanding Focus Open Stack
Service
Provider
Analytics
Big Data
Multi-Data Center
solutions
Security
Solutions Business Continuity
and DR
Cloud Stack
Verticals – Media,
HealthCare
Built on Cisco Unified Data Center Products and Technologies
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Cisco UCS: Many Server Form Factors, One System Industry-Leading Compute Without Compromise
Current UCS Compute Portfolio Performance Optimized for Bare Metal, Virtualized, and Cloud Applications
UCS C220 M3
Versatile, General Purpose Enterprise
Infrastructure, and Application Server
Enterprise Performance
UCS C240 M3
Ideal Platform for Big Data, ERP,
and Database Applications
UCS B200 M3
Optimal Choice for VDI, Private
Cloud, or Dense Virtualization/
Consolidation Workloads
Intensive/Mission Critical
UCS B420 M3
Enterprise Class, 4-Socket Blade for
Large, Memory-Intensive Bare Metal
and Virtualized Applications
UCS C420 M3
Enterprise Class, 4-Socket Server
for Large, Memory-Intensive Bare
Metal, and Virtualized Applications
UCS C24 M3
Entry, Expandable Rack Server for
Storage Intensive Workloads
UCS C22 M3
Entry Rack Server for Distributed
and Web Infrastructure Applications
UCS B22 M3
Entry Blade Server for IT
Infrastructure and Web Applications
Scale Out
Rack
B
lad
e
UCS C260 M2
Mission-Critical, 2-Socket Extended
Memory Server for Large, Memory-
Intensive Applications
UCS C460 M2
Mission-Critical, 4-Socket
Server for Large, CPU-
Intensive Applications
UCS B440 M2
Mission-Critical, 4-Socket Blade for
Large, CPU-Intensive Bare Metal
and Virtualized Applications UCS B230 M2
Density-optimized CPU and
Memory-Intensive 2-Socket Blade for
Bare Metal and Virtualized
Applications
Available
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Q3 CY ‘13 Q4 CY ‘13 Q1 CY ‘14 Q2 CY ‘14
UCS C24 M3
UCS C22 M3
UCS C240 M3
UCS C220 M3
UCS B22 M3
UCS B200 M3
2S EP
Server
Refresh User Space
NIC
NVIDIA K10 / K20
GPU Support
Scalable Netflow
Capabilities on UCS
Storage
Accelerators for
C-Series (LSI & FusionIO)
UCS Central
1.1 EN / 4S-
EP
Server
Refresh
UCS
Manager 2.2 (El Capitan Release)
UCS B260 M4
UCS B460 M4
Next Gen
EX Servers
2H CY ‘14
UCS All-In-One
Solution
UCS Dense
Storage
Server
UCS B200 M4
UCS C220 M4
UCS C240 M4
Next Gen
EP Servers
3rd Gen VIC
UCS B420 M3
UCS: Continuous Data Center Innovation
UCS Director (Temecula 2 Release)
Whiptail GPL
UCS Central
“Plus”
UCS C460 M4
UCS Manager
2.2.3
(El Capitan
MR1)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
UCS Innovations for Converged Solutions
Infrastructure Management
UCS Director
Density Optimized Solutions
UCS “All-in-One” Solution
C-Series Rack Integration
Single Wire Management
Next-Gen Servers
Ivy Bridge, Brickland & Grantley
UCS Central Multi-UCS
Domain Manager Virtual Interface Card
VM-FEX for ESX and Hyper-V, 10GBaseT, 40Gb, Ethernet, USNic, RoCE
UCS Storage Innovations
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
• UCS is Unified Fabric Increase workload agility, lower costs, lower power, higher reliability, simplified setup, higher asset utilization, higher application performance
• UCS is Revolutionary Embedded Management Simplified setup, increased control, lower costs, faster deployment, higher reliability, higher productivity, fewer errors
• UCS is Policy Computing (Stateless) Servers waiting for their identity based on Application needs. Service Profiles push out configuration to available HW.
• UCS is Cisco Innovation World Class System Performance Cisco Developed Adapters and Fabric
What Is Unified Computing?
1
1
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
UCS Manager Comprehensive Role-Based Management and
Automation for
Ease of Integration and Operation
Unified Fabric Best-of-Breed Cisco Networking for Powerful
Simple Operation With FEX Architecture, FCoE,
Unified Ports
Virtualized I/O Innovation for Scalable Flexibility
With Industry Leading Performance
and a Certified I/O Stack
Compute With
NO Compromise Support for Both Blade and
Rack-Mount Servers in a Single
UCS Managed Domain
Unified Computing Product Innovation
STANDARD API’S
XML API
© 2012 Cisco and/or its affiliates. All rights reserved. 13
Policies Used to Create Service Profile Templates
Service Profile Templates Create Service Profiles
Associating Service Profiles With Hardware Configures Servers
Automatically
Integrated, Policy-Based Infrastructure Management
Uplink port configuration,
VLAN, VSAN, QoS, and EtherChannels
Server port configuration
including LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Subject Matter Expert Define Policies
1 2 3 4
Network SME
Server SME
Storage SME
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Traditional Rack Traditional Blade
Cisco UCS Ad hoc and inconsistent
Structured, but siloed complicated
Simplified
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Market Traction & Opportunities
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Cisco UCS Leadership & Momentum Fastest Growing Product in the Market
30,000+ UNIQUE UCS CUSTOMERS 2
Top 5 Server Vendor 1
88 world record performance benchmarks to date
3,850+ UCS CHANNEL PARTNERS
#2 WW market share in x86 blades 1
Source: 1 IDC Worldwide Quarterly Server Tracker, Q2 2013, Aug 2013, Revenue Share
Source: 2 As of Cisco Q4FY13 earnings results
More than 75% of all
customers have invested in UCS
Fortune 500
$2B+ UCS Annualized Revenue Run Rate 2
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Seven E5 v2 World Record Performance Highlights Cisco UCS with the Intel E5-2600 v2 family delivered up to
48% better performance over the prior generation of Intel Xeon processors
across a wide range of workloads
+21% Oracle E-Business Suite Applications
R12 Benchmark - Cisco UCS B200 M3
+35% Java business logic performance
Cisco UCS C220 M3 Rack
+48% Java server performance
Cisco UCS B200 M3
+12% General CPU performance
Cisco UCS C220 M3 Rack Server
+37% General CPU performance
Cisco UCS B200 M3
NEW #1’s Parallel computing performance
Cisco's first result for
Cisco UCS C240 M3 Rack Server
Desktop Virtualization performance
Cisco UCS B200 M3 Blade Server
first in the industry for VMware View
Planner benchmark
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
5%
7%
8%
8%
8%
8%
9%
14%
15%
60%
1%
4%
8%
4%
4%
4%
5%
8%
72%
Automation
Converged Infrastructure
Application Refresh
High Availability and/or Disaster Recovery
OS Refresh
Storage Refresh
VMware Upgrade
Client Virtualization Infrastructure
Cloud (Private)
Server Standardization/Consolidation/Refresh/Virtualization
2H '12
2H '13
• Q. What are your organization’s top server infrastructure and virtualization-related projects in the next 12 months? Select up to three. 2H ’12, n=168; 2H ’13, n=179.
Source: Servers & Virtualization – Wave 13 |
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
• Individual solution deals typically at least 2-3X larger
• Sales agents focusing on integrated infrastructure sell almost 2X as much
Source: DCG Product Management analysis with data from Global Sales.
Big Data on UCS
All UCS
SAP HANA Scaleout
VDI on
UCS
App on UCS
Integrated Infrastructure FlexPod, Vblock
Individual UCS Deal Size
Agents who sold noConverged
Infrastructure
Agents who soldConverged
Infrastructure
Overall Sales by Agent
Money Slide
Agents who sold no Integrated Infrastructure
Agents who sold Integrated
Infrastructure
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
No Infrastructure Penalty to Scale
$63 854 $75 410
$86 966 $98 522
$110 078 $127 551
$145 025 $162 498
$179 971 $197 445
$214 918
$52 645
$115 282
$172 923
$230 564
$288 205
$345 846
$0
$50 000
$100 000
$150 000
$200 000
$250 000
$300 000
$350 000
$400 000
16 17 24 32 40 48 56 64 72 80 88 96
Total Number of Chassis Blade Server Slots
Cisco UCS
Competitor Chassis,
Switches, and Management
Ch
assis
an
d I/O
Co
st
BLADE CHASSIS SAVINGS AT SCALE: BLADE SLOT SOLUTION UCS 5108 With Pair of UCS 6248UP Fl (Two 10 Gbps Uplinks per 2204 FEX)
vs. Competitor’s Chassis With One Pair of CNA Switches and Management
Blade Chassis Infrastructure Cost to Support Servers Is
Critical. The Chassis and I/O.
Competitor Is $39,872 More to Get
Ready to Add a 17th Server.
Cisco UCS Is 34% Less Expensive
Competitor’s pricing publically available on April 16, 2012. Cisco UCS pricing MSRP on April 16, 2012.
Pricing is for blade chassis and networking only. Servers are not included.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
First Release:
Up to 1.3 Million IOPS
Up to 13.2 GB/s
Bandwidth
Up to 240TB RAW
Using Invicta OS 5.1.0
Single Node Scale-Out
Scalability
Modularity
Application Acceleration
Data Optimization
Multiple Workloads
Tuning-Free Performance
First Release:
250,000 IOPS
1.9 GB/s Bandwidth
Up to 24 TB RAW
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Designer
25M Seats
Power User
200M Seats
Knowledge Worker
400M Seats
Task Worker
Traditional VDI Market
Manufacturing
•Catia
•Solidworks
•Creo
•ProE
•PLM NX
Oil and Gas
•Petrel
•CUDA Apps
•Siesmic
•Predictive
•Exploration
Medical
•Radiology
•MRI
•Tomography
Government
• ARCGIS
• Google Earth
• CUDA Apps
Media
• Photoshop
• AfterEffects
• CS6
AEC
• AutoCAD
• Revit
• Rhino3D
• Showcase
Cisco and NVIDIA partner to deliver
exceptional VDI solutions
Cisco UCS C240 M3 supports up to two
NVIDIA Kepler GPU’s
Tesla K10, K20, K20X for HPC
NVIDIA Kepler-based GRID GPU enables new VDI markets
UCS GPU solutions K1, K2, K10, K20, and K20X for HPC
Enhanced GPU support in UCS
Ongoing
Served by best-in-class Cisco desktop virtualization solutions FlexPOD - Vblock
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
• Scale Economics: UCS chassis and fabric cost half
as much in enterprise and cloud scale deployments*
• Operational efficiency: Add capacity 77% faster
with 67% fewer configuration steps**
• Cloud Readiness: Instant compatibility across
Cisco’s ecosystem of service provider/cloud power
partners
• Management simplicity: Single orchestration
interface across four pillars (compute, network,
storage, multi-instance)
• Consistency: Single family of building blocks across
appliance, TDI, and cloud deployment models
Entry Scaleout
Full Scale-Out for Private and Public Cloud
All-in-one Appliances Application Orchestration (new)
Databases
Applications
Sales Portal
SAP BW, Business Suite, EC/BizX, LMS, OnDemand apps …
Non-SAP
databases
Non-SAP applications
SAP HANA platform, incorporating Sybase IQ & Hadoop
SAP HANA Marketplace (new)
Application
Orchestrati
on
A
CIAC
OS/VM
Infrastructu
re
Manageme
nt
UCS Director Cisco Application-Centric Infrastructure (new)
Infrastructure
Compute Storage Networking
Nexus 5K to 9K UCS
Cisco Cell Architecture
Facilities Space, Power, Cooling, Operations, Location (national boundaries)
Cloud Reference Architecture
Up to 20 TB Building Block Up to 3 TB 128–512 GB
* Cisco internal comparison of HP and IBM systems scaling from a dozen to ninety-six blades
** Principled Technology study
http://www.youtube.com/watch?v=bSSQfNt7SFk
New
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
UCS & Converged Infrastructure Management
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
UCS DIRECTOR Unified infrastructure Automation for compute, storage, network – physical & virtual
Heterogeneous &
Integrated Infrastructure
Multiple UCS
domains
UCS CENTRAL
Single
UCS domain
UCS MANAGER
APIC
Manages
Application Centric
Infrastructure (ACI)
and Nexus fabric
INTELLIGENT AUTOMATION FOR CLOUD Cloud management – private, public, hybrid cloud
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
What’s new
What’s coming
Microsoft Private Cloud
• Windows Server 2012 and System
Center 2012 solutions for:
FlexPod
VSPEX
• SQL Server FastTrack DW with SQL
2012 on NTAP EF540
• Cisco UCS Sizer for Enterprise
Applications
• Application based solutions for
Exchange 2013SP1, SharePoint
2013SP1, SQL 2014
• Support for Windows Server 2012 R2
VSPEX refresh with IVY Bridge and Next Gen VNX
SQL Server Fast Track Data Warehouse (FTDW) program address
the challenges that customers face in designing balanced
architectures for data warehouses built on Microsoft SQL Server
Determine the optimal hardware configurations for SAP, Oracle,
Microsoft Exchange, Microsoft SQL, and Microsoft SharePoint Server
Applications are the key to winning the data center: 50% of FlexPod
sales can be attributed to MS application pull through
Majority of WS installed base is still on WS08
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
• Provision and Manage WS2012 Physical and virtual environments supported by Cisco UCS and Cisco Virtual Networking Infrastructure.
• SC2012 R2 integrations available NOW!
Software
Integrated
Cisco + MSFT
stack
Infrastructure
Operations
Manager SCO
Unified Computing
System
UCS Manager
Physical Virtual &
SCVMM
WS 2012 with Hyper-V
VM-FEX
Cisco Virtual Networking
Solutions for Hyper-V N1KV
VASA/VSG
Storage
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
Financial Services Healthcare Manufacturing Retail
VBLOCK
FLEXPOD
Compute
Network
Virtualization
Operating Systems
Applications
Information
Integrated Solutions
VXI
RISC Migration
VSPEX
Virtual Desktop Databases Business Analytics/
Big Data Enterprise Apps
Vertical
Solution
Focus
Applications
Management
Operating
System and
Hypervisor
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
Transform the Data Center
Build knowledge – add new roads to success – seek new “higher stack” peers
Leverage the strength of value and solution selling to business now!
Leverage Cisco and Datacenter Group help to drive Datacenter transformation
Leverage Cisco Validated Design (CVDs) guides available for DC migration
Hot topics for FY15: ACI / 40G - Nexus1000v – UCS M/Director - Intercloud
Establish Data Center practice
Share Cisco’s DC vision to create mindshare & value add to customers
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31 Cisco Confidential 31
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
• 44 CVDs Released in the Last Few Years
• Over 2.7 Million Visits to the Designs in FY13
www.cisco.com/go/dcdesignzone