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Want to make an impact on an audience of 30 , 000 students? The Students’ Union is the ONLY official distributor of publicity to students at UCLan and we want to help you talk to that audience. We have designed this Media Pack with you in mind and we are positive there are beneficial marketing opportunities for everyone! But don’t just take our word for it... www.uclansu.co.uk Hi & Welcome to UCLan Students’ Union Freshers 2012 Print & Face to Face Digital Media & Key Facts Fresher’s Fair is one of the biggest events in the student calendar and gives companies the opportunity to promote their products and services face to face to both first year and returning students. Last years event saw a footfall of over 5,000 students. Book early to avoid disappointment! Freshers Guide The Freshers’ Guide is distributed free to 4,000 students at the start of term. This annual publication is a must for all new students, packed with everything students need to know. Wallplanner Every new student will receive one of our A1 full-coloured calendars, so your advert could be on students’ walls and kitchen notice boards throughout the entire academic year! Stall Hire Get face to face with students by setting up a stall in the Students’ Union Mall. Please enquire about the cost for outdoor space. *Research completed November 2009/10 Posters/Leaflet Distribution Posters can be used effectively and to great success to promote your product or services to students. Advertise to a captive audience on our A3 lockable posters sites and A4 washroom poster sites at just over 20p per poster per day. If you’re looking for a more targeted approach, our promotions team will ensure that your publicity in distributed in the right places round campus. Student Newspaper - Pluto Pluto is the official student newspaper, available to all students. 4,000 copies are printed every fortnight during term time and distributed free across campus and to all Halls of Residence. The Fresher’s edition will be the first time new students come across their student newspaper so there’s no better time to take out an advert! Prices for Pluto are for Full Colour adverts. Mono adverts are available at a discounted price. Website www.uclansu.co.uk is the official Students’ Union website providing a daily gateway to current and potential UCLan students. Many of our student’s refer to the site over the summer and then once they arrive to find out what’s going on. Within the region of 12,000 unique visitors and 40,000 hits per month the website is the ideal place for your online promotional campaigns. Emails Emailing is a direct and instant way of getting your message across to our students. Opportunities are available to sponsor an email or promote your NUS Extra Card offer direct to students inboxes. TV Advertising Situated in our student bar, Source and the Student’s Union, plasma screens are a great way of connecting with students both during the day and in the evening. Adverts are shown on a continuous loop as either a full screen or side bar advert. Freshers Fair 13th September 2012 National business/agency £1000 Licensed premises £600 Local business £385 Back page advert £850 Inside back/Front page advert £750 Full page advert £700 Half page advert £375 Small advert £100 Large advert £150 Cost per day National business/agency £450 Local business £150 Market trader From £30 Posters (20 x A3 & 20 x A4) £250 per month Publicity distribution (per 1,000) £150 Homepage advert £350 per month Section advert £200 per month Banner advert on email £250 Plasma screen advert Month £100 Term £250 Year £600 key facts Total Students Approx. over 30,000 Total New Students Over 8,000 Clubs & Societies Over 60 Location Approx. 80% of our students are from the North West, with over 50% being from Lancashire Term 1 10th September 2012 – 14th December 2012 Term 2 7th January 2013 – 22nd March 2013 Term 3 8th April 2013 – 17th May 2013 The Students’ Union Mall has a footfall of 3,000 people on a typical day* Whatever the business, Retail, I.T, Food, Leisure, Travel there is a space for you! Design & Artwork Service Whether you wish to produce an advert for our website, student newspaper or plasma screens, we offer a design & artwork service upon request Local National Full page advert £650 £875 Half page advert £375 £550 Quarter page advert £200 £320 Front page banner advert £250 £500 Pluto Offer Take out an advert in the Freshers Edition of Pluto and get 50% OFF a future advert of the same size! Freshers Offers Special Freshers bundle packages available if you book a space for our Freshers Fair before June 30th 2012 “Renting a stall at the SU is a great way to promote my business, it’s a busy, vibrant place to work and I meet lots of interesting people every week” Noosa, (Weekly Fashion Market Stall) “The partnership we have developed with the Students’ Union has helped us promote and increase our student membership database. We look forward to continuing our relationship with them” Ian Heslop, Memeberships Manager (Preston City Council) (Freshers Fair, Preston Student Offers, Pluto) “Working with the SU at UCLAN has been hugely beneficial for our business and should be considered by any company who are targeting the student market” STA Travel, Preston (Freshers Fair, Poster Sites, Website Advert)

UCLan SU Media Pack 2012

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Page 1: UCLan SU Media Pack 2012

Want to make an impact on an audience of

30,000students?

The Students’ Union is the ONLY official distributor of publicity to students at UCLan and we want to help you talk to that audience.

We have designed this Media Pack with you in mind and we arepositive there are beneficial marketing opportunities for everyone!

But don’t just take our word for it...

www.uclansu.co.uk

Hi &

Welco

me to

UC

Lan

Stu

den

ts’ Un

ion

Fresh

ers 2012

Prin

t & F

ace to F

ace

Dig

ital Med

ia & K

ey F

acts

Fresher’s Fair is one of the biggest events in the student calendar and gives companies the opportunity to promote their products and services face to face to both first year and returning students. Last years event saw a footfall of over 5,000 students. Book early to avoid disappointment!

Freshers GuideThe Freshers’ Guide is distributed free to 4,000 students at the start of term. This annual publication is a must for all new students, packed with everything students need to know.

WallplannerEvery new student will receive one of our A1 full-coloured calendars, so your advert could be on students’ walls and kitchen notice boards throughout the entire academic year!

Stall HireGet face to face with students by setting up a stallin the Students’ Union Mall.

Please enquire about the cost for outdoor space. *Research completed November 2009/10

Posters/Leaflet DistributionPosters can be used effectively and to great success to promote your product or services to students. Advertise to a captive audience on our A3 lockable posters sites and A4 washroom poster sites at just over 20p per poster per day.

If you’re looking for a more targeted approach, our promotions team will ensure that your publicity in distributed in the right places round campus.

Student Newspaper - PlutoPluto is the official student newspaper, available to all students. 4,000 copies are printed everyfortnight during term time and distributed free across campus and to all Halls of Residence.

The Fresher’s edition will be the first time new students come across their student newspaper so there’s no better time to take out an advert!

Prices for Pluto are for Full Colour adverts. Mono adverts are available at a discounted price.

Websitewww.uclansu.co.uk is the official Students’ Union website providing a daily gateway to current and potential UCLan students.

Many of our student’s refer to the site over thesummer and then once they arrive to find outwhat’s going on.

Within the region of 12,000 unique visitors and 40,000 hits per month the website is the ideal place for your online promotional campaigns.

EmailsEmailing is a direct and instant way of getting your message across to our students.

Opportunities are available to sponsor an email or promote your NUS Extra Card offer direct to students inboxes.

TV AdvertisingSituated in our student bar, Source and the Student’s Union, plasma screens are a great way of connecting with students both during the day and in the evening.

Adverts are shown on a continuous loop as either afull screen or side bar advert.

Freshers Fair 13th September 2012

National business/agency £1000

Licensed premises £600

Local business £385

Back page advert £850 Inside back/Front page advert £750

Full page advert £700 Half page advert £375

Small advert £100 Large advert £150

Cost per day

National business/agency £450

Local business £150

Market trader From £30

Posters (20 x A3 & 20 x A4) £250 per month

Publicity distribution (per 1,000) £150

Homepage advert £350 per month

Section advert £200 per month

Banner advert on email £250

Plasma screen advert Month £100 Term £250 Year £600

keyfacts

Total StudentsApprox. over 30,000

Total New StudentsOver 8,000

Clubs & SocietiesOver 60

LocationApprox. 80% of ourstudents are from

the North West,with over 50% being

from Lancashire

Term 110th September 2012

– 14th December 2012

Term 27th January 2013

– 22nd March 2013

Term 38th April 2013

– 17th May 2013

The Students’ Union Mall has a footfall of 3,000 people on atypical day*

Whatever the business,Retail, I.T, Food,Leisure, Travel thereis a space for you!

Design & Artwork ServiceWhether you wish to produce an advert for our

website, student newspaper or plasma screens, we offer a design & artwork service upon request

Local National

Full page advert £650 £875

Half page advert £375 £550

Quarter page advert £200 £320

Front page banner advert £250 £500

Pluto OfferTake out an advert in the

Freshers Edition of Pluto and get 50% OFF a future advert

of the same size!

FreshersOffers

Special Freshers bundle packages available if you

book a space for ourFreshers Fair before

June 30th 2012

“Renting a stall at the SU is a great way to promote my business, it’s a busy, vibrant place to work and I meet lots of interesting people every week”

Noosa, (Weekly Fashion Market Stall)

“The partnership we have developed with the Students’ Union has helped us promote and increase our studentmembership database. We look forward to continuing our relationship with them”

Ian Heslop, Memeberships Manager(Preston City Council)(Freshers Fair, Preston Student Offers, Pluto)

“Working with the SU at UCLAN has been hugely beneficial for our business and should be considered by any company who are targeting the student market”

STA Travel, Preston (Freshers Fair, Poster Sites, Website Advert)

Page 2: UCLan SU Media Pack 2012

53 Degrees Advertising OpportunitiesAwarded ‘Best Campus Venue’ at the 2010 and 2011 Live UK Music Awards, 53 Degrees is the home of live music in Preston dedicated to bringing the most exciting and diverse acts right to the heart of Lancashire. 53 Degrees has attracted some of the biggest names in music and

we remain committed to seeking out exciting new bands at the very start of their careers.

Over the past 5 years we have seen the likes of The Streets, Kasabian, Tinie Tempah, Plan B, Ellie Goulding , Dizzee Rascal, Rizzle Kicks, Example, Chase and

Status and Pendulum all of whom graced our 1,500 capacity venue bringing truly legendary and unforgettable performances.

There are many unique opportunities to advertise your business through 53 Degrees including an online web presence on our dedicated events websites, e-flyer inclusion to a database of approximately 30,000 (students and public)

and social media opportunities.

www.uclansu.co.uk

Interested but would likemore information?

Contact the Marketing Team:

Want toknow more?

address UCLan Students’ Union Fylde Road Preston PR1 2TQ

telephone 01772 894354/886fax 01772 894970email [email protected]

www.uclansu.co.uk

Prestonstudentoffers.co.uk, is our brand new and exclusive online student discount directory. It works alongside the NUS Extra card, (the UK’s biggest student discount card), to help

promote local businesses who offer students a discount on production of their valid NUS Extra card.

Base Package 1Directory advert on

www.prestonstudentoffers.co.uk.Listing in our Freshers Guide that goes out to all Freshers. Fortnightly email to

our NUS extra database promoting www.prestonstudentoffers.co.uk

and its discounts.

£100 per year

Base Package 2All the offerings of Package 1 PLUS 3* x 2 week banner adverts on the

www.prestonstudentoffers.co.uklanding page and 3* x 2 week adverts on

the Student’s Union Plasma Screens.

£250 per year*adverts to be taken 1 per term

Term 1 Offers Our friends

1 2 3Take a half page advert in the Freshers Guide & get a FREE ¼ page

advert in Pluto Student Newspaper*

Take a full page advert in the Freshers Guide and get a FREE small

advert on the wallpanner*

Get your campaign of to a great start with

your posters displayed around campus and a homepage banner on

the Students’ Union website for £500

*These offers must be booked by 30th June 2012. No other discounts will apply to the above offers

Freshers SponsorshipResearch shows that many students build up loyalties with companies within

the first couple of months of being in the city so Fresher’s offers you the perfect opportunity to promote yourself to this target market.

Why not get ahead of the competition & be the ‘official Fresher’s sponsor’?

In addition to the opportunities available in this media pack we can offer branded t-shirt promotion, banners, Fresher’s mailing options and other

bespoke ways of getting your message out to the student population at UCLan.All sponsorship packages can be tailored to suit your budget and reflect your

business need. Contact us now for more information:

01772 894354/886

www.uclansu.co.uk

Preston Student Offers (PSO)will be promoted via:

Extensive use of Union posters sites, plasma screens, website & social media pages Monthly adverts in our student newspaper Pluto Fresher’s publications and marketing materials

So there is plenty going on. We will also support business with

window graphics and POS.

www.prestonstudentoffers.co.uk

The student market is fun,vibrant and lively...be part of it!

The Union is here to make life better for students.

That’s our mission and because we want every UCLan student to have a great experience at University every

penny we make gets ploughed back into our Union services to help us achieve this aim.

We don’t have shareholders to take out profits and our trustees ensure we spend the Union’s

funds effectively.

All prices in this media pack are subject to VAT.