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UCLan SU Media Pack 2012
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Want to make an impact on an audience of
30,000students?
The Students’ Union is the ONLY official distributor of publicity to students at UCLan and we want to help you talk to that audience.
We have designed this Media Pack with you in mind and we arepositive there are beneficial marketing opportunities for everyone!
But don’t just take our word for it...
www.uclansu.co.uk
Hi &
Welco
me to
UC
Lan
Stu
den
ts’ Un
ion
Fresh
ers 2012
Prin
t & F
ace to F
ace
Dig
ital Med
ia & K
ey F
acts
Fresher’s Fair is one of the biggest events in the student calendar and gives companies the opportunity to promote their products and services face to face to both first year and returning students. Last years event saw a footfall of over 5,000 students. Book early to avoid disappointment!
Freshers GuideThe Freshers’ Guide is distributed free to 4,000 students at the start of term. This annual publication is a must for all new students, packed with everything students need to know.
WallplannerEvery new student will receive one of our A1 full-coloured calendars, so your advert could be on students’ walls and kitchen notice boards throughout the entire academic year!
Stall HireGet face to face with students by setting up a stallin the Students’ Union Mall.
Please enquire about the cost for outdoor space. *Research completed November 2009/10
Posters/Leaflet DistributionPosters can be used effectively and to great success to promote your product or services to students. Advertise to a captive audience on our A3 lockable posters sites and A4 washroom poster sites at just over 20p per poster per day.
If you’re looking for a more targeted approach, our promotions team will ensure that your publicity in distributed in the right places round campus.
Student Newspaper - PlutoPluto is the official student newspaper, available to all students. 4,000 copies are printed everyfortnight during term time and distributed free across campus and to all Halls of Residence.
The Fresher’s edition will be the first time new students come across their student newspaper so there’s no better time to take out an advert!
Prices for Pluto are for Full Colour adverts. Mono adverts are available at a discounted price.
Websitewww.uclansu.co.uk is the official Students’ Union website providing a daily gateway to current and potential UCLan students.
Many of our student’s refer to the site over thesummer and then once they arrive to find outwhat’s going on.
Within the region of 12,000 unique visitors and 40,000 hits per month the website is the ideal place for your online promotional campaigns.
EmailsEmailing is a direct and instant way of getting your message across to our students.
Opportunities are available to sponsor an email or promote your NUS Extra Card offer direct to students inboxes.
TV AdvertisingSituated in our student bar, Source and the Student’s Union, plasma screens are a great way of connecting with students both during the day and in the evening.
Adverts are shown on a continuous loop as either afull screen or side bar advert.
Freshers Fair 13th September 2012
National business/agency £1000
Licensed premises £600
Local business £385
Back page advert £850 Inside back/Front page advert £750
Full page advert £700 Half page advert £375
Small advert £100 Large advert £150
Cost per day
National business/agency £450
Local business £150
Market trader From £30
Posters (20 x A3 & 20 x A4) £250 per month
Publicity distribution (per 1,000) £150
Homepage advert £350 per month
Section advert £200 per month
Banner advert on email £250
Plasma screen advert Month £100 Term £250 Year £600
keyfacts
Total StudentsApprox. over 30,000
Total New StudentsOver 8,000
Clubs & SocietiesOver 60
LocationApprox. 80% of ourstudents are from
the North West,with over 50% being
from Lancashire
Term 110th September 2012
– 14th December 2012
Term 27th January 2013
– 22nd March 2013
Term 38th April 2013
– 17th May 2013
The Students’ Union Mall has a footfall of 3,000 people on atypical day*
Whatever the business,Retail, I.T, Food,Leisure, Travel thereis a space for you!
Design & Artwork ServiceWhether you wish to produce an advert for our
website, student newspaper or plasma screens, we offer a design & artwork service upon request
Local National
Full page advert £650 £875
Half page advert £375 £550
Quarter page advert £200 £320
Front page banner advert £250 £500
Pluto OfferTake out an advert in the
Freshers Edition of Pluto and get 50% OFF a future advert
of the same size!
FreshersOffers
Special Freshers bundle packages available if you
book a space for ourFreshers Fair before
June 30th 2012
“Renting a stall at the SU is a great way to promote my business, it’s a busy, vibrant place to work and I meet lots of interesting people every week”
Noosa, (Weekly Fashion Market Stall)
“The partnership we have developed with the Students’ Union has helped us promote and increase our studentmembership database. We look forward to continuing our relationship with them”
Ian Heslop, Memeberships Manager(Preston City Council)(Freshers Fair, Preston Student Offers, Pluto)
“Working with the SU at UCLAN has been hugely beneficial for our business and should be considered by any company who are targeting the student market”
STA Travel, Preston (Freshers Fair, Poster Sites, Website Advert)
53 Degrees Advertising OpportunitiesAwarded ‘Best Campus Venue’ at the 2010 and 2011 Live UK Music Awards, 53 Degrees is the home of live music in Preston dedicated to bringing the most exciting and diverse acts right to the heart of Lancashire. 53 Degrees has attracted some of the biggest names in music and
we remain committed to seeking out exciting new bands at the very start of their careers.
Over the past 5 years we have seen the likes of The Streets, Kasabian, Tinie Tempah, Plan B, Ellie Goulding , Dizzee Rascal, Rizzle Kicks, Example, Chase and
Status and Pendulum all of whom graced our 1,500 capacity venue bringing truly legendary and unforgettable performances.
There are many unique opportunities to advertise your business through 53 Degrees including an online web presence on our dedicated events websites, e-flyer inclusion to a database of approximately 30,000 (students and public)
and social media opportunities.
www.uclansu.co.uk
Interested but would likemore information?
Contact the Marketing Team:
Want toknow more?
address UCLan Students’ Union Fylde Road Preston PR1 2TQ
telephone 01772 894354/886fax 01772 894970email [email protected]
www.uclansu.co.uk
Prestonstudentoffers.co.uk, is our brand new and exclusive online student discount directory. It works alongside the NUS Extra card, (the UK’s biggest student discount card), to help
promote local businesses who offer students a discount on production of their valid NUS Extra card.
Base Package 1Directory advert on
www.prestonstudentoffers.co.uk.Listing in our Freshers Guide that goes out to all Freshers. Fortnightly email to
our NUS extra database promoting www.prestonstudentoffers.co.uk
and its discounts.
£100 per year
Base Package 2All the offerings of Package 1 PLUS 3* x 2 week banner adverts on the
www.prestonstudentoffers.co.uklanding page and 3* x 2 week adverts on
the Student’s Union Plasma Screens.
£250 per year*adverts to be taken 1 per term
Term 1 Offers Our friends
1 2 3Take a half page advert in the Freshers Guide & get a FREE ¼ page
advert in Pluto Student Newspaper*
Take a full page advert in the Freshers Guide and get a FREE small
advert on the wallpanner*
Get your campaign of to a great start with
your posters displayed around campus and a homepage banner on
the Students’ Union website for £500
*These offers must be booked by 30th June 2012. No other discounts will apply to the above offers
Freshers SponsorshipResearch shows that many students build up loyalties with companies within
the first couple of months of being in the city so Fresher’s offers you the perfect opportunity to promote yourself to this target market.
Why not get ahead of the competition & be the ‘official Fresher’s sponsor’?
In addition to the opportunities available in this media pack we can offer branded t-shirt promotion, banners, Fresher’s mailing options and other
bespoke ways of getting your message out to the student population at UCLan.All sponsorship packages can be tailored to suit your budget and reflect your
business need. Contact us now for more information:
01772 894354/886
www.uclansu.co.uk
Preston Student Offers (PSO)will be promoted via:
Extensive use of Union posters sites, plasma screens, website & social media pages Monthly adverts in our student newspaper Pluto Fresher’s publications and marketing materials
So there is plenty going on. We will also support business with
window graphics and POS.
www.prestonstudentoffers.co.uk
The student market is fun,vibrant and lively...be part of it!
The Union is here to make life better for students.
That’s our mission and because we want every UCLan student to have a great experience at University every
penny we make gets ploughed back into our Union services to help us achieve this aim.
We don’t have shareholders to take out profits and our trustees ensure we spend the Union’s
funds effectively.
All prices in this media pack are subject to VAT.