Dwi Addin Wibowo 0906613260

A Collaboration between Me and Mr. Alie Djahri

Having experienced some years in Malaysia, I grew up learning a lot about other’s culture. Malaysia consists of three main races that have totally different culture to each other, namely Indian, Chinese, and Malay, and each has their own varieties which are derived from the origin of their ancestor. Malay, is a race, but the culture is surprisingly just as diverse as Indonesia as a nation. The north talks differently than the south, and the east is just as independent as the west. Some locals even inherited genes that is somewhat looks similar to the Papuans. I never expected to noticed these things. Who would’ve?

Who would’ve thought that a Chinese could possibly not understand what the other Chinese is talking, as one only speaks Mandarin, and the other only speaks Cantonese. Who would’ve thought that not all Indians says ‘Acha’ to agree to what you say. Indians themselves are of many subcultures that speaks various lan-guages that rooted from ancient civilizations, that, maybe, they themselves did not know. These findings somehow fascinated me. So then I think of Indonesia. We proclaimed ourselves that we are of many kinds, but how much do we actually know of that many things that made us?

Background

When I was there, as an outsider, I had a chance to gain some insights from the locals and also interact with some of the foreigners, an opportunity I rarely have in my own country . Kuala Lumpur as one of the world’s cities famous for its edu-cation, gave me an opportunity to know others of different nationalities, such as China, Myanmar, Sri Lanka, Phillipines, Iran, Canada, Nepal,France etc. Each of them has their own story to share about their culture, especially during interna-tional student events or gatherings. They always mingle with each other despite communication problems due to languange barrier

However it is different for some Indonesian fellows that I knew there. Somehow they had pulled themselves from intercating with foreigners and choose to befriend only Indonesian. In most gatherings they usually never share any story about the diversity of our history and culture, or they just acted like that they did not care. What they knew was what they were told in social studies at school, such as tradi-tional costume, musical instrument, dances and such, not about the true colors of our culture in daily lives.

Although my knowledge was also very limited then, but it pushed me to dig more and more about anything related to Indonesian history to share. Along the way, I found out alot more than I expected. Infact, there is so much about this country that may get you surprised, just as I did back then. It was like playing an adventure game, but it’s just, that, it was real. You never knew what’s coming. One thing led to another and kept on going eversince. And I want to share it with you.

Having studied here in the University of Indonesia, I found a lecturer who shares similar curiosity and interest, Mr. Alie Djahri. We were once involved in an inter-esting discussion about where Indonesians might come from. We shared about our findings of what ‘minanga tamwan’ might refer to, about the possibility of Indig-enous Taiwanese being the ancestor of Indonesian, and alot other things. Further-more, He seems to have traveled so many parts of the world as well as Indonesia, and bestowed with wisdom and ability to understand other cultures as well as ours, deeper than the eyes can see. With my keen interest in searching for Indone-sian background and the help of his knowledge of IMC and history and also his links to some of big companies, I believe this collaboration will open more roots of possibilities of Indonesian ancestry that will spark curiosity amongst the youth.

Is a project that creates awareness about some facts of Indonesian history and culture by connecting them with other nations.

Messages Did you know that the bakso that Obama l i k e s

is also enjoyed by the Swedish, just that ,they eat it with raspberry jam instead of chilli sauce.

Did you know that people of the Phillipines will say ‘Selamat’ to thank you? Selamat means ‘con-gratulations!’ in Indonesian.

Did you know that ‘Rujak’ is also known not only by Indonesian , but also the Malaysian, Singaporean and Indian? It’s anything cut in pieces smeared with thick gravy of sauce and crushed peanuts.

Did you know that there was a story of an Egyp-tian Princess in Pajajaran history?

Did you know that some schools in Australia teaches Bahasa Indonesia as an optional course?

Avocado is not even Indonesian, but it can be found in any restaurant throughout the country, just as in Mexico in a form of guacamole.

Just as the Papuans of the east, Acehnese of the west also looks so different than the Javanese in the centre. Have you noticed?

Did you know that Indonesian language is in the same language family with Madagascar in the Africa?

Nenek Moyang ku Seorang Pelaut. ‘my ances-tor was a sailor’. More than two thousand years ago the people of Sulawesi sailed across the In-dian Ocean and believed to have been the ances-tor of the Madagascar people in Africa.

Most Javanese pronounced A as O, but Did you know, that in Vanuatu, two is what the Javanese would say Loro?

To create a sense of belonging with people from around the world

To facilitate interaction with foreigners

To build Indonesian identity and confidence in a different way

This project will involve people to find out themselves where they might come from, which people share the same culture as theirs, which words of their language that resemble other languages, what major world events have their ancestors involved in, and at the end they’ll find out the buillding blocks of them as a nation. This hopefully will help them build their identity and confidence as Indonesian in a different way, especially to face the world that have started coming to our door steps recently.

Objectives

The main targets are Indonesian youth that are currently staying, working or studying abroad. There are millions of them right now. They are considered, some-what, the real ambassadors of Indonesia for the people of the world. They directly interact with the locales in their respective countries and somehow responsible for creating an idea of how Indonesians are.What the locales might know about Indo-nesia are probably revolves around Bali or the natural beauty, but not really about the Indonesians. Therefore they need to be equipped with interesting information that will attract the locales in their respective countries to interact with them.

Targets

will work out because

‘people that are somewhat similar, tend to blend-in’

LogoThis logo showcases the name of the project ‘Curious.id’ . The name embodies fundamental spirit of the whole campaign which is building curiousity towards Indonesia as part of an Indonesian identity. This means that Indonesian youth should take charge in creating their Indonesian identity by understanding their culture by themselves.

The logo incorporates a question mark which is made of an ear-shaped curve and an eye. These symbolize hearing and looking which means that this campaign require people to open their eyes and ears to listen to their surrounding and take notice.

Underneath, the root arrow that leads to Indonesia. This sums up the idea of the whole cam-paign which is rooted towards everything Indonesian. This also will familiarize foreigners with the suffix “.id” as an indonesian web identity.

Typographic T-Shirt The T shirt will be mostly words and incorporate images and characters of the subjects where appropriate.

The logo will be printed at the back and will have a QR code that if you scan it with your phone, it will lead you to a website www.curious.id . Each subjects will have different QR codes. This code is a unique feature of the t-shirt that functions as a link and also as an interactive feature that will attract people’s attention towards both the wearer and the message printed on the T-shirt.

QR code is square-ish code (functioning as barcode)

WebsiteThe website will have all the information about the campaign. It incorporates maps of the world in which countries will be connected by lines to Indonesia. Each line, when clicked, will open up an information box that shows the story that connects the two countries.

This website will also showcase feeds from its twitter page, T-shirts gallery, and supporting facts about the subjects.

TwitterThe twitter page allows people to interact with the campaign. It allows them to share their thoughts, feelings and most importantly ,findings, that may add up to the subjects.

It also acts as an information center where people can ask about the project and place or-ders for the T-shirt.

www.

AddWib : gua baru tau nih kalo ternyata Indonesia itu pernah membuat sebagian besar dunia beku #curiousid #toba

Sophie : I never thought that my country has that much connection with other coun-tries #curiousid

Bowie : i’m gonna treat my swedish friend a bowl of bakso soon. Can’t wait.#curiousid #bakso

Gori : i like this, want to know more about Indonesia

Company EndorsementsIn a long run, this campaign is projected to be eventually endorsed by big compa-nies from Indonesia such as, Unilever, Indofood, and/or Sosro that have been suc-cessful in incorporating Indonesian culture to endorse their product. Endorsement will be in a form of advertisements.

Partnership with Clothing StoresTo showcase and distribute the T shirts this project will join its effort with some clothing stores in big cities throughout the country such as Bandung, Jakarta, Surabaya, Medan, and Makassar.