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In fact, this could actually be a topic for a thesis by a graduate student in philosophy and it would take many volumes to include all the possible answers. Let's start by looking at what we consider to be a society. UAE Society3
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UAE Society Ch-1&2
Introduction
UAE Society 1
• What is a Society? • When you start to delve into the question
"what is society" you will realize that this is indeed a very deep subject. There is no one answer because a society is not a thing that can be easily explained in one or two sentences.
UAE Society 2
• In fact, this could actually be a topic for a thesis by a graduate student in philosophy and it would take many volumes to include all the possible answers. Let's start by looking at what we consider to be a society.
UAE Society 3
• In our daily lives, a society is the place where we live. It is made up of the government, the education system, the health care and the many occupations that people have. Each and every person is an important part of a society because each one has something to contribute.
UAE Society 4
• It is a very broad concept that is often broken down into different segments or facets of life. Within a society, there are smaller societies or groups of people who have a particular goal or ambition. These could be a family , clan government agencies, groups of students or groups raising money for a cause.
UAE Society 5
• There are also other factors that separate smaller societies from one another. These include culture, language, race, and religion. Within a society, there can be many different cultures. If you look at the whole world as one society, you can easily realize just how many differences there are.
UAE Society 6
• Even within a country, city or town, you have numerous differences and you can even have different societies within a neighborhood. The neighborhood of a city could be an ethnic society all its own.
UAE Society 7
• In the larger frame of things, all these societies interact with one another on a daily basis bringing new ideas and ways of doing things. Customs transfer from one culture to another, immigrants become assimilated within a society and people react with violence when a part of their society is threatened. All of these things make up a society, which is more of a quality than a thing.
UAE Society 8
Components of the society
• Social Component• Cultural Component• Demographic Component• Physical Component
UAE Society 9
Social Component
• It has four elements:1.Education: Education System ,literacy percentage
2.Family3.Clan4.Social Class5.Economy
UAE Society 10
The Family Life Cycle
• Traditional Family Life Cycle– Stage I: Bachelorhood (Single)– Stage II: Honeymooners (Couple)– Stage III: Parenthood– Stage IV: Postparenthood– Stage V: Dissolution with the death of one spouse.
Copyright 2007 by Prentice Hall
Copyright 2007 by Prentice Hall
Table 11.2 Percent Distribution of Five-Category Social-Class Measure
SOCIAL CLASSES PERCENTAGEUpper 4.3Upper-middle 13.8Middle 32.8Working 32.3Lower 16.8Total percentage 100.0
Table 11.7 Typical Categories Used for Assessing Amount or Source of Income
AmountUnder $25,000/year$25,000-$49,999$50,000-$74,999$75,000-$99,999$100,000-$124,999$125,000-$149,999$150,000-$174,999$175,000-$199,999$200,000 and over
SourcePublic welfarePrivate financial assistanceWages (hourly)Salary (yearly)Profits or feesEarned wealthInherited wealth, interest,
dividends, royalties
Copyright 2007 by Prentice Hall
Cultural Component
• The elements of the Cultural Components are :1.Religion2.Language3.Values4.Norms5.Arts6.Customs and Traditions
UAE Society 14
Copyright 2007 by Prentice Hall
Culture
The sum total of learned beliefs, values, and customs that serve to
regulate the consumer behavior of members of
a particular society.
A Theoretical Model of Cultures’ Influence on Behavior Figure 12-1
Copyright 2007 by Prentice Hall
Culture Is Learned
• Enculturation and acculturation
• Language and symbols
• Ritual• Sharing of culture
• Enculturation– The learning of one’s
own culture• Acculturation
– The learning of a new or foreign culture
Copyright 2007 by Prentice Hall
Issues
Culture Is Learned
• Enculturation and acculturation
• Language and symbols
• Ritual• Sharing of culture
• Without a common language shared meaning could not exist
Copyright 2007 by Prentice Hall
Issues
Culture Is Learned
• Enculturation and acculturation
• Language and symbols
• Ritual• Sharing of culture
• A ritual is a type of symbolic activity consisting of a series of steps
• Rituals extend over the human life cycle
• Marketers realize that rituals often involve products (artifacts)
Copyright 2007 by Prentice Hall
Issues
Culture Is Learned
• Enculturation and acculturation
• Language and symbols
• Ritual• Sharing of Culture
• To be a cultural characteristic, a belief, value, or practice must be shared by a significant portion of the society
• Culture is transferred through family, schools, houses of worship, and media
Copyright 2007 by Prentice Hall
Issues
weblink
Copyright 2007 by Prentice Hall
Table 12.2 Selected Rituals and Associated Artifacts
SELECTED RITUALS TYPICAL ARTIFACTSWedding White gown (something old, something new,
something borrowed, something blue)
Birth of child U.S. Savings Bond, silver baby spoonBirthday Card, present, cake with candles50th Wedding anniversary Catered party, card and gift, display of photos of the
couple’s life togetherGraduation Pen, U.S. Savings Bond, card, wristwatchValentine’s Day Candy, card, flowersNew Year’s Eve Champagne, party, fancy dressThanksgiving Prepare a turkey meal for family and friends
UAE Values
• Achievement and success
• Activity• Efficiency and
practicality• Progress• Material comfort
• Collectivism• Freedom• External conformity• Humanitarianism• Youthfulness• Fitness and health
Copyright 2007 by Prentice Hall
Demographical Components
• The elements of the Demographic Components are :
1.Distribution2.Size of Population3.Characteristics
UAE Society 23
Physical Component
• Elements of the Physical Component are:1.Climate2.Land3.Resources
UAE Society 24
Why to Study UAE Society?
1. To define the traits and constituents of UAE society
2. To analyze the Structure of the society and it’s elements factors.
3. To understand the dynamic of changes that takes place in the society due to different factors
4. To be a ware of the roots of the identity and it’s features
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5. To discuss the various roles performed by the social institutions to cope with the changes at present and future.
6. To be aware of the historical development in the society.
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Traits of the UAE society
1. UAE is an Arabic society which has Islamic religion that affects the identity of it’s individuals.
2. It has a strategic geographical location which affects the society economically and culturally.
3. It is highly developed because of the availability of resources especially oil , in addition to the role played by the federal government.
4. It has a distinguished status ; regionally and internationally.
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5. It has a united society, this affects stability and enhance the social solidarity.
6. It is a combination of authenticity and modernity.
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The social effects of oil
1. Establishment of a developed infrastructure.2. High quality of social services3. Strengthen the relationships with so many
countries.4. Oil enabled UAE to assist many countries all
over the world.
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What is the UAE• Arabic Muslim Country: Cauterized by moderation, Growth
and economic Development• In 1971: Six of these states (Abu-Dahbi, Ajman, Al-fujayrah,
Umm al Qawyn And Sharjah Merged to form UAE• Generosity: Oil revenue and moderate policy stance have
allowed the UAE to play a vital role in the affairs of region
• Geography: Strategic location along southern approaches to strait of hormuz ,a vital point transit for world crude oil
• Area: 83,600 sq km
• Land boundaries: Total;867 km ;Oman 410 and Saudi Arabia; 457 km
• Climate; Dessert ,cooler in eastern mountainsUAE Society 30
Population• 4,798,491 estimate based on the results of the 2005
census • Age Structure: 0-14: 20.4% ;15-64: 78.7; over : 0.9%• Birth Rate: 16.5% & Death rate: 2.13%• Urbanization: 78%• Nationality: Emirati 19%; Arabs /Iranian 23%; South
Asian 50%; Westerners 8%• Religion: 96% Muslim• Languages: Arabic, English, Urdu, and Hindi• Litracy: 77.9% ; Male 76.1% and Female 81.7% (2003)
UAE Society 31
UAE Government• Federation with specified powers delegated to the UAE
federal governments and other reserved to members• Power rests with the seven heredity sheikhs ,known as
emirs• Since 1971 the ruler of Abu Dhabi ,Sheikh Zayed bin
sultan al-Nahayann has been president he was re-elected fourth consecutive term
• Sheikh Khalifa bin Zayed becom the second president for UAE in 2004 after Sheikh Zayed death
• Vice President and prime Minister is the ruler of Dubai Sheikh Mohammad bin Rashed
UAE Society 32