URBAN AMUSEMENTAAA

URBANAMUSEMENT

Kyungjae MinYoojung Oh

Bumyoon JungHonggyu Yea

URBAN AMUSEMENTAAA

Introduction

URBAN AMUSEMENTAAA

Concept -urban amusement-

우리 기본 모델에 Fun, Entertainment 를 좀 더 가미했음A place where customers can enjoy and entertain themselvesWhile firms can acquire information and promote their prod-

ucts

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URBAN AMUSEMENTAAA

Needs Analysis

URBAN AMUSEMENTAAA

hang out with friends

46%

watch movie10%

shopping22%

date16%

etc6%

What do you do outside in your free time?

Needs Analysis - Consumers

Café27%

Drink Alchol24%

eat something38%

etc11%

What do you usually do when you hang around with your friends?

(Answered by 100 university students who are in their early 20s)

People seek for entertainment..

URBAN AMUSEMENTAAA

However, It costs too much for FUN!

I enjoy hanging out with my friends in Sinchon, Hong-dae, and Gangnam areas. However, things are very expensive…. I hope there is a place where I can en-joy at a low price.

Jieun, MoonStudent

10,000 or lower

10,000 - 20,000

20,000 - 30,000

30, 000 - 40,000

40,000 or more

0%

5%

10%

15%

20%

25%

30%

35%

How much do you spend per hanging out?

Relavant25%

Expensive68%

I don't know7%

Are you satisfied with your spending?

URBAN AMUSEMENTAAA

Needs Analysis -Firms-

These days, firms thrive hard to interact with cus-tomers. By interacting with them firms both see their reactions and collect their needs. In other words, these days user experience is essential to firm’s marketing. Kyungwon, Park 30,

LG Electronics marketing division

User Expe-rience

Promote products Feedback from cus-tomers Aggregate needs

URBAN AMUSEMENTAAA

Needs Analysis -Firms-

Samsung UX building ‘d’light’Apple Store

User Experience is one of the key success factors of many com-panies

such as Apple, Samsung, LG, Intel, MS etc. However… Not all firms can afford to build one & many centers are not attracting enough customers

In fact….

URBAN AMUSEMENTAAA

Our Business Model

Customer’s NeedsEntertainment at a low price

Firm’s NeedsUser Experience

URBAN AMUSEMENTAAA

The URBAN

AMUSEMENT

URBAN AMUSEMENTAAA

PART 1

기본적인 형태 – 건물 형태로 운영 , 싼 가격과 높은 재미로 소비자들을 At-tract 하고 많은 소비자들과 소통하고 홍보할 수 있는 공간 형성 . 니즈 ? – 앞 서 언급한 고객 , 기업의 욕구 모두 만족수익 창출 ? – 입장료 , 공간 Rental, Advertisement, 기타 서비스 제공 ex. 손님들에게 게임을 유도해서 마켓 인포메이션 , 터치 스크린 테이블 ?!

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URBAN AMUSEMENTAAA

PART 2

Where?

Here

Hong-ik University AreaRegion with the

fastest fashion, big entertainment and large floating population

URBAN AMUSEMENTAAA

PART 2

Exterior

5 Stories high Fancy and Attractive Ex-

terior

URBAN AMUSEMENTAAA

PART 2

Interior

Circulation ArchitecturePrevent separation between floors

Facilitate movement

URBAN AMUSEMENTAAA

PART 3

Food

Games

Product

experience

Data

collection

Advertise-

ment

Bowling

Beverage

In our place…

URBAN AMUSEMENTAAA

PART 3

Floor plan

← Up hill….

Entertainment Zone

→ Up hill…. Lounge Area

Lounge AreaLounge Area

Firm-rental Section Firm-rental Section

Firm-rental SectionFirm-rental Section

Central Ad plaza

URBAN AMUSEMENTAAA

PART 4

손님들에게서 발생하는 비용을입장료 + 렌트 + 광고비 + 각종 서비스 제공 ( 마켓 Data) 으로 충당하겠다 !!

그리고 장기적으론 음식과 Beverage 도 홍보를 원하는 사람들에게서 Sponsorship!

경재

URBAN AMUSEMENTAAA

Users

URBAN AMUSEMENTAAA

Users -Customers-

입장료를 내고 들어가면 팔찌 준다 .팔찌 차면One Free Meal : 햄버거 , 파스타 , 샐러드 , 비빔밥 , 돈부리 등등One Free Drink : Cocktail, Beer, Coffee, 탄산음료 Etc (4 명 모이면 1 Bottle of Wine)1 Set of BowlingUnlimited Everything else

초과분에 대해서는 나갈 때 정산

홍규

URBAN AMUSEMENTAAA

Users -Firms-

기업의 수익 창출 ( 판매 행위 ) 에 대해서는 엄격하게 제한1. 신제품 홍보 / 체험 Ex) 겔럭시 탭2. 새로운 브랜드 홍보 / 체험 Ex) 새로운 의류 브랜드의 한국 진출 3. 시장 정보 조사 Ex) 내가 직접 디자인하는 Avante, 인터뷰4. 고객 서비스 확대 Ex) LAB Series 고객 피부 진단5. 샘플 증정 Ex) Armani 새로운 향수 출시 6. Service Experiment? 서비스는 실험하기 어렵다는 것을 이용 , 자신들의 새로운 서비스를 실험해보는 공간 ?

Ex) 대한항공 – 가상 First Class Seat

홍규

URBAN AMUSEMENTAAA

Can we do this?

URBAN AMUSEMENTAAA

Promotion Strategy

Landmark

Customer

Firms

홍규

URBAN AMUSEMENTAAA

Profitability Analysis

홍대 부동산 정보 – Search건설비 – Ad 비 –Rental – 예상 고객수 – 적당히 Excel!

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