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Typography

Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

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Page 1: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

Typography

Page 2: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

Type Classifications1. Black Letter, Manuscript, Old English2. Roman (Old Style, Transitional, Modern)3. Serif4. Sans Serif5. Slab Serif, Egyptian6. Script, Cursive7. Novelty, Decorative

Page 3: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

Black LetterAlso called: Manuscript or Old English

Early printers emulated hand lettering of the local area.

Page 4: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

Black Letter

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Page 5: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

ROMAN1469-1470: Nicolas Jensen (master engraver) developed the first Roman lowercase letters.

Page 6: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

Page 7: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

ROMANOldstyleTransitionalModern

Page 8: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

Serif

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

KITE

Page 9: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

SerifDifferent Types of Serifs

Page 10: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

Sans SerifSans is French for “without”

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Page 11: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,
Page 12: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

Slab SerifOften called EgyptianHeavy slabs for serifs

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

Page 13: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

ScriptOften called Cursive

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Page 14: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

NoveltyOften called Decorative

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Page 15: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,
Page 16: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

Finding a New Fontwww.dafont.com

Page 17: Typography. Type Classifications 1. Black Letter, Manuscript, Old English 2. Roman (Old Style, Transitional, Modern) 3. Serif 4. Sans Serif 5. Slab Serif,

AssignmentTypography Poster

Create a poster of your assigned letter showing the 6 major type classifications.Your poster will be created in Adobe IllustratorSize: 11” x 17”Requirements:1. Highlight your favorite classification by

showing that letter (Capital and Lowercase) in the top square of the document (top 11”).

2. At the bottom of the poster the list other 6 classifications.

3. Show your letter (Capital and Lowercase) in the font of each classification.

4. Be creative and make this poster unique.5. Use color! Can create images in Photoshop

and place into Illustrator.