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Typography
The Science of Text
Fonts Style of type How many fonts in a document?
Conservative--one font Typical--two fonts Use a third for emphasis
Font Types Serif Fonts
Have small tails on the ends of letters Use for body text
Times New Roman is a Serif Font
F O N T
Font Types Sans Serif Fonts
Do not have small tails on the ends of letters
Use for headings
Arial is aSans Serif Font
Font Types Script Fonts
Resemble handwriting Use for formal invitations, etc.
Monotype Corsiva is a Script font
Font Types Decorative
Unique fonts used for special occasions
Jokerman is a decorative font.
So is chiller
Font Size Font is measured in “Points”
Font considerations A browser can only display a font
that the user has on his or her system
Arial and Times New Roman are safe choices
Garamond or Verdana are also good choices
Type attributes Use type attributes to call attention to
a word or phrase in a body text--never use a different font
Be consistent throughout your site
Bold Used for headings Emphasize phrases in body
Text attributes Italics
Used for emphasis Used for names of books Sometimes used for extended
quotations Used to identify a word the reader may
not be familiar with
Text attributes Underlining
Usually indicates a hyperlink on a web page
Don’t use it for any other text
Blinking Text If you must use it, do it sparingly
Headlines Don’t use ALL CAPS
Capitalize the first letter and all proper nouns
Title case--capitalize the first letter of all words
May or may not be centered Punctuation
• A complete sentence has normal case and punctuation
Workshop Day a Hit
Workshop day a hit
Workshop day is a hit.
Examples
Body text Shorter line lengths are easier to
read Hyphenate body text Use left aligned or justified text--
don’t use centering
Setting Margins
ExamplesWorkshop Day is always greeted with enthusiasm and interest by the educators in the South Bergen Jointure districts.
Workshop Day is always greeted with enthusiasm and interest by the educators in the South Bergen Jointure districts.
Workshop Day is always greeted with enthusiasm and interest by the educators in the South Bergen Jointure districts.
Alignment Left Right Center Justify
At least 3 ways to set alignment…
Line Spacing Single Double One & a half
Setting line spacing
Leading The amount of space between lines
of type.
Coded as 12/1412=font size 14=leading size
Use “Exactly”