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TYPOGRAPHYBasics
TYPOGRAPHY IS EVERYWHERE
NOT ALL OF IT IS GOOD
Typography is not only the letterforms themselves, but how they interact with the overall design as well as the print medium.
Typography includes many design choices.
• Font• Alignment• Spacing• Color• Background• Even texture
Surf Portugal Magazineby David Carson
TYPOGRAPHY BASICS
Font FamiliesFont Styles
Very Important Note:
Fonts live on individual computers. Macs come with a sample selection. You can download additional fonts from various web sites, but be wary
of malware. I use dafont.com as it is a reputable site.
If you put a document on the web, or send it to the printer, you should be aware that the fonts may not be available on other computers.
For the web, you should use common (web-safe) fonts. For print, you should always package the font with your submission. For smaller
projects, like business cards, you can also turn text into paths.
Alignment
Left RightCenter
Justified
The quick brown fox jumped over
the lazyDog.
The quick brown fox jumped over
the lazyDog.
The quick brown fox jumped over the lazyDog.
The qu ick brown fox jumped over t h e l a z y Dog.
Other
Spacing
Anatomy of Font
Psychology of a Font
Corporate Identity
Appropriate Use of Font
Wedding Funeral
Circus
Wedding Funeral
Circus
Typography can be Greatly Rewarding
And Fun