Typofaces give voice to words

Typefaces give voice to words

Typefaces give voice to words

g Love at first type

Font

Specific set of typographic characters that are designed to work

Together. Fonts are also referred to as Typefaces.

Serif

A font features horizontal and vertical details that are added to the beginning or

end of its’ characters major strokes.

San Serif

Typeface does not have serifs --- sans means “without” in French.

Typefaces are measured in

Points.

Typeface’s WEIGHT describes how

heavy it appears

Six Categories into which most font fall:

• Sans Seriff

• Serif

• Script, Hand-Lettered

•Monospace

•Novelty

•Dingbat, Ornament

Sans Serif

Serif

Script/Hand-

lettered

Monospace

Novelty

Dingbat, Ornament

Certain font families feature a broad weight and width options making them

versatile and effective choices for a wide range of projects.

Legibility

• Font Choice

• Size

• Color

• Letter spacing

• Case (upper vs. lower)

• Backdrop

Font Choice

• Serif text like Sabon is ideally suited for large blocks of text.

• Modern serif fonts are also reasonably adept as text fonts, paragraphs are sharp and progressive feel.

• Italic typefaces tends to be distracting when it comes to large amount of text.

• Sans Serif fonts such as Futura are generally not well suited for large blocks of texts.

• Bold fonts, whether serif or sans, are appropriate for short blocks of emphasized text or captions that need to stand apart from other text.

• Setting longer passages of text in all caps, serif or sans, is not a good idea.

• Script fonts are suitable for short blocks of text and traditional uses such traditions.

• The readability of any sort of unusual font must be carefully considered before committing it to text passages.

• There are times when we consider the reverse text when it terms to color.

Alignment

• Flush Left Text

• Flush Right Text

• Justified Text

•Centered Text

-Rule of thumb

Leading and Letterspacing

• Leading is the amount of space between lines of type.

• Letterspacing refers to the amount of overall space between the letters in a word or passage of a text.