Typical reader profileDemographics • Aged 16-18 • Male• Still in full time education• An interest in Urban music • An Interest in Hip-Hop Music because I will basing my music magazine on

this genre of musicPsychographicsIn terms of Psychographics my target audience seem to be willing to pay between £1.00-£5.00 which shows that my target audience are both “Survivors” and “Social Climbers” however I feel that more of my target audience are social climbers as they tended to listen to mainstream artists who were fairly young and popular. In addition the results suggested what was most asked for in a magazine was the latest news.