TYPES AND FORMS OF RETAIL

Contents Focused

☺Introduction

☺Types of Retail Sector

☺Retail formats

Retailing is still in its infancy in India.

According to an estimate the unorganized retail sector has 97% presence whereas the organized accounts for merely 3% .

A McKinsey report on India (2004) says organized retailing would increase the efficiency and productivity of entire gamut of economic activities, and would help in achieving higher GDP growth.

Retail Sector

TYPES OF RETAIL SECTOR

ORGANIZED RETAIL UNORGANIZED RETAIL

ORGANIZED RETAIL

Professionally managed has a accounting transparency with proper usage accounting standards.

These include the corporate backed hypermarkets and

retail chains.

According to a survey by AT Kearney ,only a

Rs. 20,000 crore segment of the market is ORGANIZED.

UNORGANIZED RETAIL

Owner lacks technical & accounting standardization

For example, owner manned general stores, convenience stores, hand cart and pavement vendors, etc.

According to a survey by AT Kearney , an overwhelming proportion of the Rs. 400,000 crore retail market is UNORGANISED.

Types of Retail Sector

0%10%20%30%40%50%60%70%80%90%

100%

US INDIA

unorganised

O rganised

Source: The Great Indian Retail Story, 2009.

0%10%20%30%40%50%60%70%80%90%

100%

US INDIA

unorganised

Organised

Types of Retail Sector

Source: The Great Indian Retail Story, 2010.

RETAIL FORMATS IN INDIA

MALLS:

SPECIALTY STORES:

DISCOUNT STORES:

DEPARTMENT STORES:

HYPER MARKETS:

SUPER MARKETS:

MBO’S:

Exclusive Stores:

CONVENIENCE STORES:

RETAIL FORMATS IN INDIA

MALLS: • The largest form of organized retiling today.

• Its coming up in almost all the places of the countries.

• Ranges from 60,000 sq ft to 7,00,000 sq ft and above.

• They lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a common roof.

• Examples include Piramyd, and Pantaloon.

SPECIALTY STORES: • Focusing on specific market segments and have established themselves strongly in their sector.

• These formats focus on a specific product category.

• Medium sized layout in strategic location.

• Specialty stores provide a large variety base for the consumers to choose from.

•Example Kids Kemp, Music World .

DISCOUNT STORES: • Discount stores or factory outlets, offer discounts on the MRP through selling in bulk.

• The product category can range from a variety of perishable/ non perishable goods.

DEPARTMENT STORES:

• Large stores ranging from 20000-50000 sq. ft, catering to a variety of consumer needs.

• clothing, toys, home, groceries, etc.

• Example, Shoppers Stop.

HYPER MARKETS:

• They are typically large, starting from 40,000sq. ft plus are usually located outside the city limits.

• This format comprises of a multiple division layout, and usually has an" industrial- look" interior.

• Hypermarkets generally provide daily necessities and grocery like items. Pricing is competitive and they also offer volume discounts.

SUPER MARKETS:

• Large self service outlets, catering to varied shopper needs are termed as Super markets.

• These are located in or near residential high streets.

• These stores today contribute to 30% of all food & grocery organized retail sales.

• Super Markets can further be classified asmini supermarkets typically 1,000 sq ft to 2,000 sq ft

and large supermarkets ranging from a size of 3,500 sq ft to

5,000 sq ft. having a strong focus on food & grocery and personal sales.

MBO’s:

• Multi Brand outlets, also known as Category Killers, offer several brands across a single product category.

• These usually do well in busy market places and Metros.

Exclusive Stores:

• Ranging from a size of 500 sq ft to 5,000 sq ft. & above,

• This format is owned/ managed by the Company or through its franchise.

• These can offer single brand as well as multiple bands.

CONVENIENCE STORES:

• Small stores 400-2,000 sq. feet located near residential areas.

• Stock a limited range of high-turnover convenience products and are usually open for extended periods during the day, seven days a week.

• Prices are slightly higher due to the convenience premium.

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