Types of Agriculture Communication Agriculture Communication and Leadership

Types of Agriculture Types of Agriculture CommunicationCommunication

Agriculture Communication Agriculture Communication and Leadershipand Leadership

CommunicationCommunication

Need words, body language, Need words, body language, actions, or gestures to actions, or gestures to

communicate.communicate.


The exchange of accurate The exchange of accurate information about the agricultural information about the agricultural and natural resource industries. and natural resource industries.

It is deliverable, through effective It is deliverable, through effective and efficient channels, using and efficient channels, using appropriate communication appropriate communication techniques and theoriestechniques and theories

Types of CommunicationTypes of Communication

Dyadic (two-person) Dyadic (two-person) – most informal – most informal exchanges between two peopleexchanges between two people– Close proximityClose proximity– Both people send and receive messagesBoth people send and receive messages– Includes verbal and nonverbal stimulusIncludes verbal and nonverbal stimulus

Small GroupSmall Group – three or more – three or more members of a groupmembers of a group


PublicPublic – – ““PublicPublic”” places, formal and places, formal and structured, speaker addresses large structured, speaker addresses large group in an event as a speaker group in an event as a speaker

MassMass – most formal and most – most formal and most expensive, may include mediaexpensive, may include media

Communication ModelsCommunication Models

One WayOne Way- information travels from one - information travels from one source to a secondsource to a second

Communication ModelsCommunication Models

InteractiveInteractive – information is exchanged – information is exchanged between two sources, includes feedback between two sources, includes feedback and interactionand interaction

Styles of CommunicationStyles of Communication

Three Styles of CommunicationThree Styles of Communication::

VerbalVerbal: Information that flows through verbal : Information that flows through verbal means, such as words, speeches, means, such as words, speeches, presentation, sounds, etc...presentation, sounds, etc...– Two forms: Written and oralTwo forms: Written and oral

Non-verbaNon-verbal: Communicating by sending and l: Communicating by sending and receiving wordless messages.receiving wordless messages.– Body language, facial expressions, body movement Body language, facial expressions, body movement

and posture, gestures, tone of voice, etc... and posture, gestures, tone of voice, etc...

Styles of CommunicationStyles of Communication

VisualVisual: Communication through : Communication through visual aids such as signs, drawings, visual aids such as signs, drawings, graphic design, illustrations, color, graphic design, illustrations, color, picturespictures

Verbal & Non-verbal Verbal & Non-verbal CommunicationCommunication

Types of Verbal CommunicationTypes of Verbal Communication

DemonstrativeDemonstrative– a demonstration of how to do somethinga demonstration of how to do something– Task or presentation on how to bake or make Task or presentation on how to bake or make

thingsthings

NarrativeNarrative– read a story (read a story (books or someone's storybooks or someone's story))

Persuasive/InspirationalPersuasive/Inspirational– Persuade the listener to do somethingPersuade the listener to do something

Informative/InstructionalInformative/Instructional– Information to the listenerInformation to the listener– Breaking storyBreaking story– Radio broadcastRadio broadcast

Entertain/ImpressEntertain/Impress– Guest speech at a Guest speech at a

banquet/convention/eventbanquet/convention/event

Formats of SpeechesFormats of Speeches PreparedPrepared

– plenty of time to write and practice the plenty of time to write and practice the speechspeech

ExtemporaneousExtemporaneous– Speeches prepared in a short time with Speeches prepared in a short time with

little/no time for practicelittle/no time for practice ImpromptuImpromptu

– No time to prepare or practiceNo time to prepare or practice

Parts of the SpeechParts of the Speech

IntroductionIntroduction– Develop an interestDevelop an interest– Gain attentionGain attention– Personal storyPersonal story– Statistic, joke, quote, incident, etc.Statistic, joke, quote, incident, etc.– Make your thesis statementMake your thesis statement

Part of the SpeechPart of the Speech

BodyBody– Make your caseMake your case– Past-present-futurePast-present-future

ConclusionConclusion– Tie it all togetherTie it all together– Refer to something in the introductionRefer to something in the introduction– Close by repeating the thesis statementClose by repeating the thesis statement

Non-verbal Non-verbal CommunicationCommunication

Rules of ThumbRules of Thumb

Eye ContactEye Contact Great speeches address wants and Great speeches address wants and

needsneeds Great speakers address the audienceGreat speakers address the audience

– DO NOT read your speechDO NOT read your speech Look emLook em’’ in the eyes in the eyes

– Or … on the foreheadOr … on the forehead


Hand & Body MovementsHand & Body Movements Effective hand & arm movements!Effective hand & arm movements! Avoid:Avoid:

– Dancing,Dancing,– Wobbling,Wobbling,– Aimless walkingAimless walking

Use your feet to your advantageUse your feet to your advantage

Lean into the audience for effectLean into the audience for effect


VoiceVoice Sometimes a whisper is louder than a Sometimes a whisper is louder than a

hollerholler Be careful … volume makes us Be careful … volume makes us

screechscreech Who loves a monotone?Who loves a monotone? News Casters & Mutterers News Casters & Mutterers


PacePace We ALL speak too fast in publicWe ALL speak too fast in public

We ALL speak too fast in publicWe ALL speak too fast in publicWe ALL speak too fast in We ALL speak too fast in

publicpublic Force yourself to slow downForce yourself to slow down

– Try singing the wordsTry singing the words– Try enunciating the last consonant in each Try enunciating the last consonant in each

wordword

Preparing APA Manuscripts Preparing APA Manuscripts for FFA Eventsfor FFA Events

The BibliographyThe Bibliography

• NotNot a Reference or a Reference orWorks Cited PageWorks Cited Page

• Follow APA StyleFollow APA Style


Visual CommunicationVisual Communication

Types of Communication Types of Communication ““Cont.Cont.””

VisualVisual: Communication through : Communication through visual aids such as signs, drawings, visual aids such as signs, drawings, graphic design, illustrations, color, graphic design, illustrations, color, picturespictures


Effective communication is essential Effective communication is essential for success. for success.

A good understanding of different A good understanding of different types of communications and types of communications and communication styles help you know help you know and deal with people better, clear up and deal with people better, clear up misunderstandings and misunderstandings and misconceptions, and contribute to misconceptions, and contribute to the success of the enterprisethe success of the enterprise


VisualVisual::– Good visual composition involves a Good visual composition involves a

please selection and arrangement of please selection and arrangement of subjects within the picture. subjects within the picture.

RulesRules– Rules of thirdsRules of thirds– LinesLines– BalanceBalance– FramingFraming– SimplicitySimplicity

Rules of ThirdsRules of Thirds

Visual composition is Visual composition is divided into thirds divided into thirds horizontally & horizontally & vertically.vertically.

Good visual has Good visual has photo subjects photo subjects placed at or near placed at or near intersection of lines.intersection of lines.

Never in the centerNever in the center– Becomes static and Becomes static and

less interestingless interesting

LinesLines

Lines add Lines add dynamicsdynamics

Lead into the visual Lead into the visual composition. composition.

Provides path to Provides path to the main subject.the main subject.

BalanceBalance

Depends on Depends on arrangement of arrangement of shapes, colors, or shapes, colors, or areas of light and areas of light and dark.dark.

Can be Can be symmetrical or symmetrical or asymmetricalasymmetrical

FramingFraming

Frame the center Frame the center of interest with of interest with objects in the objects in the foreground.foreground.

Gives the picture a Gives the picture a feeling of depthfeeling of depth

SimplicitySimplicity

Uncomplicated Uncomplicated backgrounds, backgrounds, avoiding unrelated avoiding unrelated subjects and subjects and moving in close.moving in close.

Place it slightly off Place it slightly off centercenter

Visual Composition Visual Composition ExamplesExamples

Purdue experts: Crop reportdismal, but not unexpected

VisualVisual

VisualVisual

VisualVisual


Photo Job Sheet

Verbal/Non Verbal Job SheetsVerbal/Non Verbal Job Sheets

Documents

Types of Agriculture Communication Agriculture Communication and Leadership