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Type Psych

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A typography manual for my Typography 2 with multiple personality as the concept behind it.

Text of Type Psych

  • Type Psych

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  • Type Psych

  • _ _ _ _ characteristic

    the intense one_tight

    the playful one_auto

    the calm one_loose

  • trackingleading

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  • definition _ the distance in points from the baseline of a line of type to the baseline of the line that sits next to it. In word processing program, it is usually called line spacing.

    leading

  • It is unusualespecially for body copy to use negative leading, which means that the leading specified is less than the point size of the type. It still can be used though, in such case like type set in all capitals. Negative leading does bring different feeling for a reader to read it, since it is so intense and so condensed. Differences can be seen from all of these paragraphs in this page. Same typeface, automatic tracking, but with different leading points, though they all are using negative leading points.

    CHAPTER leading _ tight_ _ _ _

    It is unusualespecially for body copy to use negative leading, which means that the leading specified is less than the point size of the type. It still can be used though, in such case like type set in all capitals. Negative leading does bring different feeling for a reader to read it, since it is so intense and so condensed. Differences can be seen from all of these paragraphs in this page. Same typeface, with automatic tracking, but with different leading points, though they all are using negative leading points.

    6/6

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    6/4

    It is unusualespecially for body copy to use negative leading, which means that the leading specified is less than the point size of the type. It still can be used though, in such case like type set in all capitals. Negative leading brings different feeling for a reader to read it, since it is so intense and so condensed. Differences can be seen from all of these paragraphs in this page. Same typeface, with automatic tracking, but with different leading points, though they all are using negative leading points.

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    NEGATIVE LEADING

    6/4 pt

    6/5 pt

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    This is leading

  • CHAPTER leading _ auto_ _ _ _

    AUTO LEADING

    This is leading

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    automaticleadingavoidedawkwardconfusiondifference twenty

    computerized changed or size increases itself twenty percents

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    6/auto

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    automaticleadingavoidedawkwardconfusiondifference

    computerized changed or size increases itself twenty percents

  • CHAPTER leading _ loose_ _ _ _

    LOOSE LEADING

    Loose leading more comfort yet overly loose leading should be avoided too much space is also going to look awkward

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    6.5 pt

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    Loose leading more comfort yet overly loose leading should be avoided too much space is also going to look awkward

    Loose leading more comfort yet overly loose leading should be avoided too much space is also going to look awkward

    This is

    leading

  • CHAPTER leading _ comparison_ _ _ _

    Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.

    Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.

    Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.

    Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.

    Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.

    Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.

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    NEGATIVE LEADING

    AUTO LEADING

    LOOSE LEADING

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  • CHAPTER leading _explanation_ _ _ _

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    NEGATIVE LEADING

    definition _ leading that is going to bring different feeling to a reader, since it is so intense, so condensed. It is best used for type set in all capitals, yet it is not a good idea to use it for body copy, as it is going to cause discomfort to the readers eyes.

    definition _ leading that comes automatically when a text is placed. This is a leading that should be avoided since usually they come out looking awkward due to the change of leading, which is done every time that the type size is changed. It still can work in some small-sized type but definitely not for big-sized type because it would look obviously weird, as the leading would always change, and it would approximately always be bigger by 1.2 times or 20 % of the type size.

    AUTO LEADING

    definition _ leading that is bigger than the size of the type. It could comfort the eyes when it is properly used, yet it could bring discomfort when the leading is overly loose. Besides that, overly loose leading take a lot of space, and over spacing is the reason that makes eyes feel comfortable and this could cause readers to get distracted from reading.

    LOOSE LEADING

  • CHAPTER leading _ tight_ _ _ _

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