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PA G E 6 F O R M S O F T R A C K I N G

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Table of ContentsTable of Contents PA G E

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W H A T

I S

L E A D I N G

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your tracking

your tracking

Negative tracking is rarely desirable. This device should be used sparingly, to adjust one or more lines of justified type.

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Track youryour tracking

your tracking

Adjusting the spacing across a word, line, or column of text is called tracking, also known as letterspacing. It is common practice to letterspace capitals and small capitals, which appear more regal when standing apart. By slightly expanding the tracking across a body of text, the designer can create a more airy field.

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Normal trackingNormal tracking

Loose t racking

Normal tracking is when the spacing between letters in a column, word or line are equally aligned, and have an equal automated amount of negative space between them, in traditional letterpress, the negative space would have been the metal plate on which each letter was carved

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Normal tracking

Loose t rackingLoose t racking

Normal tracking is when the spacing between letters in a column, word or line are equally aligned, and have an equal automated amount of negative space between them, in traditional letterpress, the negative space would have been the metal plate on which each letter was carved

Loose tracking is elongated negative space between letters, often used for visual effect or to harmonise letters which may not work well together in close space.

l o w e r c a s e t r a c k i n gl o w e r c a s e t r a c k i n g

Lower case letters tend to react negatively to tracking as lower case letters are often designed to work together intmately.

l o w e r c a s e l o w e r c a s e t r a c k i n g

l o w e r c a s e t r a c k i n g

NEGATIVE TRACKING

NEGATIVE TRACKING

Negative tracking is overlapping type elements within a line or paragraph of type.

NEGATIVE TRACKING

NEGATIVE TRACKING

It generally looks a bit...

shit.

Kern Baby Kern

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Kern Baby KernSometimes called “monotising”.

AV

Kern Baby Kern

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Kern Baby Kern

Adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters.

AV

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This isvarying degrees ofthe space between

the space between lines of type calledthe space between lines of type called leading.

The

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13

This isvarying degrees ofthe space between

the space between lines of type calledthe space between lines of type called leading.

Leading refers to the distance between the baselines of successive lines of type.

The

term

orig

inat

ed

in th

e da

ys o

f ha

nd-t

ypes

ettin

g,

whe

n th

in s

trip

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14

Abbas Mushtaq made this.Abbas Mushtaq made this on a Thursday

Abbas Mushtaq made this on a ThursdayThursday morning.

14th January 2013

15

Abbas Mushtaq made this.Abbas Mushtaq made this on a Thursday

Abbas Mushtaq made this on a ThursdayThursday morning.

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