Type Book

Type book2.indd 1 12/10/10 6:41 PM


Contents

HISTORY

NOUN

VERB

ADJECTIVE

ANATOMY

TYPEFACE

COPYFIT

SIMULTINEITY

TYPE AS IMAGE

RESONANCE

BIOGRAPHY

CREDITS

2 - 3

4 - 5

6 - 7

8 - 9

10 - 11

12 - 13

14 - 15

16 - 17

18 - 19

20 - 21

22 - 23

24 - 25

1


MANHISTORY^

2


The Greek mu evolved from the Phoenician mem. The Greeks further simplified the letter and, in the process, converted the soft, round shapes into angular strokes.The Etruscans and then the Romans adopted the Greek form, but neither made substantial changes to the shape or proportions of the character. Sometime in the third or fourth century A.D. the rounded lowercase ‘m’ began to appear, but it was almost lost in later centuries. In medieval writing, it became common practice to place a stroke over the preceding letter instead of writing the ‘m’ (probably because ‘m’ is one of the more time-consuming letters to write).

The Romans also pressed the M and six other letters – I, X, V, L, C, and D – into double-duty as their numerals, and gave M the honor of standing in for the highest value, 1,000.

Historians tell us that our current M started out as the Egyptian hieroglyph for “owl.” Over thousands of years, this simple line drawing was further distilled into the hieratic symbol for the ‘em’ sound. Eventually, the great-grandparent of our M looked a bit like a handwritten ‘m’ balanced on the tip of one stroke.The Phoenicians called the letter mem. It’s easy to see that the Phoenician mem is based on the Egyptian hieratic symbol, and that it’s the forerunner of the thirteenth letter of our alphabet. The mem looked much like our two-bumped lowercase ‘m’ with an added tail at the end.

m

Egyptian Hieroglyph

Hieratic Phoenician Early Greek Later Greek Roman

3


NOUN4


A substance with a penetrating persistent odor obtained from a sac beneath the abdominal skin of the male musk deer and used as a perfume fixative.

An odor resembling musk especially in heaviness or persistence.

The odor of musk; an odor resembling especially in heaviness or persistence.

MUSKMMMMM

M MM

M

M

M

MMM

MMM

MM

MMMM

Ô5


VERB

6


MANHANDLE

To push or handle someone roughly

Example: It had ended with Tony physically manhandling her out of the house.

Example: It had ended with Tony physically manhandling her out of the house.

To move a heavy object using force

O

7


ADJECTIVE

8


ÔMANLY MANLY has 2 senses:

• possessing qualities befitting a man

• characteristic of a man

Sense 1

Meaning: Possessing qualities befitting a manSynonyms: manful; manlike; manlySimilar: doughty; hardy (resolute and without fear) man-sized (calling for the strength of a man)Also: masculine (associated with men and not with women)Antonym: unmanly (not possessing qualities befitting a man)

Sense 2

Meaning: Characteristic of a manSynonyms: virile; manly; manlike; manful; maleContext examples: a deep male voice / manly sportsSimilar: masculine (associated with men and not with women)

9


ATOMY MAN^10

ASCENDER HEIGHT Some elements may extend slightly above the cap height. The part of a lowercase character (b, d, f, h, k, l, t) that extends above the x-height.

BOWL A curved stroke which creates an enclosed space within a character (the space is then called a counter).

COUNTER The partially or fully enclosed space within a character.

SERIF The projections extending off the main strokes of the characters of serif typefaces. Serifs come in two styles: bracketed and unbracketed. Brackets are the supportive curves which connect the serif to the stroke. Unbracketed serifs are

attached sharply, and usually at 90 degree angles.

STEM A straight vertical stroke (or the main straight

diagonal stroke in a letter which has no verticals).


ôhM a nSerif

Stem

Bowl

Stroke

Shoulder

Ascender

Terminal

Counter

STROKE A straight or curved line.

SHOULDER The curved stroke of the h, m, n.

TERMINAL The end of a stroke not terminated with a serif.

11


RoCkwell

A beloved artist, Norman Rockwell, captured American culture in many forms in the 20th century. These works were reproduced on magazine covers, greeting cards, calendars, and prints, to name a few. Rockwell was born on February 3, 1894, in New York City. In high school, he studied art at the New York School of Art. He received the first commission as an artist at age 15 for Christmas cards. Before reaching age 20, Rockwell had become the art director for “Boys’ Life,” the magazine of the Boy Scouts of America. In 1910, Rockwell studied at the National Academy of Design. Soon he left the Academy to join the Art Students League. There he learned under Thomas Fogarty and George Bridgman. With the help of Fogarty, Rockwell learned skills for commercial art. Under Bridgman, Rockwell learned technical skills.

Four pictures called the “Four Freedoms,” and inspired by President Theodore Roosevelt, were published consecutively in the “Post” in 1943. These pictures traveled in a show funded by the “Post” and the U.S. Treasury. All in all, Rockwell brought in over $130 million in American war bonds. Perhaps the 1943 burning of his studio, including many props and paintings, diminished his personal contribution to the U.S. war effort.

Ten years later, Rockwell and his family settled in Stockbridge, Massachusetts. In 1959, Mary Rockwell died suddenly. In 1960, Rockwell and his son Thomas published his autobiography. Excerpts appeared in eight back-to-back issues of the “Post.” He married his third wife, Molly, in 1961.

In the final stage of his career, Rockwell worked ten years for “Look” magazine. From the 1960s to the 1980s, Rockwell themes included poverty, civil rights, and space exploration. After a long, productive life, Rockwell died in 1978. He left his work trusted to the Old Corner House Stockbridge Historical Society (now the Norman Rockwell Museum.

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^

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The image that is shown is that of a gutiar which is made of mischievous macho manly men, who happen to be messy, masculine, manhandling, musk scented and testy groping men. They clearly enjoy themselves, their habits and grotesque behaviours.

TYPEASIMAGE^

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MANLY

MANLYMANLY

ManManManMan

ManManMan

ManMan

ManManMan

MAN

manhandlemanhandle

muskm

usk

musk

MUSK

MUSK

MACHO

MACHOM

ANMACHOM

ANMACHOM

ANMACHOM

ANMACHOM

ANMACHOM

AN

MACHOMANMACHOMANMACHOMANMACHOMANMACHOMANMACHOMAN

MACHOM

ANMACHOMANM

ACHOMANM

ACHOMANMACHOM

ANMACHOM

AN

MACHOMANMACHOMANMACHOMANMACHOMANMACHOMANMACHOMAN

MACHOM

ANMACHOM

ANMACHOM

ANMACHOM

ANMACHOM

ANMACHOM

AN

MACHOM

ANMACHOM

ANMACHOM

ANMACHOM

ANMACHOM

ANMACHOM

AN

MUSK

MUSK

MISCHEVIOUSMISCHEVIOUS

testyTESTY

TESTY

TESTY

TESTY

TESTY

TESTY

MESSY

moderatemoderate

MODERATE

MMM

MMM

MMM

MMM

MMM

MMM

MMMMMM

MMM

MMM

MMM

MMM

GROPE

MMMMMENNM

TESTYTESTYTES

mMMmaMmaAN

M

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M

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MEN

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Mmmmmmmmm

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MMM

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MMMM

M

MMMM MMMMEN

machom

achomachomacho

mac

ho

machoma

machom

achomachomacho

mac

ho

machomamm

mm

mm

mm

mm

mm

mm

mm

mm

mm

Ô

15


CopyfitCopyfit Rule

Change in weight = Change in

word count

^ O

16


Rockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell RockwellRockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rock-well Rockwell Rockwell Rockwell Rockwell Rockwell Rockwell Rock-

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DOESN’T FIT!

10/12 pt Rockwell Std Bold

FITS!

10/12 ptRockwell Std Light

DUMBBELLS!

17


OHBOYThe juxtaposition of type and image is a pure example of simultaneity. through the use of simultaneity images, it can be dynamic, powerful, dramatic and exciting through the use of angles, cropping, presentation and composition. Graphic elements such as shapes, patterns and lines all assist in establishingbetter visual hierachy.

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OHBOYsimultineity

^19


20


ResonanCe

As you can see, the imagery that is shown is that of a sperm, in the form of an M. It represents the very essemce of the male which defines their masculinity. “At night I stroke my counters wondering when my teardrop terminals will juxtapose down my face.” — Chris.

21


BiogRaphy

^ O

• Noun

Online source: http://mw1.meriam-webster.com/dictionary/musk

• Verb

Online source: http://www.ldoceonline.com/dictionary/manhandle

• Adjective

http://www.audioenglish.net/dictionary/manll.htm#adj

• History behind the letter M

http://www.fonts.com/AboutFonts/Articles/Letterseries/LetterM.htm

• History behind Rockwell

http://www.arthistory.net/artists/normanrockwell/normanrockwell1.html

• Anatomy terms

http://www.fonts.com/AboutFonts/Articles/fyti/Anatomy.htm

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23


CRedits

Michelle

A simple girl who enjoys a few ligatures every now and then. There’s nothing like good tracking to satisfy my needs. You cant forget about the leading, mmm, it drives me completely sane. I love criminals...TYPE criminals and men.

There once was a guy named Ravi, who loves to sit on his balcony, until he found a cross bar, he ascended to the roof, landed on the terminal and slid onto the counter. Where is he now? Hanging on the cross bar.

Ravi

?

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