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A Turbo Session on Twitter created for financial advisers and RIA firms given by Tina Powell at TD Ameritrade Institutional's National Confererce, San Diego, CA on January 31, 2013.
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TWITTERNOMICS 101Tina Powell
Beacon Wealth Management
This material is designed for an investment professional audience, primarily Registered Investment Advisors (RIAs). TD Ameritrade Institutional, Division of TD Ameritrade, Inc., member FINRA/SIPC/NFA. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. © 2013 TD Ameritrade IP Company, Inc. All rights reserved. Used with permission.
Twitter is a registered trademark of Twitter, Inc.
DISLCOSURESPresentations are for informational purposes only. The opinions of the participating speakers may not necessarily represent those of TD Ameritrade and its affiliates.
TD Ameritrade, Inc., and all third parties listed are separate and unaffiliated and are not responsible for each other’s services or policies.
DISLCOSURESPresentations are for informational purposes only. The opinions of the participating speakers may not necessarily represent those of TD Ameritrade and its affiliates. TD Ameritrade, Inc., and all third parties listed are separate and unaffiliated and are not responsible for each other’s services or policies.
Tuesday, April 11, 2023 3
TWITTERNOMICS 101
My goal today is to convince you to add Twitter to your media mix and information arsenal.
1. Amplify Your Message
2. Connect With Your Audience
3. Build Your Brand
4. Enhance Your Relationships
5. Add Revenue
Tuesday, April 11, 2023 4
COMPANION RESOURCES - TWITTERNOMICS 101
Instructions to Open An Account
Tips on How To Get Followers
Who To Follow in Finance
Compliance
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1. AMPLIFY YOUR MESSAGE
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2. CONNECT WITH YOUR AUDIENCE
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2. CONNECT WITH YOUR AUDIENCE
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3. BUILD YOUR BRAND - THOUGHT LEADERSHIP
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ON TWITTER
Category Category Category Category Category Category
Federal Reserve @federalreserve Treasury Department @USTreasury
U.S Securities & Exchange Commission @Sec_News Federal Trade Commission @FTC
Heritage Foundation @heritage Federal Reserve Bank of New York @NYFed_News
Institute for Supply Management @ism The Consumer Financial Protection Bureau @CFPB
The Hill @thehill U.S. Currency @uscurrency
4. ENHANCE YOUR RELATIONSHIPS
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5. ADD REVENUE
$900 billion -
1.3 trillionAnnual value that could be unlocked by social technologies in four sectors
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RETURN ON INVESTMENT → RETURN ON RELATIONSHIPS™
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TWITTERNOMICS 101 SUMMARY
1. Amplify Your Message
2. Connect With Your Audience
3. Build Your Brand
4. Enhance Your Relationships
5. Add Revenue
Follow me @tinacpowell
Thank you!
