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Hope Warshaw, MMSc, RD, CDE, BC-ADMTwitter: @HopeWarshawJohnson & Johnson Diabetes Institute Faculty and Social Media Consultant
2Twitter Webinar Series:
How to Tweet
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Twitter Webinar Series:The Why and How
Part 1 Why and How to Get Started
Part 2 How to Tweet
Part 3 How to Engage and Build Followers
Part 4 How to Participate in a Twitter Chat
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• Characterize your twitter voice
• Describe the anatomy and elements of ideal tweets
• Describe the steps to jump in slowly and steadily
• Determine your content sources for tweets
• Identify tips to tweet responsibly
Webinar Goals
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Characterize Your Twitter Voice
• Think about your Twitter persona to the world
• Create, carve out your niche
• Evolve your voice over time as you, your role, brand and/or medium evolve
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Brief, substantive content, compelling language
Make sure tweets are clear and easy to read,“get it” in a glimpse
Be:
• Newsworthy, informational
• Science-based, reliable
• Advocate causes, positions
• Supportive, sensitive
• Fun, humorous, poignant
Contain:
• Others handles (@)
• One or more hashtags (#)
• Eye catching photo, graphic or brief video
Anatomy of Ideal Tweets
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Engage, draw attention
Bring others into the dialogue
Use retweet symbol
Use
• Others handles (@)
• One or more hashtags (#)
• No graphic
Anatomy of Ideal Quote Tweets
Twitter.com view
TwitterDeck view
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Identify Content to Tweet, Retweet and Quote Tweet
Start slow … keep at it consistently
• Observe tweets, style of healthcare professionals (HCPs) on Twitter in your space and niche you respect, follow
• Don’t feel forced to tweet, just retweet and quote tweet
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Identify Content to Tweet, Retweet and Quote TweetStart to tweet … set a goal to do it consistently
• Rely on your go to science-based resources, reliable resources
• Share consumer-focused articles of value to translate science
• Share practical diabetes management tips, easy-to-fix recipes or meals you’ve made (with photos)
• Offer support, kudos to colleagues and people with/affected by diabetes
• Pose a question to engage others
• Twitter content is endless!
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Tweet Strategically, Scientifically and Sensitively
Use 80/20 guideline
• 80% about others, content other than yours
• 20% about you, your content, materials, program offerings, etc.
Vary your content within your niche, voice
Don’t retweet, quote tweet a link before you review the contents (even if you trust person/entity)
• Apply motto: “Read it before you tweet it”
Be very human
Don’t preach, give instructions, be bossy
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1. Helm, J, Miller-Jones, R: Practice Paper of the Academy of Nutrition and Dietetics: Social Media and the Dietetics Practitioner: Opportunities, Challenges, and Best Practices. J Acad Nutr Diet. 2016;116(11):1825-35.
2. FTC. FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship (4/17). https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose. (accessed July 13, 2017)
Adhere to Ethics and Policies
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Mayo Clinic’s 12-Word Social Media Policy
Don’t Lie, Don’t Pry,
Don’t Cheat, Can’t Delete
Don’t Steal, Don’t Reveal
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Multiple free tools (apps) to use
Try them out, use what you like, use a few
Follow multiple handles, hashtags on laptop, iPad, desktop
Schedule tweets (and other social media) in advance
Tools to Track, Schedule Tweets
TweetDeckHootsuite
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Twitter:How to Tweet
Webinar covered:
• How to characterize your twitter voice
• Anatomy and elements of ideal tweets, quote tweets
• Steps to jump in to tweeting slowly and steadily
• Content sources for your tweets
• Tips to tweet responsibly
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Your Next Steps
Set your goals (handout Your Goals for Action)
Draft sample tweets (handout Your Tweets –Worksheet)
Lurk and learn
• Observe Twitter chats: #JJDiabetesInst, #DSMA
• Watch Twitter feeds of active colleagues
• Think about content that draws you into it
Seek assistance (colleague, teen)
Listen to other webinars in this 4 part series
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For more information visit www.jjdi.com. Become a member and opt in to be notified about our
new programs, publications and more!
Follow us on Twitter @JJDiabetesInst to receive timely and important updates about diabetes
Subscribe to our YouTube channel to view our clinical videos and webinar chapters