Twitter Success System - s3. · PDF fileInteresting Twitter Stats • 330 Million users worldwide • Daily active Twitter users: ... Facebok Liveetc) •Free signature offer •New

2016-04-20

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Welcome to…

The Social Media System 2016

Twitter Success System

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Interesting Twitter Stats

• 330 Million users worldwide

• Daily active Twitter users: 100 million

• Average number of followers: 208

• 4th largest social network next to

Facebook, Instagram and Google+

(in terms of user volume)

• There are approximately 20 million

fake Twitter users.

• Great for connecting and building

rapport with industry thought leaders

• Excellent for market research and

micro learning

• Excellent for traffic and lead gen

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1. Best Tweets First

• Following “Facebook’s

Footsteps” with an Algorithm

that determines the most

popular tweets.

• Huge implication for

businesses as more

engagement will lead to more

visibility in Twitter!

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2. Twitter Polls

3. Twitter Hearts

4. GIF Search

• Animated GIF image

library available in Twitter!

• Add more context to a

short message

• Studies show they will

ignite retweets, likes and

and link clicks!

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5. Periscope LIVE on Twitter Feed

6. Image Descriptions

• Mobile version will allow

you to add a description

(up to 420 characters) to

go with Image upload

• Twitter has vetoed the

idea to extend tweets

beyond 140 to 10,000

characters.


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Develop Your Twitter Strategy

Create Engaging Twitter Profile

Publish Relevant Tweets

Ignite Visibility for your Tweets and Profile

Tweet free offers and content to build leads

Twitter Pathway to Success

PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE






Step 1: Develop Your Twitter Strategy


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Assessment Action Plan

Twitter Purpose

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Conduct a Twitter Audit

Purpose:

• Do you have a clearly defined purpose for WHY you

are using Twitter?

• Have you created specific and measurable goals to

track the ROI of your Twitter activities?


Presence:

• Do you have a well branded, nicely designed Twitter

Header and profile photo?

• Do you have an engaging and relevant 160 character

profile description including a relevant hash tag?

• Have you added a link to a specific webpage?

• Do they currently utilize any 3rd party tools build their

Twitter presence?

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Publish:

• Do you regularly tweet relevant content?

• Do you integrate relevant, keyword hash tags in your posts?

• Do you consistently incorporate images and videos into your tweets?

• Are you testing out polls and GIFs to ignite engagement?

• Are you using a social media tool to schedule your tweets?


Participate:

• Are you active in re-tweeting, liking and replying to your

peeps?

• Is your follower base consistent with your target

audience?

• How is your follower/follow ratio?

• Do you strategically utilize lists to track targeted

follows? (thought leaders)


Promote:

• Do you strategically promote free offers and events to

drive email leads?

• Do you include a targeted website link to drive your

Twitter audience to a specific page or offer?

• Do you actively track your Twitter results?

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Assessment Action Plan

Twitter Purpose

Twitter Action Plan

Purpose Statement

Outcomes

Actions

Define the PURPOSE for

Using Twitter

(What? Twitter has a Purpose?)

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• To become a trusted expert in your field

• To educate and inspire

• To generate a targeted base of targeted leads

• To listen intently to your audience to identify your needs

• To build a community or tribe

Your Twitter Purpose is…

VAClassroom Twitter Purpose

1. To ignite visibility and establish

credibility through relevant,

educational and interesting tweets and

Twitter conversations

2. To serve as a “Listening Post” to the

needs of our target audience.

Define Twitter Outcomes

ACTION GOALS

(Lead Indicators)

OUTCOME GOALS

(Lag Indicators)

• Schedule 3-4 Tweets per day via Buffer

• Spend 15 minutes per day re-tweeting,

liking and replying to other content

• Add 25 targeted follows weekly

• Track @VAClassroom mentions and join

the conversation

• Spend 30 minutes researching

conversations related to

#VirtualAssistant hashtag

• Track video views, likes, shares on

a monthly basis

• See 750 follows in the next 90

days

• Generate 75 new email leads

• Generate an additional $2500 in

the next days as a result of new

promotional offers through

Twitter (and Periscope)

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Action Task #1

In your Twitter Planner Guide…

1. Complete the Twitter Audit.

2. Create your Twitter action plan.






Step 2: Create Engaging Twitter Profile


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Why Create an Engaging & Well Optimized Profile?

• More people will follow you

• More people will take action on your profile and click

through to your website or landing page.

• Using the right keywords, more people will find you in the

Twitter search engines and Google


1. Design a Relevant and Up-To-Date Cover Image

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• Recommended size:

1500x500px

• Max file size: 10mb

• Upload high-resolution photos

• Keep branding consistent with

other Social Media Channels

• Make cover image fits with your

Profile picture


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DIY Twitter Cover with Canva.com

Use Fiverr or Elance.

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2. Add a quality profile picture or logo

• Avoid selfies

• Pro head shot of you or logo

• At least 500X500 file size

• Ensure you use a high quality

resolution

3. Chose the right Twitter Handle & Display Name

How to change Twitter Handle Name

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3. Chose the right Twitter Handle & Display Name.

Profile Picture:400X400

4. Create a interesting & targeted bio.

Tips for writing an awesome Twitter Bio

• Features your best skills, passions and interests

• Define your persona here (a mix of professional & personal)

• Integrate targeted keywords and hash tags where appropriate

• Keep it simple and clear…. no sales pitches

• Avoid meaningless buzz words (Marketing Guru, Lean Entrepreneur, SM

Expert)

• Add an element of Social Proof

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Tips for writing an awesome Twitter Bio

Have Fun with Twitterbiogenerator.com

5. Select a lead generation URL.

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5. Select a lead generation URL.

6. Pin a relevant and visually engaging Tweet!

6. Pin a relevant and visually engaging Tweet!

Post Correct Image Size:1024X512

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Action Task #2

Following the six steps…

Take some time to review and update

your Twitter Profile in order to best

attract your target client audience.






Step 3: Publish Relevant Tweets


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What to

Tweet

When to

Tweet

Where to

Tweet

How to

Tweet

WHAT TO TWEET

WHAT TO PUBLISH ON TWITTER

Informational Educational Inspirational Conversational Promotional

50% 30% 20%

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Informational Tweets

• News Item

• Product Update

• Event

• Infographics

• Blog links

• Video / Slideshow

Inspirational Tweets

• Quotes

• Gratitude

• Inspiring photo

• Success Stories

• Accomplishments

Educational Tweets

• Tips

• Tutorials

• Blog posts

• How-to videos

• Photos with tips

• Video / Slideshow

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Conversational Tweets

• Re-tweets

• @replies

• Questions / New

Polls feature

• Thank You for Re-

tweets, positive

comments)

• Relevant DMs (Direct

Message)

Promotional Tweets

• New events (offline, webinars, teleseminars, Periscope,

Facebok Liveetc…)

• Free signature offer

• New product launches

• Important business news / updates

•3rd party recommendations (JV/affiliate offers)

Promotional Tweets

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What to

Tweet

When to

Tweet

Where to

Tweet

How to

Tweet

User FollowerWonk to Evaluate Best Times to Tweet!


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What to

Tweet

When to

Tweet

Where to

Tweet

How to

Tweet

Twitter Management Platforms

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Send the SAME tweet Multiple Times?

• Yes, it is an acceptable practice!

• Be sure to schedule the same tweet no more than 3-4

times in a week and space out by at least 12 hours

• The ideal strategy is to schedule important or sticky posts

multiple times spread over multiple days

What to

Tweet

When to

Tweet

Where to

Tweet

How to

Tweet

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How to Tweet Well

• Be SUPER visual with your Tweets.

Buffer, 2015Ideal length of Image Tweets are 20-40 characters –SHORT

How to Tweet Well

• Mix up tweets with and without links

Buffer, 2015

How to Tweet Well

• Use Hashtags for more engagement and longer life in

Twitter!

Buffer, 2015

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How to Tweet Well

• Integrate relevant YouTube, Vine videos and GIFs

Final TWEET Tips

• Before you tweet, ask “Does my post offer tremendous value

to my target audience”? (Don’t forget WHY you are

Tweeting!)

• Be authentic and use conversational language

• Don’t over link your audience to death

• Schedule important posts multiple times over a few days (4

times over 5 day period)

• LISTEN to your market so you post stuff your audience

wants!

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Action Task #3

Practice creating 2 tweets for each of

the categories:

- Informative

- Educational

- Inspirational

- Conversational

- Promotional






Step 4: Ignite Visibility for Your Tweets & Profile



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Participation

Define WHO you will follow in Twitter.

• Prospective clients or customers who will BUY your

products or services

• People interested in other similar topics (VA Colleagues)

• Thought leaders and trusted experts in your market

NOTE: Focus on QUALITY over QUANTITY

1. Publish awesome tweets!

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2. Use Hash Tags Effectively

• A #Hashtag is used in Twitter (and other social

networks) to categorize and follow

conversations based on specific topics.

• Hashtag collects tweets and organizes them

into one Twitter stream.

• Users can search hashtags in Twitter Search

to find relevant content they are looking for.

• Hashtags are used to track the content in

twitter for events, courses, brands, sport

teams, specific keywords…. The list goes on!

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3. Utilize “Who to Follow” Feature

4. Leverage Twitter Search Tools

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4. Leverage Twitter Search Tools

Followerwonk

5. Leverage Industry Leaders & Experts

Follow their

audience

Re-tweet & reply to

their tweets

Lists

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6. Create Targeted Twitter Lists

7. Use Social Media Icons on Website

8. Monitor your Twitter Analytics

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9. Host Live Events or Twitter Chats

9. Host Live Events or Twitter Chats

10. Tweet Consistently…Key to Success!

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How to be an ACTIVE

PARTICIPANT in Your Twitter

Community?

Keep on top of your Twitter Activity

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How to Participate

Tweet Retweet RT @ReplyDirect

Message DM

PARTICIPATINGPUBLISHING

COMMUNITY BUILDING

How to Stay Engaged with Your Community

• Schedule 2-3 small blocks per day to review notifications and reply, & re-

tweet stuff

• Ask your community questions that stimulate discussion

• Be responsive to your Direct Messages and @mentions… set Twitter

times to help you to stay on track

• Read and listen to your community conversations (needs, interest, wants)

• Be strategic about re-tweeting and replying to key influencers (naturally

expands your reach)

• Participate or host a Twitter Chat

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Action Task #4

• Follow 20 new targeted follows this

week

• Create a targeted list of industry

leaders

• Try participating in a Tweet Chat

(where appropriate)






Step 5: Tweet free offers to build leads


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Twitter Marketing Funnel

Twitter Search Traffic

Twitter Followers

Google

Tweets

Links to Free Signature Offers

/ Events

Email Subscribers

Products & Services

Twitter Profile

Periscope

Twitter Metrics

COMMUNITY STATS WEBSITE STATS BUSINESS STATS

• # of follows

• # of engagements (re-

tweets, replies,

mentions, likes

• # of lists that you

have been added to

• # of link clicks

• # of hearts

• # of poll responses

• # of profile visits

• # of new website

visitors

• # of blog

subscribers

• Email leads

• Product conversions

• Lead/conversion rate

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Action Task #5

• Set-up Your Twitter Marketing

Funnel

• Determine FREE offers to promote

in Twitter… schedule them out

through out the month (3-4 tweets

per week)

Twitter Resources

• Twitter Tools/Apps Tutorial

• Twitter Tools Guide

• Twitter Planner Guide

• Twitter Task list

Documents

Twitter Success System - s3. · PDF fileInteresting Twitter Stats • 330 Million users worldwide • Daily active Twitter users: ... Facebok Liveetc) •Free signature offer •New