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Mackena BellTwitter Research
Presentation
Atiya StrangeChristian Lewis
Alex GarnerLance Calloway
Kiara Y. Bass
Subject
• Mackena Bell
Objective
• Increase Mackena Bell’s followers on Twitter• Increase her interaction with Twitter followers • Promote sponsors and potential sponsors via
Twitter• Enhance her overall presence in the Nascar
Industry
Strategies
• Target Audience– Young minority fans
• Become more of a “People Person”– Interact more with followers and other racers on
Twitter• Contests– Use Twitter to be a platform for contest– Give away signed Nascar paraphernalia as prizes
from MacKena Bell
Strategies
• Multimedia– Tweet more pictures of her professional and
personal life with family• Connect– Link all social media platforms for efficient tweets– Connect with other racers in Nascar division on
Strategies
• Engage– Become more engaged with target market
• Publicity– Attend more public appearances– More buzz will circulate more news stories about
Mackena– Become more community orientated
Strategies
• Publicity (Continued)– Partner with colleges to discuss Nascar and being
a Women in the industry– Visit HBCUs• Partner with campus promotional groups (i.e. HU
Underground) with promoting visits• Use a hash tag for the promotion• Promote a case study competition with prizes