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High mobile internet penetration
Declining data costs
Cheap internet-ready handsets
Free mobile-optimized browsers
“ I know this life is not
for me, I know I will
get out, and I hear in
the Internet I can get
information . . . all
type of information. I
know it will help me
get out.”
• Research in Khayelitsha SA
(Gitau, Marsden, Donner 2010)
• HH income $150-$960 p/m, rural
migrants, high school education
• All owned internet-ready phones
• Some had heard of the internet, but
most did not know their phones
could access it.