TW 2008 Media KitxREVplumbing, heating, cooling, and industrial pipe, valves and fittings wholesale distribution channel — The Wholesaleroffers the most respected editorial team

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2008

*Source: BPA-audited Circulation Statement, June 2007/**Results based on an independent, third-party readership survey, July 2007

The Wholesaler is the oldest and most respected publication serving wholesalers in the PHCP industry. For more than 60years, The Wholesaler has remained the ultimate vehicle formanufacturers & other vendors to connect with key decision makers at plumbing, HVAC/R and PVF wholesaling firmsthroughout North America.

The Wholesaler continues to make substantial investments in its circulation.This ensures that we target the most important decision makers, owners, presidents, VPs and managers in the PHCP market segments.

**CCiirrccuullaattiioonn*The Wholesaler subscribers

by year requalified

1 Year = 81%

2 years =19%

Who reads The Wholesaler?

*Circulation among PHCPIndustry Wholesalers: 25,697

Owners,

presidents,

general

managers,

branch

managers

79.4% Vice

-pre

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ales

3.4

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om &

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ter p

erso

nnel

7.9

%

Which of the following publications does the best job covering industry news?

The Wholesaler 76%

Supply HouseTimes 24%

Which of the following publications does the best job covering the plumbing industry?

The Wholesaler 74%


Which publication does the best job covering wholesaling business?

The Wholesaler 78%


Which of the following publications does the best job covering the PVF industry?

The Wholesaler 80%


****RReeaaddeerr RReessppoonnsseeResponses from a third-party independent survey prove The Wholesaler is the best source of information for those with purchasing authority in the PHCP industry. The majority of these executives rate the content of The Wholesaler as far superior to other industry publications.

• 31,632 BPA-audited subscribers

• 100% have qualified in the past 2 years

• 91.6% of our subscribers are personal

direct-request recipients

*Here are the facts:

**CCiirrccuullaattiioonn

****RReeaaddeerr RReessppoonnssee

WWhhyy TThhee WWhhoolleessaalleerr??WWhhyy TThhee WWhhoolleessaalleerr??• •

*Source: *Based on publisher’s own data.

Led by editorial director Mary Jo Martin — who has spent more than a decade covering theplumbing, heating, cooling, and industrial pipe, valves and fittings wholesale distributionchannel — The Wholesaler offers the mostrespected editorial team in the industry.Our columnists and contributing writers areexperts in their respective fields, and provide valuable information on virtually every aspect of wholesaling operations.

SSuuppeerriioorr EEddiittoorriiaall CCoonntteenntt

Mary Jo Martin

MorrisBeschloss

PVF

RichSchmitt

Management

Peter Schor

Showrooms

Abe SanchezCash Flow

Terry Brock

Technology

SteveEpner

Software

Scott Stratman & Jason Bader

Inventory Management

Testimonials — What are they saying about TThhee WWhhoolleessaalleerr?

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* S H A R E O F M A R K E T

The Wholesaler Supply House Times

2004 56% 44%

2005 58% 42%

2006 59% 41%

2007 61% 39%

Percent through 8/31/07The Wholesaler counts a tabloid page as one standard page.

“The Wholesaler is one of a select group of informationsources we use to stay on top of trends, product development and the position of thought leaders in thewholesale distribution industry. The magazine providesthe information that helps the owners and managers ofour nearly 600 Win and Noland locations serve their customers better and increase their product knowledge.”

— Steve Edwards,WinWholesale

“The Wholesaler features the ‘best of the best’ in ourindustry. As we at All-Tex are constantly striving toimprove, The Wholesaler enables us to read about —and then incorporate — successful ideas of others intoour business practices.”

— Jill Brock Hurd,President/CEOAll-Tex Pipe & Supply

“The Wholesaler has been valuable for Bradford Whitein reaching its wholesale market. We can give them themost up-to-date information at a price that works. Themagazine keeps up with industry news and relates itback to the wholesalers, giving them the new productinformation they need.”

— Fred Vattimo, Director-Corporate AdvertisingBradford White Corporation

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“For more than a decade, The Wholesaler has been aprimary conduit for Smith-Cooper International to communicate with our wholesale partners. We’vewatched our business grow through the direct efforts,guidance and commitment of the staff of TheWholesaler. The value we receive from the advertisingdollars we entrust to The Wholesaler greatly exceedsour expectations and we will continue to use TheWholesaler to achieve our marketing goals.”

—Bob Cooper, President,Smith-Cooper International

Issue Focus/Highlighted Features

Product Focus

7TH ANNUAL SURVEY OF PURCHASING DECISION MAKERS

Software &Technology, Tools,

Valves

K•BIS ProductPreview

SWA — June 22-24 NashvilleFREE 4/C LIT/PRODUCT RELEASE

MASTER DISTRIBUTION REGIONAL TRENDS

FREE AD STUDY for all tab-page advertisers

FREE 4/C LIT/PRODUCT RELEASE

MMeeddiiaa PPllaannnneerr

FebruaryWIT Distributor/Vendor Conference —March 3-7 Austin, Texas FREE AD STUDY for all tab-page advertisers

April SHOWROOM SUCCESS STRATEGIESKITCHEN & BATH REMODELING

K•BIS ProductReview, PEX

K•BIS Show — April 11-13 ChicagoPWDA — May 1-4 Indian Wells, Calif.FREE CLIENT-SUPPLIED VIDEO

June

August

October HVAC & IndustrialValves

JanuaryClosing: 12/14Materials: 12/21

2008 INDUSTRY FORECAST• PLUMBING, HEATING, PVF

AHR Expo — Jan. 22-24 New YorkOmni Spring Mtg. — Feb. 3-5 CancunIBS — Feb. 13-16 OrlandoFREE 4/C LIT/PRODUCT RELEASE

March

May 7TH ANNUAL PVF HALL OF FAME

AIM/R — May 14-17 Palm Coast, Fla.NAOHSM — May 18-22 Hartford, Conn.NCWA — June 9-10 Maumee Bay, OhioTab-Page Advertisers receive one month ofbanner advertising

PVF Showcase,Plumbing Supplies

Water Conservation,Green/Energy Saving

Products, RadiantHeating

Embassy Group — March 12-15 2 FOR 1 SPECIAL ISSUE

SUPPLIER PROFILE ISSUEGREEN BUILDING & ENERGY EFFICIENCY

July 36TH ANNUAL WHOLESALING 100

September

2008 PHCP INDUSTRY YEAR IN REVIEW/ DISTRIBUTION TECHNOLOGY

ISH-NA ProductPreview

WIT Fall Networking Mtg. — Sept. 10-13 NashvilleISH-NA/ASA Annual Convention — Oct. 1-3 AtlantaWEB DIRECTORY — Any size advertiser willreceive a FREE screen capture and boldfacelisting in our manufacturers’ Web Directory

22000088

Hydronic HeatingShowcase, Industrial

Piping & Fittings

22000088 MMeeddiiaa PPllaannnneerr

Water Heaters/Boilers,HVAC & Controls, Pumps

DIRECTORY OF MANUFACTURERS’ REPS

Water Heaters/Boilers,Pumps

Closing: 1/14Materials: 1/22








Bonus Distribution/Added Value

December

ISH-NA SHOW ISSUE/ASA ANNUAL CONVENTION

HARDI SHOW ISSUE/WAREHOUSE EFFICIENCY

2008 Products of the Year,Software & Technology

November INDUSTRIAL PVF/GREEN PLUMBING & HEATING

Water Conservation,Green/Energy Saving

Products

HARDI Fall Conference — Oct. 25-28 PhoenixA-D North American Plbg/PVF Meeting — Oct. 26-29 DallasFREE QUARTER PAGE PRODUCT SHOWCASE AD

GreenBuild — Nov. 19-21 BostonFREE WHITE PAPER




Bonus Issue

January/June/DecemberFree Literature/ProductReleasesAdvertisers are invited to take advantage of this opportunity to showcase their new products or literature releases — FREE!

February7th Annual IndustryPurchasing Decision MakersFREE Ad StudyThis exclusive survey is an indicator of how purchasingdecisions are made: which sources of info are beneficial;how wholesalers are reducing purchasing costs; thenumber of lines and brands they carry; how suppliers’performances are measured; and buying practices.

Product Spotlight of the MonthFeature your company product in a 500-word tabloid advertorial with up to two color photos! Don’t miss thisopportunity to inform readers of new product updates.Contact your sales rep for more details. Cost: $2,450 net.

Advertorial SpreadIn each issue, The Wholesaler will feature one tabloid advertorial spread for advertisers to convey their corporateor product message to readers. Contact your sales rep todayfor more details on this exciting offer! Cost: $3,750 net.

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MarchManufacturer Spotlight IssueTab-size advertisers may choose from the following three options for their bonus page:1. Run two separate ads2. Run a manufacturer’s spotlight3. Run a spread

May7th Annual PVF Hall of FameFREE month of banner advertising on www.thewholesaler.comEach year The Wholesaler staff and PVF industry experts select new inductees to the PVFHall of Fame. This honor is found exclusively inThe Wholesaler.

July36th Annual Wholesaling 100The Wholesaler ranks North America’s largestwholesale distributors of plumbing, PVF andHVAC/R products. Call your sales rep to find outmore about this special issue.

August2008 Manufacturers’ Rep DirectoryFREE Ad StudyAs a service to the PHCP distribution channel, The Wholesaler presents its annual directory ofindependent manufacturers’ reps and sales agents.Listings contain principal and contact information,territory, lines, number of salespeople and warehouses and industry orientation.

SeptemberISH-NA Show IssueWeb DirectoryPurchase any size ad and receive a FREE Webscreen capture and boldface listing in our manufacturers’ website directory.

NovemberFree White PaperFull-page advertisers receive the chance to display their company white paper on ourwebsite at www.thewholesaler.com.

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NEW

NEW

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Electronic Media MarketingThe Wholesaler is in the “trusted information delivery” business. As withour printed magazine, we have made a commitment that our website and e-newsletter contain the highest-quality and most useful content. Thewebsite activity since January 2007 is extremely favorable.

According to the 2007 Internet Usage Survey conducted by The Wholesaler (September 2007),a growing number of plumbing, HVAC and PVF wholesalers are using the Internet to gatherinformation and make purchasing decisions.

This indicates a growing need for advertisers to create mediaprograms designed to expand reach and deliver results.Beginning in January 2008, www.thewholesaler.com willprovide an enhanced, cost-effective communications tooldesigned to drive more traffic to your website. The followingfeatures will provide the ability to reach plumbing, HVAC and PVF wholesalers across multiple online channels.

• Articles from our current issue• Archives• Manufacturer’s Spotlights• A dynamic, interactive news blog with RSS feed• Industry links• Product information and calendar of events

The facts:Since January 2007:• Visitors up 40%• Visits up 65%• Page Views up 33%

• 88% find the Internet to be a useful tool

• 60% make business purchases directly from the Internet

• 85% use the Internet/trade publications as a main source of product knowledge

Electronic Media Marketing

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EExxcclluussiivvee EE--NNeewwsslleetttteerr SSppoonnssoorrsshhiippss

Banners on www.thewholesaler.com are an extremely cost-effective way to reach thousands of plumbing professionals.Banners are available on all pages and will link back to your website.

Website Banner PricingBanner Sizes 3 months 6 months 12 monthsFull Banner Ad (468 x 60) $995 $1,790 $2,585Skyscraper Ad (120 x 600) $955 $1,590 $2,385Vertical Banner (120 x 240) $795 $1,390 $2,185Button Ad (120 x 90) $495 $890 $1,485

EExxcclluussiivvee EE--NNeewwsslleetttteerr SSppoonnssoorrsshhiippssThe Wholesaler’s monthly E-Newsletter includes industry news, product information and corporate updates. Sponsorship of the E-Newsletter will be sold monthly. Exclusive sponsorships willinclude a skyscraper ad (120 x 600) and a free product or news release.

E-Newsletter Pricing

1 month sponsorship - $1,000

The Wholesaler 3-pack/$800 per month — Sponsor any 3 months during the yearand receive a discounted rate.

Added Online Opportunities

Blog CommentsOur editor’s blog is the second-highest viewed page on our site. We are nowgoing to open this up to reader interaction with this Web 2.0 feature. Becomethe feature advertiser on this page, with your banner ad visible every time aviewer reads or writes a comment. Blog sponsors will be sold on a monthlybasis. $1200/month

White PapersViewers are looking for in-depth information, and this is your opportunity toprovide it for them. Create a PDF document with content targeted to our read-ers, and we will provide lead data when they register to download your article!White papers are limited to 2MB in size. The Wholesaler reserves the right to rename the file to meet our server specifications.White Papers will run forthree months. $500/paper

Search ResultsSite search is a viewer-requested addition to our site and is an ideal sponsorship opportunity. Your banner willbe viewed as site visitors find the article or file that matches their request. Most viewers typically view a searchpage 2-3 times before finding the link that meets their need. $500/month

Online VideoOur readers are looking for video that will help them meet their businessneeds. Put your video on our site and experience a direct connection withyour target audience. This feature can be included throughout the site,depending upon the nature of the content. $500/video for 3 months

E-mail this ArticleTake advantage of getting your message directly in front of a reader! This feature allows a web visitor to send ane-mail to another person with a link to a TMB website — along with your banner ad. The e-mail will be sent to the

recipient and to the sender — giving you two opportunities for ad viewing. $800/month

Discussion ForumThis feature enables site visitors to interact with each other — as well as with noted Wholesaler columnists — asthey post and answer questions that impact their businesses.Your banner ad will be viewed as visitors spend timeon the site, reading and answering questions. Please note: We will not allow direct solicitation by any vendor onthe forum, as part of our online terms of service. Banners will be sold for each forum topic. $750/topic

Added Online Opportunities

EXCLUSIVE SPONSORSHIP



AD SIZE x1 x6 x12 x24 x36

7 x 10 6,320 5,825 5,590 5,460 4,990

2/3-Page 4,620 4,390 4,130 3,885 3,650

1/2-Island 4,335 3,885 3,650 3,400 3,220

1/2-Page Hor. 4,010 3,770 3,530 3,345 3,150

1/3-Page Square 3,035 2,800 2,550 2,310 2,190

1/3-Vert. 2,910 2,675 2,500 2,250 2,130

Per Page Per Spread

Black and one color $575 $900Price per PMS or 5th color $735 $1,1504-color process $1,210 $1,890

x1 x6 x12

Per Column Inch $140 $130 $125“Blind” ads and forwarding replies: $30 additional.All classified ads must be paid in advance of publication. A classified ad form can be obtained from our website or contact Jenny Stringer ([email protected]) or DebbieNewberg ([email protected]) at (847) 564-1127.

1/4-Page 2,550 2,435 2,310 2,190 2,065

22000088 AAddvveerrttiissiinngg RRaatteess aanndd MMeecchhaanniiccaallss

Black & White Rates

Special Tabloid Units – B/W Rates

Send your personalized corporate message, news and information through the use of highly defined and reader-targeted custom inserts. The Wholesaler offers several types offold-out inserts – 4-page, 6-page and custom insertions. Pleasecontact your sales rep for additional information on how to takeadvantage of this exciting opportunity to reach your audience.

INSERTSThe Wholesaler is always able to accommodate special insertorders. Pullout inserts can be a very effective way to relay a special message to our readers. Please contact your sales rep formore details. Mail all inserts to Steve Hodges, DemocratPrinting, 6401 Lindsey Rd., Little Rock, AR 72206.

MULTI-PAGE ADVERTISINGCOLOR RATES

CLASSIFIEDS

Tabloid Page 8,385 8,020 7,770 7,535 7,290

Tabloid 2/3 V 6,995 6,745 6,440 6,195 5,955

Tabloid 1/2 H 6,560 6,320 6,075 6,075 5,590

Tabloid 1/2 V 6,320 6,075 5,830 5,590 5,345

Tabloid 1/3 V 5,470 5,225 4,980 4,735 4,495

Tabloid 1/3 Sq. 5,260 4,945 4,630 4,360 4,020

Full-Page 7" 10"2/3-Page 41/2" 10"1/2-Island 43/4" 73/4"1/2-Horizontal 71/4" 5"1/2-Vertical 5" 10"1/3-Square 41/4" 5"1/3-Vertical 21/4" 101/4"1/4-Page 31/2" 47/8"

Width Depth

Width Depth

Width DepthTabloid Bleed Spread 221/2" 15"Standard Bleed Spread 17" 111/2"

GENERAL REGULATIONS:Agency Commission: 15% of gross billing (except formechanical charges)Terms: All billing is net 15 days from invoice date.Credit Policy: Credit limit is two insertions outstanding orany other item 30 days past due. When limit is exceeded, wereserve the right to bill the client direct. On any item 30 dayspast due a service charge of 2% per month (24% per year) willbe billed and collected. If contract rate is not earned withinthe contract year, short-rate billing is collected.Cancellation Charge: Cancellations received after pub-lished closing date are subject to 25% cancellation fee.

MECHANICAL REQUIREMENTS:Printing method: Web offsetTrim Size: 107/8" x 143/4" saddle-stitched or perfect bound.Live Area: 10" x 131/2"Bleed: No charge for bleed on tabloid pages. No charge forgutter bleed. Bleed on all other advertising increases bill-able space.Shipping Instructions: Send all digital materials andinsertion orders to the The Wholesaler Production Dept.,1838 Techny Court, Northbrook, IL 60062. We prefer toreceive digital files on CD with complete application fileand color proof or you may upload your ads to our secureftp site. You may e-mail smaller files (10MB or less) toCate Brown at [email protected]. Additionally, you may utilize our FTP site to deliver yourad materials. We recommend using FTP software such asFetch (Mac) or WS_FTP (PC) for the best performanceoptions. E-mail Cate Brown at [email protected] more info. For special positions and inserts, pleaseconsult Cate Brown

DISPLAY SPACE UNIT SIZES

SPECIAL TABLOID UNIT SIZES

SPREAD SIZES

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Tabloid Bleed 111/4" 15"Tabloid Page 93/4" 131/2"Tabloid 2/3 Vertical 6" 14"Tabloid 1/2 Horizontal 93/4" 71/2"Tabloid 1/2 Vertical 43/4" 14"Tabloid 1/3 Vertical 31/4" 131/2"Tabloid 1/3 Square 7" 7"

Tabloid Bleed111/4 x 15

Full Page7 x 10

1/2 Island43/4 x 73/4

1/3Vertical21/4 x 101/41/4 Page

31/2 x 47/8

1/3Square41/4 x 5

1/3TabloidVertical

31/4 x 131/2

1/3TabloidSquare

7 x 7

1/2 Tabloid

Horizontal9 3/4 x 7 1/2

1/2TabloidVertical43/4 x 14

1/2Vertical

5 x 10

1/2 Horizontal

71/4 x 5

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CORPORATE OFFICE1838 Techny Court, Northbrook, IL 60062Tel: (847) 564-1127 Fax: (847) 564-1264Website: www.thewholesaler.comE-mail: [email protected]

Tom M. Brown, Jr., Publisher/[email protected]

Cate C. Brown, Vice President Operations/[email protected]

Mary Jo Martin, Editorial [email protected]

Jim Schaible, Managing [email protected]

Debbie Newberg, Administrative [email protected]

Jenny Stringer, Classified Ad [email protected]

MIDWEST / SOUTH SALES / E. CANADADavid Schulte, Sales Manager1838 Techny Court, Northbrook, IL 60062Tel: (847) 564-1127, Ext. 209, Cell: (847) 420-3686Fax: (847) 564-1264E-mail: [email protected]

EAST SALES / INDIANA / W. MICHIGANBrad Burnside, Regional Manager1838 Techny Court, Northbrook, IL 60062Tel: (847) 564-1127, Ext. 204, Cell: (224) 659-3984Fax: (847) 564-1264E-mail: [email protected]

WEST SALES / TEXAS / W. CANADADiane Spangler, Regional ManagerP.O. Box 9802, Fountain Valley, CA 92728Tel: (714) 839-6700, Fax: (714) 839-6777E-mail: [email protected]

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Image Formats Accepted: TIFF, EPS and JPEG. Pleasedo not apply any type of compression to your images, whichincludes JPEG, LZW or otherwise.

Image Formats Not Accepted: We cannot be responsiblefor the quality of images that are saved in the followingimage formats: PICT, GIF, CT, RIFF, OPI, BMP or anyderivative of EPS (such as EPS8 and EPSF).

Image Modes Accepted: Include images without embed-ded profiles and saved in Grayscale, Duotone or CMYK for-mat where applicable. Do not send us images in RGB, ICCor LAB format. We cannot be held responsible for the finaloutput of your ads if you use a color profile other thanCMYK.

Optimal Image Resolution: Greyscale, Duotone or CMYKat 266 dpi or greater. We cannot be responsible for the qual-ity of images that are less than 266 dpi.

Media Formats Accepted: If sending ads in digital for-mat, feel free to send your media on either CD-ROM or our

secure FTP site. Please contact Production for additionaldetails.Please note that all digital ads must include a hard-copy color proof. We cannot be responsible for thequality of your digital ads if they are not accompa-nied by a color proof. Additionally, all digital files mustbe fully identified by format (PC or Mac) and the softwareused to create the media. Remember to save all colors inCMYK format, and that all fonts and additional artworkare included and collected properly. Again, we cannotstress the importance of including color proofs with yourads.

PDF Prepress GuidelinesPlease keep the following guidelines in mind if submittingPDF ads. All fonts must be embedded and subset; your admust be centered on the page, its size equal to trim + bleedor larger; please create your PDF ads with Acrobat Distilleror Apogee PPD; please use only CMYK or Grayscale profiles;images must be used without embedded profiles; and cropmarks and page information is not necessary. Contact CateBrown or Mark Bruno at (847) 564-1127 with questions.

Listed below are the electronic data specifications and standards for all of TMB Publishing’s magazines: PlumbingEngineer, PHC News and The Wholesaler. We cannot be responsible for ads that do not meet these specifications. Mac fileformats are preferred over PC media.

We prefer the submission of PDF x1a (or PDF Version 1.3 files)

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Documents

TW 2008 Media KitxREVplumbing, heating, cooling, and industrial pipe, valves and fittings wholesale distribution channel — The Wholesaleroffers the most respected editorial team