TRAILRUNNING, MTB, ADVENTURE COMBINED.6 HOURS, 60 CHECKPOINTS, HOW MANY DO YOU REACH?

LINDVALLEN 2011.08.06 | HEMSEDAL 2011.09.03

START, READ MAP, RUN, BIKE, RUN, SWIM, LAUGH, RUN SOME MORE,

BIKE, CRASH, LAUGH, GET UP, BIKE, READ MAP, CLIMB, RUN, EAT, DRINK, BIKE, REST 5 MIN, BIKE A LOT, WALK

ON A ROPE, RUN, READ MAP, PADDLE, SWEAT, BIKE, FINISH, FEEL GOOD.

WHY WE DO IT.We believe variety is good. We want to give followers of the active lifestyle a new kind of experience. Everything we do, we do it fun,

challenging and for everyone. This is why we created Aim Challenge.

CONCEPTParticipants are competing i teams of two persons; men, women and mixed. The teams should within 6 hours collect the most amount of checkpoints possible out of a total of 60. Different points will be awarded for each checkpoint depending on difficulty. The checkpoints are reached mostly by bike but some by running, repelling, climbing, kayaking and swimming.It’s up to each team to determine their own route, strategy and amount of checkpoints to be taken, all depending on their own ability and ambition.

The concept is unique and the only of its kind and will stay that way.

STRONG BRANDBy 2014 Aim Challenge will be the biggest multisport race in Scandinavia with over 1000 competing teams and the awareness of the brand, Aim Challenge, will be top five among activity races in Scandinavia.

Since the start, 2004, we’ve grown by some 600% and will continue to improve the event to maintain growth. We want you to grow with us. We have a concept, an arena and a movement. Let’s discuss how we can use this to engage more followers for both of us.

EXPOSURE IN MEDIADuring the preparations for the competition, 2010, Aim Challenge was exposed as follows:

JOIN USAll brands have different needs. We can provide numerous ways to communicate. We are allways open for discussions on how to put together a kick-ass plan for you. What suits YOU best?

TV commercials*Advertising through social mediaAdvertising in printAdvertising onlinePosters/flyers/Direct MarketingLogo + promotion and link on www.aimchallenge.comExposure on race bib, maps, infosheets, slideshow etcExposure at start/finish/registration/on the courseMarket your products on race locationsFree race start, dinner tickets*Depending on media partner

CONTACTLisa Nordlind. lisa@aimchallenge.comJakob Hejdenberg. jakob@aimchallenge.comMagnus Sparrman. magnus@aimchallenge.com

See also our film from Aim Challenge. >