tumblr Policy Primer

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Slide 1

I hope so, if you spend a bit of time online or even on a computer then its likely you have accepted more than a few of them in your time.

These are service levels agreements that you are often forced accept before using most platforms online, think Facebook, YouTube and iTunes.

Let us take a look at what we are really agreeing to when we accept the tumblr terms of service.

Seen one of these before?

Images:

1 Tumblr Logo2 Hand Drawn Arrow3 Tumblr TOS Screen Cap

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Tumblr has two docs you need to agree to before using the service.

Community Guidelines

Terms Of Service

Images

1 Tumblr logo2 screen cap guidelines3 screen cap terms of service

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They have a pretty good reputation for being transparent & fair

It would be nice if other sites followed suit

the only likable terms of service weve ever seen

Quote Giz: http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seenQuote TechDirt: http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Images:1 Tumblr Logo2 Tech Dirt Logo3 Giz Au logo

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So lets start to break down their policies and that they mean to you

A pretty standard clause in online policies, if you dont accept you can not use the service. It means you must play by tumblrsrules or dont play at all.

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This is the best part of tumblrs terms of service. Complete IP ownership over any content that a user uploads. But it doesnt mean that tumblr cant still use your content for their own benefit (we will hear more about this soon).

And now the important bit content ownership.

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Heres what tumblr lets themselves do with your content

So while tumblr lets content owners keep full IP rights over their properties, they have also given themselves permission to do... well pretty much anything with your content. They mention in this section a variety of uses which your content is enabled to be a part of. While tumblr defends (in a polite way) the need for this, it is potentially providing them with an opportunity to monetise your content in the future.

(And theyll let approved 3rd parties do it too)

Quote Giz: http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seenQuote TechDirt: http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Images:1 Tumblr Logo2 Tech Dirt Logo3 Giz Au logo

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Some more good news tumblr will do their best to remove your old content

This is often not the case, many other popular online platforms (Facebook for one) used to provide no assurance that data was ever going to be removed. Thanks tumblr.

Quote Giz: http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seenQuote TechDirt: http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Images:1 Tumblr Logo2 Tech Dirt Logo3 Giz Au logo

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Tumblr for many users effectively becomes a reblogging website. How do they tackle copyright?

They provide a pretty detailed overview of their internal process.

1- The copyright owner needs to provide documentation and information regarding any breach claim. 2 If the required standards are met then the content will be taken down.3 Beyond this, if a user believes they were not in beach they have the ability to submit a counter notification again requiring necessary evidence.

Quote Giz: http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seenQuote TechDirt: http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Images:1 Tumblr Logo2 Tech Dirt Logo3 Giz Au logo

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So while tumblrs policy is good, its probably not perfect and its just a policy so why does it get such good press?

Quote Giz: http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seenQuote TechDirt: http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Images:1 Tumblr Logo2 Tech Dirt Logo3 Giz Au logo

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Tumblr have created these polite little balloons that they use to explain the policy to users. Its a good thing, this information can help give users a better perspective on what they are actually agreeing to when accepting the terms.

Although, the balloons also can seem slightly misleading to many, they are light hearted which can take away from the serious legal nature of these terms and also represent tumblrs spin on the terms rather than what the actual interpretation might be.

Quote Giz: http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seenQuote TechDirt: http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Images:1 Tumblr Logo2 Tech Dirt Logo3 Giz Au logo

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Tumblr outlines a reasonably straight forward policy and it does seem they are trying to present the best options for the user

Be wary though, as with all corporations tumblr is going to have to start earning money soon.

While your content will always belong to you, if you upload it or write it within tumblr, be prepared to have it republished by tumblr and other providers.

Be careful placing material with a copyright on tumblr, they have a strict resolution process and as with all online content, you could end up in some serious trouble.

To recap, a brief overview of tumblrs policy.

Quote Giz: http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seenQuote TechDirt: http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Images:1 Tumblr Logo2 Tech Dirt Logo3 Giz Au logo

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Image Credit & Copyright

Throughout :

- Tumblr Logo: From tumblr.com following their trademark guidelinesScreen captures of policy document: obtained from tumblr website using standard windows tool snipping tool from URLs http://www.tumblr.com/policy/en/terms_of_service and http://www.tumblr.com/policy/en/community Vector arrows (various sizes): Licensed under creative commons from Dragonartz

Slide 3:

Gizmodo Au Logo: Sourced from Gizmodo website Tech Dirt Logo: Sourced from Wikipedia (Fair use)

Reference:Throughout Tumblr 2012, Terms Of Service, Accessed 14/10/2012 at http://www.tumblr.com/policy/en/terms_of_service

Slide 3 (Gizmodo Quote): Biddle, S. 2012, Tumblr Has the Only Likable Terms of Service Weve Ever Seen, Accessed online 16/10/2012 at http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seen

Slide 3 (Tech Dirt Quote): Masnick, M. 2012, Will Tumblrs New Terms Of Service Finally Lead To The De-Stupidifying Of Terms Of Service?, Accessed online 16/10/2012 at http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Quote Giz: http://gizmodo.com/5896017/tumblr-has-the-only-likable-terms-of-service-weve-ever-seenQuote TechDirt: http://www.techdirt.com/articles/20120326/01301418236/will-tumblrs-new-terms-service-finally-lead-to-de-stupidifying-terms-service.shtml

Images:1 Tumblr Logo2 Tech Dirt Logo3 Giz Au logo

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