TU MATTERS TO MARYLAND - Towson University Greater Baltimore’s largest university with $1.8 billion in annual economic output, ... FY 18 TESTIMONY TU MATTERS TO MARYLAND. BUSINESSES

Presented by Kim Schatzel, PresidentFebruary 2017

TO THE MARYLAND GENERAL ASSEMBLY

FY 18 TESTIMONY

TU MATTERS TO MARYLAND

SECOND LARGEST AND FASTEST GROWING CAMPUS

31% of the growth

on USM campuses HAS COME FROM TU 2001-2016

5,432 DEGREES conferred in 2015-2016

A GREAT RETURN ON INVESTMENT

69% SIX-YEAR GRADUATION RATE Second highest in USM

Traditional rate, 2009 cohort

One of the nation’s

MOST EFFICIENTLY RUN UNIVERSITIES

Nearly 80% of recent

graduates live/work in Maryland

GROWING DIVERSE TALENT

2016 freshman class is

40% MINORITY

66% AFRICAN-AMERICAN six-year

graduation rate

USM average: 45%

Traditional rate, 2009 cohort

1 IN 4 STUDENTS who transfer from Maryland

community colleges go to TU

Thank you for the opportunity to testify on behalf of Towson University and

share the many reasons why Towson University matters to Maryland:

Towson University propels Maryland’s economy. We generate $64 million

in state and local tax revenue and contribute more than $1 billion dollars

to the state’s economic activity annually. As Greater Baltimore’s largest

university, we are part of the connective tissue bolstering the economy of

the state’s largest city.

Towson University builds Maryland’s workforce. Nearly every Maryland

patient receives care from a TU-educated nurse. Nearly every Maryland

student learns from a TU-educated teacher. With 95,877 active alumni in

Maryland, TU is a talent pool provider supplying graduates for important

professions in every corner of our state.

Towson University launches Maryland’s leaders. More than 5,200 TU

alumni own or lead businesses ranging from startups to Citigroup. And our

TU Incubator is building the next great Maryland enterprises. In the past five

years, the Incubator has supported 63 companies, helping them establish a

strong foundation for success.

Towson University strengthens Maryland’s communities. TU students

contribute a combined 1 million hours of student community service each

year. And our clinics, institutes and centers provide educational materials,

health services, and workforce training to thousands of Marylanders from

Cumberland to Crofton and beyond.

Towson University hones the skills needed for students to succeed

throughout their lives and career. What’s more, TU accomplishes this

mission with the lowest state appropriations per FTE in the state. TU matters

to Maryland, and your investment matters to us.

There’s much to be proud of at Towson University and with your continued

support, there are great things ahead.

Kim Schatzel

TU ENROLLMENT GROWTH (1997-2016)

17,500

20,000

22,500

25,000

20161997

Term Year University Head-count Fall 1997 15,524Fall 1998 15,923Fall 1999 16,647Fall 2000 16,729Fall 2001 16,980Fall 2002 17,481Fall 2003 17,188Fall 2004 17,667Fall 2005 18,011Fall 2006 18,921Fall 2007 19,758Fall 2008 21,111Fall 2009 21,177Fall 2010 21,840Fall 2011 21,464Fall 2012 21,960Fall 2013 22,499Fall 2014 22,285Fall 2015 22,101Fall 2016 22,343

TOWSON UNIVERSITY IS...

COMPARED TO SIMILAR USM INSTITUTIONS (Headcount)

UMCP39,083

Towson22,343

Square root of total populationminus one decimal pointused to create measurement for one side of squarePicas are used as units

For example, Bowie: 5,669Square root = 75.29Bowie box is 7.529p square

Bowie5,669

Salisbury8,748

UMBC13,640

Frostburg5,676

Coppin2,939

UB6,482UMES

3,904

Enrollment Data: MHEC Preliminary Opening Fall Enrollment (2016) and EIS

FY 18 estimated State Funds per FTE Towson Bowie Coppin Salisbury Frostburg UMES UMBC UB UMCP $6,441 $10,086 $16,914 $6,987 $9,126 $10,979 $10,966 $9,756 $15,887

Funding Data: Governor’s Budget Book

“Nearly every

Maryland patient

receives care from

a TU-educated

nurse. Nearly

every Maryland

student learns

from a TU-

educated teacher.”

THE PRINCETON REVIEW

FRIENDLYMILITARY

SCHOOL

BESTAMONG THE REGION’S

U.S. NEWS & WORLD REPORT

PUBLIC UNIVERSITIES

FOR THE LAST 30 YEARS!

GI JOBS MAGAZINEFO R B E S

LIST OF AMERICA’S

• NORTHEAST •

• 2016 •• 2016 •

TOPCOLLEGES

2017

2016

BESTCOLLEGES


FRIENDLYMILITARY

SCHOOL



PUBLIC UNIVERSITIES



LIST OF AMERICA’S

• NORTHEAST •

• 2016 •• 2016 •

TOPCOLLEGES

2017

2016

BESTCOLLEGES


FRIENDLYMILITARY

SCHOOL



PUBLIC UNIVERSITIES



LIST OF AMERICA’S

• NORTHEAST •

• 2016 •• 2016 •

TOPCOLLEGES

2017

2016

BESTCOLLEGES


FRIENDLYMILITARY

SCHOOL



PUBLIC UNIVERSITIES



LIST OF AMERICA’S

• NORTHEAST •

• 2016 •• 2016 •

TOPCOLLEGES

2017

2016

BESTCOLLEGES

TOWSON UNIVERSITY 1

TU MATTERS TO MARYLAND

RESEARCH LEADS TO ECOTOURISM IN PORT DEPOSITResearch is creating economic opportunity in Port Deposit, Maryland. In 2008,

TU researchers discovered a moderate-sized population of the endangered

northern map turtle living—and nesting—in the center of Port Deposit. News

of the discovery traveled fast in the small town, and the community saw an

opportunity for much-needed economic revitalization. In the spring of 2017, the

town will cut the ribbon on a combined Visitor Center and Research Station in

hopes of attracting ecotourists to the area’s history and habitat. Visitors can

stroll along the riverbank and take breaks to learn about the town and its turtles

through descriptive signs and a mobile tour developed in partnership with TU.

TU PROPELS MARYLAND’S ECONOMYAs Greater Baltimore’s largest university with $1.8 billion in annual economic output, TU’s students, employees and alumni drive significant economic contributions to the state’s largest city and to Maryland overall. The state’s appropriations investment is paid back to Maryland through workforce-ready graduates, well-paying jobs and neighborhood-revitalizing research and service projects.

TU’S ECONOMIC IMPACT $1.87 BILLION Towson University’s forecasted

contribution to the state’s

economic activity in FY 17,

including goods and services

bought and sold.

$64 MILLION Forecasted state and local tax

revenue generated by Towson

University in FY 17

TU 150th Economic Impact Study

FINANCIALLY EFFICIENT LOWEST STATE FUNDING PER FTE 1

Named one of the

MOST EFFICIENTLY RUN UNIVERSITIES 2

LEAD THE USM IN COST SAVINGS from

business process reengineering

1 Governor’s FY 18 Budget Book

2 U.S. News & World Report

The Port Deposit Gas House is being transformed into a combined Visitor Center and Research Station to open in spring 2017.

TU’S ECONOMIC IMPACT SUPPORTS

MORE THAN 15,700 JOBS IN MARYLAND. 1

1 TU 150th Economic Impact Study

6-Year Graduation Rates - USM Campuses

Bowie State University

Coppin State University

Frostburg State University

Salisbury University

Towson University

University of Baltimore

UMD - Eastern Shore

UMD - Baltimore County

UMD - College Park

FY 18 estimated State Funds per FTE

41%$10,096

18%$16,914

51%$9,126

66%$6,987

69%$6,441

32%$9,756

32%$10,979

59%$10,96685%

$15,887

TU has achieved the SECOND-HIGHEST GRADUATION RATE in the USM with the LOWEST STATE APPROPRIATIONS per FTE.

Traditional rate, 2009 cohortGovernor’s FY 18 Budget Book0 20 40 60 80 1000 5000 10000 15000 20000020406080100 05000100001500020000

TOWSON UNIVERSITY2 TOWSON UNIVERSITY 3

FY 18 TESTIMONY TU MATTERS TO MARYLAND

TU BUILDS MARYLAND’S KNOWLEDGE-BASED WORKFORCEMaryland is open for business, and TU provides the talent pool. Approximately 80 percent of our students enter Maryland’s workforce after graduation. Among them are 10,000 educators, 5,500 public servants, 5,500 health professionals, 5,200 business owners and 5,000 IT professionals1. TU is a workforce engine supplying knowledge-based employees for important jobs in Maryland communities. 1 LinkedIn data, January 2017

TU PRODUCES 40% of Maryland’s

communications technology

professionals

31% of Maryland’s teachers

21% of Maryland’s

health care professionals

11% of Maryland’s

business graduates

Based on 2014-2015 bachelor’s degrees

awarded in communications technologies/

technicians and support services; education;

health professions and related programs;

and business, management, marketing and

related support services.

WORKFORCE SOLUTIONS

0 100 200 300 400 500 600

Bowie State University 87

Coppin State University 106

Frostburg State University 102

Salisbury University 154

Towson University 563

University of Baltimore 68

Univ. of MD, Baltimore 333

Univ. of MD Eastern Shore 34

Univ. of MD, Baltimore County 113

Univ. of MD, College Park 119

HEALTH PROFESSIONS BACHELOR’S DEGREES AWARDED BY USM CAMPUSES (2014-2015)

Bowie State University

Coppin State University

Frostburg State University

Salisbury University

Towson University

University of Baltimore

UMD - Baltimore

UMD - Baltimore County

UMD - College Park

UMD - Eastern Shore

Data Source: U.S. Department of Education, IPEDS for CIP 51

(Health Professions and related programs)

87

106

102

154

563

68

333

34

113

119

1,679 TOTAL DEGREES AWARDED

TU FILLS WORKFORCE NEEDSMaryland has 23,390 UNFILLED health professions positions

resulting in $1.6 BILLION in missed wages and causing

$176 MILLION in unrealized tax dollars 1.

Maryland Workforce Exchange, RESI

TU produces THE MOST health professions graduates 1

of any USM school and has THE BROADEST ARRAY of health professions-related programs in the state.

1 Bachelor’s degrees, 2014-2015

TU Health Professions students provide care at approximately 450 Maryland clinics, from Allegany County to Wicomico County and beyond.

Teemorrie Taylor completed coursework at the Community College of Baltimore County before enrolling in TU’s Associate-to-Bachelor’s nursing program.

The severe shortage of nurses in Maryland is exacerbated by recommendations

that health providers sharply increase the number of nurses they employ with

bachelor’s degrees versus associate’s degrees. TU was the first in the state

to partner with Maryland community colleges for an Associate-to-Bachelor’s

nursing program and an RN-to-BSN program. The program helps nurses

earn their bachelor’s degrees to stay competitive in the field and helps recent

community college graduates seamlessly achieve the degree that is now

standard for their profession. Approximately 350 students are enrolled in

the programs.



BUSINESSES AT WORK TESSEMAE’SWhen Theresa Vetter developed her recipe for salad dressing, all she hoped

to do was make her sons eat vegetables. Now those sons, including TU alumni

Matt and Brian Vetter, have turned her homemade dressing into a lineup of

all-natural condiments, dressings and marinades that are sold in 14,000 stores.

Named after their mother, Tessemae’s is projected to make more than $40

million in revenue in 2017 with approximately 200 full- and part-time workers.

Its headquarters and production plant are located in Essex, Maryland.

COMMUNICATION APPTITUDEUsing images to convey the nuanced meanings of vocabulary, Communication

APPtitude’s sophisticated mobile apps give teachers a powerful and

individualized tool to help K-12 students master vocabulary and remediate

language and learning problems. Co-founded by a TU alumna and nurtured

through the TU incubator, the company has attracted 7,000 customers since

releasing its first prototype in 2014. The company was named one of the 2016

Innovators of the Year by the Maryland Daily Record.

Since 2014, TU’s Student Launch Pad has engaged 2,000+ STUDENTS in offerings including the Student Startup weekend, entrepreneur workshops and specialist sessions.

TU LAUNCHES MARYLAND’S ENTREPRENEURS DRIVING

BUSINESSTU ALUMNI OWN OR LEAD:Aetna

Bridges Montessori

Brick Bodies

Carchex

Chesapeake Bank and Trust

Citigroup

Genesis HealthCare

Greater Baltimore Cultural Alliance

MedStar Union Memorial Hospital

Stella Maris Hospice

T. Rowe Price

Since 2012 the TU Incubator has supported 63 companies, providing

$42 MILLION IN DIRECT WAGES and driving a

$121 MILLION ECONOMIC IMPACT TO MARYLAND.

TU has created a pipeline for Maryland entrepreneurs and business leaders through the TU Incubator, Student Launchpad and professional development programs. More than 5,200 TU alumni own or lead businesses.1 They have revolutionized the health foods market, transformed mobile advertising and developed technological innovations for K-12 education. TU’s state appropriations will mobilize the next generation to build business solutions that create jobs and make meaningful change in our communities.

1 LinkedIn Data, January 2017

In fall 2016, an all-female team of faculty from the Jess and Mildred

Fisher College of Science and Mathematics received a $530,000 grant

from the National Science Foundation for a field emission scanning

electron microscope that will be used to advance research in the

biological, chemical, geological and physical sciences.

President Kim Schatzel with the owners of Tessemae’s, a $40 million company built by brothers Greg Vetter, Brian Vetter ’09 and Matt Vetter ’10.



SERVING LOCALLY... 4,000 COMMUNITY MEMBERS received speech, language, hearing, occupational

therapy, wellness and autism services from TU’s Institute

for Well-Being in 2016

700+ ADULTS aged 50+ engaged in

continued learning at TU’s Osher Lifelong Learning

Institute in 2016

200+ COMMUNITY PROJECTS were completed by 2,000 TU STUDENTS during “The Big Event” service day in 2016

TU STRENGTHENS MARYLAND’S COMMUNITIESTU’s Institute for Well-Being, Osher Lifelong Learning Institute, and Veterans Center offer support and service to thousands of community members each year. Our students contribute a combined 1 million hours of student community service annually. The ripple effect of every park they improve, every child they tutor, and every soldier they support transforms lives and builds foundations for success throughout Maryland.

REVITALIZING EAST BALTIMOREIn 2013 TU students joined forces with Baltimore veterans’

organization The 6th Branch to adopt and improve

neglected public spaces in East Baltimore. Together, they

built the Oliver Community Farm, a large urban farm that

distributes fresh fruits and vegetables throughout the

local neighborhood. Additional cleanup operations have

revitalized Ambrose Kennedy Park and Darleigh Park,

and engaged the community to help maintain the parks.

Approximately 75 TU students have volunteered in the

program to date.

9,000+ STUDENTS are involved in 160 ACTIVE SERVICE PARTNERSHIPS with Maryland community businesses and organizations.

TU students helping to establish the Oliver Community

Farm in East Baltimore

In 2016, TU was one of just 11 institutions honored by the Physics Teacher Education Coalition for its leadership in combatting the nation’s severe shortage of physics teachers.

AND STATEWIDE 13,000 MARYLAND K-12 STUDENTS have received help LEARNING STEM SUBJECTS through TU’s Center for

STEM Excellence

1,200+ MARYLANDERS have received

CAREER GUIDANCE AND WORKFORCE TRAINING from TU’s Center for Professional Studies

8,160 HOURS OF OCCUPATIONAL THERAPY services were provided by TU students to patients in Frederick, Montgomery and Prince George’s

counties in 2016



0-1,250 1,251-2,500 2,501-3,750 3,751-5,000 5,001-6,250 6,251-7,500

Prince George’s andMontgomery Counties

Baltimore Region

29C 29B

1A

1B1C 2B

1618 20

22

23A

24

25

26

27A 27B27B

27C

29A

31A

35A

37A

38B38C

47A47B

38A

9A 12

1314

15

16

17

18

19

20

21

22

23A

23B24

25

26

27A27B

30B

32

33

39

47A

47B

5

6

7

8

9A

9B

10

11

12

13

31A

31B32

34A

34B

35B

40

4142A

42B

43

44A44B45

46

54

3A

3B

15

39

19

17

1413

2132

33

31B

129B

9A

1011

42B 7 34B

35B

34A

36

37B

28

23B

30A

44B

41 43 8

645

30B

42A

404644A

2A

29C 29B

1A

1B1C 2B

1618 20

22

23A

24

25

26

27A 27B27B

27C

29A

31A

35A

37A

38B38C

47A47B

38A

9A 12

1314

15

16

17

18

19

20

21

22

23A

23B24

25

26

27A27B

30B

32

33

39

47A

47B

5

6

7

8

9A

9B

10

11

12

13

31A

31B32

34A

34B

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40

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42B

43

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46

54

3A

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15

39

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42B 7 34B

35B

34A

36

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28

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41 43 8

645

30B

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404644A

2A

Total Towson University Alumni: 144,000+

Keeping Bright Minds in Maryland

Maryland Resident Alumni: 89,462

Alumni in ActionTowson University is proud to claim alumni in several critical areas of Maryland’s workforce.

Business owners/managers: 5,363Educators: 7,624Health professionals: 2,350Institutional technologists: 724Public servants: 952

NUMBER OF ALUMNI IN EACH DISTRICT

1A .................................. 97

1B ................................ 104

1C .................................143

2A................................ 708

2B.................................187

3A.................................915

3B................................ 598

4 ...............................2,227

5...............................4,506

6................................. 1,911

7............................... 7,308

8............................... 6,100

9A ............................. 3,159

9B .............................1,266

10 ............................. 3,202

11 .............................. 5,669

12 ............................. 2,675

13 ............................. 2,549

14 .............................. 1,588

15 ................................ 975

16 ................................. 517

17 .................................815

18 ................................500

19 ................................ 832

20................................ 525

21 ................................909

22................................ 348

23A.............................. 289

23B.............................. 647

24................................430

25................................ 384

26................................406

27A.............................. 275

27B.............................. 524

27C ............................... 513

28..............................1,058

29A..............................504

29B.............................. 297

29C.............................. 455

30A ........................... 1,075

30B.............................. 578

31A .............................. 347

31B ............................ 1,822

32.............................. 1,542

33............................. 2,976

34A............................ 1,785

34B........................... 2,466

35A...............................461

35B............................ 3,741

36...............................1,193

37A................................66

37B............................... 611

38A...............................148

38B...............................174

38C..............................488

39................................ 934

40 ............................... 933

41 ..............................1,606

42A ...........................2,752

42B........................... 6,589

43.............................2,008

44A ..............................192

44B ........................... 1,681

45...............................1,391

46 ............................ 2,262

47A...............................126

47B................................46

Alumni living in MarylandLegislative Districts

Towson University Alumni by Maryland Legislative District

1A .............................971B .......................... 1041C ...........................1432A .........................7082B .......................... 1873A ..........................9153B .........................5984 .........................2,2275 ........................4,5066 ........................... 1,9117 .........................7,3088 .........................6,100

9A .......................3,1599B ...................... 1,26610 .......................3,20211 ........................ 5,66912 ........................2,67513 ....................... 2,54914.........................1,58815 ........................... 97516 ............................ 51717 ............................81518 .......................... 50019 ........................... 832

20 ......................... 52521 .......................... 90922 ..........................34823A .......................28923B .......................64724 ..........................43025 ..........................38426 ......................... 40627A ....................... 27527B ....................... 52427C ........................ 51328 ....................... 1,058

29A .......................50429B ....................... 29729C .......................45530A ....................1,07530B ....................... 57831A ........................ 34731B ......................1,82232 ........................1,54233 .......................2,97634A .....................1,78534B ................... 2,46635A ........................461

35B ..................... 3,74136 .........................1,19337A ......................... 6637B .........................61138A ........................14838B ........................ 17438C .......................48839 ..........................93440 .........................93341 ........................ 1,60642A .................... 2,75242B ................... 6,589

43 ......................2,00844A ....................... 19244B ..................... 1,68145 .........................1,39146 ......................2,26247A ........................ 12647B ......................... 46

Kim Schatzel, President

Towson University

8000 York Road | Towson, MD 21252-0001

Office: 410-704-2356 | [email protected]

FOR ADDITIONAL INFORMATION:

Kathleen Maloney, Executive Director of Government and Community Relations

Office: 410-704-4034 | Cell: 410-409-0978 | [email protected]

TU has a strong network of faculty, staff, students,

alumni and friends who “TAP in” to support the

campus and higher education in Maryland through

the Towson Advocacy Program.

TAP Towson Advocacy Program

The President should comment on the low rate of continuing student enrollment, the

reason students are not returning, and on efforts to improve the retention of students.

Overall growth has slowed because of record graduation rates and, partly, a decline in

the number of graduate students. This is not a retention issue, but rather a result of a

growing number of graduates getting their degrees sooner. Since fall 2011, the number

of undergraduates has risen steadily from 17,517 to 19,198 in the fall of 2016. Our first-

year retention rate is excellent at 85%, while our four-year graduation rate is at an

all-time high of 47% and our six-year graduation rate is 71%.

Towson’s retention efforts focus on helping students start on track, stay on track, and,

when necessary, get back on track to graduation in a timely manner.

• Comprehensive academic advising model that provides guidance tailored for

first-time students, new transfer students, majors and degree completion.

• Robust academic support services including content tutoring, academic

coaching, learning-skills development, and supplemental instruction in key

courses that provide gateways to majors.

• The Student Success Collaborative, an integrated data management,

advising, tracking and student communications platform.

• Special academic support and enrichment programs for first-generation

college students.

• Commitment to providing degree planning services to every student.

FY 18 OPERATING TESTIMONYRESPONSES TO THE DEPARTMENT

OF LEGISLATIVE SERVICESFEBRUARY 2017

The general fund allowance includes $70,000 for ground maintenance, operations,

and utilities at Hidden Waters, the Chancellor’s residence owned by the USM

Foundation. These funds were transferred by budget amendment in fiscal 2017

from the University of Maryland, Baltimore to TU. Since the property is owned by

the foundation, it is the foundation’s responsibility to maintain the property.

Therefore, the Department of Legislative Services recommends reducing TU’s

general funds by $70,000.

Towson University agrees with the USM response on this item:

“The USM Foundation owns the Hidden Waters residence and pays for all capital

related costs. The Foundation makes the residence available to the Board of

Regents for use by the USM Chancellor for fundraising and other System business

and outreach events important to the State and USM institutions. The Chancellor

is required by the Board of Regents to live at this residence. The lease provides

for use of the property rent-free, but stipulates that the USM is responsible for

paying operating costs such as utility and maintenance costs to upkeep the

property. These are valid state expenses and should be treated as such. The issue

is not about ownership. Rather, the appropriate analogy is that the USM and the

campuses use rental space for state purposes, a construct that is similar to the use

of Hidden Waters.”

The President should comment on financial literacy efforts to inform and guide

students in making financial decisions especially Pell-eligible students given the

relatively low percentage using federal subsidized and unsubsidized loans to pay

for college.

Financial Literacy Efforts

Our financial literacy efforts include a Financial Literacy web page (www.

towson.edu/admissions/tuition/education.html) with tips about financial aid,

understanding loans, the impact of changes in enrollment on aid, budgeting tips,

credit and debt tips, and identity theft. We have an extensive financial aid web

site (www.towson.edu/finaid) including an Award Guide section (www.towson.edu/

aidguide) that explains how students can manage their aid offers.

We also offer a wide variety of financial presentations to students, including

sessions at new student orientation and additional sessions for the students

in our TOPS STEM support program, our S3 First Generation student

support programs, and our mature/non-traditional student support programs.

Representatives from our Financial Aid and Bursar’s Offices lead the presentations

and include advice on applying for aid programs, responsible borrowing,

financial aid terms and conditions.

Documents

TU MATTERS TO MARYLAND - Towson University Greater Baltimore’s largest university with $1.8 billion in annual economic output, ... FY 18 TESTIMONY TU MATTERS TO MARYLAND. BUSINESSES