1 TTQS PDDRO
3

4

Plan
5

6





L 3 L 4

11
11
-
12

13

Porter

Poter SWOT
(S) (W)

17 17


( )







24






28
29
-
29
()
/




































4/4 4/4 4/4 4/4 4/4 4/4 4/4 4/4 4/4
- - - 3/3 3/3 3/3 4/4 3/3 3/3
1: 2:
3: 4:3
46
46
Step 6 :
Step 7 :
Step 9 :
* *
()
47
WHO
48

KSA
49

:
50
:
51
:
52
53






55
55

58 58




59

1. (1) (10) (25) (2) (30) (25) (3) (+1~5) (+1~5) 2. (20) 10()108()6 1010107()8 76 (30)302520 (25)252015 (25)252015 (+1~5)1~5 (+1~5)1~5
60
61
61





Step 9
Step 10

()



74
74

75
79
81

()