TThiThs ac Thts vyThhbe nidbighvsoThtsThbdohmulf · TThiThs ac Thts vyThhbe nidbighvsoThtsThbdohmulf ... James Newman, Md, Palo Alto, CA Michael Persky, Md, encino, CA* Wm. Russell

March 20-24, 2013Intercontinental Hotel Buckhead

Atlanta, GA

21st AnnuAl Multi-speciAlty syMpOsiuM

State-of-the-Art inFacial Aesthetics 2013

4 Educational Tracks

Up to 40 Hours of CME Credit

Surgical & Treatment Videos

Staff Training Seminars

Laser Demonstrations

Atlanta Tours available for Spouse/Family

Facial Filler & Neuromodulator Injection Training

Certificate of Participation & Patient Safety Credits

This multi-specialty program is designed to provide up to

date information from the most experienced speakers while creating a collegial atmosphere of idea exchange via attendee participation. Three tracks covering facial aesthetic surgery; implants; hair restoration and rhinoplasty; non-surgical procedures and business aspects with marketing, provide information for all the office personnel. This is the most fact based, educational, relaxed course, providing “the bottom line” concepts for today’s aesthetic practices that can be found anywhere in the U.S. Our expert multi-specialty faculty will provide strategies to help compete in the marketplace and provide better outcomes for your patients.

Target AudienceThis activity has been designed to meet the educational needs of all surgeons, as well as non-surgeons, nurses, office managers and staff, aestheticians and medical spa professionals involved in the surgical and non-surgical treatments designed to restore and enhance facial aesthetics.

Physician AccreditationThis activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint sponsorship of University of Tennessee College of Medicine and the Foundation for Facial Aesthetic Surgery. The UT College of Medicine is accredited by the ACCME to provide continuing medical education for physicians.

Credit DesignationThe University of Tennessee College of Medicine designates this live activity for a maximum of 40 AMA PRA Category 1 credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Disclosure of Conflicts of InterestIt is the policy of The University of Tennessee College of Medicine to insure balance, independence, objectivity, and scientific rigor in all of its educational activities. In accordance with this policy, UT-COM identifies conflicts of interest with its instructors, content managers, and other individuals who are in a position to control the content of an activity. Conflicts are resolved by UT-COM to ensure that all scientific research referred to, reported, or used in a CME activity conforms to the generally accepted standards of experimental design, data collection, and analysis.

Learning Objectives• Select appropriate surgical or non-surgical procedures to

achieve the aesthetic goal of the patient.• Discuss non-surgical options and how such options can be

used alone or in combination with surgical treatments for best results.

• Differentiate between various dermal fillers, implants and volume replacement agents so as to select that which achieves the best results.

• Select the appropriate device, peel, and/or skin care option, in isolation or in combination with additional options, to improve wrinkling, tone, texture, pigmentation, or other skin conditions.

• Select the appropriate rhinoplasty technique to address a variety of concerns, including nasal reduction, nasal augmentation, nasal valve collapse, septoplasty, septal perforation, and management of the bony and cartilagenous vault and nasal tip.

• Discuss and compare how various hair restoration treatments are able to meet the expectations of the patient.

• Discuss differences of and choose among implant devices used in facial applications in order to achieve the desired appearance and functionality.

• Evaluate and choose various office management options and procedures to more effectively market the practice as well as document and manage patient records and the office staff.

The Longest Running, Foremost Multi-Specialty Facial Aesthetics Symposium in the United StatesTake advantage of this unique forum, academically based on fact and experience. Hear from a multi-specialty faculty and share your insight in Facial Aesthetic Surgery, Implants, Hair Restoration, Rhinoplasty, Non Surgical Medical Aesthetics, Injectables, Lasers, New Technology, Capturing the Power of the Web, Business/Marketing for the Practice/Spa...and more. Tried and True, Up-to-the-Minute advances. No Hype, No Spin.

GENERAL INFORMATION

JOINTLy SPONSORed By

Track #1 (Thursday–Sunday)The Latest in Facial Aesthetic SurgeryBlepharoplasty, forehead/brow lift, mid-face restoration, face/neck lift, resurfacing, fat grafting, complications and patient safety for the facial aesthetic surgeon and staff.

Track #2 Master’s SymposiumsFocused education with experienced experts.• Facial Implant Workshop (Wednesday, 12:30–6:30)

6 hours focused on periorbital, mid face, mandibular and lip implants. Lectures with experienced surgeons, including videos and specific technique discussion.

• State-of-the-Art Hair Restoration (Thursday, All day)A full day session from basic to advanced with hands-on activities.

• Mastering Rhinoplasty: Unraveling the Mystery (Friday & Saturday)A unique 1.5 day program with some of the most experienced rhinoplasty surgeons in the US. For the beginner or expert — strategy and tips for everyone.

Four Programs featuring Topics for the Entire Staff

2013 HIGHLIGHTS

Track #3 (Thursday–Saturday)Advanced Business/Marketing & Aesthetic Medicinedesigned for all Clinical and Spa PersonnelMorning track will cover:Attracting patients: brand, image, staff, advertising,

internetPatient conversion: selling, qualifying, sales funnels,

follow-upRetention and referrals: events, email, direct mail, loyalty,

rewardsAfternoon track will cover the latest in injections, lasers and technology.

Track #4 (Thursday–Saturday)Staff Training SessionsEarly sign-up required. Limited attendance non-CME sessions.

Focused 1-hour training sessions by recognized experts covering everything from answering the phone, converting consults, growing the business, motivating your team, blogging, shifts in SEO rules, on-line marketing, photography…to addressing your specific issues and obtaining advice from leading experts.

Welcome to AtlantaIntercontinental Hotel Buckhead

Atlanta, GA

SPEAKERS (Subject to change)

12:00-6:00 PM IMPLANT WORKSHOPModerator: Farzad Nahai, MD 12:00 Chin Augmentation

-Farzad Nahai, Md

12:30 Stereolitography: An Advanced Method to Improve Results and Decrease Dissatisfaction

-Oscar Ramirez, Md

1:00 Evaluation and Basic Management of Facial Asymmetries (use of implants in pts with facial asymmetries who present for cosmetic purposes)

-John Frodel, Md

1:30 Periorbital Rejuvenation and Beautification with Porous Polyethylene Implants

-Oscar Ramirez, Md

2:00 Mandibular Augmentation: Prejowl and Chin Implants

-James Shire, Md

COURSE DIRECTORPhillip R. Langsdon, Md

CO-DIRECTORSSalvatore C. Lettieri, Mde. Gaylon McCollough, MdStephen e. Metzinger, Md

PlASTIC SURgEOnSFred Aguilar, Md, Houston, TXRichard M. Bensimon, Md, Portland, OR Paul J. Carniol, Md, Summit, NJ*Jorge de LaTorre, Md, Birmingham, AL* John S. eng, Md, Rockville, MdJaime Garza, Md, San Antonio, TX Scott Harris, Md, Plano, TXSteven R. Jacobson, Md, Rochester, MNKamran Khoobehi, Md, New Orleans, LA Salvatore C. Lettieri, Md, Scottsdale, AZ Stephen e. Metzinger, Md, New Orleans, LA Farzad R. Nahai, Md, Atlanta, GA*Foad Nahai, Md, Atlanta, GAMalcolm d. Paul, Md, Newport Beach, CAGalen Perdikis, Md, Jacksonville, FLOscar M. Ramirez, Md, Boca Raton, FL*Luis Vasconez, Md, Birmingham, AL

FACIAl PlASTIC SURgEOnSKenneth W. Anderson, Md, Marietta, GALouis M. deJoseph, Md, Atlanta, GAJ. Kevin duplechain, Md, Lafayette, LAJames english, Md, Little Rock, ARFred G. Fedok, Md, Hershey, PA*John L. Frodel, Md, danville, PA

Timothy M. Greco, Md, Bala Cynwyd, PA*Ryan N. Heffelfinger, Md, Philadelphia, PAJill L. Hessler, Md, Palo Alto, CAJ. Randall Jordan, Md, Jackson, MS*Sheldon S. Kabaker, Md, Oakland, CASamuel M. Lam, Md, dallas, TX*Phillip R. Langsdon, Md, Memphis, TNdevinder S. Mangat, Md, Cincinnati, OHe. Gaylon McCollough, Md, Gulf Shores, ALJames Newman, Md, Palo Alto, CAMichael Persky, Md, encino, CA*Wm. Russell Ries, Md, Nashville, TNdaniel e. Rousso, Md, Birmingham, ALJames R. Shire, Md, Chattanooga, TNRobert L. Simons, Md, Miami, FLWilliam e. Silver, Md, Atlanta, GAWilliam H. Truswell, Md, Northampton, MAedwin F. Williams III, Md, Latham, NySeth yellin, Md, Atlanta, GARichard d. Zeph, Md, Indianapolis, IN*

OCUlOPlASTIC OPhThAlMIC SURgEOnSRobert G. Fante, Md, denver, COJohn Fezza, Md, Sarasota, FL*Jan W. Kronish, Md, delray Beach, FLWendy W. Lee, Md, Miami, FL*Kyle Lewis, Md, Jackson, MSJohn Martin, Md, Coral Gables, FLSonny McCord, Md, Atlanta, GARebecca Metzinger, Md, New Orleans, LA*deborah d. Sherman, Md, Nashville, TNSara Wester, Md, Miami, FL*Ted Wojno, Md, Atlanta, GA

WEDNESDAY, MARCH 20 Afternoon SessionsTRACK 2 ................................Room 2 (Workshop Room)

2:30-3:00 BREAK 3:00 Mandibular Matrix Implant System: A Method to

Enhance the Lower Face and Neck-Oscar Ramirez, Md

3:30 Cheek Implants-William Silver, Md

4:00 Lip Augmentation with Implant-Scott Harris, Md

4:30 Augmenting the Facial Skeleton with Hydroxapatite-Steven R. Jacobson, Md

5:00 Point-Counterpoint: Implant vs. Filler (case presentations)

Moderator: Farzad Nahai, Md; Panel: Oscar Ramirez, Md, John Frodel, Md, James Shire, Md, William Silver, Md, Scott Harris, Md, Steven R. Jacobson, Md, Jim english, Md

6:00 End of day 6:15-8:00 Promotional Demonstration

DERMATOlOgISTSJoely Kaufman, Md, Coral Gables, FLMary P. Lupo, Md, New Orleans, LABernard P. Nusbaum, Md, Coral Gables, FL

BUSInESS, MARkETIng & SPA SPECIAlISTSMatt Arndt, Newport Beach, CAdebra Atkins, Md, MBA, Atlanta, GARobert Baxter, Miami, FLCandace Crowe, Orlando, FLJason dyken, Md, MBA, Gulf Shores, ALdana Fox, BA, edmonds, WATimour Haider, Solana Beach, CACalvin Jordan, MBA, Philadelphia, PACatherine L. Maley, MBA, Sausalito, CA*Jeanette Mcdaniel. BS, MScJonathan Montoya, MBA, Atlanta, GALinda Persall, BS, Atlanta, GAdarik Volpa, Reno, NV

hAIR TRAnSPlAnT SPECIAlISTSemina Karamanovski, Md, dallas, TXKenneth L. Williams, Md, Irvine, CA

*Denotes Program Committee Members

*Program subject to change.

6:30-7:45 VideosFOREHEAD LIFT Moderator: Rick Zeph, MD 8:00 Subgaleal Endoscopic Forehead Lift

-Richard Zeph, Md

8:20 Maximizing Brow Lifts-John Fezza, Md

8:35 Pre-Trichial Forehead Lift-Gaylon McCollough, Md

8:55 Small Incision Options for the Temporal Brow-John Martin Md

9:15 Limited Brow Lifting for Lateral Hooding-John Frodel, Md

9:30 Evolution of the Brow Lift and the Midface Lift-Malcolm Paul, Md

9:50 Reducing the Tall Forehead with and without Lifting of the Brows

-Sheldon Kabaker, Md

10:05 Combining Face Lift & Temporal Brow Lift-Fred Aguilar, Md

10:20-11:05 BREAK 11:05 Endoscopic Forehead Lift

-ed Williams, Md

11:20 Contemporary Browlifting and Blepharoplasty-Malcolm Paul, Md

11:35 Non-Surgical Forehead Lift with CO2 Laser and RF Corrugator Attenuation

-James Newman, Md

11:50 Non-Endoscopic Minimal Incision Brow Lift-James Shire, Md

12:05 A 26-Year Progressive Experience in Brow Lift Surgery

-Richard Zeph, Md

12:30 LUNCH WITH ExHIBITORS

HAIR RESTORATION WORKSHOP Moderator: Sam Lam 7:30 Welcome & Hair Loss Basics

-Sam Lam, Md

7:45 How I Do It Step-By-Step Overview-daniel Rousso, Md

8:15 Hairline Design-Sam Lam, Md

8:30 Hands-on Hairline Design Workshop-All Faculty

9:00 Anesthesia in Hair Restoration-Ken Williams, Md

9:15 Donor Strip Harvesting-Ken Williams, Md

9:30 FUE Basics-Ken Anderson, Md

9:45 Recipient Site Creation-Sam Lam, Md

10:00 Hands-on Recipient Site Creation Workshop-All Faculty

10:30-11:15 BREAK 11:15 Female Hair Loss & Transplant

-Bernard Nusbaum, Md

11:30 Crown Hair Transplant-Sam Lam, Md

11:45 How I Do It: Graft Calculation & Planning-emina Karamanovski, Md

12:15 Assistant Role: Graft Preparation-emina Karamanovski, Md

12:30-1:30 LUNCH

TRACK 1 .............................................................Room 1 TRACK 2 ................................Room 2 (Workshop Room)

THURSDAY, MARCH 21 Morning Sessions

6:30 non-CME Company Sponsored Training SessionCombining Fractional Co2 with Erbium for Skin Resurfacing

-ellman-Sandstone

BUSINESS/MARKETING/MEDIA TECHNOLOGY Moderator: Catherine Maley Patient Attraction 8:00 Branding: What is Your Brand Identity and Tag Line

and USP? “Just Do It” -Candace Crowe

8:20 Groupons and Daily Deals-Linda Persall

8:40 Hiring Staff: Where do you get them and what do you look for?

-ed Williams

9:00 Compensation so Everybody is a Winner: “Sharing the Pie”

-debra Atkins

9:30 Retail Medicine: Is it Worth It?-debra Atkins, Md

10:00 Practice Video Mania: On Website, YouTube, Social Media and Your Office

-Linda Persall

10:30-11:15 BREAK WITH ExHIBITORS 11:15 To Blog or Not to Blog

-Matt Arndt

11:30 Mobile Marketing: Another New Patient Sweet Spot -Catherine Maley

11:45 The Death of SEO: Latest Changes Affecting Your Web Visibility

-Timour Haider

12:15 Online Reputation Management -Robert Baxter

12:30-1:45 LUNCH WITH ExHIBITORS12:45-1:30 WORKING LUNCH Website Tear-downs (or Cheers)

Moderator: Timour Haider; Panel: Jonathan Montoya, Matt Arndt, Catherine Maley (Panel will critique Websites)

Staff Education SeminarsNo Morning Sessions - See Afternoon Schedule

TRACK 3 ...................................................... Hope Room TRACK 4 .............................................................Room 4

THURSDAY, MARCH 21 Morning Sessions

“I do not recall having attended a more relaxed, informative, fun meeting

in my 30+ years of plastic surgery. The staff was excellent, the program

fulfilling and the food GREAT.”

BLEPHAROPLASTY Moderator: Sara Wester, MD 1:00 Eyelid and Orbital Anatomy

-Sara Wester, Md

1:15 Subtleties of Eyelid Anatomy: The Oculoplastic Surgeon’s Perspective

-Ted Wojno, Md

1:30 Preoperative Eyelid Examination and Patient History-Rebecca Metzinger, Md

1:45 Eyelid Malposition-Jan Kronish, Md

2:00 Upper Eyelid Retraction-Kyle Lewis, Md

2:15 Simplified Approach to Ptosis Repair: Pretarsal Aponeurotic Resection

-John Martin, Md

2:30 Dangers of Facial Injections-Wendy Lee, Md

2:45 Peri-Orbital Nonsurgical Rejuvenation-Wendy Lee, Md

3:00-3:45 BREAK WITH THE ExHIBITORS Moderator: Wendy Lee, MD 3:45 Management of the Fat in Upper Blepharoplasty:

Young vs. Old, Male vs. Female, Keep vs. Take vs. Transpose

-Robert Fante, Md

4:00 Upper Blepharoplasty and Browpexy-Oscar Ramirez, Md

4:10 Transconjunctival Lower and Upper Blepharoplasty-Stephen Metzinger, Md

4:25 Blepharoplasty: The Right Operation for the Right Conditions

-Gaylon McCollough, Md

4:45 Fat Transposition Lower Lid Blepharoplasty-John Martin, Md

5:00 Assessment and Treatment of Lower Lid Laxity for Blepharoplasty

-John Fezza, Md

5:15 Lower Lid Blepharoplasty with Tear Trough Implant for Negative Vector Patient

-Kamran Khoobehi, Md

5:30 Rejuvenation of the Lower Eyelid in the 21st Century-ed Williams, Md

5:45 Ocular Complications of Aesthetic Procedures- Wendy Lee, Md

6:00 Panel: Skin Muscle vs. Skin OnlyModerator: Sara Wester, Md; Panel: John Fezza, Md, ed Williams, Md, Oscar Ramirez, Md, J. Randall Jordan, Md, Wendy Lee, Md, Kamran Khoobehi, Md, Robert Fante, Md, John Martin, Md, Jim english, Md

6:30 Adjourn

HAIR RESTORATION (continued) Moderator: Sam Lam, MD 1:30 My FUE Technique

-Ken Williams, Md

1:45 Assistant Role: Graft Placement-emina Karamanovski, Md

2:00 Hands-on Graft Preparation and Placement Workshop

-emina Karamanovski, Md

2:30 Female Hairline Lowering-Shelly Kabaker, Md

2:45 Medical Management of Hair Loss-Bernard Nusbaum, Md

3:00 Managing the Young Male Patient-daniel Rousso, Md

3:15 Fixing Facelift Scars-Shelly Kabaker, Md

3:30-4:15 BREAK WITH ExHIBITORS 4:15 Incorporating HT into a Cosmetic Practice

-Louis deJoseph, Md

4:30 Understanding Long-Term Issues in Hair Restoration -Shelly Kabaker, Md

4:45 Managing Difficult Situations in HT-daniel Rousso, Md

5:00 Scarring Alopecia’s-Bernard Nusbaum, Md

5:15 Schemes & Scams in Hair Restoration-Shelly Kabaker, Md

5:30 Platelet Rich Plasma & Acell Adjuncts to HT-Sam Lam, Md

5:45 Hairpieces, Camouflaging Products, Etc.-emina Karamanovski, Md

6:00 Marketing a Hair Transplant Business-Louis deJoseph, Md

6:15 Q&A-All Faculty

6:30 Adjourn


THURSDAY, MARCH 21 Afternoon Sessions

“Great presentations by respectful surgeons. Gave me more options. I will be

tweaking certain procedures. (To improve my patient’s outcome)

that’s the goal.”

INjECTIONS/LASERS/TECHNOLOGYModerator: Michael Persky, MD 1:45 What is Beauty? Beauty Secrets

-Michael Persky, Md

2:00 Importance of Monthly Aesthetician Visits-Fred Aguilar, Md

2:15 Introducing Skin Care into a Practice-Calvin Jordan, Md

2:30 Financial Driven Value for Skin Care-debra Atkins, Md

2:45 Energy Based Skin Rejuvenation for All Skin Types with Long Term Follow Up

-James Newman, Md

3:00 Utility of IPL-Ryan Heffelfinger, Md

3:15 Ocular Laser Safety, How to Choose What, When-Wendy Lee, Md

3:30 Update on Non-Invasive Body Contouring, What Works

-Joely Kaufman, Md

3:45-4:30 BREAK WITH ExHIBITORS 4:30 Micro-Focused Ultrasound Lifting and Tightening

2013 State of the Art-Michael Persky, Md

4:45 Non-Ablative Resurfacing, Deep and Superficial, including some of the New ‘Light’ 1410/1440nm Fractional Devices

-Joely Kaufman, Md

5:05 Laser Lipolysis, The Good, the Bad and the Ugly-Stephen Metzinger, Md

5:20 How to Evaluate New Non-Invasive Technologies, To Buy or Not to Buy, That is the Question

-Michael Persky, Md

5:35 Cryolipolysis 2013 State of the Art-Michael Persky, Md

5:50 Treatment of Stretch Marks-Michael Persky, Md

6:05-6:35 Q&A PanelModerator: Michael Persky, Md; Panel: Stephen Metzinger, Md, Joely Kaufman, Md, James Newman, Md, Ryan Heffelfinger, Md, Randall Jordan, Md, debra Atkins, Md

6:30 Adjourn

Staff Education SeminarsThe presentations in this track are NOT APPROVED FOR CME CREDIT

2:00-3:00 Convert Callers to Appointments: • Turn Your Phone Calls Into Profits • Convert 50% more callers to appointments

when you have the exact words to say to: -Bond with the caller -Answer their inquiries effectively -Ask for the appointment with confidenceWe will listen to mystery-shopping calls, role play and learn scripts that turn Your OK receptionist into an Exceptional Receptionist. Each attendee will get a bonus called “5 Phone Fixes” to take back to the office.

-Catherine Maley

3:00-4:00 Blogging – A to Z Is blogging REALLY going to lead to new patients? If so, HOW? Find out what you need to know to make blogging a money-maker rather than a time-sucker for your practice. Get the A-Z information you need: • How to get started with blogging for your practice. • The best blogging software to use to generate

FREE TRAFFIC from Google, Bing, and Yahoo. • What to blog about? • Does the doctor have to blog personally? • How do you get new patients from blogging? • How do you track results? (and is anyone actually

reading your blog?)-Matt Arndt

3:45-4:30 BREAK WITH ExHIBITORS4:00-5:00 Achieving Exponential growth by Building and

Motivating Your A-Team-ed Williams, Md

6:45 End of Talks

Cocktail or Dinner Symposium/Demonstration with vendor support


THURSDAY, MARCH 21 Afternoon Sessions

6:30-7:45 Videos-Moderator: John Fezza, Md

BLEPHAROPLASTY Moderator: john Fezza, MD 7:45 Dangers of Facial Injections

-Wendy Lee, Md

8:00 Biomechanics of Eyelid Movement: Current Concepts-Sonny McCord, Md

8:20 Blepharoplasty in the Asian Eyelid-Sam Lam, Md

8:35 Creating a Double Eyelid in Asians: Simple Alternatives and Consistent Results

-Robert Fante, Md

8:50 8:50 Sigmoid Upper Lid Blepharoplasty-John Fezza, Md

9:10 Advances in Peri-orbital Rejuvenation: Stem Cells and More

-Sara Wester, Md

9:35 The Hamra Orbicularis Lift for the Lower Eyelid and Festoon

-Robert Fante, Md

10:00-10:45 BREAK WITH ExHIBITORS Moderator: Rebecca Metzinger, MD 10:45 Managing Complications of Blepharoplasty

-Sonny McCord, Md

11:05 Common Pitfalls of Upper Eyelid Blepharoplasty-Jan Kronish, Md

11:20 Treatment of Ocular Disease after Blepharoplasty-Sara Wester, Md

11:35 Emerging Complications in Modern Oculoplastics-John Fezza, Md

11:50-12:00 Q & A 12:00-1:00 LUNCH WITH ExHIBITORS 12:15 Lunchtime Talk: Wealth Strategies

-Jason dyken, Md

RHINOPLASTY WORKSHOP: Clearing Up the Mystery of Rhinoplasty/More Predictable Outcomes Moderator: E. Gaylon McCollough, MD 7:30 Fundamental Principles of Rhinoplasty

-e. Gaylon McCollough, Md

8:00 The Open Approach-Rick Zeph, Md

8:20 The Closed Approach-Phillip Langsdon, Md

8:40 Management of Middle Vault (Reducing, Narrowing, Spreaders, Auto-Spreaders)

-Fred Fedok, Md

8:55 Harvesting Rib-Timothy Greco, Md

9:10 Nasal Grafts-Paul Carniol, Md

9:25 Top Ten Lessons in Rhinoplasty-Robert Simons, Md

9:45 Tip Challenges in Thin Skin (Narrowing, Rotating, Projecting, De-projecting, Reconstructing)

-Phillip Langsdon, Md

10:05 Achieving Consistent Nasal Tip Rotation without Opening the Nose

-ed Williams, Md

10:30-11:15 BREAK WITH ExHIBITORS 11:15 A Progressive Approach to Tip Plasty


11:45 Simons Modification of Vertical Dome Division-Robert Simons, Md

12:05 The Man Who “Listened” to Noses: Secrets of a Past “Nose Master”


12:35-1:50 LUNCH WITH ExHIBITORS


FRIDAY, MARCH 22 Morning Sessions

“Very good practical tips

were given that will be easy

to incorporate.” 2012 Symposium Speaker Fred Fedok, Pennsylvania

BUSINESS/MARKETING/ MEDIA TECHNOLOGY Moderator: Catherine MaleyPatient Conversion: Selling, Qualifying, Sales Funnels, Following Up 8:00 Plastic Surgery in Motion: New Way to Educate

Patient and Analyze Results-John eng, Md

8:20 Personality Testing and Building a Team-debra Atkins, Md

8:40 Easy Ways to Cross Promote Your Services-Linda Persall

9:00 How to Successfully Promote Retail-Calvin Jordan

9:20 Prospect to Patient: Steps to a YES-Catherine Maley

9:40 Patient Consultation Pearls-debra Atkins, Md

10:00 How I got Famous on You Tube-Sam Lam, Md

10:15 Reducing No Shows- dana Fox

10:30-11:15 BREAK WITH ExHIBITORS 11:15 Patient Attraction Blueprint on Auto Pilot

-Catherine Maley

11:30 The Long Tail of Search: What is it and Why Do I Care?

-Timour Haider

12:00-12:45 Q&AModerator: Catherine Maley; Panel: John eng, Md, debra Atkins, Md, Linda Persall, Calvin Jordan, Sam Lam, Md, dana Fox, Timour Haider

12:15-1:00 LUNCHTIME TALK: Wealth Strategies-Jason dyken, Md (Room #1)




FRIDAY, MARCH 22 Morning Sessions

MID-FACE SECTION TALKS Moderator: Randal jordan, MD 1:00 Midface Anatomy

-Salvatore Lettieri, Md

1:10 Anatomic Rationale for Elevation of the Malar Fat Pad

-Jorge de la Torre, Md

1:20 Deciphering the Midface: Fillers, Midface Lift or Blepharoplasty

-William Silver, Md

1:35 Extended Lower Lid Skin Muscle Bleph; More Than a Bleph, Less Than a Midfacelift

-daniel Rousso, Md

1:50 The “Cheeklift Lite”-Sonny McCord, Md

2:10 The Subperiosteal Midface Lift: It’s Ride in Rejuvenation

-ed Williams, Md

2:30 Endoscopic Midface Rejuvenation: Beyond Lift and 3D Sculpting

-Oscar Ramirez, Md

3:00 Complications of Midface Lifting -Sonny McCord, Md

3:15 PanelModerator: Randall Jordan; Panel: Salvatore Lettieri, Md, Jorge de la Torre, Md, William Silver, Md, daniel Rousso, Md, Sonny McCord, Md, ed Williams, Md, Oscar Ramirez, Md

3:45-4:30 BREAK WITH ExHIBITORS

FACELIFT SECTION BEGINSModerator: Fred Fedok, MD 4:30 A 26-Year Progressive Experience in Face Lifting

-Richard Zeph, Md

4:50 Face Lift Under Local Anesthesia: Minimizing Pain-Luis Vasconez, Md

5:10 Re-contouring the Difficult Neck-Phillip R. Langsdon, Md

5:20 Exposure of the deep SMAS with Tumescent Infiltration

-Richard Bensimon, Md

5:30 Personal Technique-Foad Nahai, Md

6:00 35 Years of Facelifting -Gaylon McCollough, Md

6:30 End of Talks

RHINOPLASTY WORKSHOP (continued)Moderator: Russell Ries, MD 1:50 Alar Base Modification

-Timothy Greco, Md

2:05 Handling the Crooked Nose-J. Randal Jordan, Md

2:25 Reconstruction of Alar Defects-Russell Ries, Md

2:45 Reducing the Overprojected Nose-William Silver, Md

3:05 Handling the Short Nose-Richard Zeph, Md

3:25 Preserving the Airway in Rhinoplasty-Russell Ries, Md

3:45-4:30 BREAK WITH ExHIBITORS 4:30 Challenges in Revisional Rhinoplasty


5:00 Complications in Rhinoplasty-Robert Simons, Md

5:30 Q&A Rhinoplasty Panel:Moderator: e. Gaylon McCollough, Md; Panel: Russell Ries, Md, Richard Zeph, Md, William Silver, Md, J. Randal Jordan, Md, Timothy Greco, Md, Robert Simons, Md, ed Williams, Md, Fred Fedok, Md, Phillip Langsdon, Md

6:30 End of Talk


FRIDAY, MARCH 22 Afternoon Sessions

2012 Symposium Speaker Richard Bensimon, Oregon

INjECTIONS/LASERS/TECHNOLOGYModerator: Paul Carniol, MD 1:45 Photodynamic Therapy

-Randall Jordan, Md

2:10 Fractionated Resurfacing for Facial and Cervical Skin Tightening

-Paul Carniol, Md

2:30 The Economics of Buying a Laser-Louis deJoseph, Md

2:45 My 4-Year Experience with Fractionated Laser Resurfacing

-Richard Zeph, Md

3:00 Deep CO2 Laser Resurfacing, Treatment of Wrinkles and More

-Timothy Greco, Md

3:30-4:15 BREAK WITH ExHIBITORS 4:15 Laserbrasion: The Combination of CO2 Laser and

Dermasanding-John Fezza, Md

4:30 My Approach to Vascular Lesions-Russell Ries, Md

4:45 Laser Hair Removal-Randall Jordan, Md

5:00 Tattoo Removal: New Solutions to Old Mistakes-Louis deJoseph, Md

5:30 Chemical Peels vs Lasers for Skin Rejuvenation-Jill Hessler, Md

5:45 Incorporating Laser, Light and Energy Devices into an Aesthetic Practice

-Mary Lupo, Md

6:00-6:30 Q&AModerator: Paul Carniol, Md; Panel: Wendy Lee, Md, Louis deJoseph, Md, Randall Jordan, Md, Russell Ries, Md, John Fezza, Md, Timothy Greco, Md, Richard Zeph, Md, Mary Lupo, Md

6:30-8:00 Facial Filler Training WorkshopModerators: Timothy Greco & deborah Sherman (Selected Faculty Assisting)


2:00-3:00 Convert appointments to YESIncrease your conversions rates by 30% by giving your patient care coordinator the step-by-step guideneeded to: - Build rapport with patient so they open up - Address their concerns and handle objections - Promote your practice’s uniqueness - Ask for a decision on a professional, non-

threatening wayCatherine will discuss each step in the process so you hear a YES at the end of the consultation rather than, “I’ll think about it!” Each attendee will get a bonus called “Cliff Notes: Converting Aesthetic Patient Consultations” to take back to the office.

-Catherine Maley

3:00-4:00 how to Build a Wildly Successful Practice You Can Sell later -ed Williams, Md

4:00-4:45 BREAK WITH ExHIBITORS4:00-5:00 It’s nOT About Your keyword Rankings: Major

Shift in SEO Rules and What To Do About It. Why keyword Rankings are Irrelevant in an SEO Campaign

A provocative but true statement. People tend to focus on the wrong items when it comes to search engine optimization. This talk explains the pitfalls most commonly encountered and goes beyond that to highlight the actual important items to focus on, tying the SEO fundamentals together

-Timour Haider


FRIDAY, MARCH 22 Afternoon Sessions

2012 Symposium Speaker Salvatore Lettieri, Arizona

FACELIFT (continued)Moderator: Fred Fedok, MD 7:30 Surgical Anatomy of the Face A Spatial Approach

-Steven R. Jacobson, Md

8:00 The Neck: How to Obtain Lasting and Predictable Results

-Luis Vasconez, Md

8:20 Combining Facelift with Fat Transfer and Laser Resurfacing: “The Shrink Wrap Effect”

-Kevin duplechain, Md

8:40 The Long Skin Flap Face Lift Revisited-Sheldon Kabaker, Md

9:00 The Commercial Lift/A Business Model-Malcolm Paul, Md

9:20 The Versatility of the Extended Purse String Facelift- John Frodel, Md

9:40 Minilifting-daniel Rousso, Md

10:00 Is There a Role for Non-Invasive Lifting in a Surgical Practice and What is That Role?

-Michael Persky, Md

10:30-11:15 BREAK WITH ExHIBITORS Moderator: j. Randall jordan, MD 11:15 What to do and What not to do in Face Lifting

-Luis Vasconez, Md

11:35 Grecian Urn Cervicoplasty-Seth yellin, Md

11:55 Early Career Facelifting; How to Stay Out of Trouble, while Providing Excellent Results

-Ryan Heffelfinger, Md

12:15 The Current Status of Cosmetic Medicine and Surgery-Malcolm Paul, Md


6:30-7:45 VideosRHINOPLASTY WORKSHOP (continued)Moderator: Steve Metzinger, MD 8:00 ePTFE for Dorsal Camouflage

-Seth yellin, Md

8:15 Crushed Cartilage Grafts to Improve Nasal Tip Contour

-Ryan Heffelfinger, Md

8:30 Osteotomies to Straighten and Narrow the Bridge-Farzad Nahai, Md

8:45 Radiofrequency Volumetric Tissue Reduction of Inferior Nasal Turbinates; Non-Invasive Nasal Obstruction Correction

-Michael Persky, Md

9:00 African American Rhinoplasty-Russell Ries, Md

9:20 The Mestizo Nose-Jaime Garza, Md

9:40 The Middle Eastern Nose-Kamran Khoobehi, Md

10:00 Asian Rhioplasty-Sam Lam, Md

10:30-11:15 BREAK WITH ExHIBITORS 11:15 Tongue in Groove Maneuver: Technique I Can’t Live

Without-ed Williams, Md

11:30 Recognition and Treatment Alar/Columellar Disproportions

-John Frodel, Md

11:45 The Role of Porous Polyethylene Implants in Rhinoplasty

-Oscar Ramirez, Md



SATURDAY, MARCH 23 Morning Sessions

“Overall one of the better meetings I have attended; Great approach being able to attend both surgical

and practice oriented lectures.”

BUSINESS/MARKETING/MEDIA TECHNOLOGY Moderator: Catherine Maley Retention and Referrals: Events, Email, Direct Mail, Loyalty, Rewards 8:00 Eblasts, Text Messages and More: Staying in Touch

with Your Patient Base-Linda Persall

8:30 Why Go Mobile With Your Website. What to Look for in a Mobile Website

-Candace Crowe

9:00 Running a Profitable Event on Shoestring Budget-Linda Persall

9:30 New Approach to Patient Retention and Reactivation-Matt Arndt

9:50 Loyalty Program: What Works and is Legal?-Catherine Maley

10:10 What I Did to Build My Patient Database of Loyal Patients

-debra Atkins, Md

10:30-11:15 BREAK WITH ExHIBITORS 11:15 Patient Reviews: How To Get Them Professionally

-Matt Arndt

11:35 Educating a Patient to a YES-darik Volpa

11:55 Local Search vs. National Exposure SEO-Timour Haider

12:15 How to Track All of This to Know If It Works-Matt Arndt

12:30-1:45 LUNCH WITH ExHIBITORS 12:45-1:45 LUNCHTIME TALK Where the Industry is Heading: Political Climate

Impact on Aesthetic Industry -Paul Carniol, Md

Technology-Timour Haider

Relevance of Social Media-Catherine Maley



SATURDAY, MARCH 23 Morning Sessions

“I learned a lot of new things I feel we can begin to change in our office. I will be more motivated and be

able to motivate others. By increasing my knowledge I will better be able to explain things to my patients.”

FACE LIFT (continued)Moderator: Farzad Nahai 1:15 Hybrid Neck Rejuvenation under Local Anesthesia

(MicroNeedle Radiofrequency and Surgery)-James Newman, Md

1:30 How I Handle the Neck-Foad Nahai, Md

1:50 SMAS Lip Augmentation-daniel Rousso, Md

2:05 Perioral Rejuvenative Adjuncts During Facelift (dermal fat grafts, fat transfer, fillers and dermabrasion)

-Galen Perdikis, Md

RESURFACING SECTION Moderator: Richard Bensimon, MD 2:15 When to Lift or When to Laser, “Has Technology

Replaced Surgery”-Kevin duplechain, Md

2:35 Use of 35% TCA/Jessner’s Peels vs. Baker-Gordon Peels

-Fred Fedok, Md

2:50 Multi-level Phenol-Croton Oil Peels, The New Gold Standard

-James Shire, Md

3:10 Combining CO2Laser Skin Resurfacing with Aging Face Surgery (non Fractionated)

-Timothy Greco, Md

3:30 Facial Skin Resurfacing: Combining Chemical Peeling, Dermabrasion and Laser Therapy


3:50-4:35 BREAK WITH ExHIBITORS Moderator: Salvatore Lettieri, MD 4:35 Simultaneous Facelift & Full Face CO2 Laser

Resurfacing-William Truswell, Md

4:50 Traditional CO2 vs. Fractional CO2 Resurfacing—Which One, When, and Why?

-Michael Persky, Md

5:05 Peels, Lasers and Dermabrasion: Why we Need Them All

-daniel Rousso, Md

5:20 Simultaneous Lower Eyelid Surgery and Peeling–Richard Bensimon, Md

5:35-6:15 Resurfacing Panel: Which is the Best Technique?Moderator: Kevin duplechain; Panel: Gaylon McCollough, Md, Michael Persky, Md, daniel Rousso, Md, William Truswell, Md, James Shire, Md, Fred Fedok, Md, Richard Bensimon, Md

FAT GRAFTING UPDATE Moderator: Oscar Ramirez, MD 1:15 Fat vs. Fillers: When I Do What

-Sam Lam, Md

Fat Grafting: My Personal Philosophy-1Sam Lam, Md

1:45 20 Years of Experience with Fat Grafting Techniques: Personal Views

-Oscar Ramirez, Md

2:15 My Technique for Fat Harvesting-Jaime Garza, Md

2:30 Large Volume Restoration with Fat-Kamran Khoobehi, Md

3:00 Clinical Applications of Fat Gaft Enriched with in vitro-expanded Autologous Adipose-derived Stem Cells for Treatment

-Walter Chiara, Md

3:15 Video: Technique for Fat Harvesting, Preparation, Injection

-Kamran Khoobehi, Md

3:30 Q & A with Speakers4:15-5:00 BREAK WITH ExHIBITORS


SATURDAY, MARCH 23 Afternoon Sessions

INjECTIONS/LASERS/TECHNOLOGYModerator: Timothy Greco, MD 1:45 Non Surgical Rejuvenation from a Dermatology

Perspective (Combining Injectables, Lasers & Skin Care)

-Mary Lupo, Md

2:05 Facial Volume Analysis and Restoration by Site-Fred Fedok, Md

2:20 Dangers of Facial Injection-Wendy Lee, Md

2:35 Restoring Volume with PLLA-Michael Persky, Md

2:50 Volume Restoration with Ca Hydroxylapatite-J. Randall Jordan, Md

3:05 Platelet Rich Plasma with and without Fillers for Periorbital Rejuvenation

-James Newman, Md

3:20 Is there really a “Liquid Face Lift” -Paul Carniol, Md

3:30 DiscussionModerator: Timothy Greco; Panel: Seth yellin, Md, Fred Fedok, Md, Michael Persky, Md, Randall Jordan, Md, James Newman, Md, Paul Carniol, Md, Jill Hessler, Md, Mary Lupo, Md

3:30-4:15 BREAK WITH ExHIBITORS 4:15 Pain & Bruise Reduction with Micro-Cannulas for

Facial Fillers: My Experience-daniel Rousso, Md, Louis deJoseph, Md

4:30 Update on FDA approved Neuromodulators, Comparisons and Treatment Differences

-Timothy Greco, Md

5:00 Using Neuromodulators to Brow Lift-Jill Hessler, Md

5:15 Pan Facial Filling...Enhancing Facial Beauty through 3 Dimensional Volumnization

-Seth yellin, Md

5:30 Handling Complications of Injections in the Lower Eyelid

-Farzad Nahai, Md

5:45 Filling the Tear Trough Made Simple-Louis deJoseph, Md

6:00 Obtaining Natural Enhancement of the Lips while Avoiding the Overdone Look

-Timothy Greco, Md

6:15 Q & A plus Injection Technique TrainingModerator: Timothy Greco, Md; Panel: deborah Sherman, Md, Louis deJoseph, Md, Farzad Nahai, Md, Jill Hessler, Md, Mary Lupo, Md, Wendy Lee, Md, Paul Carniol, Md, Seth yellin, Md, James Newman, Md, Randall Jordan, Md, daniel Rousso, Md

7:15 End of Day


2:00-3:00 Unraveling the Mystery of a great Online Marketing System” How to find an effective web manager and what structure and processes work best to stay ahead of the curve-Timour Haider

3:00-4:00 Ask the Experts Panel: here is my problem, what’s the solution?- Jon Montoya, dana Fox, Catherine Maley, Matt Arndt, Timour Haider

3:30-4:15 BREAK WITH ExHIBITORS 4:00-5:00 1. how to Set Up a Photo Room 2. Data Management, how to handle & Preserve

all those Photos!-Calvin Jordan


SATURDAY, MARCH 23 Afternoon Sessions

2012 Symposium Speaker Gaylon McCollough, Alabama

COMPLICATIONS & SAFETY6:30-7:45 VideosModerator: Salvatore Lettieri, MD 8:00 Communication and Safety in Surgery

-Galen Perdikis, Md

8:30 Post Resurfacing Care: Minimizing Complications-Kevin duplechain, Md

8:45 Panel: “Avoiding and Managing Laser Complications”Moderator: Paul Carniol; Panel: duplechain, Greco, Maffi, deJoseph, Fezza, Zeph, Hessler

9:30 Everything That Can go Wrong Eventually Will… How to Treat and Prevent Complications in Lower Blepharoplasty

-Robert Fante, Md

9:45 Facelift Complications PanelModerator: William Truswell, Md; Panel: Robert Fante, Md, Gaylon McCollough, Md, Foad Nahai, Md, Malcolm Paul, Md, Galen Perdikis, Md

“How I Deal with or Prevent”: 1. Hematoma, Infection 2. Skin Necrosis 3. Nerve Damage: Motor and Sensory 4. Recurrent Platysmal Banding 5. The Unhappy Patient - esp. with a great result 6. Hair Loss 7. Excessive Tension on Wound Closure 8. Pixie Ear 9. Post Operative Depression 10. Hypertrophic/Keloid Scar 11. Operating Safely on Smokers 12. Differences in Expectations and Management of

Male vs. Female Patients 13. The Danger of Suggesting Ancillary Procedures

that are Indicated, but Not of Interest to the Patient

11:00 Rhinoplasty Challenges (case presentations)Moderator: Rick Zeph, Md; Panel: Steve Metzinger, Md, Phillip Langsdon, Md

12:00 END OF PROGRAM

TRACK 1 .............................................................Room 1

SUNDAY, MARCH 24

THE INTERCONTINENTAL BUCKHEAD is one of Atlanta's best. Renovated in 2011-2012, the hotel features Atlanta's premier contemporary Southern inspired restaurant Southern Art. The Bourbon Bar offers one of the nation’s finest small batch American selections. The Intercontinental Wellness Spa & Fitness Club offers spa treatments, facial and body therapy.

Located within four blocks blocks from Lenox Square Mall and Phipps Plaza the hotel sits in the middle of Buckhead, home of the finest shopping in the Southeast U.S. Over 80 different dining options are near the hotel. The Intercontinental offers the hotel town car, available to guests for transit in a 2-mile radius. The MARTA (Metro Atlanta Transit) is 1.5 blocks from the hotel.

Aesthetic Brand Marketing

Cosmetic Image Marketing

Merz Aesthetics

Plastic Surgery Practice

Allergan Medical www.allergan.com

Alma Lasers www.almalasers.com

Anthony Products www.anthonyproducts.com

A to Z Surgical www.atozsurgical.com

Axia Medical www.dermesse.com

Black & Black Surgical www.blackandblacksurgical.com

BTL/Exilis www.exilis.com

2 0 1 3 S P O N S O R S

C U R R E N T 2 0 1 3 E x H I B I T O R S

TO RESERVE YOUR SPACE, CALL:

(901) 756-5400

Canfield Imaging Systems www.canfieldsci.com

Ceatus Media Group www.ceatus.com

Ellman International www.ellman.com

Elsevier www.elsevier.com

Gio Pelle www.giopelle.com

Implantech Associates, Inc. www.implantech.com

Medicis Aesthetics www.medicis.com

Palomar Medical www.palomarmedical.com

Plastic Surgery Studios www.plasticsurgerystudios.com

Restoration Robotics www.restorationrobotics.com

Sciton www.sciton.com

Stryker www.stryker.com

SurgiSil www.surgisil.com

Syneron/Candela www.syneron-candela.com

Stryker

Valeant

http://www.aestheticbrandmarketing.com

http://www.merzaesthetics.com/

http://www.stryker.com/en-us/index.htm

http://cosmeticimagemarketing.com

http://plasticsurgerypractice.com

http://www.valeant.com/

For the FamilyATLANTA is the vanguard of the New South, with the charm and elegance of the Old. It is a city that balances southern traditions with sleek modernism. Filled with museums, theater, music, sports, history, world-class dining and some of the best retail shopping, Atlanta offers many enjoyable and educational experiences.

The Foundation has arranged a selection of tours through an Atlanta tour company to offer the family a day of enjoyable and educational experiences. Options available are:

THURSDAYAtlanta History Center Tour & Lunch at the Swan Coach House

FRIDAYGeorgia Aquarium and World of Coke

SATURDAYAtlanta Botanical Gardens

FOR MORE INFORMATION:Presenting Atlanta Tour Company404-231-0200Email: Natalie Broadus [email protected]

A T L A N T A A T T R A C T I O N S

http://www.atlantahistorycenter.com

http://www.atlantahistorycenter.com

http://www.georgiaaquarium.org

http://www.worldofcoca-cola.com/

http://www.atlantabotanicalgarden.org/

R E G I S T R A T I O NState-of-the-Art in Facial Aesthetics 2013

_____ Physicians: $1095.00 _____ Allied Health: $695.00 _____ Residents: $595.00 A letter from your program director must accompany registration.

Four programs available. Move freely between them. Please indicate which program(s) you plan to attend most. _____ Track 1: Facial Aesthetic Surgery (Thursday-Sunday) _____ Track 2: Implant, Hair, Rhinoplasty (Wednesday-Saturday) _____ Track 3: Advanced Business/Marketing & Aesthetic Medicine (Thursday-Saturday) _____ Track 4: Staff Training Mini-Seminars (Thursday-Saturday). Limited Attendance - Pre-registation Required

or fill in form below, print and remit by mail or faxName ________________________________________________________________________________________

degree ______________________________________________________________________________________

Address ______________________________________________________________________________________

City _______________________________________________________ State____________Zip _______________

Phone ________________________________________Fax ____________________________________________

e-mail (required): ______________________________________________________________________________

Payment (check one): Amount Enclosed $___________________

_____ Check (payable to The Foundation for Facial Aesthetic Surgery or FFAS)

_____ Visa _____ MasterCard _____ discover _____ Amex Amount to charge: $___________________

Credit card charges will appear on your bill as FFAS 2013 Symposium.

Card Number ________________________________exp. date _________________ Security Code ____________

Name (as it appears on card) _____________________________________________________________________

Signature _____________________________________________________________________________________Billing Address for Credit Card (if different than above) ___________________________________________________City________________________________________________ State__________Zip ________________________MAKE CHECKS PAYABLE & MAIL TO:

The Foundation for Facial Aesthetic Surgery (FFAS)7497 Poplar PikeGermantown TN 38138

A written cancellation request must be received by February 1, 2013 to receive a refund less a $100 administrative fee. Fax: (901) 757-5543, daytime Phone: (901) 756-5400. No refunds will be given after February 1, 2013.

HOTEL INFORMATION We have secured a special rate of $159 single/double for meeting attendees at the InterContinental Buckhead, 3315 Peachtree Rd, Ne, Atlanta, GA 30326. deadline for reservations is Friday, March 1, 2013. To reserve your room, call the hotel at (404) 946-9000 and mention the FFAS meeting or reserve online at www.FFASurg.org to reserve online.

http://www.regonline.com/facialaestheticsurgerymedicalaesthetics2013

Documents

TThiThs ac Thts vyThhbe nidbighvsoThtsThbdohmulf · TThiThs ac Thts vyThhbe nidbighvsoThtsThbdohmulf ... James Newman, Md, Palo Alto, CA Michael Persky, Md, encino, CA* Wm. Russell