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2012 Media Kit of The South Asian Times
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MediaKit 2012
welcomewelcome
Greetings,
We welcome you to experience our newspaper, The South Asian Times, a widely-circulated and recognized publication within the South Asian community in the United States.
The South Asian Times has attained a leadership position to become a prominent South Asian newspaper within the US. An encouraging response from the community has enabled us to expand our circulation and reach within large South Asian populations in New York, New Jersey, Connecticut, Pennsylvania, Virgina and Washington DC. Both our print publication and online portal have provided our readers and advertisers a platform to actively interact.
We pride in our commitment to maintaining the highest standards in journalism, value-based content and design.
We strive to obtain excellence in journalism and deliver tangible results for our clients. If affluent South Asian community is your target demographic, we offer you our customized advertising solutions, both in print and online.
We invite you to spend some time going through our Media Kit, and to initiate a dialogue with us. We look forward to work with you to serve the South Asian community.
Warm Regards,
Kamlesh C. MehtaChairmanThe South Asian Times
TheSouthAsianTimes.info MediaKit 2012
introductionintroduction
It is a pleasure to introduce you to our print and online publication.
We work to give our readers quality content and objective journalism. We invite you to witness the energy, commitment, and vision that have gone in the creation of this niche publication.
The South Asian Times represents a vibrant and strong ethnic group. Our work reflects our passion for culture, affluence, and an inherent drive to progress.
Many of us arrived in the US as immigrants, and today, we and our children are deeply woven into the fabric of American society. The South Asian Times is the voice of this Diaspora. It is the publication that nudges this accomplished group to prosper while staying connected to its roots.
We strive to strike a balance between our interests and lifestyle while maintaining strong ties with our South Asian roots. Our publication serves to cater to this community which, while seeking success in American Society, looks to discover and reinforce its involvement in arts, culture and tradition.
The South Asian Times has been successful in building bridges between the South Asian Community and the political echelons within local, state, and federal administrations. This gives us greater leverage to provide focused and in-depth news to our audiences.
Based on its credo of Excellence in Journalism, The South Asian Times is a channel to link the aspirations of the South Asian community to the stories that affect it locally and globally. We endeavor to create holistic awareness, and offer reinforcement to strengthen moral unity and cultural understanding.
The South Asian Times is an advertising platform that is built on these values and our impressive reach. This commitment helps us give our sponsors maximum impact and a promising return on investment.
We invite you to join us in spreading this legacy.
The South Asian Times
TheSouthAsianTimes.info MediaKit 2012
TheSouthAsianTimes.info
New Year Issue: Jan 7, 2012
Pravasi Bharatiya Divas: Jan 15, 2012
Republic Day of India (Jan 26th): Jan 28, 2012
Holi, Festivals of Colors: March 10, 2012:
Independence Day of United States: June 30, 2012 NEW
Raksha Bandhan: August 4, 2012
Independence Day of India: August 18, 2012
AIA-NY Festival of Lights at Seaport, Manhattan: October 6, 2012 Deepawali, Festival of Lights: October 23, 2012
The South Asian Times is a trendsetter in special supplements and is reputed for its comprehensive and exclusive coverage. In 2011, we partnered with many prestigious organizations and produced several special supplements.
Year Ender 2011
Pravasi Bharatiya Divas
Republican Day of India India Conference at Harvard Business School
India Business ConferenceColumbia Business School
Holi, Festivals of Colors
AAPI, American Association of
Physicians of Indian Origin
FeTNA, Fedration of Tamil Sanghams of North America
RANA, Rajasthan Association of North America
FIA NY-NJ-CT, Federation of Indian Associations
India Day, Independence Day of India
NFIA, National Federation of Indian Association
IALI, Indian Association of Long Island
AIA, NY, Association of Indians in America
Deepawali, Festivals of Light Sikh Heritage & Film Festivals
special editions and supplements in 2012supplements 2012
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MediaKit 2012
TheSouthAsianTimes.info
We reserve the rights to the display of content & advertisement in our print and online publications.
Although we are not responsible for products & services advertised, we do reserve the right to refuse the display of materials found against the basic norms of our Advertisement Display Policy.
The South Asian Times does not solicit, promote, or display: Nudity, Porn, Tobacco, Liquor, Gambling, Night Clubs, Psychic Readers, Illegal services and many other products & services not consistent with our policy.
We are committed to maintaining Excellence in Journalism and value based Content, Display & Advertising.
In our efforts to provide maximum exposure, shelf life, reach & return on investment to our advertisers, our aim is to sustain a value-based and high quality weekly newspaper targeting South Asian households and communities.
The South Asian Times maintains its position as a leading newspaper by only printing a maximum of 35% advertisements per issue in a clean and easy-to-read layout.
advertisement display policyad display policy
MediaKit 2012
TheSouthAsianTimes.info
The South Asian Times is distributed through:
Print and online subscribers Direct Vendors
National and Local Events (FIA, AIA, SASA, AAHOA, AAPI, Chamber of Commerce, TiE, India Day Parades, Concerts, Theater, Expos & Trade Shows)
Over 400 Public libraries
Prominent Indian (cultural, political, commercial and social) hubs
“Excellence in Print Media” - National Federation of Indian Association, NFIA
“Excellence in South Asian Community Journalism” - Nassau County Citation
Honored for empowering South Asian-American Community - American Community Empowerment (ACE)
New York, New Jersey & Connecticut (70%) Philadelphia, Virginia & Washington DC (30%)
distribution distribution
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circulationcirculation
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MediaKit 2012
awardsawards
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TheSouthAsianTimes.info
Our readership comprises of the aff luent and educated US based South Asian communi-ty, including small businesses. This demographic is a viable target audience for advertis-ers aiming to expand their brand awareness in this community.
Some facts about the South Asian demographic in the US:
Indians constitute the second largest Asian American group in the US after Chinese
68.6% have a Bachelor’s degree or higher, having the highest educational qualifications of all ethnic groups in the US - Professional occupations in Medicine, Law, Finance, Education, Engineering and Technology
56 % of Indians, 55% of Pakistanis, 61% of Sri Lankans and 44% of Bangladeshi Americans are home owners.
90% own one or more cars
Median Ages in the community: Indians: 32 Pakistanis: 29 Sri Lankans: 36 Bangladeshis: 31
demographicsdemographics
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so
ur
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s: a
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ity o
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as
ts: a
sia
n a
me
ric
an
s in
th
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te
s, 2
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ed
ia.
MediaKit 2012
0%
50%
100%
150%
200%
Indians Pakistanis Sri Lankans Bangladeshis
Population Increase from 2000-2010
TheSouthAsianTimes.info
The South Asian Population, in comparison to other ethnic groups in the United States, has a higher prevalence of graduate degrees and achieved more success financially, making it the target audience for advertisers.
South Asian American population contribute towards the fastest growing groups among all other Asian Americans.
The South Asian community consists of Indians, Pakistanis, Bangladeshis and Sri Lankans.
South Asian Americans represent the wealthiest ethnic group in the US. Their consumer choices include frequent trips overseas (54%), dining out (54%), and purchase of high-price electronics (92%)
One in every nine Indians in the US is a millionaire, comprising 10% of US millionaires.
Estimated annual buying power of $20 Billion.
profile of south asian communitiesdemographics
MediaKit 2012
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so
ur
ce
s: m
er
ill
lyn
ch
, glo
ba
l a
dv
er
tis
ing
st
ra
te
gie
s
36,533
24,663
32,480
16,784
Per Capita Income
Indians
Pakistanis
Sri Lankans
Bangladeshis
86,660
62,744
73,927
45,953
Median Household Income
Indians
Pakistanis
Sri Lankans
Bangladeshis
TheSouthAsianTimes.info
We offer category specific pages to give your ad greater impact: Supplements
Wrap Around
Page 1: Horizontal Banner & Box ad
Page 2: Full Page Color Display Back Cover Full Page Color Display Travel
Wedding
Sports
Immigration & Law
Food
Business
Health & Spirituality
Entertainment
Business Astrology
Humor
Tri-state community, US & India
Diaspora, Sub-Continent & International
Features & Op-Ed
advertising optionsadvertising options
MediaKit 2012
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MediaKit 2012TheSouthAsianTimes.info
Full Page Color, BaCk Cover
Full Page Color, InsIde Cover
Full Page Color
Full Page B & W
HalF Page Color
HalF Page B & W
Quarter Page B & W
one-eIgHtH Page B & W
BusIness Box B & W
Wr aP around (4 Full Color Pages)
Center sPread (2 Full Color Pages)
Front Page HorIzontal Banner Color
HorIzontal Banner, InsIde Color
HorIzontal Banner InsIde B&W
ClassIFIeds
legal
MaxIMuM 25 Words
Boxed ad
$2,750 $2,400
$2,000
$1,400
$1,100
$800
$400
$200
$90
$10,000
$6,000
$400
$300
$250
$60
$45
$90frequency discounts available on all ads
print advertising ratesprint advertising rates
please contact us for customized display and sponsorship rates
TheSouthAsianTimes.info
Full Page: 10 W x 14 L Half Page: 10 W x 7 L Quarter Page: 7 W x 5 L
Horizontal Banner 10 W x 2 L
Creative Delivery
All files must be in 300dpi and delivered in print-ready PDF format via email to [email protected] if under 5MB, otherwise contact for FTP instructions. Ad must meet industry standards (fonts embedded, color ads should be in CMYK, B&W in greyscale, etc.). Publisher reserves all rights to accept/reject creatives.
Deadlines
Space reservation must be received by Wednesday for the following week’s insertion. Artwork and payment must be received by 5PM (EST) Wednesday.
Billing
Advertisers will be billed for space reserved. For extra designing services, additional charges may apply.
Artwork Design
We also create your artwork. For further information please contact us at [email protected]
all sizes without bleed
One-Eighth Page: 3.5 W x 5 L Business Box: 3.25 W x 3 L Center Spread: 14 W x 21 L
mechanical specifications
print advertisement requirements
mechanical specifications
print ad requirements
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MediaKit 2012
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TheSouthAsianTimes.info
Through our online presence via our popular website and social media platforms, we offer your advertisments a greater reach and impression.
online advertisingonline advertising
online advertising ratesonline advertising rates
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Web Inventory
Placements in : Homepage, Category Homepage, Category Stories and Epaper
Submisssion Guidelines
All web advertisement files must be in either GIF, JPEG, JPG, PNG or FLASH (.swf) format
File Size cannot exceed 50K for each ad
Advertisers will be billed for space reserved. For extra designing services, additional charges may apply.
MediaKit 2012
Size
234 x 60
160 x 600
300 x 250
728 x 90
300 x 600
Name of Banner
Half Banner
Skyscraper
Square Box
Leader Board
Half Page
Rate/Month
$200
$600
$650
$700
$800
TheSouthAsianTimes.info
Media & EntertainmentSahara TVZee TVDirecTVB4U DJs Education & CultureXavier Medical UniversitySpartan Medical UniversityPandit Jasraj Music SchoolKinnar School of MusicVedic Heritage TelecomT Mobile LimitedRebtelPortables Unlimited InsuranceNew York LifeState Farm Money TransferMoney Gram
HospitalityIslandia MarrriottMelville MarriottGarden City HotelDiya LoungeSingas Famous PizzaAda Inf light Catering
FinanceHabib American BankNavika Capital GroupIndus American Bank
RealtyHiranandaniSherman Oaks Realty
Jewelry/FashionEsha Jewels Inc.Diamonds R Must
Travel & TourismAir IndiaKingfisher AirlinesIndia TourismIncredible IndiaTurkish Airlines
IT/TechnologyInfosys InternationalNettlinx
InternetBharatMatrimony.comCoolJodi.comIntersections Matchmaking
MedicalDoshi DiagnosticNY-Queens HospitalLIJ North shore Hospi-talsSt. John’s HospitalIPS Hospital
ServicesMalloy Funeral Homes
assoCIatIons & BodIesaara, FIa, aaPI, aIa
we have worked withwe have worked with
MediaKit 2012
TheSouthAsianTimes.info
Here are some reasons why The South Asian Times is a cut above the rest…
Every week we print and distribute our publication before any other South Asian newspaper We are the first to bring the latest news to our readers We represent your message most effectively because of our reach and understanding of the South Asian community
We offer innovative solutions to maximize your return on the advertising dollar
why the south asian times?why the south asian times?
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MediaKit 2012
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TheSouthAsianTimes.info
contact uscontact us
For s y t H e Me dI a grou P, llCtH e sou t H a s I a n tI M e s
76 n Broa dWay, su I t e 4008HIC k s v I l l e , n y - 11801
usa
PHon e: 516.390.7847
a dv e rt I s e@tH e sou t H a s I a ntI M e s.I n F o
vI s I t ou r W e B s I t e: W W W.t H e s ou t H a s I a n t I M e s.I n F o
F ol l oW us on:
MediaKit 2012
TheSouthAsianTimes.info
76 N Broadway, Suite 4008, Hicksville, NY 11801 | Ph: [email protected] | TheSouthAsianTimes.info
Forsythe Media Group, LLC
MediaKit 2012
The South Asian TimesIndo-US Media
IANS InternationalLatino USA Times