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LISTERINE ® SENSITIVITY TRY NEW MOUTHWASH THE FIRST AND ONLY LEADING MOUTHRINSE INDICATED TO BLOCK TOOTH SENSITIVITY AT THE SOURCE. * GOOD NEWS! LISTERINE ® SENSITIVITY PROVIDES LONG-LASTING RELIEF SO YOU WON’T HAVE TO AVOID FOODS YOU LOVE. In a healthy mouth, there are tiny tubules in dentin (the soft part inside a tooth) that are covered by gums or enamel. Tubules lead to nerves. If root surface or gums start to wear away, tubules are open (exposed), so temperature changes in the mouth can stimulate the nerves. This causes the shooting pain known as tooth sensitivity. You May Have Sensitive Teeth If you cringe in pain when you: How Does LISTERINE ® SENSITIVITY Work? Every rinse of LISTERINE ® SENSITIVITY with CRYSTAL BLOCK Technology forms crystals that build up deep inside open tubules. These crystals block most tubules in 12 rinses, ** to provide daily repair of damage. Eat cold foods like ice cream Drink hot coffee or tea Brush your teeth Dentin Nerves OPEN TUBULES BLOCKED TUBULES The LISTERINE ® bottle design, LISTERINE ® are registered trademarks of Johnson & Johnson Consumer Inc. © Johnson & Johnson Consumer Inc. 2018 *Via blocked dentin tubules. **In lab studies. With continued use. What’s Causing the Pain? Use only as directed

TRY NEW LISTERINE SENSITIVITY · a tooth) that are covered by gums or enamel. Tubules lead to nerves. • If root surface or gums start to wear away, tubules are open (exposed), so

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Page 1: TRY NEW LISTERINE SENSITIVITY · a tooth) that are covered by gums or enamel. Tubules lead to nerves. • If root surface or gums start to wear away, tubules are open (exposed), so

LISTERINE®

SENSITIVITY

TRY NEW

MOUTHWASHTHE FIRST AND ONLY LEADING MOUTHRINSE INDICATED

TO BLOCK TOOTH SENSITIVITY AT THE SOURCE.*

GOOD NEWS! LISTERINE® SENSITIVITY PROVIDES LONG-LASTING RELIEF† SO YOU WON’T HAVE TO AVOID FOODS YOU LOVE.

• In a healthy mouth, there are tiny tubules in dentin (the soft part inside a tooth) that are covered by gums or enamel. Tubules lead to nerves.

• If root surface or gums start to wear away, tubules are open (exposed), so temperature changes in the mouth can stimulate the nerves. This causes the shooting pain known as tooth sensitivity.

You May HaveSensitive Teeth

If you cringe in pain when you:

How Does LISTERINE®

SENSITIVITY Work?Every rinse of LISTERINE® SENSITIVITY with CRYSTAL BLOCK™ Technology forms crystals that build up deep inside open tubules. These crystals block most tubules in 12 rinses,**

to provide daily repair of damage.†

Eat cold foodslike ice cream

Drink hotcoffee or tea

Brushyour teeth

Dentin

Nerves

OPENTUBULES

BLOCKEDTUBULES

The LISTERINE® bottle design, LISTERINE® are registered trademarks of Johnson & Johnson Consumer Inc. © Johnson & Johnson Consumer Inc. 2018 *Via blocked dentin tubules.**In lab studies.†With continued use.

What’s Causingthe Pain?

Use onlyas directed