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True multiplatform advertising

True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

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Page 1: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

True multiplatform advertising

Page 2: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

What is ALLINONEMEDIA!

ALL IN ONE MEDIA – is the Universal Crossmedia Platform (UCP) of new generation, that allows to create the advertising campaigns through different digital channels: desktop, mobile, Smart TV and Apple TV.

Through a partnership with MAER GROUP, ALL IN ONE MEDIA technologies are now available in Russia.

Russian brands now have an opportunity to create advertising campaigns, unique in effectiveness and creativeness.

Page 3: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Smartphones

Tablets

Desktop Connected TV

ALL IN ONE MEDIA is the Universal Crossmedia Platform (UCP) of new generation, that allows to create the advertising campaigns through different digital channels:

•  Smartphones•  Tablets•  Desktop•  Apple TV•  Smart TV

Page 4: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

ALLINONEMEDIA Network �

Over 1 billion visitors Over 2 billions impressions

monthly

Page 5: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Key Benefits!

Direct connection to Publishers

Our capacity is more than 80 million unique users per

month.

AIO network includes over 150 major Publishers and Apps. We work with the

white-list.

Reach Guaranteed Cross-Frequency

Effective allocation of ad impressions for

maximum reach during one campaign.

150+ 80M Geo

InterestsIncomePlatform

OSRetargeting

Targetings

RF1-3

Page 6: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

You have only 3 seconds

to make an impression

Page 7: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Formats

Page 8: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Desktop formats!!InText video!

Universal format for dynamic integration into desktop content. You can place AIO InText in the newsfeeds, articles and other popular page types.

Our benefits

• Basic timing up to 30 seconds• Tracking the 25/50/75/100% of the watching• Interactive possibilities• Programmatic buying opportunities• CPM and CPV price options

Page 9: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Smartphone Formats!Fullscreen Rollup InText video

•  AIO TargetClick System – only selected areas are available for click

•  Special projects are available•  CPM and CPC price options

•  Protection against accidental clicks•  Special projects are available•  An opportunity to upload client’s

landing page into the banner•  CPM price options

•  Basic timing up to 30 seconds•  Tracking the 25/50/75/100% of the

watching•  Interactive possibilities•  Programmatic buying opportunities•  CPM and CPV price options

Page 10: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Tablet Formats!Fullscreen Rollup InText video

•  AIO TargetClick System – only selected areas are available for click

•  Special projects are available•  CPM and CPC price options

•  Protection against accidental clicks•  Special projects are available•  An opportunity to upload client’s

landing page into the banner•  CPM price options

•  Basic timing up to 30 seconds•  Tracking the 25/50/75/100% of the

watching•  Interactive possibilities•  Programmatic buying opportunities•  CPM and CPV price options

Page 11: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Smart TV, IPTV and Apple TV formats!!Multi-Roll!

Our benefits

Universal format for integration into videocontent. Within All in One Media Platform main video hosting services in Russia are available.

•  Basic timing up to 15 seconds•  Tracking the 25/50/75/100% of the watching•  Programmatic buying opportunities•  CPM and CPV price options

Page 12: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Unique opportunities:!360 Video and Virtual Panoramas виртуальные панорамы!

Медийная реклама

У AIO есть прямые партнёры на всех крупных платформах. Вы можете заказать рекламу в традиционных

форматах или нативные размещения.

Видеореклама

У AIO есть своя собственная SSP видеоплатформа с доступом к

аудитории через такие популярные инструменты как мультироллы и

нативное видео в тексте.

AIOVR360!EXPERIENCE

A full-fledged virtual reality interaction inside the smartphone, which allows to

experience genuinely unique sensations.

Page 13: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Unique opportunities:!Augmented reality!

Creative opportunities of the future are available today! We can integrate virtual objects into live environment using smartphone camera.

Page 14: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Unique opportunities:!Website integration into creative banner!

External page

All in One Media platforms allows to upload client’s web-site into the banner. This provides no-click access to the content with one touch only. User doesn’t need to wait the upload and will less likely refuse.

Available in Rollup format.

Page 15: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

We understand that our clients appreciate only the highest results.

That’s why we’ve created the full-service department, which is ready to assist with creative production, complex development, planning, maintaining and optimization of ad campaigns.

Unique opportunities:!360 and 24/7 Client Service!

Page 16: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Publishers: News!Publishers Domain MonthlyVisits Video BannersKomsomol’skayaPravda h0p://www.kp.ru/ 46100000 x xVes>.Ru h0p://www.ves>.ru/ 44800000 x xEchoMoskvy h0p://echo.msk.ru/ 43200000 x xAnews h0p://www.anews.com/ru/ 16400000 x xTJournal h0ps://tjournal.ru/ 10800000 x xM24.RU h0p://www.m24.ru/ 9500000 x xEurAsiaDaily h0p://eadaily.com/ru/ 9400000 x xSvpressa.Ru h0p://svpressa.ru/ 8800000 x xRIAFan h0ps://riafan.ru/ 8000000 x xExpressGazeta h0p://www.eg.ru/ 8000000 x xPravda h0p://www.pravda.ru/ 7300000 x xNa>on-News h0ps://na>on-news.ru/ 3300000 x xInforeactor h0ps://inforeactor.ru/ 3000000 x xPolitExpress h0p://politexpert.net/ 2700000 x xNewsland h0ps://newsland.com/ 2600000 x xNewInform h0p://newinform.com/ 2200000 x xPolitPuzzle h0p://politpuzzle.ru/ 1700000 x xJPGazeta.ru h0ps://jpgazeta.ru/ 667000 x x

TotalVisitors: 228467000

AIO Publishers: Business!Publishers Domain MonthlyVisits Video BannersVC h0ps://vc.ru/ 5700000 x xFinam h0p://www.finam.ru/ 5600000 x xRuEconomics h0ps://rueconomics.ru/ 4800000 x xVes>Economics h0p://www.ves>finance.ru/ 4000000 x xFinObzor h0p://finobzor.ru/ 2100000 x x

TotalVisitors: 22200000

Page 17: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Publishers: IT!Publishers Domain MonthlyVisits Video BannersiXBT h0p://www.ixbt.com/ 16100000 x xTrashbox h0ps://trashbox.ru/ 10900000 x xHacker h0ps://xakep.ru/ 2800000 xTHG h0p://www.thg.ru/ 2100000 x x

iGuidesIOS h0ps://itunes.apple.com/ru/app/iguides/id467633606?l=ru&mt=8&ign-mpt=uo%3D8 2000000 x x

iGuides h0ps://www.iguides.ru/ 1500000 x xHelpix h0p://helpix.ru/ 1100000 x xIchip h0p://ichip.ru/ 1100000 xHI-FI h0p://www.hi-fi.ru/ 757300 x x

TotalVisitors: 38357300

AIO Publishers: Sports!

AIO Publishers: Videogames!

Publishers Domain MonthlyVisits Video BannersSovsport h0p://www.sovsport.ru/ 7200000 x xLiveResult h0p://www.liveresult.ru/ 2200000 xEuro-football h0p://www.euro-football.ru/ 2100000 x x

TotalVisitors: 11500000

Publishers Domain MonthlyVisits Video BannersPlayground h0p://www.playground.ru/ 23800000 x xGMBOX h0p://gmbox.ru/ 2400000 x xGametech h0p://www.gametech.ru/ 801600 x

TotalVisitors: 27001600

Page 18: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Publishers: Lifestyle & Entertainment!Publishers Domain MonthlyVisits Video BannersFISHKI.net h0p://fishki.net/ 51600000 x xAdMe h0ps://www.adme.ru/ 44900000 xYaplakal h0p://www.yaplakal.com/ 38300000 x xMirTesen h0p://mirtesen.ru/ 32700000 x xLifeHacker h0ps://lifehacker.ru/ 21000000 x xKakProsto h0p://www.kakprosto.ru/ 19600000 x xFB.ru h0p://h.ru/ 13900000 x xRussian7 h0p://russian7.ru/ 7500000 x xOper h0p://oper.ru/ 6300000 x Film.ru h0ps://www.film.ru/ 5500000 x xTimeOut h0p://www.>meout.ru/ 3000000 x xfilmpro h0p://www.filmpro.ru/ 2900000 x xTeleprogramma h0p://teleprogramma.pro/ 2600000 x xBIGPICTURE h0p://bigpicture.ru/ 2500000 x x35photo h0p://35photo.ru/ 1200000 x xAllDay h0p://allday2.com/ 1000000 x xFotokto h0p://fotokto.ru/ 843100 x xBukwar h0p://www.bucwar.ru/ 458600 x xOvideo h0p://ovideo.ru/ 134400 x x

TotalVisitors: 255936100

AIO Publishers: Travel!Publishers Domain MonthlyVisits Video BannersMoyaPlaneta h0p://www.moya-planeta.ru/ 3700000 x xBile>x h0ps://bile>x.ru/ 565700 xAzur h0p://azur.ru/ 354500 x StranaRu h0p://strana.ru/ 203700 x x

TotalVisitors: 4823900

Page 19: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Publishers: Women Audience!Publishers Domain MonthlyVisits Video BannersWomanadvice h0p://womanadvice.ru/ 13000000 x xSyl h0p://www.syl.ru/ 7000000 x xBurdastyle h0p://burdastyle.ru/ 2400000 x xPinMe h0p://pinme.ru/ 1600000 x xJustLady h0p://www.justlady.ru/ 1300000 x xKLEO h0p://www.kleo.ru/ 1200000 x xTrendspace h0p://www.trendspace.ru/ 632000 x xPrelest h0p://www.prelest.com/ 605700 x xSNC h0p://www.sncmedia.ru/ 571700 x xOkMagazine h0p://www.ok-magazine.ru/ 550000 x xSolnet h0p://www.solnet.ee/ 529100 x xLisa h0p://lisa.ru/ 314000 x xZtema h0p://ztema.ru/ 251700 x xWantBaby h0p://www.wantbaby.ru/ 129400 x xNumeroIOS h0ps://itunes.apple.com/us/app/numero/id943892507 100000 x x

TotalVisitors: 30183600

AIO Publishers: Men Audience!Publishers Domain MonthlyVisits Video BannersDrive2 h0ps://www.drive2.ru/ 58600000 x xTopwar h0ps://topwar.ru/ 16100000 x xZR h0p://www.zr.ru/ 6200000 x xDrive h0ps://www.drive.ru/ 4000000 x xAuto.Ves> h0p://auto.ves>.ru/ 3400000 x xTrendyMen h0p://trendymen.ru/ 2200000 x xWroom h0p://wroom.ru/ 1300000 x xCarsRU h0p://www.cars.ru/ 928100 x xDon'tPanic h0p://dnpmag.com/ 1113000 x x

TotalVisitors: 93941100

Page 20: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Publishers: Food!

AIO Publishers: Video Hosting!

Publishers Domain MonthlyVisits Video BannersPovarenok h0p://www.povarenok.ru/ 19400000 x xSteakLovers h0p://steaklovers.menu/ 402000 x x

Recipes7steps h0ps://itunes.apple.com/ru/app/recepty-7-sagov/id483076445?mt=8 300000 x

TotalVisitors: 20102000

Publishers Domain MonthlyVisits Video BannersРоссия1 h0p://russia.tv/ 15600000 x TVZavrConnectTV ConnectTV 10000000 x SPBTV h0ps://play.google.com/store/apps/details?id=com.spb.tv.am 6000000 x VinteraConnectedTV - 6000000 x PeersConnectedTV - 4000000 x ZoombyConnectedTV - 3400000 x Телеканал360 h0p://360tv.ru/ 3000000 x PeersTVweb+apps h0ps://peers.tv/ 3000000 x CN h0p://www.cn.ru/ 1400000 x TVZavr h0p://www.tvzavr.ru/ 696700 x

TotalVisitors: 53096700

Page 21: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

AIO Publishers : Portals!Publishers Domain MonthlyVisits Video BannersAvito h0ps://www.avito.ru/ 215800000 xDomofond h0p://www.domofond.ru/ 8600000 x xNeboleem h0p://www.neboleem.net/ 3900000 x xKudaGo h0p://kudago.com/ 3800000 x x7dach h0p://www.7dach.ru/ 3500000 x xDoktorKomarovskiy h0p://www.komarovskiy.net/ 2200000 x xPsychologos h0p://www.psychologos.ru/ 980300 x xKupongid h0p://www.kupongid.ru/ 305300 x

TotalVisitors: 239485600

Page 22: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Cases:KIA RIO

Page 23: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Product

Period

Core Audience

Performance Goals

Campaign Brief!

KIA RIO May 2016 All 25-34 Search for official dealers and test-drive requests

Page 24: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Creative!

The key format of the ad campaign was AIO Rollup

Rollup - Teaser Rollup - Canvas

Page 25: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Creative features!

Photo gallery!Virtual Panorama!

Page 26: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

We compared the mobile post-click performance based on two key goals on the client’s website. Here are the results for AIO Network and other major platforms in Russia.

2%

0%

1%

AIO Rollup Yandex

main page

Mail.ru web

Rambler Skype mobile

Post-click performance!

IMHO mobile

Post-click conversion of the campaign for target audience: ALL 25-34, Russia (%)

1,56 1,2 0,85 0,35 0,25 0,17

Page 27: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Cases:Yota

Page 28: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Product

Campaign Period

Сore Audience

Performance Goals

Campaign Brief!

Yota Roaming July 2016 MF 18-45 A maximum of new relevant visitors

Page 29: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

Campaign creative!

Fullscreen�Animated HTML5

Rollup Animated HTML5 teaser �

+ full landing canvas

Page 30: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

CTR

Completelynew audience

Bounce rate

Post-click visit depth

Results!

4%

90%

10%

2,5

Page 31: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

10%Bounce rate

2,5Post-click visit depth

Page 32: True multiplatform advertisingstatic.aio.media/content/20170131/AIO_01_2017-eng-screen.pdf2017/01/31  · PolitPuzzle hp://politpuzzle.ru/ 1 700 000 x x JPGazeta.ru hps://jpgazeta.ru

London!90 Long Acre, Covent Garden, LondonUnited Kingdom, WC2E 9RZ �T. +44 (0) 207 203 2007

Moscow!Tverskaya str. 9, bl.7, office 310125009, Moscow, Russia �T. +7 495 223 00 51

Web: aio.mediaEmail: [email protected]