Holistic Approach to retail

Keep them connected: TRRAIN article in STOrai magazine - Sheetal Choksi, director and co-founder, TRRAIN

Use of Technology to engage your employees.

Iappreciate: application developed by O C Tanner, USA. IT enables organizations to use the app to set a date for an employee recognition event, invite people to speak, create certificates in 14 languages, and set reminders for birthday and anniversaries.

SPARCET: It is a free application that fuels engagement through recognition. It is a public and a way of sharing and letting someone know you appreciate them. It provides personal and shared recognition for individuals across an organization.

Give a WOW: designed by Terryberry, North America. Employees can use the Terryberry virtual bulletin board and give each other virtual high-fives. They can then share these on Facebook and Twitter. The program connects with a company's intranet so employees can use their existing user name and password to log in.

Irecognize: designed by Terryberry. It allows employees to send recognition instantly via Facebook, Twitter or Txt, give appreciation e-cards, keep a calendar for important recognition dates and reminders, access tons of recognition tools, checklists and resources.

Socialcast Thanks: It allows peer-to-peer and management recognition of a job well done, in real time. It thanks has a customer library of badges that people can use to say their thanks

Retail Employees' Day 2012 RETAIL EMPLOYEES' DAY is a concept which is unique globally – no other

country has a day dedicated to saying “Thank you” for customer service Aimed at paying homage to the efforts of front end retail staff in India. In its first year - 150,000 "thank you's" were said. Retailers chose to

celebrate this day in their own unique and creative ways. Pan India Rewards and Recognition programs:

Personalized 'Certificates of Appreciation' from customers, Creating connect – between the corporate head office and the instore, front line staff. Celebrations which included the family and staff and customers of stores. Creating development and training opportunities for staff who were nominated by

custom-ers / peers as being beacons of good service.

Special and Innovative ways of Greeting Employees: A customized greeting card / badge / ribbon for each and every front-end associate. Changing the desktop wall paper the previous night, in order to have a bright happy wish

for their employees on Retail Employees' Day.

Encouraging the Consumer to say Thank You: Lucky Draws, Bumper Prizes and Contests:

Highlights of Activities Carried Forward by Some of the Retailers:

Mobile Container classroom:

I Just Did It – First Edition:

Shashikala darekar – Vividha home fashion pvt.ltd, MumbaiVarun iyer – Globus, Mumbai Jitendra kalyani – Big bazar, NashikInderjeet Singh – Basara tailors, DelhiSatbeer kumar – Venkateshwara distributors pvt ltd, DelhiDeeptha mylar – Titan eyeplus, BangaloreSunil R shet- Gold plus, BangaloreTapasi chakravarty – A.M mobile telecom, KolkataSubhra Dasgupta - A.M mobile telecom, KolkataBiprasish ghosh – Shoppers stop, KolkataMythily – Tanishq, Chennai

Winner of special Jury Award: Dattatray Dhise, Lifestyle International pvt ltd, Mumbai

I Just Did It – Second Edition:North Zone:Kavita Bhatia – Tanishq, DelhiVivek pandey – The Raymond shop, AgraTariq – world of Titan, JalandharAfsana Khan - Shoppers shop, DelhiSumit Kakkar – Van Heusen, Delhi

South Zone:Mohammed Ghouse – Domino’s Pizza India, BangaloreRamakrishnan – Goldplus, PudukottaiUmesh Nambiar – Vodafone mini store, CalicutAnandha Murugan - Domino’s Pizza India, Chennai

East Zone:Shilpa Gupta - Aircel, PatnaBhagabati Hansda - Domino’s Pizza India, PuriShekar Gupta – Lifestyle, KolkataPrakash patel - Domino’s Pizza India, BhilaiDeppak kamble – Star Bazaar, KolhapurRoshan Dongare - Big Bazaar, Pune

West Zone:Prakash Phonde – Shoppers stop, PuneDiwakar Sode – Shoppers stop, BhopalMohammed Bashir – A M Mobile telecom, Surat