TripAdvisor ® Your Global Travel Partner

TripAdvisor ®

Your Global Travel Partner

Inspiration > Planning > Travel > Review


TripAdvisor: The Largest Travel Site in The World

75 MILLION reviews & opinions

MILLION unique visitors

a month

OVER

1.8 MILLION business listed

16 million

Photos

60 user

contributions every

minute

2012

2011

2010

2008

2005

2000

75 Million

Reviews &

Opinions

Over 1.5 Million

Business Listed

50 Monthly

Unique Visitors

20 Monthly

Unique Visitors

35 Millions

Reviews &

Opinions

TripAdvisor

Goes Live

1 Million

Reviews &

Opinions

60+

TripAdvisor Internal Data


Our Travellers – Your Potential Customers

TripAdvisor was founded in February 2000

“To help people around the world plan and have the perfect trip on any budget”

What can I do

when I am there? Where do I stay? How do I get there? Where do I go?


Source: Comscore October 2012

64,969

52,814

35,780

28,765

23,948

22,978

22,527

16,526

14,459

13,772

12,219

11,435

10,471

9,566

8,571

8,546

8,260

8,035

7,855

7,830

7,756

7,283

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000

TripAdvisor Media Group

TripAdvisor

Booking.com

Expedia

Qunar

Ctrip.com International

Yahoo! Travel

Agoda

Hotels.com

Indian Railways

Kayak.com Network

Priceline

Southwest Airlines Co.

About.com Travel

Lonely Planet

Orbitz

Ryanair

HomeAway

Deutsche Bahn

eDreams

MakeMyTrip

Travelocity

TripAdvisor – Worldwide The world’s largest travel website

TripAdvisor is:

+83% larger than Expedia

+134% larger than Yahoo Travel


Source: Comscore October 2012

5,825

5,194

3,876

2,850

2,653

2,530

2,360

1,912

1,730

1,641

1,604

1,465

1,113

963

952

939

935

897

832

768

758

722

673

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

TripAdvisor Media Group

TripAdvisor

Booking.com

Lastminute

Expedia

EasyJet

Ryanair

Late Rooms

Thomson

British Airways

Cheapflights Sites

Thomas Cook

Lonely Planet

InterContinental Hotels Group

Travel Zoo

Travel Supermarket

Low Cost Holidays

Telegraph Travel

Kayak.com Network

First Choice

Guardian Travel

Air France-KLM Group

AOL Travel

TripAdvisor – UK Continues to be the biggest travel site in the UK, strong market share improvement

TripAdvisor is:

+19.9% of the travel market

+53.43% growth 2 YoY

TAMG is 22.4% of the travel market

Did you know?

+1.8m businesses are listed on TripAdvisor


HOW USERS DECIDE WHERE TO GO

• 76% use TripAdvisor to research multiple

destinations

• 75% have a general region in mind and use

TripAdvisor to compare destinations

• 40% recall booking a different destination

TripAdvisor Global Research Panel: May 2012

Did you know?

+20m people have pinned

+1.5 billion cities to their TripAdvisor CIV maps Now the 2nd most used Facebook App in the world!


Instant Personalisation - Tourism Page

User experience pre IP

Then post IP being turned on

A wealth of new content is

shown to the traveller about

what your friends have been

doing and who has been to

the destination


Instant Personalisation – Hotel Page

12 Source: mobiThinking.com, January 2012 & International Telecommunication Union, 2011 Source: PhoCusWright’s European Consumer Travel Report Second Edition, October 2011

87% of the world’s population are mobile subscribers

7 in 10 mobile uses under the age of 35 in the U.K., France

and Germany are carrying Internet-capable phones

Content Is King

Did you know? An average of 60 new contributions are posted every minute

Cornwall

Hotels (285)

B&Bs/Inns (1,274)

Holiday Rentals (2,319)

Restaurants (1,348)

Things to Do (483)

Forums


TripAdvisor Content

More than 75 million travel reviews and

opinions from travelers around the world:

1,800,000+ businesses

114,000+ destinations

655,000+ hotels

235,000+ attractions

1,000,0000+ restaurants

16,000,000+ candid traveler photos

Did you know? Average rating of global reviews is 4 out of 5


TripAdvisor Huge Content Growth +60 new pieces of content posted every minute on TripAdvisor!

Source: TripAdvisor Internal Data Q3 2012

18


TripAdvisor – Very Positive Content The Focus Is On What To Do When Travelling, Average Rating 4 out of 5

19

0.04%

4.1%

12.5%

33.4%

38.6%

11.3%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

1.5 2 - 2.5 3.0 3.5 4.0 4.5 - 5

Pe

rce

nta

ge o

f A

ll R

atin

gs

Rating Source: TripAdvisor Internal Data Q1 2012


How Can I get Listed

Accommodation: http://www.tripadvisor.com/pages/getlisted_hotel.htm

Attraction: http://www.tripadvisor.com/pages/getlisted_attraction.html

Restaurant: http://www.tripadvisor.com/pages/getlisted_restaurant.html

Resources: http://www.tripadvisor.com/pages/getlisted_resource.html

Upload your content for free: www.tripadvisor.co.uk/owners

http://www.tripadvisor.com/pages/getlisted_hotel.html

http://www.tripadvisor.com/pages/getlisted_attraction.html

http://www.tripadvisor.com/pages/getlisted_restaurant.html

http://www.tripadvisor.com/pages/getlisted_resource.html

http://www.tripadvisor.com/pages/getlisted_resource.html

http://www.tripadvisor.co.uk/owners


www.tripadvisor.com/owners


Accommodation


Management Centre





Did you know? +1m manager responses were submitted in the last year


Did you know? Reviews have been posted from 96% of the world’s countries


All products are available in the 31 versions TripAdvisor runs and 21 languages

Worldwide

Qatar Helena Egan

Take-aways….

Sept 2011

WE HAVE THE RIGHT AUDIENCE We have 60 million unique visitors worldwide

THANK YOU

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TripAdvisor ® Your Global Travel Partner