Advertiser Media Kit 2014-2015

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Do More. Go Further. Trion™ Interactive is a powerful mobile technology platform and ad network that is utilized by the world’s leading brands. Trion™ specializes in proprietary delivery solutions and 100% transparent delivery across a wide variety of mobile content. The mCaddy™ proprietary technology suite marries publishers, brands and end-users empowering advertisers with a means to achieve unparalleled consumer engagement. It is our philosophy that when an advertiser can do more, their message goes much further.  

Do More. Go Further Complete Control Over Ad Space Break through mobile size and functionality restrictions.

Maximum In-View Time 30 second average in-view time, 14x industry standard.

Multi Layered Ad Highest possible consumer engagement, 1.8% average CTR.

Desktop Quality Video on Mobile Increase end-user receptivity, 81 % average video completion rate.

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Performance That Matters Trion™ Interactive provides industry leading performance for our advertising partners.

1.8% 30

14x 81%

average click through rate

second average in-view time

video completion rate

more exposure than competitors

*All stats 3rd party verified

Delivery Efficiency All too often budgets are wasted on impressions not visible long enough to be effective.  Trion protects its advertisers from wasted impressions – you do not pay for impressions that are not visible for at least 1 second.   The result is better spent budgets, better performing campaigns and significantly greater ROI. The following is a comparison of 10M purchased impressions on Trion Interactive vs. a competitor:

When ad spends are applied efficiently ad spends go further.

The longer your ad is in front of the consumer the more effective your message will be.

Our advertisers enjoy 14x the exposure hours than the industry average.

Brand Exposure Hours

Avg Seconds On Page

Impression Delivery Comparison

mCaddy™ mCaddy™, Trion’s technology centerpiece, delivers the highest visibility rates, precision execution and targeting, and the most advanced mobile creative across any platform. Directly integrated with each publishing partner, mCaddy empowers high impact brand executions anywhere. Take advantage of all the features mobile has to offer. From banner to full page – from rich media to video – mCaddy™ technology allows you to make your message more engaging while keeping it in front of the consumer longer and producing 3x industry average engagement rates.  

Deep Level of Ad Integration with All Publishers Trion’s mCaddy™ technology is layered on top of a partnering website, giving the brand freedom

and control to express their message. Your placement is NOT locked into a predetermined ad slot

that may not even be in the viewable screen.

Impossible Creative Made Possible Today’s mobile devices offer an ever-growing set of advanced functionality: accelerometers,

gyroscopes, GPS, and more. mCaddy™ harnesses these tools to empower our ad units in ways

never before possible. Ads grab attention, drive engagement, and put brand messaging in the

forefront.

Every Pixel Counts Direct server capabilities enable robust ad experiences that are otherwise impossible in an html5

environment. We do not have to adhere to IAB standard sizes – every pixel counts, we regularly

expand our sizes to make sure your ads are noticed.

Multi-Layered Targeting and Analytics Trion™ gives advertisers the ability to target from country to block level and across every

demographic, ensuring every campaign reaches its desired audience. Analytically, mCaddy™ is the

only mobile company that 3rd party verifies itself (MOAT) on every campaign, providing trusted data

including time-on-page, engagement rates, placement performance, and more.

Creative and Technical Capabilities mCaddy™ makes the following executions possible:

Video • True Pre Roll, Interstitials, mobile banners, and auto-start commercial

like experiences with the highest engagement rates. • VAST/VPaid compliant. • Seamless patent pending technology platform delivered across all

devices, platforms, and operating systems.

mSnap™ • Access the camera and file saving/sharing aspects of the phone. • Creates a personal ad experience for the end user. • Gives the user the ability to take live shots or use existing photos and

ads a interactive layer to make it the brands own experience.

Dynamic • Ad automatically updates itself based on information specific to the

individual users, in real time. • Use all available information– location, time, relevant content to

change your ad in real time. • Ability to tap into brand’s API for the most up to date information.

Creative and Technical Capabilities mCaddy™ makes the following executions possible:

RM Interstitials • Full page, fully immersive. • Meant for eye catching creative. • Wide variety of options clicking to– calendar, iTunes/app store, social

(facebook, twitter, etc.), sharing via text or email, HD video play,

phone calls, and more.

mTilt™ • Pure creative fun, twist and turn your phone to control the interactive experience • Recreates the gaming environment inside the ad unit. • Leverages such technologies as the gyroscope and accelerometer so

end users can engage with your message in fun, interactive way.

Panoramic Gyroscope Units • Have your ads surround your target audience. • Give the user the experience of being with your brand – inside

Your car, house, restaurant, or exploring your travel destination. • User fully immersed in the augmented reality experience of the ad.

Our Partners Trion™ Interactive has partnered with leading brands across almost every vertical. We work together together with one common goal in mind and that is to drive consumer engagement and ROI.

Industries • Automotive

• CPG

• Education

• Electronics

• Energy

• Finance Services

• Games & Toys

• Government

• Healthcare

• Media/Entertainment

• Real Estate

• Retail Apparel

• Telecom/

Communications

• Travel & Tourism

• Utilities

Network Profile We know hitting the right target demographics is what matters most. Our network of over 500 publishers offers our advertising partners vast inventory to execute campaigns no matter the size and enables them to penetrate any vertical. Each publisher within the Trion™ Network is strategically handpicked and vetted, so your brand will never be associated with negative content and your ads will never run outsider of a set list.

Traffic Uniques 55 Million/month

Impressions 1.9 Billion/month

Publishers 500+

Demographics Male/Female 54%/46%

Age 25 – 54 81%

HHI 0-100K 68%

HHI 100K+ 32%

College Grad 73%

Need Title • Premium publishers

• Site direct delivery

• Full Transparency

• limitless placement

• Universal Device

Compatibility

• Brand Safety

• Geo Targeting

• Scalability

Thank You! Kevin Maguire Director of Sales

386-503-1081 (c)

212-905-6216 (o)

kmaguire@trioninteractive.com

www.trioninteractive.com