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8/12/2019 Trimester V
1/37
JAGANNATH INTERNATIONAL
MANAGEMENT SCHOOL, KALKAJI
PGDM SYLLABUS
BATCH (2013-2015)
TRIMESTER V
1
8/12/2019 Trimester V
2/37
Trimester - V
Lecturesper week /Studentcontacthours
Credits
C 501 Business Policy and Strategic Management 2 4
C 502Strategic Application of IT!no"ledge Management # $nterprise%esource Planning 2 2
C 50& 'ogistics and Supply C(ain Management & &
* Elective-Groups (any two !ual Speciali"ation
$M$lecti)e *Mar+eting,$M 5101 to $M 5104 & &
$-$lecti)e *-inance,$- 5101 to $- 5104 & &
$.% $lecti)e *.uman %esource,$.% 5101 to $.% 5104 & &
& &
& &
& &
Total #$ #$
ELECT%VE S&'ECTS (Trimester V Total Credits
)+,ET%G (ny three su.ects Trimester
Su.0 Code !ual Speciali"ation I
$M 5101 $lecti)e I / Sales and istriution Management II
$M 5102 $lecti)e II / %etailing Management III
$M 510& $lecti)e III / Ad)ertising Management I
$M 5104 $lecti)e I / Strategic Social Media Mar+eting
I
II
1%CE (ny three su.ects Total
Su.0 Code !ual Speciali"ation
$- 5101 $lecti)e I/ Management of -inancial Institutions
$- 5102 $lecti)e II / Security Analysis and Portfolio Management
$- 510& $lecti)e III/ -inancial Planning and 3ealt( Management
$- 5104 $lecti)e I/ enture Capital # Pri)ate $uity
2&) +ES3&+CE (ny three su.ects
Su.0 Code !ual Speciali"ation
$.% 5101 $lecti)e I/ Industrial %elations and 'aour 'egislations
$.% 5102 $lecti)e II/ Managing roup ynamics
$.% 510& $lecti)e III/ Training and e)elopment
$.% 5104 $lecti)e I/ 'eading Teams # 6rgani7ations
2
8/12/2019 Trimester V
3/37
C 501 Business P!i"# $n% S&'$&e(i" M$n$(e)en&
C'e%i&s* + Le"&u'es* +0
Cn&en&s N - Le"&u'es
Uni& I* +
Definition, Nat!e, S"o#e of St!ate$% an& St!ate$i" Mana$e'ent
Ditin$i Bine *o+i"% f!o' St!ate$i" Mana$e'ent
A&anta$e of St!ate$i" Mana$e'ent
St!ate$i" De"iion Main$, St!ate$i" Mana$e'ent *!o"e
Ro+e of St!ate$i", Definin$ St!ate$i" Intent
Viion, Miion, Bine Definition .oa+ an& /e"t
Uni& II* En.i'n)en&$! A//'$is$! +
Con"e#t of Eni!on'ent Co'#onent of eni!on'ent (*o+iti"a+, e$a+, E"ono'i", So"ia+, Te"no+o$%)
Eni!on'ent S"annin$ Te"nie4- (S/T) (T/S), ET/*, 67EST
Uni& III* In&e'n$! A//'$is$!
A 2$"&'s A--e"&in( O'($ni3$&in$! C$/$4i!i&ies
B O'($ni3$&in$! A//'$is$!
C Me&%s 6 Te"ni7ues - O'($ni3$&in$! A//'$is$!
8i In&e'n$!An$!#sis(a) Va+e Cain
() 6antitatie ana+%i- 8inan"ia+
- Non-8inan"ia+
(") 6a+itatie ana+%i
8ii C)/$'$&i.e An$!#sis
(a) Hito!i"a+() In&t!% no!'
(") Ben" 'a!in$
8iii C)/'eensi.e An$!#sis
(a) Ba+an"e& "o!e "a!&
() 9e% fa"to! eatin$
Uni& I9* S&'$&e(# 2')u!$&ins
8A C'/'$&e Le.e! Gene'i" S&'$&e(ies :
3
8/12/2019 Trimester V
4/37
Stai+it%
E:#anion
Ret!en"'ent
Co'ination St!ate$ie
Co!#o!ate Ret!"t!in$
Me!$e! an& A"iition;
8B Business Le.e! S&'$&e(ies +
P'&e';s 2'$)e
Con&ition, Ri an& Benefit of Cot ea&e!i#,
Diffe!entiation an& 8o" St!ate$ie
I)/'&$n"e, 4ui!%in( $n% use - C'e C)/e&en"e
Uni& 9* S&'$&e(i" An$!#sis $n% Ci"es +
Co!#o!ate +ee+ t!ate$ie an& a+te!natie
BC., .E Nine Ce++ o inte$!ation, ato'ation of ine
#!o"ee > !eo!"e #+annin$ i &one t!o$ ER*;
Cn&en&s N - Le"&u'es
Uni& I* Cn"e/& - Kn!e%(e M$n$(e)en& 5
9no+e&$e te!' an& &efinition
Bine an& 9no+e&$e
De'%tif%in$ 9no+e&$e Mana$e'ent
A+i$nin$ 9no+e&$e Mana$e'ent an& Bine St!ate$%
Uni& II* Kn!e%(e M$n$(e)en& Te"n!(# $n% &e Le$'nin( O'($ni3$&in 5
Te Te"no+o$% *e!#e"tie
S%te' *e!#e"tie
Bi+&in$ te 9no+e&$e Co!#o!ation
9no+e&$e Mana$e'ent A##+i"ation
Uni& III* ERP* An O.e'.ie 5
ER* > Re+ate& Te"no+o$ie
Benefit of ER*
ER* I'#+e'entation ife"%"+e > Meto&o+o$%
ER* *!oe"t Mana$e'ent > Monito!in$
Uni& I9* ERP* Te Business M%u!es 6 M$'=e& 5
Bine Mo&+e in ER* *a"a$e
ER* Ma!et *+a"e
ER* *!eent > 8t!e
ER* Cae St&ie
F
8/12/2019 Trimester V
7/37
Su((es&e% Re$%in(s*
Te@& B=s
1; Tiana A'!it4 Te 9no+e&$e Mana$e'ent Too+it, *ea!on E&"ation, 1;
2; Nata!aan .ane an& Sea! San&%a4 9no+e&$e Mana$e'ent Ena+in$ Bine
.!ot, Tata M".!a Hi++, 2000;
3; eon A+e:i4 ER* De'%tifie&, Tata M".!a Hi++, 200G;
Re-e'en"e B=s
1; Daen#o!t To' an& *!a a!%4 o!in$ 9no+e&$e Ho o!$ani?ation 'ana$e
at te% no, Ha!a!& Bine S"oo+ *!e, 2000;
2; Sa&a$o#an S4 Ente!#!ie Reo!"e *+annin$, Tata M".!a Hi++, 1;
3; Tae! Na!een4 9no+e&$e Mana$e'ent, IC8AI 7nie!it% *!e, 200F;
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e
notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
Assi(n)en&s, C$se!e&&s, P'esen&$&ins, e&" 10
100
G
8/12/2019 Trimester V
8/37
C 50? L(is&i"s 6 Su//!# C$in M$n$(e)en&
C'e%i&s* + Le"&u'es* +0
O4e"&i.e*To n&e!tan& te "on"e#t of +o$iti" an& ##+% "ain 'ana$e'ent to ta%"o'#etitie in to&a%= &e'an&in$ eni!on'ent in"e te "to'e! "an o!"e i $oo& an&
e!i"e f!o' an%e!e in te o!+&; Te a!ea of Bine +o$iti" > ##+% "ain "oe!
t!an#o!tation, inento!% 'aintenan"e, o!&e! #!o"ein$, #!"ain$, a!eoin$, 'ate!ia+an&+in$, #a"a$in$, "to'e! e!i"e tan&a!& an& #!o&"tion;
Cn&en&s N - Le"&u'es
Uni& I* Business L(is&i"s F Su//!# C$in :
Int!o&"tion,
I'#o!tan"e of oe"tie of o$iti" S##+% Cain,
o$iti" S##+% Cain t!ate$% an& #+annin$,
Va+e "ain, Mea!e'ent of t!ate$% #e!fo!'an"e,
Nat!e of o$iti" S##+% Cain #!o&"t,
It "a!a"te!iti",
*!o&"t #!i"in$;
Uni& II* L(is&i"s F Su//!# C$in Cus&)e' Se'.i"e
Definition of Cto'e! Se!i"e,
/!&e! "%"+e ti'e,
Can$in$ eni!on'ent > te i'#o!tan"e, Co'#onent of e!i"e,
Cto'e! e!i"e "ot,
.a# ana+%i fo! "to'e! e!i"e 'ea!e'ent,
Cto'e! e!i"e t!ate$i" 'ana$e'ent > i'#e&i'ent to an effe"tie "to'e!
e!i"e t!ate$%
Uni& III* E!e)en&s - L(is&i"s 6 Su//!# C$in M$n$(e)en& 1+
o$iti"a+ Info!'ation %te',
E'e!$in$ Te"no+o$ie,
De'an& 8o!e"atin$,
Se+e"tin$ a##!o#!iate fo!e"atin$ te"nie,
8n"tion of inento!%,
Inento!% "ot > "ot Mana$e'ent,
Mate!ia+ !ei!e'ent #+annin$,
*+ant +o"ation,
a!eoin$ > &it!ition,
E+e'ent of t!an#o!tation "ot,
8/12/2019 Trimester V
9/37
T!an#o!tation neto! > &e"iion,
*a"a$in$ #o+i"%,
/!&e! #!o"ein$ > info!'ation %te',
Mate!ia+ an&+in$ "oni&e!ation,
Conte'#o!a!% o!"in$ > ##+ie! Mana$e'ent;
Uni& I9* L(is&i"s F Su//!# C$in O'($ni3$&in 6 Cn&'! 1
/!$ani?in$ te +o$iti" ##+% "ain effo!t,
/!$ani?ationa+ "oi"e,
/!$ani?ationa+ t!ate$%,
/!$ani?ationa+ #oitionin$,
Inte! o!$ani?ationa+ > inte! fn"tiona+ Mana$e'ent A++ian"e > *a!tne!i#,
o$iti" ##+% "ain "ont!o+ 'o&e+ > "ont!o+ %te',
Cont!o+ info!'ation,
Mea!e'ent, Inte!#!etation, > "o!!e"tie a"tion;
Su((es&e% Re$%in(s*
Te@& B=s
1; Ba++on Rona+ H4 Bine o$iti" S##+% Cain Mana$e'ent, *ea!onE&"ation (Sin$a#o!e) o #!i"e e&ition, 2005;
2; A$!aa+ D 94 Te:t Boo of o$iti" > S##+% Cain Mana$e'ent, Ma"'i++anIn&ia t&, Ana!i Roa&, De+i, 2003;
3; C!ito#e! Ma!tin4 o$iti" > S##+% Cain Mana$e'ent, *ea!on E&"ation
(Sin$a#o!e) o #!i"e e&ition, 2005;
Re-e'en"e B=s*
8/12/2019 Trimester V
10/37
1; Boe!o: Dona+& an& C+o Dai& 4 o$iti"a+ Mana$e'ent, Tata M"$!a -Hi++, *+iin$ Co, Ne De+i, 2002;
2; Saa% B S4 S##+% Cain Mana$e'ent, MAC Mi++ian In&ia t&, 2001;
3; ei Dai& Sin"i, 9a'in% *i+i# an& ei E&it Si'"i4 Dei$nin$ >Mana$in$ Te ##+% Cain, Tata M"$!a - Hi++, *+iin$ Co, Ne De+i,
2005;
@; De+e! B!t an& Sta+in$4 Te 9e% to ##+% "ain Mana$e'ent, Tata M"$!a -
Hi++, *+iin$ Co, Ne De+i, 200@;
5; Han&fie+& Roe!t B an& Ni"o+ Enet 4 S##+% Cain Re&ei$n, *ea!on
E&"ation, *ata!$a!$, De+i, 2003;
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ enotifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
Assi(n)en&s, C$se!e&&s, P'esen&$&ins, e&" 10
100
10
8/12/2019 Trimester V
11/37
C 50+ Cnsu)e' Be$.iu'
C'e%i&s* ? Le"&u'es* ?0
O4e"&i.es*
Te "o!e i'#a!t no+e&$e an& 'ae fa'i+ia! it te "ont!ition of a!io&i"i#+ine in n&e!tan&in$ eaio! of te "on'e!; It e+# in &ei$nin$ 'a!etin$t!ate$ie > n&e!tan&in$ #!e #!"ae > #ot #!"ae eaio! of "on'e!;
Cn&en&s N - Le"&u'es
Uni& I* In&'%u"&in
S"o#e > Re+ean"e of "on'e! eaio!
B%in$ De"iion *!o"e
Bai" Mo&e+ of "on'e! eaio!
*!o+e' Re"o$nition, Info!'ation ea!", A+te!natie Ea+ation
/t+et Se+e"tion > *!"ae
Uni& II* In%i.i%u$! De&e')in$n&s - Bu#in( Be$.iu' :
Con'e! *e!ona+it%
Attit&e an& it "o'#onent
8o!'ation an& 'o&ifi"ation of attit&e
Mo&e+ of attit&e
Uni& III* E@&e'n$! De&e')in$n&s - Bu#in( Be$.iu' :
8a'i+% Inf+en"e on %in$
Refe!en"e .!o#
So"ia+ C+ae
C+t!a+ inf+en"e on %in$ eaio!
Uni& I9* M%e!s - Cnsu)e' Be$.iu' :
Ni"oia Mo&e+
Hoa!& Set Mo&e+ En$e+ 9o++at B+a"e++ Mo&e+
Uni& 9* Ps& Pu'"$se Be$.iu' +
Con'e! Satifa"tion
Con'e! &ionan"e
Re&"in$ &ionan"e
11
8/12/2019 Trimester V
12/37
Te@& B=s*
1; S"iff'an . an& 9an 4 Con'e! Beaio!, tE&ition, *!enti"e Ha++ ofIn&ia, Ne De+i;
2; Ae+ Hen!%4 Con'e! Beaio!, Bi?tant!a, Ne De+i, 2005;
Re-e'en"es*
1; Hain D I4 Con'e! Beaio!, 5tE&ition, Tata M".!a Hi++, 2005;
2; .#ta S 4 Con'e! Beaio!, S+tan Can& > Son, 2002;
3; a&on Dai&4 Con'e! Beaio!, @tE&ition, Tata M".!a Hi++, 200F;
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e
notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
12
8/12/2019 Trimester V
13/37
EM 5101 S$!es $n% Dis&'i4u&in M$n$(e)en&
C'e%i&s* ? Le"&u'es* ?0
O4e"&i.e*Te ai' i to i'#a!t i++ an& no+e&$e !ei!e& to 'ana$e a+e fo!"e an&&it!ition fn"tion in o!&e! to ae a "o'#etitie e&$e;
Cn&en&s N - Le"&u'es
Uni& I* S$!es M$n$(e)en& :
Con"e#t, oe"tie
Teo!ie of e++in$
AIDAS, Beaio!a+ eation teo!%
*e!ona+ e++in$ 4 *!o"e
Ne &i'enion of #e!ona+ e++in$
I'#o!tan"e;
Uni& II* S$!es 2'"e M$n$(e)en& :
Nat!e, Bai" t%#e of o!$ani?ation
Sa+e o ana+%i, !e"!itin$ an& e+e"tin$ a+e #e!onne+
T!ainin$ of a+e #e!onne+
Motiation > "o'#enation of a+e fo!"e
Dee+o#in$ a "o'#enation #+an;
Uni& III* S$!es P!$nnin( :
Eti'atin$ te 'a!et #otentia+
Cont!o++in$ a+e effo!t in$ a+e te!!ito!ie
Sa+e B&$et an& 6ota
Ea+atin$, Sa+e #e!on= #e!fo!'an"e
Uni& I9* Dis&'i4u&in P!$nnin( 6 Cn&'! :
8n"tion of inte!'e&ia!ie
Se+e"tion > 'otiation of inte!'e&ia!ie
Dit!ition ana+%i Cont!o+ > 'ana$e'ent
Canne+ &%na'i"
Ve!ti"a+ Ma!etin$ S%te'
Ho!i?onta+ Ma!etin$ S%te'
M+ti Canne+ Ma!etin$ S%te'
Canne+ "onf+i"t
13
8/12/2019 Trimester V
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Uni& 9* Dis&'i4u&in S#s&e) 6 L(is&i"s :
*%i"a+ Dit!ition S%te'
Va!io 'o&e > tei! "a!a"te!iti"
o$iti"
SCM (S##+% Cain Mana$e'ent)
Inte$!ation of a+e > &it!ition
Su((es&e% Re$%in(s*
Te@& B=s*
1; Sti++ R R an& Cn&iff E .oonani4 Sa+e Mana$e'ent, 5tE&ition, *HI;
2; Stanton S#i!o4 Mana$e'ent of Sa+e 8o!"e, Tata M".!a Hi++, 1;
Re-e'en"e B=s*
1; .#ta S 4 Sa+e > Dit!ition Mana$e'ent, E:"e+ Boo;
2; 9a#oo! Ra'nee4 8n&a'enta+ of Sa+e Mana$e'ent, M" Mi++ian In&ia t&, 2005;
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e
notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
1@
8/12/2019 Trimester V
15/37
EM 510 Re&$i!in( M$n$(e)en&
C'e%i&s* ? Le"&u'es* ?0
O4e"&i.e*Te oe"tie of te "o!e i to fa'i+ia!i?e te t&ent it e% 'ana$e!ia+
an& #o+i"% ie ino+e& in te &ei$n, i'#+e'entation an& ae'ent of te !etai+ 'i:;
Cn&en&s N - Le"&u'es
Uni& I* Te
8/12/2019 Trimester V
16/37
Te@& B=s
1; e!% Mi"ae+ M, eit? B an& *an&it Aa%4 Retai+in$ Mana$e'ent, FtE&ition,Tata M".!a Hi++, 200;
2; Be!'an B an& Ean R4 Retai+ Mana$e'ent, 10
t
E&ition, *!enti"e Ha++ In&ia,200F;
3; Ne'an An&!e an& C++en *ete!4 Retai+in$ Eni!on'ent > /#e!ation, Cen$a$e
ea!nin$, 2002;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
1F
8/12/2019 Trimester V
17/37
EM 510? A%.e'&isin( M$n$(e)en&
C'e%i&s* ? Le"&u'es* ?0
O4e"&i.e* Te oe"tie of ti "o!e i to #!oi&e an n&e!tan&in$ of te ai"#!in"i#+e of a&e!tiin$ 'ana$e'ent an& it !o+e in te "o''ni"ation t!ate$ie;
Cn&en&s N - Le"&u'es
Uni& I* A%.e'&isin( :
Meanin$, i'#o!tan"e
Inte$!ate& 'a!etin$ "o''ni"ation,
Ro+e of a&e!tiin$ in "o''ni"ation 'i:,
So"ia+ > eti"a+ ie !e+ate& to a&e!tiin$;
Uni& II* A%.e'&isin( P!$nnin( 6 De"isin M$=in( +
Sitation ana+%i
Ma!etin$ *!o$!a''e
A&e!tiin$ *+an
I'#+e'entation;
Uni& III* Se&&in( A%.e'&isin( O4e"&i.es 5
8n"tion of /e"tie
Sa+e /#e!ationa+ /e"tie
Beaio! D%na'i"DA.MAR A##!oa"
Uni& I9* Me%i$ T$"&i"s 10
Me&ia "+a &e"iion
Me&ia Vei"+e De"iion,
Me&ia /#tion De"iion
S"e&+in$ > Ti'in$ De"iion
C!eatie A##!oa"e, A!t of "o#%!itin$
Tetin$ te Co#%
*!o&"tion > I'#+e'entation
Uni& 9* A%.e'&isin( A(en"ies 5
Definition, Ro+e of A$en"%
T%#e of A&e!tiin$ A$en"ie
C!ite!ia fo! Se+e"tion of A$en"%
A$en"% Co'#enation
1G
8/12/2019 Trimester V
18/37
Su((es&e% Re$%in(s*
Te@& B=s
1; Bat!a M%e! an& Aae!4 A&e!tiin$ Mana$e'ent, 5 tE&ition, *HI;
2; .eo!$e E Be+" an& Mia"e+ A Be+"4 A&e!tiin$ > *!o'otion, Tata M".!a Hi++,200G;
Re-e'en"e B=s*
1; B!nett e++ Mo!ia!t%4 A&e!tiin$ *!in"i#+e an& *!a"ti"e, Fte&ition, *HI;
2; Cnaa+a S A an& Seti 9 C4 8on&ation of A&e!tiin$, 5 t e&ition, Hi'a+a%a*+iin$ Hoe;
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e
notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
1
8/12/2019 Trimester V
19/37
EM 5104 Strategic Social Media Marketing
Credit: 3 Lecture:30
Enable students to understand how to use the internet as an effective marketing channel, Enablesstudents to engage with customers online in a more practical manner and to plan and implement end-to-end lead generation through the online mode.
Course Learning Outcome
1. Get a clear understanding of the value and importance of Digital Marketing and why itis a vital component of a marketing strategy plan.
2. Create and effectively manage social media, display, search marketing, onlineadvertising and marketing campaigns.
3. nderstand how digital marketing can help grow a business, domestically, andinternationally.
4. Create and develop effective and targeted email marketing campaigns that aligns withbusiness goals.
5. !dentify various online applications and resources that can help build effective andprofitable web sites.
. Measure and analyse the visitor traffic to a website to continuously develop andimprove digital marketing.
Course Contents !o o" lectures
#nit:1 $rinci%les and &ri'ers o" !e( Marketing En'ironment: 4
!ntroduction of "ocial Media Marketing Digital Media !ndustry
#eaching $udience %hrough Digital Channels & %raditional and Digital Marketing
!ntroduction to 'nline Marketing Environment
#nit:)) Social Consumers:
"ocial media marketing segments.
Digital consumers- (urchase )ehaviour of Consumers in Digital Marketing *ormat.
'nline Customer E+pectations
'nline )C and 'nline )) )uying (rocess
ebsite Content & *orms of "earch Engines. orking of "earch Engines
Engine (ositioning & Display $dvertising & %rends.
#nit:))) $roduct *ttri+utes and ,e+ Marketing )m%lications: 4
$ugmented (roduct Concept
Dimensions of )randing 'nline & Customiing the 'ffering
'nline (ricing "trategies and %actics & (rice and Customer /alue
%ime-based 'nline (ricing & (ersonalied (ricing, )undle (ricing
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#nit:)- internetEna+led /etailing in &igital S%ace
%urning E+perience Goods into "earch Goods
(ersonaliation through Mass Customiation & Choice $ssistance
(ersonalied Messaging & "elling through 'nline !ntermediaries
Direct to Customer !nteraction.
'nline Channel Design for )C and )) Marketing
#nit:- )ntegrating Online Communication into )MC $rocess
'nline $dvertising-Email Marketing & /iral Marketing & $ffiliate Marketing
(articipatory Communication 0etworks.
"ocial Media Communities & Consumer Engagement
Co-Created Content Management- !nteractive Digital 0etworks
Customer-1ed Marketing Campaigns- 1egal and Ethical aspects related to Digital Marketing.
#nit:-) Marketing /ealities: 4
%he *our pillars of social media strategy
2eys to idea implementation Developing social media marketing metrics
3uantifying success- Data mining and social media
/e"erences:
4. "mith ( # Chaffey Dave, -E-Marketing E+cellence5,
. )utterworth 6einemann, -%he 6eart of E-)usiness
7. "trauss 8udy, -E-Marketing, (rentice 6all, !ndia
9. %uten : "olomon- "ocial Media Marketing.
;. 8ose /an Dick, -%he Culture of Connectivity
E'aluation Criteria inal Eam 0Mid erm 20*ssignments 10
*ttendance 6 Class $artici%ation 10
100
20
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21/37
E2 5101 M$n$(e)en& - 2in$n"i$! Ins&i&u&ins
C'e%i&s* ? Le"&u'es* ?0
O4e"&i.es4
8a'i+ia!i?in$ t&ent it te !e$+atin$ f!a'eo! fo! an in In&ia
Ei##in$ t&ent it te too+ e& in inte!#!etin$ an& ea+ation#e!fo!'an"e, #!o&"tiit% an& effi"ien"% of te anin$ o!$ani?ation
Ei##in$ t&ent it te in &e#t no+e&$e of finan"ia+ 'ana$e'ent in te
anin$ o!$ani?ation
8a'i+ia!i?in$ t&ent it te Non-Banin$ 8inan"ia+ Intittion
Cn&en&s N - Le"&u'es
Uni& I* 2in$n"i$! In&e')e%i$&in* +
Ro+e of 8inan"ia+ Inte!'e&ia!ie in Sain$ Moi+i?ation
T%#e of 8inan"ia+ Inte!'e&iation 8inan"ia+ Inte!'e&ia!ie in In&ian 8inan"ia+ S%te'
Uni& II* In&'%u"&in & In%i$n B$n=in( S#s&e) 5
Hito!% of In&ian Banin$
*ae of In&ian Banin$
I'#a"t of Nationa+i?ation on In&ian Banin$ S%te'
I'#a"t of ie!a+i?ation on In&ian Banin$ S%te'
Ca++en$e afte! Nationa+i?ation an& ie!a+i?ation
Ri in te In&ian Banin$ S%te', Baa+ II > III
Retai+ Banin$, Ho'e Banin$, 7nie!a+ Banin$
Re(u!$&'# 2'$)e'= RBI S&'u"&u'e
Ro+e of RBI in In&ian 8inan"ia+ S%te'
Banin$ Re$+ation an& S#e!iion
Moneta!% *o+i"%
Uni& III* An$!#sis - B$n=in( S&'u"&u'e $n% Pe'-')$n"e Me$su'e)en& 5
Banin$ Se"to! Refo!'
Ban Ba+an"e Seet An Ana+%i
Ca#ita+ *+annin$ an& Ca#ita+ A&ea"% of Ban
iai+itie Mana$e'ent
Cot of 8n& an& T!anfe! *!i"in$
Uni& I9* In.es&)en& - P'&-!i - B$n=s
5
21
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Inet'ent Mana$e'ent
Co'#onent of Ban Inet'ent *o+i"%
Va+ation of Inet'ent *o!tfo+io
Non 8n& Bae& Se!i"e4
Non 8n& Bae& Se!i"e of Ban
*a%'ent an& C+ea!in$ /#e!ation
Uni& 9* C$/i&$! A%e7u$"# Re7ui'e)en&s :
Ca#ita+ A&ea"% of Ban
Ca#ita+ A&ea"% No!'
Ca#ita+ 8n& Ri A&te& Aet an& /ff-Ba+an"e Seet Ite'
Maintenan"e of CRAR;
De.e!/)en& 2in$n"i$! Ins&i&u&ins
Ro+e of D8I in te 8inan"ia+ S%te' /#e!ation of Mao! 8+ in In&ia I8CI,IDBI, ICICI Re$+ato!% 8!a'eo! of 8+;
Uni& 9I* P'in"i/!es - Insu'$n"e* 5
Meanin$ an& Nat!e of In!an"e Te!'ino+o$% C+aifi"ation of In!an"e
E+e'ent of In!an"e Cont!a"t;
Insu'$n"e P'%u"&s* Va!io in& of In!an"e T%#e of ine In!an"e
T%#e of .ene!a+ In!an"e *a!a'ete! of Se+e"tin$ a *o+i"%;
Insu'$n"e C)/$nies * T%#e of In!an"e In!an"e Co'#anie in In&ia
IC o!in$ an& /#e!ation .IC o!in$ an& /#e!ation
Insu'$n"e Se"&' Re-')s
Nee& fo! In!an"e Refo!' in In&ia Refo!' A!on& te o!+&
Re"o''en&ation of Ma+ot!a Co''ittee In!an"e Re$+ato!% an&
Dee+o#'ent Ato!it% A'en&'ent in te In!an"e A"t, 13;
Su((es&e% Re$%in(s*
1; Ba%e Mi"ae+ R an& anen Denni 4 Mone%, Banin$ > 8inan"ia+ Ma!et, 1t
E&ition, AITBS *+ie! an& Dit!ito!, 1F;
2; Rao * Moan an& ain T 94 Mana$e'ent of Banin$ > 8inan"ia+ Intittion,
Dee# > Dee# *+i"ation *t; t&;, 2002;
3; Sea! 9 C an& Sea! aa'%4 Banin$ Teo!% > *!a"ti"e, 1tE&ition,Via *+iin$ Hoe *t; t&, 2003;
@; Bane!ee A'a+e an& Sin$ S 94 Banin$ > 8inan"ia+ Se"to! Refo!' in In&ia,Dee# > Dee# *+i"ation *t; t&, 2001;
5; Va!ne% * N4 In&ian 8inan"ia+ S%te' > Co''e!"ia+ Banin$, 2n&E&ition,22
8/12/2019 Trimester V
23/37
S+tan Can& > Son, 2003;
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e
notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
23
8/12/2019 Trimester V
24/37
E2 510 Se"u'i An$!#sis 6 P'&-!i M$n$(e)en&
C'e%i&s* ? Le"&u'es* ?0
O4e"&i.es4 Te "o!e i &ei$ne& to a"iee te fo++oin$ oe"tie4
To a"aint te t&ent it te o!in$ of e"!it% 'a!et an&
#!in"i#+e of e"!it% ana+%i;
To &ee+o# te i++ !ei!e& fo! #o!tfo+io 'ana$e'ent o a to ena+e
t&ent to &$e te "o'#etitie #oition of fi!' in "a#ita+ 'a!et an& !eie
!e+ate& ine &e"iion;
Cn&en&s N -
Le"&u'es
Uni& I* In.es&)en& En.i'n)en& :
8inan"ia+ Ma!et > /e!ie
In&ian Ca#ita+ Ma!et4 /!$ani?ation an& 8n"tion T%#e of Se"!itie
Ma!et In&i"ato!
Re$+ation of "a#ita+ 'a!et in In&ia
Uni& II* Re&u'n Ris= 6 T$@es :
Con"e#t an& 'ea!e'ent of !et!n
Con"e#t an& 'ea!e'ent of !i
J eti'ation #!o"e&!e
inet'ent an& ta:e
Uni& III* Se"u'i An$!#sis :
Va+ation of fi:e& in"o'e e"!itie4 T%#e of on&, 'ain feat!e an& on&
a+ation 'o&e+;
Eit% a+ation4 8n&a'enta+ ana+%i, Dii&en& "a#ita+i?ation 'o&e+;
Te"ni"a+ Ana+%i, Effi"ient Ma!et H%#otei
Va+ation of ft!e an& o#tion "ont!a"t
Uni& I9* P'&-!i M$n$(e)en& :
Mo&e!n *o!tfo+io Teo!%
Ca#ita+ Aet *!i"in$ Mo&e+ (CA*M)
A!it!a$e *!i"in$ Teo!% (A*T)
A"tie *o!tfo+io Mana$e'ent
*o!tfo+io *e!fo!'an"e an& Ea+ation
*o!tfo+io In!an"e
2@
8/12/2019 Trimester V
25/37
Uni& 9* Mu&u$! 2un%s :
T%#e an& nat!e of 'ta+ fn&
8n& "ot
Dei$nin$ Mta+ 8n& S"e'e
Eti"a+ fn&
Mta+ 8n& !atin$;
Su((es&e% Re$%in(s
1; 8i"e! Dona+& E an& o!&an Rona+& 4 Se"!it% Ana+%i > *o!tfo+io
Mana$e'ent, FtE&ition, *!enti"e-Ha++ of In&ia, 2003;
2; Sa!#e i++ia' 8, A+e:an&e! .o!&on an& Bai+e% affe!% V4 Inet'ent, 5t
E&ition, *!enti"e-Ha++ of In&ia, 1;
3; 9ein S4 Se"!it% Ana+%i > *o!tfo+io Mana$e'ent, Eate!n E"ono'% E&ition,
*!enti"e-Ha++ of In&ia, 200F;
@; Ba++a V 94 Inet'ent Mana$e'ent, 12tE&ition, S; Can& > Co'#an% t&,2005;
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e
notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
25
8/12/2019 Trimester V
26/37
E2 510? > 2in$n"i$! P!$nnin( $n% 8n&a'enta+ Bai" in"o'e ta:
ain$ te"nie< Ca#ita+ $ain ta:< Insu'$n"e P!$nnin(*>H'an ife Va+e< ife
In!an"e< Hea+t In!an"e< Reti!e'ent *+annin$< *enion #+an< Annitie "e'eNee&< oe"tie< 'eto& of #!o#e!t% &i#oition< in$ i++ an&
t!t< ett+in$ te etate;
Uni& II*
In.es&)en& $n% In.es&)en& P'%u"&s* B$si"s - In.es&)en& M$n$(e)en&*>
Cate$o!i?ation Inet'ent t%+e an& fa"to! &ete!'inin$ te'< 8i:e& In"o'e *!o&"t 8o!'
Di"i#+ine > .!iean"e Mana$e'ent4 8o!' > an&+in$ of Mi"on&"t
Co++e"tie Ba!$ainin$4 I'#o!tan"e, 8o!', *!o"e
Mana$e'ent of Conf+i"t
Uni& III* Le(is!$&i.e 2'$)e'= +
Con"i+iation
A!it!ation > A&&i"ation
Uni& I9* L$4u' L$s 10
In&t!ia+ Di#te A"t, 1@G
T!a&e 7nion A"t, 12F,
8a"to!ie A"t, 1@
E'#+o%ee= State In!an"e A"t, 1@
Su((es&e% Re$%in(s*
1 Mona##a A!n4 In&t!ia+ Re+ation, Tata M".!a Hi++, 1F;
9a#oo! N D4 Han&oo of In&t!ia+ a, S+tan Can& > Son, 2002;
? Sa!'a *4 Si'#+ifie& A##!oa" to ao! a, Ba!at, 2n&E&ition, 200;
30
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31/37
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e
notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
31
8/12/2019 Trimester V
32/37
EHR 510 M$n$(in( G'u/ D#n$)i"s
C'e%i&s* ? Le"&u'es* ?0
B$"=('un%* Te et tea' a!e "!eate& en te nie ta+ent of ea" in&ii&a+ a!e
!o$t to$ete! fo! te &ei!e& ot"o'e; Tea' a!e not a+a% 'o!e #!o&"tie tanin&ii&a+ o!in$ e#a!ate+%; Te et tea' a!e #a!a&o:i"a++% !e+ate& to te !i$t a% to
an&+e in&ii&a+; To ae a $!eat tea', ea" 'e'e! of te tea' nee& to ae a e+f-aa!ene of tei! on et "ont!ition to te tea' an& an a!an"e tat ote! no tattei! #!i'a!% "ont!ition a!e !e+ate& to tee ta+ent; In ti a%, ea" 'e'e! i attentie
to i o! e! et "ont!ition to an& fo! te tea'; It i a+o t!e tat tea' 'e'e! &o not
+ao! n&e! ina##!o#!iate e:#e"tation &e!ie& f!o' te +ea&e!, tea''ate, o! e+f;
.!eat tea' +ea&e! i++ a etion " a4 Kat a!e te ta+ent of ea" of te 'e'e!
of '% tea' at e:#e!ien"e, i++, an& no+e&$e "o+& I #!oi&e '% tea' 'e'e! to
e+# te' &ee+o# tei! te'e of ta+ent into t!en$t A!e '% tea'= #e!fo!'an"e#!o+e' "ae& % a +a" of i++ an& no+e&$e, i" "an e &ee+o#e& t!o$
t!ainin$ an& e:#e!ien"e A!e te #e!fo!'an"e #!o+e' "ae& % a +a" of ta+ent, in i"
"ae t!ainin$ i++ ae a 'ini'a+ i'#a"t I '% tea' 'iin$ an% ta+ent tat "o+& 'ae it'o!e a+an"e& ieie, en te% fo++o te t!en$t-ae& a##!oa", tea' 'e'e!
i++ ta!t to a te'e+e etion " a4 KHo &oe ti !o+e &!a ot '% $!eatet
ta+ent at "an I &o to f!te! &ee+o# '% ta+ent into t!en$t Ho "an o!in$ f!o''% a!ea of $!eatet t!en$t i'#a"t '% #e!fo!'an"e an& te #e!fo!'an"e of o! tea'
o on '% tea' a a ta+ent tat o+& 'ae te' a $!eat "o'#+i'enta!% #a!tne! fo! 'eL
In te +i$t of e'e!$in$ "o'#+e:itie of 'o&e!n-&a% o!$ani?ation, !ef+e"te& aoe te"o!e o+& en&eao! to !in$ t&ent fa"e-to-fa"e it te !ea+itie of a!io
&i'enion of /!$ani?ationa+ Beaio! in"+&in$ .!o# D%na'i", Tea' Bi+&in$,
Co''ni"ation an& #oe! a!in$4 -
O4e"&i.es*
To &ee+o# an n&e!tan&in$ of ie ino+e& in inte!#e!ona+ &%na'i";
To a"aint t&ent it ai" n&e!tan&in$ of "onf+i"t an& "onf+i"t
'ana$e'ent te"nie;
To &ee+o# an n&e!tan&in$ of !o+e of "o''ni"ation in inte!#e!ona+ #!o"ee;
To "!eate an n&e!tan&in$ of e% ie in eta+iin$ #e!ona+ !e#onii+it%,
a""ontai+it% an& #!o&"tie inte!#e!ona+ !e+ationi#;
Cn&en&s N - Le"&u'es
Uni& I* In&'%u"&in +
Con"e#t ie > fa"to! affe"tin$ inte!#e!ona+ !e+ationi#;
In&ii&a+ > .!o# Re+ation
D%fn"tion of $!o# > tea';
.!o# D%na'i"
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Uni& II* In&e'/e'sn$! C))uni"$&in :
Effe"tie +itenin$
Inte!#e!ona+ aa!ene > fee&a"
Inte!#e!ona+ "o''ni"ation
Inte!#e!ona+ T!t
Uni& III* G'u/ Cesi.eness 10
Ro+e of 'e'e! in-$!o#;
.!o# *!o"ee
.!o# "oeiene
Inte!#e!ona+ i++
Uni& I9* G'u/ C!i)$&e 6 S=i!!s 10
Inte!#e!ona+ i++
.!o# "+i'ate .!o# &e"iion 'ain$
.!o# %ne!$% > tea' i+&in$
Su((es&e% Re$%in(s*
1; Net!o' on 4 /!$ani?ationa+ Beaio!4 H'an Beaio! at o!, Tata
M".!a Hi++, 12tE&ition, 200F;
2; tan 8!e&4 /!$ani?ationa+ Beaio!, 10tE&ition, 2000;
3; Ha!t S A4 Inte!#e!ona+ D%na'i" t!n $!o# into tea'=, E+e"t!oni" Ne, 1G;
@; *a!ee, Rao an& *etonee D M4 Beaio!a+ *!o"ee in /!$ani?ation, /:fo!& >IBH, 11;
5; Die&i R S4 H'an Re+ation > /!$ani?ationa+ Beaio!, Ma"Mi++an, 1G;
An i++t!atie +it of "ae to e &i"e& &!in$ te "o!e i anne:e&; it of !e"ent
a!ti"+e an& !eea!" t&ie i++ a+o e a!e& % te fa"+t% at a##!o#!iate ta$e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
33
8/12/2019 Trimester V
34/37
EHR 510? T'$inin( 6 De.e!/)en&
C'e%i&s* ? Le"&u'es* ?0
O4e"&i.es*
To a##!e"iate te nee& fo! a&o#tin$ an inte$!ate& a##!oa" to t!ainin$ an&
&ee+o#'ent in #!it of o!$ani?ationa+ oe"tie;
To ot+ine te te# ino+e& in &ei$nin$ #!o$!a''e;
To n&e!tan& te i&e a!iet% of 'eto& an& te"nie e& % o!$ani?ation;
To &ee+o# aa!ene aot te i'#o!tan"e an& te"nie of ea+ation of te
effe"tiene of t!ainin$ an& &ee+o#'ent #!o"e an& #!o$!a''e;
Cn&en&s N - Le"&u'es
Uni& I* In&'%u"&in :
Con"e#t of T!ainin$ > Dee+o#'ent
Mo&e+ of t!ainin$
ea!nin$ > T!ainin$
Uni& II* T'$inin( Nee% An$!#sis 10
*!o"e > a##!oa"e of T!ainin$ nee& ana+%i
Ie affe"tin$ T!ainin$ nee& ana+%i
T!ainin$ nee& ana+%i > T!ainin$ #!o"e &ei$n
Uni& III* T'$inin( Desi(n 6 E.$!u$&in 10
7n&e!tan&in$ > &ee+o#in$ te oe"tie of t!ainin$;
8a"i+itation of t!ainin$4 T!ainee, t!ainin$ &ei$n > o!$ani?ation inte!ention;
T!ainin$ 'eto&
I'#+e'entation > ea+ation of t!ainin$ #!o$!a''e
Uni& I9* M$n$(e)en& De.e!/)en& +
A##!oa"e to Mana$e'ent Dee+o#'ent
T%#e of Mana$e'ent Dee+o#'ent *!o$!a''eSu((es&e% Re$%in(s*
1; Ta"e! 4 Effe"tie T!ainin$4 S%te', St!ate$ie, an& *!a"ti"e, *ea!onE&"ation, Se"on& E&ition, 1;
2; Sin$ * N4 T!ainin$ fo! Mana$e'ent, S"an&!a *+i"ation, M'ai, 2001;
3; Ro+f %nton * an& 7&ai *a!ee4 T!ainin$ fo! /!$ani?ationa+ T!anfo!'ation, Vitaa!
*+i"ation, 2n&E&ition, 10;3@
8/12/2019 Trimester V
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@; Venataa'% .4 T!ainin$ an& Dee+o#'ent in *+i" Ente!#!ie in In&ia, 1t
E&ition, In&ian *+ie!> &it!ito!;
5; Batia S 94 T!ainin$ > Dee+o#'ent, Dee# > Dee#, 2005;
Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e
notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100
35
8/12/2019 Trimester V
36/37
EHR 510+ Le$%in( Te$)s $n% O'($nis$&ins
C'e%i&s* ? Le"&u'es* ?0
Cn&en&s N - Le"&u'es
Uni&>1 Te n$&u'e - Le$%e'si/ :
Definition of ea&e!i#< /e!ie of Reea!" on ea&e!i# A##!oa"e (T!ait,
Beaio!, *oe!-Inf+en"e, Sitationa+ an& Inte$!atie)< ee+ of Ana+%i in
ea&e!i# Teo!%< (Int!ain&ii&a+< &%a&i", $!o# an& o!$ani?ationa+ #!o"ee);
Uni&> Pe's/e"&i.es n Le$%e'si/ Be$.iu' :
S!e% Reea!" on Ta an& Re+ation Beaio!4 /io State an& Mi"i$an
ea&e!i# St&ie< B+ae an& Moton= Hi$-Hi$= ea&e! Mo&e+< ea&e!i#t%+e fo! Mana$in$ te o! an& E'#+o%ee Re+ation< *%!a'i& Mo&e+ of
ea&e!i#;
Uni&>? Bui!%in( $n% Le$%in( Hi( Pe'-')$n"e Te$)s :
Co'#eten"ie fo! Effe"tie Tea' Bi+&e! an& ea&e!< Ea+atin$ Tea' *e!fo!'an"e
an& *!o&"tiit%< Tea' De"iion-'ain$< Co''ni"ation an& Co++e"tieInte++i$en"e in Tea'< Tea' C!eatiit% an& Innoation< Tea'in$ a"!o C+t!e an&
Ditan"e< Tea' ea&e!i# St%+e< E'otiona+ Inte++i$en"e an& Coa"in$;
Uni&>+ Le$%e'si/ $n% Te$)'= in G!4$! Cn&e@& :
.+oa+ ea&e!i# Si++ an& Ca!a"te!iti"< ea&e!i# eti" in Diffe!ent C+t!a+
Settin$< Co!e Ca!a"te!iti" of .+oa+Inte!nationa+M+ti-"+t!a+ Tea'< C!o-
C+t!a+ Conf+i"t an& Ne$otiation< ea&in$ 8t!e .+oa+ /!$ani?ation;
Uni&>5 Le$%in( O'($ni3$&ins in $ 9UCA
8/12/2019 Trimester V
37/37
E.$!u$&in C'i&e'i$ 2in$! E@$) :0
Mi% Te') 0
Assi(n)en&s 10
A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10
100