Trenton Steeltown Centennial Park Campground

Presented by:

Krista Beck

Ann Frances Cameron

Tara Hawes

Sarah MacKinnon

November 27, 1997

Our Goals for 1998 To increase awareness of the existence of

the Park among residents of Pictou County and neighbouring counties.

To improve the image of the park as a wholesome, family-oriented recreational experience.

To generate increased visitor traffic and revenue from camping, mini golf, our pool and the take out/canteen

We Can Achieve These GoalsBy…

Increasing...# Pool Prices $1.50# Mini Golf Prices by 50 cents# Take Out / Restaurant Revenue by

15%# Campground Revenue by 20%

$0.00

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

$140,000.00

$160,000.00

$180,000.00

$200,000.00

1994 1995 1996 1997

Canteen/Restaurant

Campground

Mini-Golf

Pool

Equipment Rentals

Facility Rentals

Total

AND...AND...

Daily and Weekly Newspaper Advertisements

# Daily– 1 Full Page Ad Every 12 days– $1,000 Cost Per Day– $12,000 Total Expense

# Weekly– 1 Full Page Ad Every 24 weeks– $600 Cost Per Week– $14,400 Total Expense

Highway Sign

# 1 Large Highway Sign to Attract out of town Visitors

# $2,500 Total Expense

Directional Signs

# 1 Small Directional Sign

# $50 Total Expense

Radio Advertisements

# 4 times a week # For 7 months # $24 each for 30 second advertisement# $2,688 Total Expense

Trenton Park Brochures

# 5000 Brochures# $2.00 cost per Brochure# $425 Distribution Costs# $10,425 Total Expense

Nova Scotia Travel Guide

# 1 1/4 Page Ad

# $1,500 Total Expense

Trenton Park Website

# New Technology will allow us to reach potential visitors from all over the world!!

# Reservations can be made via our Javascript constructed form ONLINE!

TelevisionAd Channel Advertisement

Trenton Campground Park

Trenton Park Campground

At our Park you can Experience...

902 752-1019