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WORKING GENERATIONS
IF SOCIAL CHANNELS WERE COUNTRIES 4
1.6B FACEBOOK1.4B CHINA1.3B INDIA1.0B WHATSAPP0.4B INSTAGRAM0.3B USA0.3B TWITTER
1.4B CHINA
0.3B TWITTER0.3B USA
1.3B INDIA1.0B WHATSAPP0.4B INSTAGRAM
1.6B FACEBOOK
MODERN CONSUMPTION
THE AVERAGE PERSON HAS AN 8 SECOND ATTENTION SPAN 2
>50% OF THE WORLD’S POPULATION IS <30 1
A “SMARTER” WORLD
SOCIAL IS GLOBAL
DISRUPTION
16 YRS TO 1B SMARTPHONES, 3 MORE TO 2B 3
TRENDS SHAPING OUR MODERN #CRECOSYSTEM
SINCE 2002, HALF OF THE FORTUNE 500 HAS VANISHED 5
SPOILS OF RICHES
OLD SCHOOL
NETFLIX’S INSPIRATION CAME FROM A $40 LATE FEE 6
CABLE MONOPOLIESGEO RESTRICTIONSHIDDEN FEESLIMITED PROGRAMMINGPOOR CUSTOMER SERVICE
DATA MONOPOLIESMARKET-LEVEL SEARCHRISING COSTSDESKTOP VS. APPCUSTOMER SERVICE??
OPEN MARKETPLACES AREN’T JUST FOR B2C
TRANSFORMATION
1 MOBILE2 SOCIAL3 MEASURABLE
RETAIL | TRAVEL | HEALTHCARE | RESIDENTIAL RE
*of total respondents
DIGITAL LAGGARDSDo not have a digital plan; limited initiatives and investments in place
DIGITAL FOLLOWERSVery few digital investments: tentatively planning for the future
DIGITAL EVALUATORSGradually embracing digital transformation and planning for the future
DIGITAL ADOPTERSHave a mature digital plan, investments and innovations in place
DIGITAL LEADERSDigital transformation is ingrained in the DNA of the business
15%*
32%* 34%*
14%*
5%*
1 2 2 33
LEADER OR LAGGARD? 7
HAS GOOGLE CRAWLED YOUR SITE LATELY?
MODERNIZATION OF CRE
78% OF TENANTS & INVESTORS SEARCH FOR COMMERCIAL REAL ESTATE ONLINE 8
IN 2015, FACEBOOK OVERTOOK GOOGLE FOR SHARE OF TOTAL WEB TRAFFIC. 9
“IF YOU CAN’T MEASURE IT, YOU CAN’T IMPROVE IT” 10
A NEW REALITY
“The first delivery of information about us, about the market, about the client’s needs - is going to be mobile. To ask them to take another step is like putting a speed limit on the autobahn.”MIKE KENNEDY, Principal
Your PARTNER, not your competitor, as we install the
MODERN CRE MARKETPLACE.
1 "Over 50% of the World’s Population is Under 30 – Social Media on the Rise” Erik Qualman, Socialnomics, April 2010, http://socialnom-ics.net/2010/04/13/over-50-of-the-worlds-popu-lation-is-under-30-social-media-on-the-rise/
"Activate Tech and Media Outlook 2017” Activate, October 2016, http://www.slideshare.net/ActivateInc/think-again-tech-me-dia-outlook-2017-67604099
“The Idea For Net�ix Came From $40 In Late Fees On An ‘Apollo 13’ Rental” Rob Toledo, October 2015, http://exstream-ist.com/the-idea-for-net-�ix-came-from-40-in-late-fees-on-an-apollo-13-rental/
"Commercial Real Estate Consumer Online Behavior and Trends” Loopnet and Google, 2014, http://www.loopnet.com/commer-cial-real-estate-consumer-online-behavior-and-trends.pdf
"The Two Most Important Quotes In Business” Dave Lavinsky, Growthink, June 2013, http://www.growthink.com/con-tent/two-most-important-quotes-business
"National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press” Statistic Brain, July 2016, http://www.statis-ticbrain.com/attention-span-statistics/
2
“One Billion Smartphones Sold In 16 Years, One Billion More Expected In Next Three Years” James Johnson, Inquisitr, http://www.inquisi-tr.com/366233/one-billion-smart-phones-sold-in-16-years-one-billion-more-expected-in-next-three-years/amp
3
"If #social #networks were #countries, which would they be? #socialmedia #Facebook #CEO #Whatsapp #Instagram #Twitter #Google+ #Linkedin #Snapchat” Darshan Sheth, LinkedIn, https://www.linkedin.com/pulse/so-cial-networks-were-countries-which-would-facebook-ceo-darshan-sheth
4
"Ray Wang: Cloud Is The 'Foundation For Digital Transformation’” Carol Hildebrand, December 2014, http://www.forbes.com/sites/ora-cle/2014/12/19/ray-wang-cloud-is-the-foundation-for-digital-transformation/#7002805117e1
5
"Digital Business: A Global Picture” Dell Technologies and Vanson Bourne, 2016, https://www.delltechnologies.com/content/dam/delltechnolo-gies/assets/promotions/resources/Infographic_Digital_Transformation_Index.pdf
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FOOTNOTES
WORKING TOGETHER AS PARTNERS
MODERNIZATION
“The first delivery of information about us, about the market, about the client’s needs - is going to be mobile. To ask them to take another step is like putting a speed limit on the autobahn.”
MODERNIZATION
DATA IS MOBILE1
DATA IS SOCIAL2
DATA IS MEASURABLE3
COMMERCIAL REAL ESTATE’S CONNECTED DIGITAL MARKETPLACE