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Trends in the use of food colors
Product selection by the customer:
• 93 % Visual appearance (Color 70-90 %)
• 6 % Texture
• 1 % Odor
Colorsin food
Psichology
Feelings and Emotions
Innovation
Health
Safety
Fun
Generation Next
Easy to use
Product Information
Color Psychology
Perception
Color Effect Color Perception
Product Design
Scientific Research
Human Behavior
Passion Action Courage Romance Wealth
RED
Joy Intelligence Innovation Loyalty Energy
YELLOW
Creativity Success Adventure KnowledgeORANGE
Hope Nature Health Stability EvolutionGREEN
Loyalty Seriousness Power DevotionBLUE
Power Leadership Respect Wealth BLUE
Intelligence Perseverance Reliability Wisdom Wealth Control Persuasive BLACK AND
WHITEPurity Goodness Innocence Sense of cleanliness Coolness Refreshing feeling
Sensient CONFIDENTIAL
Aesthetic Value Identification Sense of Quality
Sensient CONFIDENTIAL
Why do We use Food Colors?
Color is linked to:
Freshness and Flavor – the more intense the color, the more sweetness is reported
Quality – The more intense color the better the food tastes
Journal of Science (1980, 1988, 1995) asked group of participants to identify the flavor of a yellow unflavored cake, they identified the flavor as lemon. In the same unflavored cake mix the color was increased and participants reported they did not like the cake because it had too much lemon flavoring.
Internet site: Color Museum
Sensient CONFIDENTIAL
Which is sweeter?
Percent of readers surveyed who rate the following
categories as most troublesome ingredients in
formulations.
Source: Food Formulating, Product
Development Survey
10
10.6
11.7
12.2
13.3
15.6
20
26.7
27.2
33.3
0 5 10 15 20 25 30 35
Starches
Gums, Dehy. Fruits/Veg.
Fats & Oils, Art. Flavors
Veg. & Dairy Proteins
Cheese
Low Calorie Sweeteners
Natural Flavors
Antioxidants/Preservatives
Colors
Fat Replacers
What kind of colors are we going to use?
Natural or Synthetic Colors
Pigment or Dye
Synthetic Dyes:• Yellow 5• Yellow 6• Red 2 • Red 3• Red 5• Red 6• Red 40• Blue 1• Blue 2
Synthetic Pigments:• Yellow 5 Lake• Yellow 6 Lake• Red 2 Lake • Red 3 Lake• Red 5 Lake• Red 6 Lake• Red 40 Lake• Blue 1 Lake• Blue 2 Lake
Natural Colors• Soluble in a water base • Soluble in an oil base• Pigment
0% 10% 20% 30% 40% 50% 60% 70%
It’s worth paying more for natural products for some types of items, but not
for others
When I see products labeled as “all-natural”, I think it’s healthy
I believe labels that claim products are “all-natural”
Attitudes toward natural claims
Source: Mintel Oxygen
Products in the Americas are least likely to have natural colors
Source: Mintel Oxygen
Feelings and Emotions
Manufacturers are using small and “mini” formats to allow consumers toenjoy full fat variants, without being concerned with the overall healthimpact of the product
Brands have focused efforts on activity throughout the core of products tomaintain enjoyment throughout the entire eating experience.
Bright colors : Natural or Synthetic
Intense shades
InnovationInnovation
New Color
Development:
Natural Color or
Synthetic
High stability
New shades
New Product
Development:
Different packaging
Innovative formulas:
natural ingredients
Easy to use
Encourage
consumption
Healthy
Simple natural ingredients
Brand - Healthy
Brand - Food
Safety
Natural Color or Synthetic
High Quality Food Colors
Innocuous Additives
Healthy
Obesity, Diabetes, Heart
Disease, etc
Simple natural ingredients
Slimming products
In 2013 14 % of innovation
had this claim
Sensient CONFIDENTIAL
Natural Color building blocks
Fruit / Vegetable Juice Concentrates Beta CaroteneCochineal Extract / Carmine Paprika Annatto ExtractOther Carotenoids - Canthaxanthin, ß-Apo-8’ CarotenalTurmericCaramelTitanium Dioxide Lycopene Copper Chlorophyllin
- No Aditives
- No Colours
- 100% Natural
- 100% Fruit
- Cleaning labels
28
Natural Colors:Obtained from selective extractionThey are considered as food additivesThey have an E numberThey need to be stated on the label
Foodstuff:
Water extraction or physical processThey are not considered as additives (ingredient)
Safe
Natural Color or Synthetic
Fun
Kids have significant
importance in LATAM
Receive high proportion of
manufacturer attention
Visual Effects Technologies:
Spectra-FlecksTM and Film Shapes
Colored Prills and Heat Activated Prills
SensiPearlTM Pearlescent Pigments
Color CrystalsTM
Today´s teens are growing
up in an era of economic
difficulty
Strict country regulations
More health conscious
More informed
Demanding solutions
Great impact of social
networking
Easy to Use
Manufacturers are
adapting to a society that
relies on technology
Color easy to use:different shades, packaging, liquid
products, dust free, etc
Great impact of social networking