Trends in Student Housing: Product & Processdemographicperspectives.com/Demographic Perspectives_Trends in... · • Harvard Graduate Student Housing Expansion ... Housing-Eligible

Trends in Student Housing: Product & ProcessDemographic Perspectives, LLC--Harvard University

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June 2012

Trends in Student Housing: Product and Process

Part 1

Rena Cheskis-Gold, Demographic Perspectives, LLC

Merle Bicknell, Harvard University

Susan Keller, Harvard University


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Today’s Outline

• Introduction• Process• Product Trends• Harvard Undergraduate House Renewal• Harvard Graduate Student Housing Expansion

Plan • Your Stories: Process and Product


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ProcessMission Alignment

Articulate core issue, along with challenges and opportunities

To develop specific project mission and goals, interview stakeholders on:• Constraints and challenges• Opportunities • Goal of % students to house• Priority populations for housing• Developmental plan for housing


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ProcessAdministrative Data Analysis

• Building inventory• Student demographics• Growth projections• Market analysis

All Students

Division/School U.S. Non-U.S. 1st 2d-4th 5th+ Masters Profsnl Ph.D.Biological Sciences 212 112 65 112 147 65 0 259 324

Humanities 454 209 117 258 288 125 35 503 663

Physical Sciences 322 287 178 241 190 222 0 387 609

Social Sciences 500 312 247 396 169 274 15 523 812

Total 1,488 920 607 1,007 794 686 50 1,672 2,408

Housing-Eligible Graduate Student Population, by Relevant CharacteristicsCitizenship Year in Program Degree Program


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ProcessPeer Benchmarking,e.g., Developmental Housing

School Traditional Res Halls

Suites Apts. Family-Like Houses

School A X XSchool B X X X XSchool C X X XSchool D X X X

Res Life Unit Mix

School 1st-Year Separate

1st-Year Limited

Mixed Classes

Upper Classes

School A X XSchool B X XSchool C 1st-2nd 3rd-4thSchool D X

Class Mix


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ProcessPeer Comparisons/ Benchmarking

• Comparisons with admissions peers, similar system peers, structural peers, consortial peers, aspirational peers

• Best practices and hot topics

# Dining Halls # SchoolsOne 4Two 3Three 3Four to Sixteen 3

Location # SchoolsRes Hall 4Neighborhood 2Central 4Res Hall & Central 3

Language Tables # SchoolsYes 3No 10

Student-Run Pub/Café # SchoolsYes (One to three) 4No 9

Dining Halls

Specialty Dining ProgramsFarm to college (local)Celiac/gluten/soy-freeDaily culinary showcase


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ProcessSurveys and Focus Groups

• Demand, needs, preferences for location, unit types, and more

• Match inventory with population

• Test-market new ideas

“What is the most appropriate kitchen option for you?” No kitchen -- group kitchen -- efficiency -- full-size/eat-in?

Expected Frequency of Use of Fitness Facility or Building Common Room

14%

30%

57%

14%23% 22%

30%

12%

0%

20%

40%

60%

80%

100%

0 1 to 2 3+ Never FewTimes

Monthly Weekly Daily

% o

f Res

pond

ents

Fitness Facility

Building Common Rooms

© 2010 Demographic Perspectives, LLC


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ProcessMore Steps

• Not all planning projects lead to product• Project Implementation Constraints and Priorities may determine renovation

vs. construction Project staging and swing space Communications plan- both Internal and External

• Post-project assessment – how is this project working? (POA: “Post-occupancy analysis”)


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Trends in Student Housing: Product

• Undergraduate Tiered Housing Experience (“Developmental Housing”)

• Themed and Living-Learning Communities• Unit and Building Trends• Models of Graduate Student Housing• Other Housing Options


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Dormitories: Typical Interior

Add: PCA Scanlon Gang bath


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Dormitories: A Step-Up

Shared doubles or singles with Jack and Jill bathrooms


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Suites and ApartmentsExterior


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Suites and ApartmentsInterior


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Residence HallsEnhanced Common Spaces

Newman Oberlin Main Lobby


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Residence HallsAuxiliary Space Can Be Collaborative


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Themed and Living-Learning CommunitiesExterior

Exterior: EUA Liv-Learn 1


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Themed Finishes


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ThemedSocial Collaborative Spaces

Mexican Global Village theme


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Themed and Living-Learning CommunitiesCollaborative Space: Learning


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Themed and Living-Learning CommunitiesSpecial spaces

Fully operational greenhouse in “Greenhouse Living-Learning Center”


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Living-Learning CommunitiesFaculty Involvement

Master’s House


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Unit TrendsNew Room Sizing

Double beds


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Unit TrendsLarge Room Size


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Unit and Building TrendsLuxurious Finishes

D-S Unusual hallway .pdf

Newman upscale lobby .pdf

Oak ceiling, slate floor


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Sustainability


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SustainabilityLobby Energy Dashboard


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SustainabilityGreen Furniture


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Graduate Student Housing

• Traditional Dormitories• Family Housing• Multi-Family and Apartment Housing• New-Style Residence Halls


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Graduate Housing Traditional Residence Halls Renovations

Existing

Existing


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Graduate Housing Traditional Residence Halls Baths

Existing

Existing


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Graduate HousingFamily Housing Apartments


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Graduate HousingMulti-Family Housing

EXISTING


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Graduate HousingCommunity in Multi-Family Housing

Relocated wood frame buildings create a new terraced courtyard.


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Graduate HousingNew-Style Residence Hall Exterior


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Graduate HousingNew-Style Residence Hall Common Space

Governance and Community Populations: Housemaster, House Manager, Student Officers, Alumni Board, Interest Groups, Cultural Exchange Groups, Building Volunteers


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Graduate HousingNew-Style Residence Hall Apartments

Range of sizes, from Studio to 4-bedroom, 4-bath


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Other Housing OptionsDeveloper Partnerships


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Trends in Student Housing: Review• Undergraduate Tiered Housing Experiences

(“Developmental Housing”) Traditional Dorms, Step-up Dorms, Suites, Apartments, Enhanced Common Space

• Themed and Living-Learning Communities Enhanced Common Space, Classrooms, Special Spaces, Faculty space

• Unit and Building Trends Large rooms, double beds, sustainability, luxury finishes

• Graduate Student Housing Traditional Dorms, Family Housing, Multi-Family Housing, New-Style Residence Hall

• Other Housing Options Developer housing, NO housing


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Lessons Learned• Involve internal stakeholders to help articulate the mission and

support the housing program goals.• Housing strategy should be based on articulated mission, student

data, and available resources.• Understand preferences for unit size, location, and cost, etc. to match

your product with your population. • Use focus groups to supplement survey data. • Build flexibility into design so you can respond to changes in

preferences over time. • The timing of development will be influenced by factors such as

public approvals and funding strategies.• Re-survey students as market conditions and other priorities change. • Evaluate the implemented program and program assumptions as

needed.


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Your Stories


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For More Information: Rena Cheskis-GoldPrincipal, Demographic Perspectives, LLC [email protected](203) 397-1612

Merle BicknellAssistant Dean, Faculty of Arts and Sciences Harvard [email protected](617) 496-2469

Susan KellerDirector, Faculty Real Estate and Special Projects Harvard Real Estate [email protected](617) 495-9368

Documents

Trends in Student Housing: Product & Processdemographicperspectives.com/Demographic Perspectives_Trends in... · • Harvard Graduate Student Housing Expansion ... Housing-Eligible