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Trends in Digital MarketingFor Tourism and Local Businesses and Organizations
The Ageof the
Individual ©2017 JB Media Institute LLC
B2Me
©2018 JB Media Institute LLC
Forbes.com
Greg Perotto, VP of Corporate Marketing at Hootsuite writes...
“...social is no longer about counting followers. It’s evolving into a collection of microcommunities with curated, hyper-personalized experiences....It’s all about “B2Me” personalization -- creating a unique, intimate experience that’s important, interesting and timely for the individual.”
The Rise of Messaging
©2018 JB Media Institute LLC
Forbes.com
Greg Perotto, VP of Corporate Marketing at Hootsuite writes...
● “...This past year, the number of users on messaging platforms Facebook Messenger and WhatsApp grew twice as fast as users on Facebook.
● Of the top four messaging apps, the combined monthly active users have grown by up 30% in the last year alone…
...your interactions must add value. They cannot be gratuitous. And if your brand does not meet these customer expectations of “value,” it is now easy for individuals to build walls to block out information, cut off contact and avoid any experiences with your brand that don’t add to their digital life.”
Meet People Where They Arewith GeoMarketing
©2018 JB Media Institute LLC
GeoMarketing by Yext and Marketingterms.com
Geomarketing describes any form of marketing that incorporates location intelligence in order to improve the odds of a particular message reaching the right consumer at the right time.
Geotargeting is the practice of delivering content to a user based on his or her geographic location or a method of detecting a website visitor’s location to serve location-based content or advertisements.
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary in which you target messages via mobile devices.
The Power of Conversation
©2017 JB Media Institute LLC
Conversation Rules the News Feeds
©2018 JB Media Institute LLC
In January 2018 Facebook announced they would...
...prioritize posts that spark conversations and meaningful interactions between people...These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to... Facebook Newsroom
Communicate with Video
©2017 JB Media Institute LLC
Video Content Builds Engagement
©2018 JB Media Institute LLC
Video streaming accounted for 75% of all internet traffic in 2017 and is expected to jump to 82% by 2020.
According to Facebook, 78% of users already watch live stream videos – they spend 3x more time watching them - they comment over 10x more during live videos.
Mediative.com
Instagram Gains
Popularity ©2017 JB Media Institute LLC
People Love Instagram
©2018 JB Media Institute LLC
https://www.websitehostingrating.com/instagram-statistics/
Multimedia Content Winson Instagram
©2018 JB Media Institute LLC
https://www.websitehostingrating.com/instagram-statistics/
Instagram Reaches YoungerMarkets and Drives Sales
©2018 JB Media Institute LLC
https://www.websitehostingrating.com/instagram-statistics/
Instagram Stories
©2018 JB Media Institute LLC
Record.com
Understand Customer& Visitor
Intent©2017 JB Media Institute LLC
Search Intent Leads the Way
©2018 JB Media Institute LLC
Yoast
According to Yoast…“Search intent has to do with the reason why people conduct a specific search. Why are they searching?Over the years, Google has become more and more able to determine the search intent of people. And Google wants to rank pages highest that fit the search term as well as the search intent of a specific search query. That’s why it’s essential to make sure your post or page fits the search intent of your audience.”
Give the People What They Want
©2018 JB Media Institute LLC
Yoast
People have clear purpose when they use the Internet. It is a
tool, a functional part of their life.
● Informational intent
● Navigational Intent
● Transactional Intent
Changes to Google Grants
©2017 JB Media Institute LLC
Google Grants Focuses on Quality
©2018 JB Media Institute LLC
Google Grants has adapted their standards for campaigns and ads. Quality is now top priority.
● Have a clear mission driven reason for advertising.
● Achieve at least a 5% click-through rate on campaigns.
#d2cc2d
Thank You
“You do amazing things. More people should know.”
Sarah Benoit Co-founder & Lead InstructorJB Media Institute
[email protected] @SarahDBenoit -
Twitter & Instagram Facebook.com/SarahDBenoit
www.JBMediaInstitute.com www.JBMediaGroupLLC.com
Justin Belleme Co-founder & Director of StrategyJB Media Institute &
JB Media Group [email protected]
