Embed Size (px)
Citation preview
WWW.POSUDACENTER.RU
Trends and tendencies @ e-commerce market
Vitali Baum
Ray Kurzweil
www.posudacenter.ru2
Added Value
www.posudacenter.ru3
Retail market
www.posudacenter.ru4
Commodity retail market should become very convenient for the customer. Now it is not
Artificial intelligence that cares about you and your
home
Food, drinks, consumer products
subscription service
Connectivity tool for your
household appliance
Marketplace that connects grocery, consumer goods producers and end
customers in optimal way with minimum added value
Food and consumer products delivery
service
Rational instead of emotional retail in
consumer goods category
Retail market trends
Food, drinks, consumer products
subscription service
you buy not only one bottle ofmilk, but you buy milk for a period(month, quarter, year)
producer considers you as awholesale buyer with appropriatediscount & loyalty approach
Any of grocery, consumer goodsproducts can be bought viasubscription
Monthly billing process occur
Different contract variants:consumption vs flat rate vsburning price etc.
Online marketing strategies occur
Lifestyle changing service – trendused to be most advancedfoodservice ever by trendsetters
Strong content marketing strategy forthe subscription products
Major work with vendors
Step-by-step category roll-out strategy
Wow effect for consumers
Average price for subscription is lowerthan retail price for a peace
Working on IoT enabled reusablepackages
Connectivity tool for your
household appliance
Cloud service which connectsyour household appliance to getall data measured by them. Forinstance current milk level in thefridge or detergent level in thewashing machine
Cloud service which can sendappropriate data directly to yourhome appliance. For instancesettings for oven while lasagnacooking
Remote device management,scheduling
Industry proven open sourcestandard – allseen alliance
Live solutions
Industry readiness: devices areready to be connected
Reduced technology costs forsensors, chips etc.
5G prepared – could belaunched in-between 2018-2020 covering the IoT devices
Vendors confidence in IoT
Artificial intelligence that cares about you and your
home
Step-by-step strategy: startingfrom a chat bot, developing to avoice bot and in fine to a robot
Messengers support, in-app bot
Connects you with food deliveryservice, receipt subscriptionservice
Connects you with fitness &health service to be trustedadviser in health nutrition
Admitted home adviser for food,healthy nutrition, cleanness andcoziness
Cognitive science development
Deep machine learning technologiesand hardware (Convolutional neuralnetworks software, NVidia,IBM SyNAPSE)
Confidence in WAI – weak artificialintelligence, a human like intelligencewithout plans, own ego etc.
Marketplace that connects grocery and consumer goods producers with end
customers in optimal way with minimum added value
No additional retail costs likemerchandising, cashier, non-optimallogistic including warehousing etc.
Reusable packages enables cuttingoff additional packages costs
Joint content marketing processprovides best-in-class productinformation for rational buy decision
Global market enables getting aproduct via subscription fromanywhere of the region customsarea. For instance you can get olivevirgin oil from Greece region living inBerlin
Building an optimal supply chain forthe global grocery market step–by-step
Success stories for local smallproducers
Food and consumer products delivery
service
Every day delivery service
Like a pipeline delivery service
Urgent delivery service
Fully transparent customer orienteddelivery service
Continuous work on optimization ofevery link of the whole chain oflogistics operations
Work with innovative solutionproviders like starship robots etc.
Autopilots
Delivery hubs
Step-by-step roll-out strategy startingfrom a small pilot region
Data driven logistics operationsforecasting and planning based onconsumption and subscriptioninformation
Continuous innovations
Rational instead of emotional retail in
consumer goods category
Let you stop buying unnecessarygoods at retail stores
Prioritize the goal of your retailexperience: diet or fitness goals,healthy feeding
Connects with fitness services to getthe diet and controls your goals whilefood ordering process
Reminds you to eat in time
PR with trendsetters on the topic ofrational retailing
Integration with services for fitness orhealth diet
Innovative trends & technologies
• AI – assistants and chat bots
• Marketplaces and appr. services
• Best in class goods delivery
• Services of services
www.posudacenter.ru12
Artificial IntelligenceIBM BlueMix Watson, IBM Corelet, NVidia deep learning, different nn
types
AllSeen AllianceIBM BlueMix IoT
Vendors own standards (Apple Home Kit)
IoT
NVidia
www.posudacenter.ru13
