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"I always avoid prophesying beforehand because it is much better to prophesy after the event has already taken place. " --Winston Churchill

Trend Analysis

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Page 1: Trend Analysis

"I always avoid prophesying beforehand because it is much better to prophesy after the event has already taken place. "

--Winston Churchill

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Quantitative forecasting methods in library management

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Forecasting using trend analysis

• Part 1. Theory

• Part 2. Using Excel: a demonstration.

• Assignment 1, 2

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Learning objectives

• To compute a trend for a given time-series data using Excel

• To choose a best fitting trend line for a given time-series

• To calculate a forecast using regression equation

To learn how:

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Main idea of the trend analysis forecasting method

• Main idea of the method: a forecast is calculated by inserting a time value into the regression equation. The regression equation is determined from the time-serieas data using the “least squares method”

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Prerequisites: 1. Data pattern: Trend

Trend (close to the linear growth)

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Prerequisites: 2. Correlation

There should be a sufficient correlation between the time parameter and the values of the time-series data

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The Correlation Coefficient

• The correlation coefficient, R, measure the strength and direction of linear relationships between two variables. It has a value between –1 and +1

• A correlation near zero indicates little linear relationship, and a correlation near one indicates a strong linear relationship between the two variables

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Main idea of the trend analysis method

• Trend analysis uses a technique called least squares to fit a trend line to a set of time series data and then project the line into the future for a forecast.

• Trend analysis is a special case of regression analysis where the dependent variable is the variable to be forecasted and the independent variable is time.

• While moving average model limits the forecast to one period in the future, trend analysis is a technique for making forecasts further than one period into the future.

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The general equation for a trend line

F=a+bt Where:• F – forecast,• t – time value,• a – y intercept,• b – slope of the line.

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Least Square Method

• Least square method determines the values for a and b so that the resulting line is the best-fit line through a set of the historical data.

• After a and b have been determined, the equation can be used to forecast future values.

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The trend line is the “best-fit” line: an example

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Statistical measures of goodness of fit

• The Correlation Coefficient

• The Determination Coefficient

In trend analysis the following measures will be used:

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The Coefficient of Determination

• The coefficient of determination, R2, measures the percentage of variaion in the dependent variable that is explained by the regression or trend line. It has a value between zero and one, with a high value indicating a good fit.

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Goodness of fitt: Determination Coefficient RSQ

• Range: [0, 1].

• RSQ=1 means best fitting;

• RSQ=0 means worse fitting;

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Evaluation of the trend analysis forecasting method

• Advantages: Simple to use (if using appropriate software)

• Disadvantages: 1) not always applicable for the long-term time series (because there exist several ternds in such cases); 2) not applicable for seasonal and cyclic datta patterns.

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Part 2. Switch to Excel

Open a Workbook trend.xls, save it to your computer

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Working with Excel

• Demonstration of the forecasting procedure using trend analysis method

• Assignment 1. Repeating of the forecasting procedure with the same data

• Assignment 2. Forecasting of the expenditure

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Using Excel to calculate linear trend

• Select a line on the diagram • Right click and select Add Trendline • Select a type of the trend (Linear)

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Part 3. Non-linear trends

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Non-linear trends

• Logarythmic

• Polynomial

• Power

• Exponential

Excel provides easy calculation of the following trends

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Logarithmic trend

y = 4,6613Ln(x) + 1,0724

R2 = 0,9963

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Trend (power)

y = 0,4826x1,5097

R2 = 0,9919

02468

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0 2 4 6 8

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Trend (exponential)

y = 0,0509e1,0055x

R2 = 0,9808

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Trend (polynomial)

y = -0,1142x3 + 1,6316x2 - 5,9775x + 7,7564

R2 = 0,9975

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Choosing the trend that fitts best

• 1) Roughly: Visually, comparing the data pattern to the one of the 5 trends (linear, logarythmic, polynomial, power, exponential)

• 2) In a detailed way: By means of the determination coefficient

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