Treats_Catalog_021313_b

PURE JOY INSIDE.™

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PURE JOY INSIDE.™

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indigo is about those wonderful, precious

moments when the noise and stress of life fall away,

and we are captivated by our pets.

In seeking a symbol for these moments of clarity and connectedness, we came upon the color indigo. Many believe

that indigo, the sixth color of the rainbow, represents

intuition. Let your indigo guide your choice, and we know you’ll find treats your pets will love.

We’ve created indigo treats to help all pet parents capture

more of these precious moments. Our hope is that

all of us feel more Pure Joy Inside.™

Contact Us1-800-732-2677

www.petsafe.netRadio Systems Corporation

10427 PetSafe Way Knoxville TN, 37932

INGREDIENTS: Potato Starch,

Blueberries, Cranberries, Natural

Chicken Flavor, Mixed Tocopherols,

Rosemary Extract, Green Tea Extract,

Titanium Dioxide, Calcium Carbonate,

huito (fruit) and watermelon juice

INGREDIENTS: Potato Starch,

Green Pea, Blueberries, Rice, Chicken,

Natural Fruit Juices, Beef, Tapioca,

Cultured Milk, Natural Pork Flavors,

Peppermint Leaves, Green Tea Extract

Extraordinary treats made in the USA.

2

GREEN TEA EXTRACT

green peas

ROSEMARY EXTRACT

blueberries

The Lickable Dog Treat.

Find out more about indigo, indigo Fresh and other exciting treats by PetSafe.

The situation in snacks and treats.Humanization of pets is a key driver in pet treat purchases. As owners identify more closely with their pets, new preferences are creating growth opportunities.

3

Current Pet Snack & Treat

Sales

4

Consumers demand added value, such as: • Premium, wholesome

ingredients• Natural and safe recipes• Fortified & functional snacks

indigo™ answers the call for fresh and safe meats, effective oral care without the mess, and indulgent snacks that provide health benefits.

A $600 million opportunityPet specialty retailers have 47 percent of the dry dog food category but only 18 percent of Snacks and Treats purchases. If Pet Specialty can grow to 47 percent of treats, that’s an opportunity for more than $600 million in revenue.

Current Grocery & Mass

Current Pet Specialty:

18%

Opportunity for S&T Growth:

29%

www.petsafe.net

A $600 million

opportunity!

Beef or Chicken

5

Available in

3 & 6 oz.

boxes!

FRESH–Meat–

VACUUM SEALED

Smokehouse Strips—Premium Smoked & Cured Cuts made in the USA —

6

Made with 95% real meat, indigo Smokehouse Strips are one-of-a-kind meaty treats that are vacuum-sealed for freshness.• Real smoked and

cured meat is the #1 ingredient

• No artificial colors or flavors, no animal by-products and grain free

• A great high protein snack!

Pet parents are looking for safe and healthy meaty dog treats in light of well-publicized safety concerns related to imported dog jerky. The answer is indigo Smokehouse Strips, high quality cuts of real U.S. beef or chicken, vacuum-sealed for freshness.

A new formula for meaty treatsUnlike traditional jerky treats that are preserved with salt and sugar, indigo Smokehouse Strips are simply premium smoked meat. Our formula includes unique antimicrobial ingredients that make indigo meats a safe snack, every time.

Beef

Chicken

MILK

7

Triple ChewS ™—2 Textures and 3 Health Benefits in 1 Tasty Treat —

Available

in Small,

Medium &

Large

sizes!

MOIST–Filling–

8

This long-lasting chew is available in small, medium and large sizes to suit a variety of dogs. Triple Chews are formulated based on biometrics of canine chewing to help clean teeth. Designed to stand on its end, this uniquely shaped bone is easy for dogs to hold between their paws as they chew!

Inside indigo™ Triple Chews™

No artificial colors or preservativesNatural blue color from blueberries and fruit juices.

Premium ingredientsRecipe includes potato, chicken and blueberries.

Grain freePerfect for allergy- prone dogs.

With a chewy outside and moist inside, dogs love this tasty treat, and pet parents love that it’s a healthy snack. 1. Antioxidants for immune

systems support 2. Chewy texture promotes

cleaner teeth 3. Probiotics for

digestive health

POTATO

BLUEBERRIES

Made to ChewMade to Chew

Chicken

9

COMPLETE–Oral–CARE

TM

PURE JOY INSIDE.™

TM

PURE JOY INSIDE.™

ORAL CARE IS AS EASY AS GIVING TREATS!

Fortified with Antioxidants

4 Steps to Fresh

Dental GEL1Loosen plaque & tartarDaily

Dental BISCUITS2Remove plaque & freshen breathDaily

Dental STICKS3Scrape away plaque & tartar2x/week

FLOSS BONES4Clean between teeth & gum line1x/week 10

Oral health is a $400 million segment of pet treats, and consumers continue to search for easier solutions.

indigo Fresh is a 4-step oral care system that uses tasty treats dogs love to freshen breath and clean teeth. No brushing or messy application of teeth cleaning products required!

How does it work?indigo Fresh treats are formulated based on biometrics of canine chewing to help clean teeth and freshen breath. All indigo Fresh treats contain Hexametaphosphate (HMP), a compound proven to reduce plaque and tartar buildup, which are leading causes of periodontal disease and halitosis.

True blue antioxidantsWith blueberries and other antioxidant rich ingredients, indigo Fresh supports a healthy immune system as it cleans teeth. No artificial colors!


4 Steps to Fresh




FLOSS BONES4Clean between teeth & gum line1x/week


4 Steps to Fresh






4 Steps to Fresh






4 Steps to Fresh





GREEN TEA EXTRACT

BLUEBERRIESGreen Peas

Peppermint

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12 Pack Clip Strip

PURE JOY INSIDE.™

TM

Tall Vend (for Samples) 25 individually wrapped,

medium indigo Triple Chews (other assortments available)

Half Vend (for Samples)

Merchandising drives salesPet treats are typically impulse purchases, so we’ve developed a range of merchandising options to increase sales by reaching consumers as they shop. Try floor displays for main aisles, paid sampling at check out and in the treats aisle, and autovends and clip strips to maximize space in the food aisle.

More

than $190

of margin

per sq. ft.!

12

Large Corrugate Floor Stand indigo™ Assortment

Smokehouse Strips, Beef: 42Smokehouse Strips, Chicken: 42

Triple Chews: 36 small, 24 medium, 24 large

More

than $300

of margin

per square

foot!

More

than $200

of margin

per square

foot!

TM

PURE JOY INSIDE.™

Large Metal Floor Stand indigo Fresh Assortment

Gel: 16 peppermint, 16 eucalyptusBiscuits: 6 small, 6 medium, 6 largeSticks: 6 small, 6 medium, 6 large

Floss Bones: 6 small, 6 medium, 6 large

Window Cling

In & Out Signs

Display Cube Hours Sign

Open & Closed SignsShelf Wobbler

Signage kits

13Counter Mats

PURE JOY INSIDE.™

TM TM

PURE JOY INSIDE.™

Remind consumers to add a treat to their basket!

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Product Brochures

Coupons

Bandanna

Backpack with Product Samples

Product Buttons

The next step

is EASy!Contact us to learn

more about the new

line of indigo treats

and programs available

to help maximize your

volume and margin

T-Shirt

Sampling kits

PURE JOY INSIDE.™

TM TM

PURE JOY INSIDE.™

Familiarize retail sales staff with indigo products!

Radio Systems Corp.10427 PetSafe Way • Knoxville, TN 37932 USA • www.petsafe.net • 1.800.732.2677

PetSafe,® the PetSafe logo and Lickety Stick® are registered trademarks of Radio Systems Corporation. ©2013 Radio Systems Corporation. All Rights Reserved. Contents subject to change without notice.

®

Flip and continue to learn more about:

PetSafe®, the PetSafe logo , Pure joy inside™ and indigo™ are registered trademarks or trademarks

of Radio Systems Corporation. ©2013, Radio Systems Corporation. All Rights Reserved. Contents subject to change without notice.

PURE JOY INSIDE.™

TM

Flip and continue to learn more about:

Floor Stand60 Unit Assortment

15 Chicken, 15 Tuna, 9 Turkey, 9 Salmon, 6 Beef, 6 Dairy

Shelf Wobbler

Counter Mat

Posters

Display Cube

Feline Lickety Stik™ Signage Kit

Feline Lickety Stik™ Sampling KitBackpack, t-shirts, coupons, brochures, samples & more!

… plus much more!

$73of margin! per sq. ft!


12 Unit Tray12 Unit Assortment

Each PDQ Contains: 12 Chicken, 12 Tuna, 12 Turkey, 12 Dairy,

12 Beef OR 12 Salmon

Autovend Dispenser27 Unit Assortment 4 Chicken, 4 Tuna, 4 Turkey, 4 Dairy, 4 Beef, 4 Salmon

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Autovend DispenserEach Autovend Contains 12 ct. of ONE Formula:

• Stress & Antioxidant • Bone & Joint • Skin & Coat • Immunity • Digestive • Icy Spearmint • Cool Eucalyptus • Winter Peppermint

Floor Display192 Unit Assortment 24 of Each Formula:• Stress & Antioxidant • Bone & Joint • Skin & Coat • Immunity • Digestive • Icy Spearmint • Cool Eucalyptus • Winter Peppermint

PDQ Display (12 count)12 Each of ONE formula:

• Stress & Antioxidant • Bone & Joint • Skin & Coat • Immunity

• Digestive • Icy Spearmint • Cool Eucalyptus • Winter Peppermint13




Lickety Stik® LiquiMint™9 Unit PDQ Display

Each PDQ Contains: 9 Eucalyptus

9 Spearmint OR 9 Peppermint

– Lickety Stik® & Lickety Stik® Gel Signage Kits –

– Lickety Stik® & Lickety Stik® Gel Sampling Kits –

Backpack w/Product Samples

Posters

Brochures

Counter Mat … plus much more!

… and more!

Kits remind

consumers to add

a treat to their

basket!

Familiarize retail

sales staff with

Lickety Stik

products!

Shelf Wobblers

12Buttons

Coupons

Display Cube

®

11

Merchandising Drives Sales!Pet treats are typically impulse purchases, so we’ve developed a range of merchandising options to increase sales by reaching consumers as they shop. Try floor displays for main aisles, display PDQ’s at check out and in the treats aisle, and autovends to maximize space in the food aisle.

The next step is easy!

Contact us to learn

more about innovative

Lickety Stik® treats and

programs available to

help maximize your

volume and margin.

Floor Stand48 Unit Assortment

24 Chicken, 12 Liver, 12 Bacon

$83of margin! per sq. ft!*

Autovend Dispenser12 Unit Assortment

4 Chicken, 4 Liver, 4 Bacon

PDQ Display (9 count)9 Unit – Choose: Chicken,

Liver, or Bacon$189

of margin! per sq. ft!*

$532of margin! per sq. ft!*

Available in six delicious flavors!Tuna, Chicken, Turkey, Beef, Salmon and Dairy

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MILKROSEMARY EXTRACT

Chicken

See it in action!

• 1 calorie in every 20 licks

• Natural with Added Vitamins

• No Mess

• Full Flavor Family – VARIETY

• Extremely Palatable

• Made in the USA

Feline Lickety Stik® Key Benefits:

GREEN TEA EXTRACT

No other cat treat provides such close interaction between cats and their people! Fifty-four percent of cats in the United States are overweight or obese, so, with only one calorie in every 20 licks, Feline Lickety Stik® is just what the veterinarian ordered.

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LiquiMintFLAVORS

8

Put the “fun” in functionality. PetSafe’s highly enjoyable liquid pet treat just got better with three new dog-breath-fighting flavors: Peppermint, Spearmint and Eucalyptus. • Natural with

added vitamins • Just 1 calorie

in every 10 Licks • Over 500

licks per bottle See it in action!

MILKROSEMARY EXTRACT

Chicken

Pepperminteucalyptus

GREEN TEA EXTRACT

Spearmint

NO Mess Rollerball Design distributes even

flavor

Handheld size fits in pocket, bag or purse!

Made in the U.S.A. with All-Natural

ingredients

Over 500 delicious

licks in every bottle!

Another quality product from

PetSafe®

Contoured bottle allows

for easy handling

Handy indicator window

shows when it’s time

to get more!

Lickety Stik® is the total package— fun, healthy and delicious! With only one calorie in every 10 licks, it’s a no-guilt reward dogs love. Available in six delicious flavors: Savory Chicken, Braised Liver, Smoky Bacon, Sharp Cheese, Peanut Butter and Big Beef.

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®

Varieties Support Health and Well-Being

Breath Freshening Gels3 5

Stress & Antioxidant

Cool Eucalyptus

Bone & Joint

Icy Spearmint

Winter Peppermint Skin & Coat

Digestive

Immunity

6

Lickety Stik® Gel is the easy and fun way to give your dog a tasty treat with added health and oral benefits. Choose from five varieties to support health and well-being and three flavors to freshen breath. Lickety Stik Gel comes in a bottle that allows pet parents to dial up just the amount their dog needs.

A Complete Line of Health, Well-Being,

and Breath Freshening Formulas

Low CalorieEasily Dispensible • Healthy ingredients and a

delicious taste your dog will love!• Two formulas available:

– Health & Well-Being – Breath Freshening

• Low calorie lickable dog treat• Made in the USA

5

A $600 million opportunityPet specialty retailers have 47 percent of the dry dog food category but only 18 percent of Snacks and Treats purchases. If Pet Specialty can grow to 47 percent of treats, that’s an opportunity for more than $600 million in revenue.

Current Grocery & Mass

Current Pet Specialty:

18%

Opportunity for S&T Growth:

29%

Current Pet Snack & Treat

Sales

4

A $600 million

opportunity!

www.petsafe.net

Consumers demand added value, such as: • Premium, wholesome

ingredients• Natural and safe recipes• Fortified & functional snacks

Lickety Stik® meets these needs while providing a completely new treating experience!

3

See Lickety Stik® in action!

The Situation in Snacks and TreatsHumanization of pets is a key driver in pet treat purchases. As owners identify more closely with their pets, new preferences are creating growth opportunities.

INGREDIENTS: Natural Chicken Flavor,

Condensed Cultured Skim Milk, Bacon

Fat, Lecithin, Natural Bacon Flavor, Mixed

Tocopherols (A Preservative - A Source

of Vitamin E), Ascorbic Acid, Rosemary

Extract, Green Tea Extract.

MILK

GREEN TEA EXTRACT

Extraordinary Treats Made in the USA.

2

ROSEMARY EXTRACT

chicken

Contact Us1-800-732-2677

www.petsafe.netRadio Systems Corporation

10427 PetSafe Way Knoxville TN, 37932

®

Lickety Stik® is an innovative and exciting pet treat developed with pet parents in mind. Dispensing a liquid or gel is a new way to treat that provides owners with a unique opportunity to interact with their dogs and cats. Available in liquid and gel formulas and in many flavors, Lickety Stik is:

• Mess-free, served in easy-to-use dispenser bottles

• Convenient and easy to carry in a pocket or purse

• Low calorie and great for training

• Made in the U.S.A.

Pets love it when their owners...

®

PetSafe® Treats Catalog

Global Pet Expo

2013

Documents

Treats_Catalog_021313_b