THE RUNNINGCOMPANY“BIG BRAND BANG”

THE RUNNING COMPANY FA’07

Nike France – October 07

BIG BRAND BANG

Objectives :

- Close The Running Company initiative with “Wahoo effect” type of event

- Create a big brand bang as HO07 fireworks

- Confirm brand coolness in Paris

- Leverage PR for national coverage

- Tell The Running Company story to a large audience (all consumers profiles)

CONCEPT – « YOU BETTER RUN » TOURTell the Running Company from the past to the future, each chapter of the TRC story in an authentic environnment : the VAN VW (Nike DNA)

Fast forward from Vintage to Metro Sport collection :

1 VAN VINTAGE : FAHO07 Vintage collection showcase, vintage ads, story telling, Bill Bowerman

1 VAN METRO SPORT : FAHO07 Metro Sport collection showcase, design & technology environnment, TRC video, Nike iD integration …

Timing :1 week : from Oct 6th to 13th

Location : Paris – from Les Halles to St Sulpice

Friday 5th : Journalist préview in front of Auguste Barbier Studio Thursday 11th : République Saturday 6th - Sunday 7th : Les Halles – Beaubourg Friday 12th : St Sulpice Monday 8th : Bastille Saturday 13th : HaussmannTuesday 9th : Le MaraisWenesday 10th : La Défense

Sneakers « ekins » on site to tell the story

« YOU BETTER RUN » TOUR PROGRAMMING

« YOU BETTER RUN » TOUR

THE RUNNING COMPANY FA’07

TRAFFIC DRIVING PLANPRINT

A5 insert in magazines

Vintage Running Version« search Nike originals »

Metro Sport Version « search New Nike»

TRAFFIC DRIVING PLANPRINT

TRAFFIC DRIVING PLAN STREET MARKETING POST CARDS size in CART COM RESORT 2 weeks from Oct 5th

TRAFFIC DRIVING PLAN DIGITAL

.www.youbetterrun.fr

Digital platform with :

- « YOU BETTER RUN TOUR » programming + reporting (daily update with pictures, video onsite, articles, consumer feedbacks ...)

- Products showcase

- Store Locator (+ links to nikeid.com + nikestore.com)

- Links to « athletics paname » blog (Thomas Giorgetti local content initially for EMEA site)

http://youbetterrun.fr/

http://youbetterrun.fr/

http://youbetterrun.fr/

http://youbetterrun.fr/

http://youbetterrun.fr/

http://athleticspaname.blogspot.com/

Edito

http://athleticspaname.blogspot.com/

Event Announcement

Breaking news X35 spots

RETAIL MARKETING CITADIUM

Location : Paris – Haussmann Timing : 2 weeks From Oct 3rd to 15th

Event aera: 70m²Focus Metro Sport colelction : XBU

RETAIL MARKETING – CITADIUM