Trazos_ (Formación en Tendencias Digitales, Madrid, Spain).Master class addressed to digital designers aiming to improve their creativity skills so they can apply them to any design project. It will be taught by José Luis Delgado Guitart, Creative Consultant and Trazos teacher.Thursday 28th February, 2013

CreativityThe impetus behind any given act of creation: inventions, compositions, etc.

The tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and other.

The ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form.

FilmMusic

Apps

TV Design

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Creativity is a way of operating (not a talent).A specific mood (not about IQ).It´s about ability to play, to be childlike (not to judge or criticize ).It´s about exploration for enjoyment.It´s an open mode.

> Space and Time (an oasis of quiet, leave time for open mode).> Time duration (go beyond the first solution, don´t take the easy way out).> Play (experiment, what if, openess to anything that may happen).> Humor.> Observe.

SO WHAT IS CREATIVITY?

Bill Evans’s approach to Jazz was a process of analysis followed by intuition. “You use your intellect to take apart the materials.” “ It takes years and years of playing so that you can forget all of that and just relax and play.”

He builds up a jazz improvisation, starting with a simple framework and then adding layers of rhythmic, harmonic and melodic variation.“There is no freedom except in reference to something.”

The structure of this process of improvisation is the in order to burn it into the subconscious for use later in creating something new.

“If you understood everything I said, you’d be me” “Do not fear mistakes - there are none. ”

“My future starts when I wake up every morning. Every day I find something creative to do with my life.”

“When you’re creating your own shit, man, even the sky ain’t the limit.”

“You have to play a long time to be able to play like yourself.”

“Good music is good no matter what kind of music it is.”

“It's not about standing still and becoming safe. If anybody wants to keep creating they have to be about change.” “Music is an addiction.”

“For me, music and life are all about style.”

“Music is a funny thing when you really come to think about it.” “Sometimes you have to play a long time to play like yourself.” “Don't play what s there play what's not there.”

ART

FILM

WODDS

“The water lily is a flower that escaped from the trees to navigate the waters.” “Capitalist: a gymnast with many telephones.” “An ironing board wears a striped undershirt.” “Octopi are the gloves of the sea.”“A duck is a bird with slippers”Gomez de la Serna

A summer river being crossedhow pleasingwith sandals in my hands!Yosa Buson

An old silent pond...A frog jumps into the pond,splash! Silence again.Basho Matsuo

PHOTO

DESIGN

Giorgio

Philippe

David

Camper (Walk don´t run)

Rietveld

LEFT BRAIN RIGHT BRAIN

Intellectual

Concious

Preconconcious

Unconcious

Emotional

Analysis

Incubation Illumination

Verification

Personal Collective

MANDALA

ArchetypesThe term "archetype" has its origins in ancient Greek, meaning is an "original pattern" of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated.

Archetypes reside within the collective unconscious of people the world over. Archetypes represent fundamental human motifs of our experience as we evolved; consequentially, they evoke deep emotions.

Although there are many different archetypes, Jung defined twelve primary types that symbolize basic human motivations.

Most, if not all, people have several archetypes at play in their personality construct; however, one archetype tends to dominate the personality in general.

1. The InnocentFree to be you and meUtopian, traditionalist, naive, mystic, saint, romantic, dreamer.

2. The Orphan/Regular Guy or GalAll men and women are created equalCore Desire: connecting with othersThe good old boy, everyman, the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority.

3. The HeroWhere there's a will, there's a wayThe warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player.

4. The CaregiverLove your neighbour as yourselfThe saint, altruist, parent, helper, supporter.

5. The ExplorerDon't fence me inThe seeker, iconoclast, wanderer, individualist, pilgrim.

6. The RebelRules are made to be brokenThe rebel, revolutionary, wild man, the misfit, or iconoclast.

7. The LoverYou're the only oneThe partner, friend, intimate, enthusiast, sensualist, spouse, team-builder.

8. The CreatorIf you can imagine it, it can be doneThe Creator is also known as: The artist, inventor, innovator, musician, writer or dreamer.

9. The JesterYou only live onceThe fool, trickster, joker, practical joker or comedian.

10. The SageThe truth will set you freeThe expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative.

11. The MagicianI make things happen.The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man.

12. The RulerPower isn't everything, it's the only thing.The Ruler is also known as: The boss, leader, aristocrat, king, queen, politician, role model, manager or administrator.

Outlaw

JesterExplorer

Lover

Caregiver

Everyman

Sage

Ruler

Innocent

Hero

Magician

Creator

Freedom

Order

Ego Social

A JOURNEY OF A THOUSAND MILES BEGINS WITH A SINGLE STEP Lao-tzu

…. And a road map

MINDMAPPING

A mind map is a diagram used to visually outline information

Some guidelines for creating mind maps

> Start in the center.> Use images, symbols, codes, and dimensions.> Select key words.> The lines should be connected, starting from the central image. > The central lines are thicker, organic and thinner as they radiate out from the centre.> Make the lines the same length as the word/image they support.> Use multiple colors.> Develop your own personal style.> Use emphasis and show associations. > Keep the mind map clear.

Lateral thinking is solving problems through an indirect and creative approach.

Lateral thinking, is the ability to think creatively, or "outside the box“.

Use your inspiration and imagination to solve problems by looking at them from unexpected perspectives.

Lateral thinking involves discarding the obvious, leaving behind traditional modes of thought, and throwing away preconceptions.

A man lives on the twelfth floor of an apartment building. Every morning he takes the elevator down to the lobby and leaves the building. In the evening, he gets into the elevator, and, if there is someone else in the elevator -- or if it was raining that day -- he goes back to his floor directly. Otherwise, he goes to the tenth floor and walks up two flights of stairs to his apartment.

The man is a dwarf. He can't reach the upper elevator buttons, but he can ask people to push them for him. He can also push them with his umbrella.

A man walks into a bar and asks for a drink. The bartender pulls out a gun and points it at him. The man says, "Thank you," and walks out.

The man has hiccups; the bartender scares them away by pulling a gun.

Brainstorming Is a creativity technique by which efforts are made to find a conclusion for a specific problem

by gathering a list of ideas spontaneously contributed by its members

> Brainstorming should address a specific question; sessions addressing multiple questions are inefficient.> Generate ideas rather than judgment.> Work in groups of around 12 participants, including both experts and novices. Participants are encouraged to provide wild and unexpected answers. Ideas receive no criticism or discussion. > The group simply provides ideas that might lead to a solution and apply no analytical judgment as to the feasibility. > The judgments are reserved for later.

TANGRAM

GestaltLaw of Closure. Elements that are perceived to form a closed contour are treated as a group; and, in order to complete an element, the mind will “fill in” missing information and perceive a whole rather than an incomplete part.

Law of Symmetry says, holding all other things equal, the mind will see and group symmetry before accepting asymmetry.

Law of Similarity. Elements that are similar (based on size, color, texture, orientation) are perceived as a group.

Law of Proximity. Elements that share spatial or temporal proximity are perceived as a group.

Law of Continuity. Elements that move in the same direction are perceived as a group.

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MEDITATE

THANKSJose Luis Delgado Guitartdelgadoguitart@gmail.com