Custom ProTravelClick

TravelClick provides expert solutions so that hotels can optimize performance, grow revenue, and create a stronger brand.

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We serve our clients by living our Values.

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We’ve been a leader for more than 12 years, guiding 30,000+ hotels of all types and sizes.

Independent Mid-Sized Brands

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Our team delivers global expertise and local knowledge to grow your revenue.Our dedicated field sales, account management, and service teams have deep knowledge of the

communities where your hotels operate, and they draw from proven industry experience.

30,000+hotel customers 147countries 600+employees

Atlanta Barcelona Chicago Dubai Hong Kong Houston London Melbourne

New York Orlando Philadelphia Shanghai Singapore Tokyo

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We have five lines of business that work together to improve your performance.

Today we will focus on Web Solutions.

• iHotelier• PMS Connectivity• ChannelDirect Channel Management• MobiBook

• Hotelligence360• MarketVision Demand Position• MarketVision Price Position• MarketVision Destination Insights• SearchVIEW

• GDS Media• Display Marketing• Pay-Per-Click Advertising

• Custom Websites• Search Engine Optimization• Social Media Optimization

Why is your ecommerce strategy critical to your success?

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The internet is the largest and fastest growing booking channel and property websites drive the majority of bookings.

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Source: TravelClick eTrak Report, 2010 Global

33%

68%

Brand SitesAll Other

26%

22%

52%Internet

GDS Travel Agent

Voice

Reservation Sources Internet Bookings

Travelers are rapidly embracing new and emerging ecommerce channels and expanding their use of established ones.

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On average, consumers visit more than 50 travel-related websites before making a purchase.4

The term “hotel” is Googled on average 338MM times per month.5

In addition to the 338MM “hotel” searches, the typical property receives between 2,500-25,000 branded searches per month.3

42% of travelers research or book accommodations on a mobile device.2

Social media is a leading driver of traffic for 78% of travel sites.1

1 L2 Digital IQ Index for Travel 2 TripAdvisor mobile device travel survey 4 Hotel News Resource 3 TravelClick analysis 5 Google AdWords Keyword Tools

Website

Social Presence

Mobile Site

SEODisplay

PPC

Your property needs a comprehensive ecommerce strategy and your website should be at the core of this strategy.

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Website

Social Presence

Mobile Site

SEODisplay

PPC

Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will improve your economics.

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Limited Service PropertyAverage Revenue per booking – net revenue to hotel

Property websites drive the highest ADR

Property Website Property Direct / Voice Intermediary Channels

$127

$117

$113

choose slide 11 OR 12

Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will improve your economics.

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Full Service PropertyAverage Revenue per booking – net revenue to hotel

Property websites drive the highest ADR

choose slide 11 OR 12

Property Website Property Direct / Voice Intermediary Channels

$1,314

$1,104

$845

Your website is also the best channel to represent your brand, because it's the only channel you control 100%.

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Your Website

Your Advertising

Trip AdvisorOTAs

Your Facebookfan-page

Most Property Control

Least Property Control

Why should you choose TravelClick for your ecommerce strategy?

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You should choose TravelClick because:

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Our products are built to keep up with changing technology, so you don’t have to

We are the hotel ecommerce experts, dedicated to serving the needs of hoteliers

We drive performance and have the results and the awards to prove it

We have developed a highly refined and efficient web design process based on hundreds of projects

We are the hotel ecommerce experts, dedicated to serving the needs of hoteliers.

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Hotel Expertise

Ecommerce Expertise

Website Expertise

Booking Engine

LocalAgency

Other SpecialtyAgencies

Business Intelligence

• We link data from our central reservation system (CRS) to site performance, giving us the best insight into what site designs convert to bookings

• We have created more than 1,000 hotel websites so we know what designs work

• We have brought CMS-based websites to more countries and more languages than any other provider

We drive performance and have the results to prove it.

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25%

21%

25%

New Site

Increase in bookings

Increase in room nights

Increase in YOY revenue

PLEASE USE THIS SLIDE OR A CASE STUDY FROM THE END OF THE DECK

And we have the awards to prove it. Since 2007 we have won…

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HSMAI Adrian Awards for Excellence in Internet Marketing

26

Interactive Media Awards including “Best in Class” for Hotel/Resort Category

WebAwards including “Best Hotel and Lodging Website”

W3 Awardsincluding gold level wins

• Internet Advertising Competition Award for Best Social Media Campaign, Hotel and Lodging (Web Marketing Association)

• Internet Advertising Competition Award for Outstanding Web Interactive Application, Hotel and Lodging, iStay (Web Marketing Association)

57 4626

We have developed a highly refined and efficient web design process from experience across hundreds of projects.

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Initiate & Plan

Design & Build

Launch

Support

Benefits: • Dedicated web project manager

• Refined and efficient process

• Insight from hundreds of projects managed on a national, international and local scale, from individual properties to small groups and large brands

- - - Our Proven Process - - -

Our products are built to keep up with changing technology, so you don’t have to.

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2005

2011

+

2005Major force in hotel bookings

201140MM+ unique monthly visitors

2007Apple launches

the iPhone

2010iPad introduced

2010Launches ad options

2007Paid advertisinglaunches

New technologies, many that heavily impact hotel bookings, are always emerging

With TravelClick, you are not just buying a website, you are starting a partnership.

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You will have continuous access to our years of experience in hospitality ecommerce.

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Our integrated offering makes it easy to add digital services to maximize direct bookings

With our robust content management system, you can easily make changes to maximize conversions—at no additional cost

You will receive best-in-class functionality developed from years of experience, and a custom design to fit your unique property

We have created a simple structure to minimize your risk and commitment

Finally, you don’t have to worry about your site becoming outdated

You will receive a high-performing website with best-in-class functionality developed from our years of ecommerce experience.

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Special Offers

Photo Gallery

Guest Comments

Booking Engine

Event Calendar

You will receive a customized design to reflect your unique property.

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No Commitment Month-to-month contract

No Upfront CostLow On-Going Monthly Fee Starting at $450 / € 315

We have created a simple structure to minimize your risk and commitment.

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Your Hotel Website

You can easily make changes to your site with our robust content management system (CMS).

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Or, we can make your site changes for you, at no additional cost.

Maintenance included with your Custom Pro site:

Change:Booking mask or booking engine

Text contente.g. phone number, address, tagline

All or some content on a page

A static graphic, banner, or photos

Add:

Standard pre-formatted functionality e.g. an accordion, special rotators

Social Media icons, links, widgets e.g. Facebook, Twitter, TripAdvisor

Industry standard tracking code at top or bottom of web pages

A static graphic, banner, or photos

Our integrated offering makes it easy to add digital services to maximize direct bookings.

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Same Month-to-Month Pricing

One Contract

Same Design and Marketing Team

Your Website

SEO

PPC

Mobile SiteSocial Presence

Display Marketing

Finally, you don’t have to worry about your site becoming outdated.

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Maintenance & Hosting IncludedOn-going servicing and site changes

Robust and Most Up-to-Date CMS and SEO Technology

Complimentary Site RebuildEvery two years

Your Site Refresh

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• DOS/DOM/DEC INSERT APPROPREATE ADD ON SERVICES PAGES FROM APPENDIX

Let us submit a proposal with a no commitment evaluation of your web presence.

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Today

Review your business objectives

Step 1

Conduct site evaluation, create customized recommendation

Step 2

Signagreement

Step 3

Kickoff development

Appendix

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With our hospitality expertise and global presence, we offer the most comprehensive SEO program.

Comprehensive Keyword StrategySpecialized experience in hotel SEO generates best results

Implementation of Onsite SEO Best PracticesIn over 12 languages across numerous countries

Sophisticated Offsite StrategiesGrounded in original content

One in seven searches originate from a mobile device: A mobile-friendly website is a requirement for any hotel.

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Your mobile site can be managed on the same CMS as your website, easily allowing for changes

Your site will be created by our award-winning design team

Starting at $135 per month, mobile websites are affordable too

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Our social media optimization drives direct bookings, exemplified by our award winning program for Hotel BLOOM!

Increased fan base by 300% in less than two months

Sold 10 extra room nights directly from their Facebook party tab

Gained 450 new email subscribers

Was awarded the IAC 2011 Best Hotel and Lodging Social Media Campaign

TravelClick’s proven success in search marketing will boost your revenue.

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Royal Plaza’s return on pay-per-click ad spend

increased 560%

27 CountriesLocal experts, global reach

11 Languages Single and multiple property campaigns on seven different search engines

Options for either fully-automated or analyst-driven platforms above the ROIs

5:1 to 15:1 average ROI

TravelClick’s proven success in display marketing will boost your revenue.

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We have developed and implemented more than 300 campaigns

Display re-marketing allows you to engage with your target audience: 98% of site visitors do not purchase on their first visit

Contextual and behavioral targeting allows you to find travelers where they are consuming content and convert them

ROI between 6:1 and 16:1

Case Studies

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We drive performance and have the results to prove it.

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10%

22%

17%

New Site

Increase in ADR

Increase in bookings

Increase in average booking value

33%

192%

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We drive performance and have the results to prove it.

New Site

Increase in revenue

ROI on website rebuild, PPC, and SMO

9:1

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We drive performance and have the results to prove it.

New Site

ROI by the end of the first year

2:1

250%

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We drive performance and have the results to prove it.

New Site

Increase in average monthly revenue

ROI of the web design and build within the first year

24:1

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We drive performance and have the results to prove it.

New Site

ROI of web design and build within the first year