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Travel Sentiment Study Wave 5APRIL 14, 2020
TRAVEL SENTIMENT STUDY WAVE 5
Fielded April 8, 2020U.S. National Sample of 1,000 adults 18+
COVID-19
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 5
48%
43%
19%
11%
0 30 60
Canceled trip completely
Reduced travel plans
Changed destination to one I can driveto as opposed to fly
Changed trip from international todomestic
85%
of travelers planning to travel in the next six months will
change their travel plans due to coronavirus
Base: Coronavirus Changed Travel Plans
Travel Sentiment Study Wave 5
Travelers Planning To Change Upcoming Travel Plans Due To COVID-19 Comparison
IMPACT ON TRAVEL PLANS
85%
84%
84%
75%
58%
April 8
April 1
March 26
March 19
March 11
0 50 100
Travel Sentiment Study Wave 5
Base: Coronavirus Changed Travel Plans
48%
43%
19%
11%
53%
43%
22%
13%
50%
35%
17%
11%
48%
39%
18%
14%
28%
36%
30%
22%
0 30 60
Canceled trip completely
Reduced travel plans
Changed destination to one I can drive to
Changed trip from international to domestic
April 8 April 1 March 26 March 19 March 11
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 5
3%
15%
22%
3%
15%
15%
10%
24%
26%
19%
22%
19%
66%
24%
18%
Coronavirus/COVID-19
Concerns about the economy
Transportation costs
0 50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 5
45%
Indicated That Coronavirus Would Greatly Impact Their Decision To Travel In The Next Six Months
IMPACT ON TRAVEL PLANS
66%
67%
62%
58%
35%
April 8
April 1
March 26
March 19
March 11
0 10 20 30 40 50 60 70
Travel Sentiment Study Wave 5
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
70%
65%
72%
76%
87%
April 8
April 1
March 26
March 19
March 11
0 20 40 60 80 100
Travel Sentiment Study Wave 5
50%
49%
49%
27%
26%
25%
23%
20%
19%
Delivery and takeout food options in your community
Ways to support local businesses/organizations and their staff impacted by COVID-19
Deals and offers for travel, dining, and entertainment for future use
Purchasing merchandise and gift cards from local businesses online
Videos of inspirational or interesting travel destinations
Online virtual tours of museums, art galler ies, and other visitor attractions
Live streams of performances by local musicians, artists, or theater groups
Sharing travel experiences or ideas with others online during this time
360-degree images/videos or virtual reality experiences of travel destinations
0 20 40 60
Information and Content of Interest to Travelers
IMPACT ON TRAVEL PLANS
Longwoods International Researchlongwoods-intl.com/news
Miles Partnership COVID-19 Communication Centercovid19.milespartnership.com
Additional Resources
Thank You