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Travel Sentiment Study Wave 13JUNE 9, 2020
TRAVEL SENTIMENT STUDY
WAVE 13Fielded June 3, 2020
U.S. National Sample of 1,000 adults 18+
COVID-19
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 13
46%
44%
28%
14%
0 30 60
Reduced travel plans
Canceled trip completely
Changed destination to one I can
drive to as opposed to fly
Changed trip from international to
domestic
69%
of travelers planning to
travel in the next six
months will change their
travel plans due to
coronavirusBase: Coronavirus Changed Travel Plans
Travel Sentiment Study Wave 13
Travelers Planning to Change Upcoming Travel Plans Due to
COVID-19 Comparison
IMPACT ON TRAVEL PLANS
69%75%73%
77%77%79%82%82%85%84%84%
75%
58%
June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11
0
50
100
Travel Sentiment Study Wave 13
Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28%
48%50%
53%
48% 47%50% 48% 49%
45% 45%
47%
44%36%
39%35%
43% 43%47% 45% 44%
46%
47% 49%
47%
46%
0
20
40
60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3
Canceled trip
completely
Reduced travel
plans
Travel Sentiment Study Wave 13
Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30%
18% 17%
22%19%
21% 22%25%
22%26%
27%25%
28%
22%
14%11%
13%11% 11% 11% 12% 12%
10% 10%13% 14%
0
20
40
60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3
Changed
destination to
one I can drive
to as opposed
to fly
Changed trip
from
international to
domestic
Travel Sentiment Study Wave 13
7%
19%
24%
8%
16%
15%
17%
24%
28%
23%
23%
19%
46%
19%
14%
Coronavirus/COVID-19
Concerns about the economy
Transportation costs
0 50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
46%47%53%
60%54%55%
61%63%66%67%
62%58%
35%
June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11
0
20
40
60
80
Travel Sentiment Study Wave 13
Indicated that Coronavirus Would Greatly Impact their Decision to
Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
19%22%
20%20%23%22%25%23%24%25%23%23%
17%
June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11
0
20
40
60
80
Travel Sentiment Study Wave 13
Indicated that the Economy Would Greatly Impact their Decision
to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 13
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
70%71%71%67%69%70%69%72%70%
65%72%
76%
87%
June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11
0
20
40
60
80
100
Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS
Activities Travelers Plan to Participate in During Their Summer Travels
57%
52%
50%
34%
34%
30%
20%
20%
17%
14%
11%
8%
5%
0 20 40 60
Dine at a restaurant
Go shopping
Go to relax or recreate at an ocean, lake, or river
Visit a national park, state park, or monument
Participate in other outdoor activities or adventures
Go on a hike or bicycle ride
Visit a museum, art gallery, or other arts/cultural institution
Visit an amusement park, theme park, or water park
Go to a winery, brewery, or distillery
Go to a live musical, cultural, food, or other event
Go on an organized tour (by road, water, rail, or air)
Don’t know, not sure
Other
Travel Sentiment Study Wave 13
8%
9%
10%
16%
18%
20%
31%
29%
26%
32%
30%
28%
14%
14%
16%
I support opening up my community to visitors
I feel safe traveling outside my community
I would feel safe dining in local restaurants and
shopping in retail stores in my community
0 50 100
Strongly disagree Disagree Neutral Agree Strongly agree
Perceptions of Safety and Travel
TRAVEL PERCEPTIONS
Travel Sentiment Study Wave 13
45%
I Support Opening Up My Community to VisitorsComparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
46%40%
36%31%35%
June 3May 27May 20May 13May 6
0
20
40
60
80
100
Travel Sentiment Study Wave 13
45%
I Feel Safe Traveling Outside My CommunityComparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
44%43%42%35%
40%
June 3May 27May 20May 13May 6
0
20
40
60
80
100
Travel Sentiment Study Wave 13
45%
I Would Feel Safe Dining in Local Restaurants and Shopping in Retail
Stores Within My CommunityComparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
44%37%38%
31%
June 3May 27May 20May 13
0
20
40
60
80
100
Longwoods International Research
longwoods-intl.com/news
Miles Partnership COVID-19 Communication Center
covid19.milespartnership.com
Additional Resources
Thank You