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1 Confidential & Proprietary Travel Marketing 3.0: Expert Tips on Powerful and Relevant Marketing During Recovery

Travel Marketing 3.0

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Page 1: Travel Marketing 3.0

1Confidential & Proprietary

Travel Marketing 3.0: Expert Tips on Powerful and Relevant Marketing During Recovery

Page 2: Travel Marketing 3.0

2Confidential & Proprietary

Panelists

Reinier Van der MaatCEO

Overland Ireland Tours

Maitane ZarateInbound Marketer &

Content ManagerConvious

Ray KelleherDirector of Marketing &

Sales The Montenotte Hotel, Cork,

Ireland

Linn TotlandHead of B2C Marketing

Fjord Norway

Page 3: Travel Marketing 3.0

3Confidential & Proprietary

$13BBookings

10,000Global Customers

350MIn-MarketTravelers

Sojern works for hotels, attractions,

tourism, and more.

We know travellers—and move them

from dream to destination.

Page 4: Travel Marketing 3.0

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Convious provides an AI-powered eCommerce software solution, supported by Crowd Control technology for smarter visitor distribution.

SaaSscale-up

100+businesses in the leisure industry

LeisureeCommerce platform

So much more than just ticketing!

Page 5: Travel Marketing 3.0

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YOY Global Flight Searches to Key European MarketsCountries from highest to lowest (25th Sep): Greece, Italy, Spain, France, Norway, Ireland,

United Kingdom

Page 6: Travel Marketing 3.0

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YOY Global Hotel Bookings for Key European MarketsCountries from highest to lowest (w/c 25th Sep): Ireland, France, Greece, Italy, UK, Spain,

Norway - indexed to w/c12th April

Page 7: Travel Marketing 3.0

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Global Meta/OTA/Hotel Outbound Searches to the UKindexed w/c 3rd May

Page 8: Travel Marketing 3.0

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UK/I Hotel Booking Distance from Global Origins

Sojern internal data, Jan. 2020 - Sep. 2020

Page 9: Travel Marketing 3.0

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UK/I Hotel Booking Lead Time

Sojern internal data, Jan. 2020 - Sep. 2020

UK

Ireland

Page 10: Travel Marketing 3.0

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ANY QUESTIONS?Please use the questions box to submit your

questions to the presenters.

For more insights visit https://www.sojern.com/covid-19-insights/

Page 11: Travel Marketing 3.0

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THANK YOUSee You Next Time

APPENDIX

Page 12: Travel Marketing 3.0

Convious is the leading eCommerce platform for leisure. This SaaS scale-up already empowers +100 businesses’ growth in the leisure industry through its automated AI-powered eCommerce software and its cutting-edge Crowd Control technology which allows partners to manage a smarter visitor distribution for a safer visit.

● Sell direct as much as possible and stop relying in 3rd party

resellers.

● Use channels in a smart way while providing a seamless

experience for your users across devices.

● Aim for direct retention and returning customers.

● Build a strong customer relationship and a fan base.

So much more than just ticketing!

Convious helps prevent overcrowded scenarios, unsafe situations or even fines by smartly distributing visitors combining online ticket sales with AI.

If you want to...

Convious is for you!